Rascasse Audience Intelligence

JC Whitney Target Market in United States

A data profile of the people who buy, follow and care about JC Whitney in United States — modelled from more than twelve digital signal sources. JC Whitney has an estimated audience of 282,120 people in United States.

#5168among Brand in United States#697in Shopping

The average JC Whitney fan in United States is 44.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Pilot Flying J, Treasure Planet, Bank of Commerce, with strongest over-indexing on Pilot Flying J (25.19× the country average).

Demographically, the JC Whitney audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JC Whitney fan in United States is more male, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pilot Flying J.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JC Whitney profile in United States.

Audience size
282K
in United States
Gender
16.1%♀
83.9% male
Age
44.6
average years
Country rank
#49865
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JC Whitney

16.1% are female, 83.9% are male, average age 44.6.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for JC Whitney audience in United States
MetricValue
Female16.1%
Male83.9%
Average age44.6
Estimated audience size282,120
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the JC Whitney audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3917%
40-4920%
50+37%
Fig. 04

Worldwide distribution

91.8%

of the worldwide JC Whitney audience comes from United States.

Worldwide audience distribution share by country for JC Whitney
CountryShare
United States91.8%
Canada1.9%
China1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JC Whitney audience in United States is strongest.

Fig. 05

Top regions by affinity

JC Whitney customers by region in United States
#RegionReachAffinity×
01West Virginia~3K1.98×
02Arkansas~4K1.70×
03Wyoming<1K1.68×
04Mississippi~4K1.56×
05Kentucky~5K1.44×
06Montana~1K1.44×
07South Dakota<1K1.35×
08Tennessee~8K1.33×
09North Dakota<1K1.33×
10Maine~1K1.32×
11Missouri~6K1.29×
12Alabama~5K1.29×
13Oklahoma~4K1.29×
14Iowa~3K1.26×
15Nebraska~2K1.21×
16Idaho~2K1.19×
17Kansas~3K1.17×
18Indiana~6K1.15×
19Vermont<1K1.13×
20Alaska<1K1.10×
21New Mexico~2K1.06×
22Louisiana~4K1.04×
23South Carolina~4K1.02×
24New Hampshire~1K1.00×
25Wisconsin~4K0.95×
26North Carolina~8K0.91×
27Michigan~7K0.91×
28Ohio~8K0.90×
29Pennsylvania~8K0.88×
30Oregon~3K0.88×
31Virginia~6K0.84×
32Delaware<1K0.82×
33Georgia~7K0.81×
34Minnesota~3K0.80×
35Utah~2K0.80×
36Washington~4K0.77×
37Colorado~3K0.77×
38Rhode Island<1K0.75×
39Illinois~7K0.74×
40Arizona~4K0.73×
41Connecticut~2K0.70×
42Florida~10K0.68×
43Hawaii<1K0.68×
44Nevada~2K0.64×
45Texas~20K0.62×
46Maryland~3K0.58×
47Massachusetts~3K0.51×
48New Jersey~4K0.50×
49New York~7K0.46×
50California~10K0.36×
Fig. 06

Affinity by region

Affinity by region — JC Whitney, United States
0.36×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JC Whitney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JC Whitney audience
#·InterestCategoryAffinity×
01Bank of CommerceBusiness & Career219.95×
02Rovio EntertainmentGames130.14×
03YPFCars & Mobility93.87×
04The Architect's NewspaperNews81.97×
05Treasure PlanetMovies & TV72.52×
06Mustang Club of AmericaCars & Mobility60.48×
07HiltiHome & Garden54.82×
08Ingersoll RandBusiness & Career54.58×
09LeathermanHome & Garden50.82×
10American Home ShieldHome & Garden47.07×
11Planes, Trains and AutomobilesMovies & TV44.99×
12Wood (magazine)Business & Career44.80×
13Paul StanleyMusic & Radio37.78×
14D. R. HortonHome & Garden37.33×
15WD-40Home & Garden31.10×
16Pilot Flying JCars & Mobility25.19×
17National Car RentalCars & Mobility21.97×
18Bobcat CompanyHome & Garden16.56×
19Advance Auto PartsCars & Mobility8.48×
20AutoZoneCars & Mobility6.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JC Whitney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JC Whitney audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.36×
PatriotismCONSERVATISM1.64×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JC Whitney audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
ExtroversionTHRILL0.90×
Sports ActivityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JC Whitney's target market in United States?

JC Whitney's target market in United States covers an estimated 282,120 people, concentrated in Texas and Florida.

02

What is the gender split and age of JC Whitney customers?

16.1% of the JC Whitney audience are female, 83.9% are male, with an average age of 44.6 years.

03

Which brands do JC Whitney fans like most?

JC Whitney fans show strongest brand affinity for Pilot Flying J (25.19×), Treasure Planet (72.52×), and Bank of Commerce (219.95×) over the country average.

04

Where do JC Whitney fans live in United States?

JC Whitney fans in United States are most concentrated in Texas (reach ~20K), Florida (reach ~10K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do JC Whitney fans also like?

Beyond JC Whitney itself, the audience over-indexes on Treasure Planet (72.52×), Bank of Commerce (219.95×), American Home Shield (47.07×), and Wood (magazine) (44.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See JC Whitney audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JC Whitney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →