JC Whitney Audience in United States

JC Whitney logo

JC Whitney has an estimated audience of 283,771 people in United States. 16.1% are female, 83.9% are male, average age 44.6. Top regions: Texas, Florida, California. Top brand affinities: Pilot Flying J, Treasure Planet, Bank of Commerce, American Home Shield, Wood (magazine).

The average JC Whitney fan in United States is 44.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Pilot Flying J, Treasure Planet, Bank of Commerce, with strongest over-indexing on Pilot Flying J (25.19× the country average). Demographically, the JC Whitney audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of JC Whitney fans

Demographic split for JC Whitney audience in United States
MetricValue
Female16.1%
Male83.9%
Average age44.6
Estimated audience size283,771

Audience persona

The typical JC Whitney fan in United States is more male, around 44.6 years old, with strong Quality Awareness tendencies and a notable affinity for Pilot Flying J.

Top regions in United States

Top regions ranked by reach for JC Whitney in United States
RegionReachAffinity
Texas15,8150.65×
Florida13,2920.69×
California11,2180.36×
Pennsylvania8,6120.9×
North Carolina8,0110.94×
Ohio7,9790.91×
Tennessee7,5001.32×
Illinois7,4790.79×
New York7,3760.47×
Georgia7,2210.83×
Michigan6,9120.93×
Indiana5,9401.15×
Virginia5,9210.86×
Missouri5,8481.28×
Alabama5,3551.35×
Kentucky4,9901.4×
Washington4,6240.81×
South Carolina4,4291.04×
Arizona4,2250.73×
Oklahoma4,2181.34×
Arkansas4,2171.8×
Wisconsin3,9710.93×
Louisiana3,8321.05×
Mississippi3,6371.56×
Colorado3,5140.79×
New Jersey3,4900.48×
Minnesota3,1760.78×
Iowa3,0051.29×
Oregon2,9460.91×
Massachusetts2,7150.49×
Kansas2,6751.2×
Maryland2,6350.54×
West Virginia2,6341.99×
Utah1,9070.75×
Connecticut1,8250.64×
Nebraska1,8021.27×
Idaho1,7601.24×
Nevada1,5510.57×
New Mexico1,4441.01×
Maine1,4181.39×
Montana1,1391.45×
New Hampshire1,1120.99×
South Dakota9481.45×
North Dakota8281.42×
Wyoming7871.87×
Alaska7181.18×
Hawaii5990.49×
Delaware5770.74×
Vermont5631.13×
Rhode Island5470.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JC Whitney audience
BrandAffinityCategory
Pilot Flying J25.19×Cars & Mobility
Treasure Planet72.52×Movies & TV
Bank of Commerce219.95×Business & Career
American Home Shield47.07×Home & Garden
Wood (magazine)44.8×Business & Career
Planes, Trains and Automobiles44.99×Movies & TV
Leatherman50.82×Home & Garden
Rovio Entertainment130.14×Games
National Car Rental21.97×Cars & Mobility
AutoZone6.44×Cars & Mobility
Paul Stanley37.78×Music & Radio
Hilti54.82×Home & Garden
Mustang Club of America60.48×Cars & Mobility
Ingersoll Rand54.58×Business & Career
Advance Auto Parts8.48×Cars & Mobility
YPF93.87×Cars & Mobility
WD-4031.1×Home & Garden
D. R. Horton37.33×Home & Garden
Friendly's27.7×Food & Beverages
The Architect's Newspaper81.97×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JC Whitney audience
TraitClusterScore
Quality AwarenessPREMIUM2.33
PatriotismCONSERVATISM1.9
Need for SecurityCONSERVATISM1.78
Convenience OrientationPREMIUM1.63
Family OrientationCONSERVATISM1.43
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for JC Whitney
CountryShare
United States91.9%
Canada1.9%
China1.6%

See JC Whitney audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does JC Whitney have in United States?

JC Whitney has an estimated audience of 283,771 people in United States, concentrated in Texas and Florida.

What is the gender split and age of JC Whitney fans?

16.1% of JC Whitney fans are female, 83.9% are male, with an average age of 44.6 years.

Which brands do JC Whitney fans like most?

JC Whitney fans show strongest brand affinity for Pilot Flying J (25.19×), Treasure Planet (72.52×), and Bank of Commerce (219.95×) over the country average.

Where do JC Whitney fans live in United States?

JC Whitney fans in United States are most concentrated in Texas (reach 15,815), Florida (reach 13,292), and California (reach 11,218). These three regions account for the largest share of the active audience.

What other brands do JC Whitney fans also like?

Beyond JC Whitney itself, the audience over-indexes on Treasure Planet (72.52×), Bank of Commerce (219.95×), American Home Shield (47.07×), and Wood (magazine) (44.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JC Whitney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.