Rascasse Audience Intelligence

American Home Shield Target Market in United States

A data profile of the people who buy, follow and care about American Home Shield in United States — modelled from more than twelve digital signal sources. American Home Shield has an estimated audience of 2,036,458 people in United States.

#1425among Brand in United States#788in Home & Garden

The average American Home Shield fan in United States is 45.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Nas, Home Movies (TV series), Nationwide Pet, with strongest over-indexing on Nas (47.7× the country average).

Demographically, the American Home Shield audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Home Shield fan in United States is more male, around 45.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nas.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Home Shield profile in United States.

Audience size
2M
in United States
Gender
41.5%♀
58.5% male
Age
45.7
average years
Country rank
#14032
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Home Shield

41.5% are female, 58.5% are male, average age 45.7.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for American Home Shield audience in United States
MetricValue
Female41.5%
Male58.5%
Average age45.7
Estimated audience size2,036,458
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the American Home Shield audience in United States
Age bracketShare%
16-196%
20-2915%
30-3921%
40-4924%
50+34%
Fig. 04

Worldwide distribution

94.7%

of the worldwide American Home Shield audience comes from United States.

Worldwide audience distribution share by country for American Home Shield
CountryShare
United States94.7%
Japan1.5%
Germany0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Home Shield audience in United States is strongest.

Fig. 05

Top regions by affinity

American Home Shield customers by region in United States
#RegionReachAffinity×
01Nevada~50K2.66×
02Maryland~80K2.29×
03Texas~400K2.08×
04Alabama~60K2.07×
05Virginia~100K1.98×
06Arizona~80K1.94×
07Georgia~100K1.87×
08Louisiana~40K1.65×
09Mississippi~30K1.65×
10Arkansas~30K1.64×
11Oklahoma~40K1.63×
12South Carolina~50K1.58×
13North Carolina~90K1.47×
14Delaware~8K1.45×
15Tennessee~50K1.26×
16Kansas~20K1.21×
17Washington, District of Columbia~7K1.19×
18California~200K1.12×
19Iowa~20K1.09×
20Missouri~30K1.07×
21Florida~100K1.02×
22Nebraska~10K0.97×
23Illinois~60K0.96×
24New Mexico~10K0.94×
25Kentucky~20K0.93×
26Pennsylvania~60K0.88×
27Ohio~50K0.88×
28Washington~40K0.87×
29Colorado~30K0.80×
30Oregon~20K0.78×
31Idaho~8K0.75×
32Indiana~30K0.72×
33West Virginia~7K0.72×
34Hawaii~6K0.66×
35New Jersey~30K0.63×
36Michigan~30K0.59×
37Minnesota~20K0.58×
38Wisconsin~20K0.51×
39Utah~9K0.49×
40Vermont~2K0.49×
41Montana~3K0.48×
42Alaska~2K0.47×
43North Dakota~2K0.47×
44South Dakota~2K0.46×
45Connecticut~8K0.41×
46Rhode Island~3K0.40×
47New Hampshire~3K0.39×
48Maine~3K0.35×
49Massachusetts~10K0.31×
50New York~30K0.26×
Fig. 06

Affinity by region

Affinity by region — American Home Shield, United States
0.26×1.00×2.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Home Shield audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Home Shield audience
#·InterestCategoryAffinity×
01Nationwide PetPets & Animals67.14×
02NasMusic & Radio47.70×
03Home Movies (TV series)Movies & TV46.53×
04LibreOfficeTechnology & Electronics25.18×
05The RegisterNews19.88×
06Toll BrothersHome & Garden16.01×
07Paul StanleyMusic & Radio14.56×
08Wood (magazine)Business & Career13.25×
09Key FoodShopping10.94×
10Home2 Suites by HiltonTravel & Leisure10.81×
11WD-40Home & Garden8.95×
12Oscar IsaacMovies & TV6.54×
13Pilot Flying JCars & Mobility5.86×
14AtlasMusic & Radio5.23×
15Wallpaper (magazine)Home & Garden5.17×
16Power toolHome & Garden3.12×
17Ace HardwareHome & Garden3.07×
18Dollar GeneralShopping2.48×
19The UPS StoreShopping2.43×
20AutoZoneCars & Mobility2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Home Shield audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Home Shield audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Quality AwarenessPREMIUM1.28×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Home Shield audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.76×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Home Shield's target market in United States?

American Home Shield's target market in United States covers an estimated 2,036,458 people, concentrated in Texas and California.

02

What is the gender split and age of American Home Shield customers?

41.5% of the American Home Shield audience are female, 58.5% are male, with an average age of 45.7 years.

03

Which brands do American Home Shield fans like most?

American Home Shield fans show strongest brand affinity for Nas (47.7×), Home Movies (TV series) (46.53×), and Nationwide Pet (67.14×) over the country average.

04

Where do American Home Shield fans live in United States?

American Home Shield fans in United States are most concentrated in Texas (reach ~400K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Home Shield fans also like?

Beyond American Home Shield itself, the audience over-indexes on Home Movies (TV series) (46.53×), Nationwide Pet (67.14×), Pilot Flying J (5.86×), and Dollar General (2.48×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for American Home Shield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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