American Home Shield Audience in United States

American Home Shield logo

American Home Shield has an estimated audience of 2,025,062 people in United States. 41.5% are female, 58.5% are male, average age 45.7. Top regions: Texas, California, Florida. Top brand affinities: Nas, Home Movies (TV series), Nationwide Pet, Pilot Flying J, Dollar General.

The average American Home Shield fan in United States is 45.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nas, Home Movies (TV series), Nationwide Pet, with strongest over-indexing on Nas (47.7× the country average). Demographically, the American Home Shield audience skews more male with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of American Home Shield fans

Demographic split for American Home Shield audience in United States
MetricValue
Female41.5%
Male58.5%
Average age45.7
Estimated audience size2,025,062

Audience persona

The typical American Home Shield fan in United States is more male, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Nas.

Top regions in United States

Top regions ranked by reach for American Home Shield in United States
RegionReachAffinity
Texas381,6562.19×
California264,6211.19×
Florida141,4181.03×
Georgia121,8051.95×
Virginia98,2271.99×
North Carolina92,3941.52×
Arizona81,5511.97×
Maryland78,6352.26×
Illinois65,2170.97×
Pennsylvania58,4890.86×
Alabama57,4892.03×
Ohio55,1730.88×
Nevada54,0192.76×
Tennessee50,6341.25×
South Carolina49,4071.62×
Louisiana41,8011.6×
Oklahoma37,6481.67×
Washington36,2160.89×
Missouri35,0001.07×
New Jersey32,9310.64×
Michigan30,8580.58×
New York30,5900.27×
Mississippi27,7851.67×
Indiana26,9460.73×
Arkansas26,5631.59×
Colorado26,0340.82×
Kentucky23,9930.95×
Kansas18,8011.18×
Oregon18,2960.79×
Iowa18,1821.09×
Minnesota16,2700.56×
Wisconsin14,9930.49×
Massachusetts11,6650.29×
Nebraska9,3760.92×
New Mexico9,3270.92×
Utah8,6940.48×
Delaware7,8901.41×
Connecticut7,5260.37×
Idaho7,1050.7×
Washington, District of Columbia7,0331.16×
West Virginia6,0840.65×
Hawaii5,7620.66×
New Hampshire2,2650.28×
Montana1,9100.34×
Rhode Island1,7520.27×
South Dakota1,4670.31×
Maine1,3290.18×
North Dakota1,2640.3×
Wyoming1,0570.35×
Alaska8870.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Home Shield audience
BrandAffinityCategory
Nas47.7×Music & Radio
Home Movies (TV series)46.53×Movies & TV
Nationwide Pet67.14×Pets & Animals
Pilot Flying J5.86×Cars & Mobility
Dollar General2.48×Shopping
Paul Stanley14.56×Music & Radio
The Register19.88×News
Wood (magazine)13.25×Business & Career
AutoZone2.37×Cars & Mobility
Ace Hardware3.07×Home & Garden
LibreOffice25.18×Technology & Electronics
Key Food10.94×Shopping
Power tool3.12×Home & Garden
Toll Brothers16.01×Home & Garden
Home2 Suites by Hilton10.81×Travel & Leisure
Atlas5.23×Music & Radio
The UPS Store2.43×Shopping
Lowe's1.79×Shopping
Wallpaper (magazine)5.17×Home & Garden
Oscar Isaac6.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Home Shield audience
TraitClusterScore
Quality AwarenessPREMIUM3.27
PatriotismCONSERVATISM2.4
Family OrientationCONSERVATISM1.95
IndulgenceJOY1.71
Price SensitivityPREMIUM1.61
Convenience OrientationPREMIUM1.56

Worldwide distribution

Worldwide audience distribution share by country for American Home Shield
CountryShare
United States96.1%
Germany0.5%
China0.5%

See American Home Shield audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does American Home Shield have in United States?

American Home Shield has an estimated audience of 2,025,062 people in United States, concentrated in Texas and California.

What is the gender split and age of American Home Shield fans?

41.5% of American Home Shield fans are female, 58.5% are male, with an average age of 45.7 years.

Which brands do American Home Shield fans like most?

American Home Shield fans show strongest brand affinity for Nas (47.7×), Home Movies (TV series) (46.53×), and Nationwide Pet (67.14×) over the country average.

Where do American Home Shield fans live in United States?

American Home Shield fans in United States are most concentrated in Texas (reach 381,656), California (reach 264,621), and Florida (reach 141,418). These three regions account for the largest share of the active audience.

What other brands do American Home Shield fans also like?

Beyond American Home Shield itself, the audience over-indexes on Home Movies (TV series) (46.53×), Nationwide Pet (67.14×), Pilot Flying J (5.86×), and Dollar General (2.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Home Shield. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.