Nas Audience in United States

Nas logo

Nas has an estimated audience of 3,924,741 people in United States. 50.9% are female, 49.1% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: No Escape (1994 film), Harlow, Grinch, TV Fanatic, Magazine (band).

The average Nas fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include No Escape (1994 film), Harlow, Grinch, with strongest over-indexing on No Escape (1994 film) (20.08× the country average). Demographically, the Nas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Nas fans

Demographic split for Nas audience in United States
MetricValue
Female50.9%
Male49.1%
Average age38.2
Estimated audience size3,924,741

Audience persona

The typical Nas fan in United States is balanced, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for No Escape (1994 film).

Top regions in United States

Top regions ranked by reach for Nas in United States
RegionReachAffinity
California505,8431.17×
New York378,7361.73×
Texas363,8251.08×
Florida275,1011.04×
Georgia164,2211.36×
Illinois154,7391.18×
Pennsylvania151,7311.15×
North Carolina147,7341.25×
New Jersey135,4351.36×
Virginia131,8241.38×
Ohio124,7261.03×
Michigan107,7491.05×
Maryland107,0001.59×
Tennessee95,5711.21×
Massachusetts90,3311.17×
Washington86,7331.1×
Arizona71,9660.9×
Indiana68,0260.95×
Colorado63,4271.03×
South Carolina56,9320.96×
Missouri55,9330.88×
Alabama55,4851.01×
Louisiana53,4871.06×
Connecticut48,3681.23×
Kentucky47,5970.97×
Wisconsin46,8890.79×
Minnesota45,4470.81×
Nevada44,0801.16×
Oregon38,6380.86×
Oklahoma38,2230.88×
Mississippi30,1680.93×
Utah27,3510.78×
Arkansas25,5250.79×
Kansas24,3730.79×
Iowa23,3990.72×
Washington, District of Columbia17,5411.49×
Rhode Island16,7681.34×
Nebraska15,9280.81×
New Mexico15,0710.77×
West Virginia14,7750.81×
New Hampshire14,2300.92×
Idaho13,6440.69×
Hawaii13,2740.79×
Delaware13,1861.22×
Maine10,4320.74×
Montana6,9640.64×
Alaska6,5090.78×
Vermont5,6650.82×
North Dakota5,6390.7×
South Dakota5,3890.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nas audience
BrandAffinityCategory
No Escape (1994 film)20.08×Movies & TV
Harlow19.54×Travel & Leisure
Grinch3.72×Movies & TV
TV Fanatic9.07×Movies & TV
Magazine (band)5.18×Music & Radio
Goop3.7×Internet & Social Media
Vocal harmony2.85×Music & Radio
Home Delivery1.89×Food & Beverages
Google Photos1.51×Technology & Electronics
Guy Fieri2.29×Movies & TV
Captain America (1990 film)2.65×Movies & TV
Mathcore4.45×Music & Radio
John Havlicek8.56×Sports
Kifaru, International22.64×Travel & Leisure
Governor of Michigan3.88×Politics & Society
Noodle (Gorillaz)1.79×Music & Radio
Historic site2.04×Arts & Culture
Hog Hunting1.53×Sports
San Gil3.28×Travel & Leisure
Gomer Pyle, U.S.M.C.11.11×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nas audience
TraitClusterScore
Luxury OrientationPREMIUM1.46
LGBTQ+ IdentityOPEN1.29
Risk AppetiteTHRILL1.28
IndulgenceJOY1.22
Community OrientationOPEN1.16
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Nas
CountryShare
United States24.6%
Japan12.1%
China7.2%

See Nas audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Nas have in United States?

Nas has an estimated audience of 3,924,741 people in United States, concentrated in California and New York.

What is the gender split and age of Nas fans?

50.9% of Nas fans are female, 49.1% are male, with an average age of 38.2 years.

Which brands do Nas fans like most?

Nas fans show strongest brand affinity for No Escape (1994 film) (20.08×), Harlow (19.54×), and Grinch (3.72×) over the country average.

Where do Nas fans live in United States?

Nas fans in United States are most concentrated in California (reach 505,843), New York (reach 378,736), and Texas (reach 363,825). These three regions account for the largest share of the active audience.

What other brands do Nas fans also like?

Beyond Nas itself, the audience over-indexes on Harlow (19.54×), Grinch (3.72×), TV Fanatic (9.07×), and Magazine (band) (5.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.