Rascasse Audience Intelligence

Nas Audience in United States

A data profile of the people who buy, follow and care about Nas in United States — modelled from more than twelve digital signal sources. Nas has an estimated audience of 3,971,664 people in United States.

#40among Hip hop in United States#1023among Person in United States#758in Music & Radio

The average Nas fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include American Home Shield, Wu-Tang Clan, Faith Evans, with strongest over-indexing on American Home Shield (47.7× the country average).

Demographically, the Nas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nas fan in United States is balanced, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for American Home Shield.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nas profile in United States.

Audience size
4M
in United States
Gender
50.9%♀
49.1% male
Age
38.2
average years
Country rank
#8099
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nas fans

50.9% are female, 49.1% are male, average age 38.2.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Nas audience in United States
MetricValue
Female50.9%
Male49.1%
Average age38.2
Estimated audience size3,971,664
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Nas audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Nas audience comes from United States.

Worldwide audience distribution share by country for Nas
CountryShare
United States24.5%
Japan12.1%
China7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nas audience in United States is strongest.

Fig. 05

Top regions by affinity

Nas fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K1.65×
02Maryland~100K1.63×
03Washington, District of Columbia~20K1.42×
04Virginia~100K1.36×
05Georgia~200K1.32×
06New Jersey~100K1.32×
07Delaware~10K1.26×
08Connecticut~50K1.25×
09Rhode Island~20K1.24×
10North Carolina~100K1.22×
11Tennessee~90K1.17×
12Louisiana~60K1.16×
13Pennsylvania~200K1.15×
14Illinois~200K1.15×
15Massachusetts~90K1.12×
16Nevada~40K1.12×
17California~500K1.10×
18Michigan~100K1.04×
19Washington~80K1.04×
20South Carolina~60K1.04×
21Alabama~60K1.03×
22Florida~300K1.02×
23Ohio~100K1.00×
24Texas~300K0.98×
25Mississippi~30K0.98×
26Colorado~60K0.95×
27Kentucky~50K0.95×
28Indiana~70K0.94×
29New Hampshire~10K0.94×
30Missouri~60K0.90×
31Arizona~70K0.88×
32Oklahoma~40K0.88×
33Vermont~6K0.87×
34West Virginia~20K0.85×
35Alaska~7K0.85×
36Oregon~40K0.84×
37Nebraska~20K0.84×
38Minnesota~50K0.83×
39Utah~30K0.82×
40Arkansas~30K0.82×
41Maine~10K0.81×
42Wisconsin~50K0.80×
43New Mexico~20K0.80×
44Hawaii~10K0.80×
45North Dakota~6K0.80×
46Kansas~20K0.78×
47Iowa~20K0.75×
48South Dakota~7K0.75×
49Idaho~10K0.74×
50Montana~8K0.71×
Fig. 06

Affinity by region

Affinity by region — Nas, United States
0.71×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nas audience
#·InterestCategoryAffinity×
01American Home ShieldHome & Garden47.70×
02Ghostface KillahMusic & Radio28.33×
03Faith EvansMusic & Radio23.43×
04Wu-Tang ClanMusic & Radio20.04×
05Ja RuleMusic & Radio17.11×
06Master PMusic & Radio16.50×
07Ice-TMusic & Radio12.48×
08Queen LatifahMusic & Radio11.64×
09T.I.Music & Radio11.63×
10LudacrisMusic & Radio10.04×
11NellyMusic & Radio9.93×
12Bernie MacMovies & TV9.66×
1350 CentMusic & Radio6.88×
14Jaden SmithMovies & TV6.83×
15Chicano rapMusic & Radio4.35×
16FurnitureHome & Garden1.62×
17XInternet & Social Media1.58×
18Alcoholic beveragesFood & Beverages1.58×
19RecipesFood & Beverages1.57×
20Donald TrumpPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nas audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.55×
IndulgenceJOY1.50×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nas audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Quality AwarenessPREMIUM0.86×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nas have in United States?

Nas has an estimated audience of 3,971,664 people in United States, concentrated in California and New York.

02

What is the gender split and age of Nas fans?

50.9% of Nas fans are female, 49.1% are male, with an average age of 38.2 years.

03

Which brands do Nas fans like most?

Nas fans show strongest brand affinity for American Home Shield (47.7×), Wu-Tang Clan (20.04×), and Faith Evans (23.43×) over the country average.

04

Where do Nas fans live in United States?

Nas fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nas fans also like?

Beyond Nas itself, the audience over-indexes on Wu-Tang Clan (20.04×), Faith Evans (23.43×), Ghostface Killah (28.33×), and Queen Latifah (11.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in United States

See Nas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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