Nas Audience in United States
Nas has an estimated audience of 3,924,741 people in United States. 50.9% are female, 49.1% are male, average age 38.2. Top regions: California, New York, Texas. Top brand affinities: Method Man, Björk, Nipsey Hussle, Jaden Smith, Aaliyah.
The average Nas fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Method Man, Björk, Nipsey Hussle, with strongest over-indexing on Method Man (56.48× the country average). Demographically, the Nas audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nas fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 38.2 |
| Estimated audience size | 3,924,741 |
Audience persona
The typical Nas fan in United States is balanced, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Method Man.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 505,843 | 1.17× |
| New York | 378,736 | 1.73× |
| Texas | 363,825 | 1.08× |
| Florida | 275,101 | 1.04× |
| Georgia | 164,221 | 1.36× |
| Illinois | 154,739 | 1.18× |
| Pennsylvania | 151,731 | 1.15× |
| North Carolina | 147,734 | 1.25× |
| New Jersey | 135,435 | 1.36× |
| Virginia | 131,824 | 1.38× |
| Ohio | 124,726 | 1.03× |
| Michigan | 107,749 | 1.05× |
| Maryland | 107,000 | 1.59× |
| Tennessee | 95,571 | 1.21× |
| Massachusetts | 90,331 | 1.17× |
| Washington | 86,733 | 1.1× |
| Arizona | 71,966 | 0.9× |
| Indiana | 68,026 | 0.95× |
| Colorado | 63,427 | 1.03× |
| South Carolina | 56,932 | 0.96× |
| Missouri | 55,933 | 0.88× |
| Alabama | 55,485 | 1.01× |
| Louisiana | 53,487 | 1.06× |
| Connecticut | 48,368 | 1.23× |
| Kentucky | 47,597 | 0.97× |
| Wisconsin | 46,889 | 0.79× |
| Minnesota | 45,447 | 0.81× |
| Nevada | 44,080 | 1.16× |
| Oregon | 38,638 | 0.86× |
| Oklahoma | 38,223 | 0.88× |
| Mississippi | 30,168 | 0.93× |
| Utah | 27,351 | 0.78× |
| Arkansas | 25,525 | 0.79× |
| Kansas | 24,373 | 0.79× |
| Iowa | 23,399 | 0.72× |
| Washington, District of Columbia | 17,541 | 1.49× |
| Rhode Island | 16,768 | 1.34× |
| Nebraska | 15,928 | 0.81× |
| New Mexico | 15,071 | 0.77× |
| West Virginia | 14,775 | 0.81× |
| New Hampshire | 14,230 | 0.92× |
| Idaho | 13,644 | 0.69× |
| Hawaii | 13,274 | 0.79× |
| Delaware | 13,186 | 1.22× |
| Maine | 10,432 | 0.74× |
| Montana | 6,964 | 0.64× |
| Alaska | 6,509 | 0.78× |
| Vermont | 5,665 | 0.82× |
| North Dakota | 5,639 | 0.7× |
| South Dakota | 5,389 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Method Man | 56.48× | Music & Radio |
| Björk | 33.09× | Music & Radio |
| Nipsey Hussle | 26.69× | Music & Radio |
| Jaden Smith | 20.6× | Movies & TV |
| Aaliyah | 19.54× | Music & Radio |
| Vanilla Ice | 26.02× | Music & Radio |
| American Home Shield | 22.64× | Home & Garden |
| Bernie Mac | 18.5× | Movies & TV |
| Lil Peep | 20.08× | Music & Radio |
| Google Maps | 3.58× | Internet & Social Media |
| LL Cool J | 16.9× | Music & Radio |
| Tech N9ne | 33.34× | Music & Radio |
| Indeed.com | 3.38× | Business & Career |
| Camila Cabello | 14.92× | Music & Radio |
| Enterprise Rent-A-Car | 4.85× | Cars & Mobility |
| Ja Rule | 20.83× | Music & Radio |
| Capital One | 3.09× | Business & Career |
| Ice-T | 13.71× | Music & Radio |
| Beetlejuice | 3.67× | Movies & TV |
| Faith Evans | 20.17× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.46 |
| LGBTQ+ Identity | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.28 |
| Indulgence | JOY | 1.22 |
| Community Orientation | OPEN | 1.16 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 12.1% |
| China | 7.2% |
See Nas audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
Frequently asked questions
How many fans does Nas have in United States?
Nas has an estimated audience of 3,924,741 people in United States, concentrated in California and New York.
What is the gender split and age of Nas fans?
50.9% of Nas fans are female, 49.1% are male, with an average age of 38.2 years.
Which brands do Nas fans like most?
Nas fans show strongest brand affinity for Method Man (56.48×), Björk (33.09×), and Nipsey Hussle (26.69×) over the country average.
Where do Nas fans live in United States?
Nas fans in United States are most concentrated in California (reach 505,843), New York (reach 378,736), and Texas (reach 363,825). These three regions account for the largest share of the active audience.
What other brands do Nas fans also like?
Beyond Nas itself, the audience over-indexes on Björk (33.09×), Nipsey Hussle (26.69×), Jaden Smith (20.6×), and Aaliyah (19.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.