Nas Audience in Germany
Nas has an estimated audience of 809,203 people in Germany. 48.3% are female, 51.7% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: N'Golo Kanté, Phil Campbell (musician), Motorhome stopover, Whataburger, Harlow.
The average Nas fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include N'Golo Kanté, Phil Campbell (musician), Motorhome stopover, with strongest over-indexing on N'Golo Kanté (28.13× the country average). Demographically, the Nas audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of Nas fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 40.1 |
| Estimated audience size | 809,203 |
Audience persona
The typical Nas fan in Germany is balanced, around 40.1 years old, with strong Family Orientation tendencies and a notable affinity for N'Golo Kanté.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 218,715 | 1.24× |
| Bayern | 156,453 | 1.2× |
| Baden-Württemberg | 137,472 | 1.25× |
| Hessen | 84,219 | 1.37× |
| Niedersachsen | 78,948 | 1× |
| Berlin | 46,608 | 1.29× |
| Rheinland-Pfalz | 44,772 | 1.1× |
| Sachsen | 37,488 | 0.94× |
| Schleswig-Holstein | 27,203 | 0.94× |
| Brandenburg | 21,605 | 0.86× |
| Hamburg | 19,329 | 1.06× |
| Thüringen | 15,895 | 0.77× |
| Sachsen-Anhalt | 14,451 | 0.69× |
| Mecklenburg-Vorpommern | 10,108 | 0.65× |
| Bremen | 7,450 | 1.08× |
| Saarland | 5,610 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| N'Golo Kanté | 28.13× | Sports |
| Phil Campbell (musician) | 17.11× | Music & Radio |
| Motorhome stopover | 18.46× | Travel & Leisure |
| Whataburger | 16.95× | Food & Beverages |
| Harlow | 34.17× | Travel & Leisure |
| Fantasy Earth: Zero | 12.93× | Games |
| Istanbul Aydın University | 26.93× | Business & Career |
| Guitar Pro | 25.98× | Technology & Electronics |
| Stradivarius | 1.97× | Shopping |
| Liberace | 7.24× | Music & Radio |
| Progressive rock | 1.67× | Music & Radio |
| Handmade Gifts | 2.11× | Kids & Family |
| Google Home | 5.2× | Technology & Electronics |
| Hauptschule | 6.69× | Kids & Family |
| San Gil | 3.58× | Travel & Leisure |
| Snow White (Fables) | 1.8× | Literature |
| Škoda Kodiaq | 1.5× | Cars & Mobility |
| Klezmer | 11.87× | Music & Radio |
| Huizen | 4.23× | Travel & Leisure |
| Keffiyeh | 20.41× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.3 |
| Indulgence | JOY | 1.05 |
| Social Media Usage | JOY | 1 |
| Career Orientation | POWER | 1 |
| Travelling | THRILL | 0.99 |
| Patriotism | CONSERVATISM | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.6% |
| Japan | 12.1% |
| China | 7.2% |
See Nas audiences in other countries
More Hip hop audiences in Germany
- Finch (6,928,145)
- Nina Chuba (3,981,908)
- Haftbefehl (3,635,757)
- Ikkimel (2,465,472)
- Bad Bunny (2,399,085)
Frequently asked questions
How many fans does Nas have in Germany?
Nas has an estimated audience of 809,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nas fans?
48.3% of Nas fans are female, 51.7% are male, with an average age of 40.1 years.
Which brands do Nas fans like most?
Nas fans show strongest brand affinity for N'Golo Kanté (28.13×), Phil Campbell (musician) (17.11×), and Motorhome stopover (18.46×) over the country average.
Where do Nas fans live in Germany?
Nas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 218,715), Bayern (reach 156,453), and Baden-Württemberg (reach 137,472). These three regions account for the largest share of the active audience.
What other brands do Nas fans also like?
Beyond Nas itself, the audience over-indexes on Phil Campbell (musician) (17.11×), Motorhome stopover (18.46×), Whataburger (16.95×), and Harlow (34.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.