Rascasse Audience Intelligence

Toll Brothers Target Market in United States

A data profile of the people who buy, follow and care about Toll Brothers in United States — modelled from more than twelve digital signal sources. Toll Brothers has an estimated audience of 1,083,867 people in United States.

#2280among Brand in United States#1078in Home & Garden

The average Toll Brothers fan in United States is 45.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include American Home Shield, The Register, LibreOffice, with strongest over-indexing on American Home Shield (41.04× the country average).

Demographically, the Toll Brothers audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toll Brothers fan in United States is balanced, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for American Home Shield.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toll Brothers profile in United States.

Audience size
1.1M
in United States
Gender
50.4%♀
49.6% male
Age
45.2
average years
Country rank
#22432
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toll Brothers

50.4% are female, 49.6% are male, average age 45.2.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Toll Brothers audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.2
Estimated audience size1,083,867
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Toll Brothers audience in United States
Age bracketShare%
16-197%
20-2915%
30-3921%
40-4925%
50+33%
Fig. 04

Worldwide distribution

84.1%

of the worldwide Toll Brothers audience comes from United States.

Worldwide audience distribution share by country for Toll Brothers
CountryShare
United States84.1%
Germany8.2%
China2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toll Brothers audience in United States is strongest.

Fig. 05

Top regions by affinity

Toll Brothers customers by region in United States
#RegionReachAffinity×
01Idaho~30K5.32×
02Nevada~40K3.50×
03Georgia~90K2.68×
04Arizona~50K2.43×
05Colorado~40K2.27×
06New Jersey~60K2.20×
07Texas~200K2.13×
08Pennsylvania~80K2.05×
09North Carolina~60K1.80×
10Florida~100K1.76×
11Virginia~50K1.75×
12Utah~20K1.69×
13Delaware~5K1.57×
14South Carolina~30K1.55×
15California~200K1.52×
16Washington~30K1.44×
17Maryland~30K1.34×
18Washington, District of Columbia~4K1.20×
19Connecticut~10K1.18×
20Oregon~10K1.05×
21Massachusetts~20K0.94×
22New York~60K0.92×
23Michigan~20K0.79×
24Alaska~2K0.73×
25South Dakota~2K0.72×
26North Dakota~2K0.72×
27Vermont~1K0.69×
28Montana~2K0.63×
29New Hampshire~3K0.61×
30Tennessee~10K0.60×
31Rhode Island~2K0.59×
32Hawaii~3K0.58×
33West Virginia~3K0.57×
34Maine~2K0.57×
35Arkansas~5K0.52×
36Nebraska~3K0.51×
37New Mexico~3K0.51×
38Mississippi~4K0.50×
39Kansas~4K0.45×
40Iowa~4K0.44×
41Oklahoma~5K0.42×
42Illinois~10K0.41×
43Louisiana~6K0.41×
44Alabama~6K0.40×
45Kentucky~6K0.40×
46Minnesota~6K0.37×
47Indiana~7K0.35×
48Missouri~6K0.34×
49Wisconsin~6K0.34×
50Ohio~10K0.31×
Fig. 06

Affinity by region

Affinity by region — Toll Brothers, United States
0.31×1.00×5.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toll Brothers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toll Brothers audience
#·InterestCategoryAffinity×
01Eyes CreamBeauty & Wellness102.86×
02LibreOfficeTechnology & Electronics62.67×
03The RegisterNews47.80×
04Pocket GamerGames45.55×
05American Home ShieldHome & Garden41.04×
06D. R. HortonHome & Garden37.04×
07AngelListBusiness & Career29.71×
08Key FoodShopping26.82×
09TatlerNews25.01×
10Home2 Suites by HiltonTravel & Leisure23.21×
11Paul StanleyMusic & Radio21.35×
12Room & BoardHome & Garden16.73×
13Oscar IsaacMovies & TV14.86×
14DiceGames12.71×
15Wallpaper (magazine)Home & Garden12.37×
16AtlasMusic & Radio11.86×
17Pilot Flying JCars & Mobility10.05×
18GitHubInternet & Social Media8.91×
19DesignerHome & Garden5.18×
20The UPS StoreShopping4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toll Brothers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toll Brothers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.89×
Quality AwarenessPREMIUM1.65×
Design AffinityPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toll Brothers audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Pet OwnershipJOY0.88×
Community OrientationOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toll Brothers's target market in United States?

Toll Brothers's target market in United States covers an estimated 1,083,867 people, concentrated in Texas and California.

02

What is the gender split and age of Toll Brothers customers?

50.4% of the Toll Brothers audience are female, 49.6% are male, with an average age of 45.2 years.

03

Which brands do Toll Brothers fans like most?

Toll Brothers fans show strongest brand affinity for American Home Shield (41.04×), The Register (47.8×), and LibreOffice (62.67×) over the country average.

04

Where do Toll Brothers fans live in United States?

Toll Brothers fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Toll Brothers fans also like?

Beyond Toll Brothers itself, the audience over-indexes on The Register (47.8×), LibreOffice (62.67×), Eyes Cream (102.86×), and Key Food (26.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Toll Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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