Toll Brothers Audience in United States

Toll Brothers logo

Toll Brothers has an estimated audience of 1,097,448 people in United States. 50.4% are female, 49.6% are male, average age 45.2. Top regions: Texas, California, Florida. Top brand affinities: American Home Shield, Eyes Cream, The Register, LibreOffice, Key Food.

The average Toll Brothers fan in United States is 45.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include American Home Shield, Eyes Cream, The Register, with strongest over-indexing on American Home Shield (41.04× the country average). Demographically, the Toll Brothers audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Design Affinity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Toll Brothers fans

Demographic split for Toll Brothers audience in United States
MetricValue
Female50.4%
Male49.6%
Average age45.2
Estimated audience size1,097,448

Audience persona

The typical Toll Brothers fan in United States is balanced, around 45.2 years old, with strong Design Affinity tendencies and a notable affinity for American Home Shield.

Top regions in United States

Top regions ranked by reach for Toll Brothers in United States
RegionReachAffinity
Texas203,1192.15×
California185,5881.54×
Florida132,4321.78×
Georgia92,4092.73×
Pennsylvania75,5442.04×
New Jersey61,7872.21×
North Carolina59,0221.79×
New York58,0320.95×
Arizona55,1352.46×
Virginia48,9461.83×
Colorado39,8962.31×
Nevada37,0723.49×
Washington35,6541.62×
Idaho28,0825.1×
South Carolina26,5471.61×
Maryland26,2231.39×
Massachusetts21,6981×
Michigan21,3790.74×
Utah17,8111.81×
Illinois14,6370.4×
Oregon13,9791.11×
Connecticut12,2361.11×
Tennessee12,0790.55×
Ohio8,7420.26×
Delaware5,1821.71×
Indiana5,0390.25×
Minnesota4,4210.28×
Alabama4,0330.26×
Washington, District of Columbia3,9811.21×
Missouri3,6570.21×
Kentucky3,5000.25×
Louisiana3,1710.22×
Wisconsin3,0130.18×
Oklahoma2,6420.22×
Arkansas2,0950.23×
New Hampshire1,9890.46×
Mississippi1,9880.22×
Hawaii1,9160.41×
Kansas1,9020.22×
Iowa1,6370.18×
New Mexico1,4330.26×
Rhode Island1,2030.34×
West Virginia1,1420.22×
Nebraska1,0900.2×
Maine8440.21×
Montana7420.24×
Vermont4780.25×
North Dakota4570.2×
Alaska4010.17×
Wyoming3900.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toll Brothers audience
BrandAffinityCategory
American Home Shield41.04×Home & Garden
Eyes Cream102.86×Beauty & Wellness
The Register47.8×News
LibreOffice62.67×Technology & Electronics
Key Food26.82×Shopping
D. R. Horton37.04×Home & Garden
Atlas11.86×Music & Radio
Wallpaper (magazine)12.37×Home & Garden
Home2 Suites by Hilton23.21×Travel & Leisure
Pilot Flying J10.05×Cars & Mobility
Oscar Isaac14.86×Movies & TV
The UPS Store4.82×Shopping
Dice12.71×Games
Pocket Gamer45.55×Games
GitHub8.91×Internet & Social Media
Tatler25.01×News
Room & Board16.73×Home & Garden
Paul Stanley21.35×Music & Radio
AngelList29.71×Business & Career
Designer5.18×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toll Brothers audience
TraitClusterScore
Design AffinityPREMIUM2.47
Family OrientationCONSERVATISM2.18
Quality AwarenessPREMIUM2.16
IndulgenceJOY1.97
Luxury OrientationPREMIUM1.74
TravellingTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Toll Brothers
CountryShare
United States84.0%
Germany8.5%
China2.2%

See Toll Brothers audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Toll Brothers have in United States?

Toll Brothers has an estimated audience of 1,097,448 people in United States, concentrated in Texas and California.

What is the gender split and age of Toll Brothers fans?

50.4% of Toll Brothers fans are female, 49.6% are male, with an average age of 45.2 years.

Which brands do Toll Brothers fans like most?

Toll Brothers fans show strongest brand affinity for American Home Shield (41.04×), Eyes Cream (102.86×), and The Register (47.8×) over the country average.

Where do Toll Brothers fans live in United States?

Toll Brothers fans in United States are most concentrated in Texas (reach 203,119), California (reach 185,588), and Florida (reach 132,432). These three regions account for the largest share of the active audience.

What other brands do Toll Brothers fans also like?

Beyond Toll Brothers itself, the audience over-indexes on Eyes Cream (102.86×), The Register (47.8×), LibreOffice (62.67×), and Key Food (26.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toll Brothers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.