Tatler Audience in United States

Tatler has an estimated audience of 1,372,883 people in United States. 67.6% are female, 32.4% are male, average age 37.6. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, LibreOffice, Key Food, Microblogging.

The average Tatler fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, LibreOffice, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Tatler audience skews more female with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Retail

Demographics of Tatler fans

Demographic split for Tatler audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.6
Estimated audience size1,372,883

Audience persona

The typical Tatler fan in United States is more female, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Tatler in United States
RegionReachAffinity
California220,1211.46×
New York173,1232.26×
Texas90,0970.76×
Florida81,9800.88×
Massachusetts61,1172.26×
Illinois54,7421.2×
North Carolina53,5151.3×
Pennsylvania52,9581.15×
Virginia50,4541.51×
Georgia39,8470.94×
New Jersey38,7151.11×
Ohio37,5280.89×
Washington30,9541.12×
Tennessee25,5910.93×
Michigan23,8400.66×
Connecticut23,2361.69×
Maryland22,9150.97×
Missouri19,3940.88×
Wisconsin19,3750.94×
Colorado19,2920.89×
Oregon17,6581.12×
Minnesota15,8900.81×
Kentucky15,5550.9×
Arizona15,1780.54×
Indiana14,6640.58×
South Carolina14,2410.69×
Louisiana14,1530.8×
Washington, District of Columbia13,6093.3×
Iowa13,4691.19×
Alabama9,4100.49×
Nevada9,0110.68×
Utah8,5750.7×
Oklahoma8,2620.54×
Hawaii7,8291.33×
Kansas7,2510.67×
New Hampshire7,0311.3×
New Mexico6,8490.99×
Maine6,6501.35×
Mississippi5,7880.51×
Delaware4,6211.22×
Arkansas4,2240.37×
Nebraska4,1310.6×
Rhode Island4,0740.93×
Vermont3,0721.27×
Idaho2,9940.43×
Montana2,6720.7×
West Virginia2,3890.37×
Alaska2,2300.76×
Wyoming1,7950.88×
South Dakota1,7580.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tatler audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
LibreOffice78.35×Technology & Electronics
Key Food34.49×Shopping
Microblogging12.67×Technology & Electronics
American Airlines5.42×Travel & Leisure
Rosie Huntington-Whiteley33.66×Fashion & Accessoires
Retail banking13.25×Business & Career
Singer-songwriter5.51×Music & Radio
Andre Agassi37.37×Sports
Behati Prinsloo45.24×Fashion & Accessoires
Paperless Post25.77×Shopping
Income tax13.19×Business & Career
Florida Panthers14.02×Sports
Mobile banking13.47×Business & Career
Livemusic5.56×Music & Radio
American Home Shield22.64×Home & Garden
Taron Egerton18.97×Movies & TV
Do it yourself (DIY)3.25×Home & Garden
Rick Owens16.1×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tatler audience
TraitClusterScore
DIY MentalityTHRILL3.4
Design AffinityPREMIUM2.66
Luxury OrientationPREMIUM2.49
Quality AwarenessPREMIUM2.24
Early Adopter MentalityPOWER1.99
Urban LifestyleOPEN1.78

Worldwide distribution

Worldwide audience distribution share by country for Tatler
CountryShare
United Kingdom29.9%
United States25.9%
Italy5.6%

See Tatler audiences in other countries

More Retail audiences in United States

Frequently asked questions

How many fans does Tatler have in United States?

Tatler has an estimated audience of 1,372,883 people in United States, concentrated in California and New York.

What is the gender split and age of Tatler fans?

67.6% of Tatler fans are female, 32.4% are male, with an average age of 37.6 years.

Which brands do Tatler fans like most?

Tatler fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and LibreOffice (78.35×) over the country average.

Where do Tatler fans live in United States?

Tatler fans in United States are most concentrated in California (reach 220,121), New York (reach 173,123), and Texas (reach 90,097). These three regions account for the largest share of the active audience.

What other brands do Tatler fans also like?

Beyond Tatler itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), LibreOffice (78.35×), Key Food (34.49×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tatler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.