Rascasse Audience Intelligence

Tatler Audience in United States

A data profile of the people who buy, follow and care about Tatler in United States — modelled from more than twelve digital signal sources. Tatler has an estimated audience of 1,371,754 people in United States.

#595among Website / Newspaper / Magazine in United States#125in News

The average Tatler fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include LibreOffice, Key Food, Taron Egerton, with strongest over-indexing on LibreOffice (96.51× the country average).

Demographically, the Tatler audience skews more female with an average age of 37.6, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tatler fan in United States is more female, around 37.6 years old, with strong DIY Mentality tendencies and a notable affinity for LibreOffice.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tatler profile in United States.

Audience size
1.4M
in United States
Gender
67.6%♀
32.4% male
Age
37.6
average years
Country rank
#18967
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tatler

67.6% are female, 32.4% are male, average age 37.6.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Tatler audience in United States
MetricValue
Female67.6%
Male32.4%
Average age37.6
Estimated audience size1,371,754
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Tatler audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

25.8%

of the worldwide Tatler audience comes from United States.

Worldwide audience distribution share by country for Tatler
CountryShare
United Kingdom29.8%
United States25.8%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tatler audience in United States is strongest.

Fig. 05

Top regions by affinity

Tatler fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.47×
02New York~200K2.13×
03Massachusetts~60K2.09×
04Connecticut~20K1.51×
05California~200K1.34×
06Iowa~20K1.34×
07Virginia~40K1.26×
08Hawaii~7K1.24×
09New Jersey~40K1.22×
10Washington~30K1.18×
11North Carolina~50K1.17×
12Delaware~4K1.17×
13Maine~6K1.14×
14New Hampshire~6K1.12×
15Illinois~50K1.09×
16Pennsylvania~50K1.08×
17Rhode Island~5K1.08×
18New Mexico~7K1.07×
19Oregon~20K1.06×
20Vermont~3K1.06×
21Wisconsin~20K1.03×
22Maryland~20K0.97×
23Kentucky~20K0.96×
24Alaska~3K0.96×
25North Dakota~3K0.94×
26Colorado~20K0.93×
27Montana~4K0.93×
28South Dakota~3K0.92×
29Tennessee~30K0.91×
30Georgia~40K0.90×
31Minnesota~20K0.88×
32Louisiana~20K0.88×
33West Virginia~6K0.87×
34Florida~80K0.86×
35Missouri~20K0.86×
36Nevada~10K0.86×
37Idaho~6K0.85×
38Nebraska~6K0.85×
39Ohio~40K0.84×
40South Carolina~20K0.84×
41Mississippi~9K0.83×
42Kansas~9K0.83×
43Arkansas~9K0.81×
44Utah~10K0.80×
45Texas~90K0.78×
46Oklahoma~10K0.78×
47Michigan~30K0.76×
48Indiana~20K0.76×
49Alabama~10K0.73×
50Arizona~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Tatler, United States
0.68×1.00×2.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tatler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tatler audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics96.51×
02Behati PrinslooFashion & Accessoires48.38×
03Key FoodShopping39.01×
04Abt ElectronicsShopping33.62×
05Paperless PostShopping31.09×
06Claudia SchifferFashion & Accessoires29.46×
07Rosie Huntington-WhiteleyFashion & Accessoires28.69×
08Toll BrothersHome & Garden25.01×
09Taron EgertonMovies & TV24.63×
10Nicole RichieMovies & TV23.47×
11D. R. HortonHome & Garden22.93×
12Paul StanleyMusic & Radio20.31×
13Jon FavreauMovies & TV18.63×
14Rick OwensFashion & Accessoires18.40×
15LufthansaTravel & Leisure14.61×
16Retail bankingBusiness & Career10.53×
17Discount TireShopping7.68×
18Hardware storeHome & Garden4.86×
19American AirlinesTravel & Leisure3.52×
20Do it yourself (DIY)Home & Garden2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tatler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tatler audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.33×
Design AffinityPREMIUM2.30×
Quality AwarenessPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tatler audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.77×
Risk AppetiteTHRILL0.90×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tatler have in United States?

Tatler has an estimated audience of 1,371,754 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tatler fans?

67.6% of Tatler fans are female, 32.4% are male, with an average age of 37.6 years.

03

Which brands do Tatler fans like most?

Tatler fans show strongest brand affinity for LibreOffice (96.51×), Key Food (39.01×), and Taron Egerton (24.63×) over the country average.

04

Where do Tatler fans live in United States?

Tatler fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Tatler fans also like?

Beyond Tatler itself, the audience over-indexes on Key Food (39.01×), Taron Egerton (24.63×), Paperless Post (31.09×), and Discount Tire (7.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Tatler audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tatler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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