Rascasse Audience Intelligence

Tatler Audience Demographics in United States

Tatler has an estimated audience of 823K people in United States.

#882among websites & media in United States
#258in News

The average Tatler fan in United States is 38.3 years old, more female, and lives primarily in California.

Most fans live in California, New York, Florida.

Top affinities include LibreOffice, Behati Prinsloo, Key Food, with strongest over-indexing on LibreOffice (96.51× the country average).

Demographically, the Tatler audience skews more female with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.

The typical Tatler fan in United States is more female, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for LibreOffice.

Category: News · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
823K
in United States
Gender
67.6%♀
32.4% male
Age
38.3
average years
Country rank
#27917
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Tatler

67.6% are female, 32.4% are male, average age 38.3.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Tatler audience in United States
MetricValue
Female67.6%
Male32.4%
Average age38.3
Estimated audience size823K
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Tatler audience in United States
Age bracketShare%
16-2422%
25-3423%
35-4419%
45-5419%
55+18%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Tatler audience comes from United States.

Worldwide audience distribution share by country for Tatler
CountryShare
United Kingdom30.7%
United States23.1%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Tatler fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.47×
02New York~100K2.13×
03Massachusetts~40K2.09×
04Connecticut~10K1.51×
05California~100K1.34×
06Iowa~10K1.34×
07Virginia~30K1.26×
08Hawaii~4K1.24×
09New Jersey~30K1.22×
10Washington~20K1.18×
11North Carolina~30K1.17×
12Delaware~3K1.17×
13Maine~4K1.14×
14New Hampshire~4K1.12×
15Illinois~30K1.09×
16Pennsylvania~30K1.08×
17Rhode Island~3K1.08×
18New Mexico~6K1.07×
19Oregon~10K1.06×
20Vermont~2K1.06×
21Wisconsin~10K1.03×
22Maryland~10K0.97×
23Kentucky~10K0.96×
24Alaska~2K0.96×
25North Dakota~2K0.94×
26Colorado~10K0.93×
27Montana~2K0.93×
28South Dakota~2K0.92×
29Tennessee~20K0.91×
30Georgia~20K0.90×
31Minnesota~10K0.88×
32Louisiana~10K0.88×
33West Virginia~4K0.87×
34Florida~50K0.86×
35Missouri~10K0.86×
36Nevada~7K0.86×
37Nebraska~4K0.85×
38Idaho~4K0.85×
39Ohio~20K0.84×
40South Carolina~10K0.84×
41Mississippi~6K0.83×
42Kansas~6K0.83×
43Arkansas~6K0.81×
44Utah~6K0.80×
45Texas~40K0.78×
46Oklahoma~8K0.78×
47Michigan~20K0.76×
48Indiana~10K0.76×
49Alabama~9K0.73×
50Arizona~10K0.68×
Fig. 06

Affinity by region

Affinity by region — Tatler, United States
0.68×1.00×2.47×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Tatler audience vs. the country average
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics96.51×
02Behati PrinslooFashion & Accessoires48.38×
03Key FoodShopping39.01×
04Abt ElectronicsShopping33.62×
05Paperless PostShopping31.09×
06Claudia SchifferFashion & Accessoires29.46×
07Rosie Huntington-WhiteleyFashion & Accessoires28.69×
08Toll BrothersHome & Garden25.01×
09Taron EgertonMovies & TV24.63×
10Nicole RichieMovies & TV23.47×
11D. R. HortonHome & Garden22.93×
12Jon FavreauMovies & TV18.63×
13Rick OwensFashion & Accessoires18.40×
14LufthansaTravel & Leisure14.61×
15Retail bankingBusiness & Career10.53×
16MalaysiaTravel & Leisure7.85×
17Discount TireShopping7.68×
18Hardware storeHome & Garden4.86×
19American AirlinesTravel & Leisure3.52×
20Do it yourself (DIY)Home & Garden2.53×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Tatler audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Tatler audience vs. the country average · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL3.33×
Design AffinityPREMIUM2.30×
Quality AwarenessPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Tatler audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.77×
Risk AppetiteTHRILL0.90×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Appendix

Explore more audiences

More News audiences in United States

See Tatler audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Tatler over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/tatler-245441” · Methodology