Wood (magazine) Audience in United States

Wood (magazine) has an estimated audience of 1,997,885 people in United States. 11.2% are female, 88.8% are male, average age 45.2. Top regions: California, Texas, Florida. Top brand affinities: Hardware store, Green roof, Villeroy & Boch, Florida Panthers, AutoZone.

The average Wood (magazine) fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hardware store, Green roof, Villeroy & Boch, with strongest over-indexing on Hardware store (11.15× the country average). Demographically, the Wood (magazine) audience skews more male with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of Wood (magazine) fans

Demographic split for Wood (magazine) audience in United States
MetricValue
Female11.2%
Male88.8%
Average age45.2
Estimated audience size1,997,885

Audience persona

The typical Wood (magazine) fan in United States is more male, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Top regions in United States

Top regions ranked by reach for Wood (magazine) in United States
RegionReachAffinity
California224,8561.02×
Texas191,9101.12×
Florida122,6790.91×
New York102,6830.92×
Illinois87,1061.31×
Michigan82,0991.57×
Georgia71,2041.16×
Pennsylvania69,9261.04×
Ohio65,0971.06×
Missouri61,8061.92×
North Carolina61,2711.02×
Washington55,2781.38×
Virginia47,3010.97×
New Jersey45,0960.89×
Tennessee40,1971×
Arizona39,4100.97×
Indiana38,7661.06×
Massachusetts35,3970.9×
Wisconsin32,8481.09×
Alabama29,9011.07×
South Carolina29,0510.97×
Maryland28,7640.84×
Colorado28,5220.91×
Minnesota27,2660.95×
Kentucky25,7801.03×
Louisiana25,5930.99×
Oregon25,5341.11×
Oklahoma23,2881.05×
Arkansas19,1401.16×
Utah17,6950.99×
Connecticut17,3540.87×
Mississippi17,0051.03×
Kansas16,0511.02×
Iowa15,6020.95×
Nevada14,9940.78×
West Virginia10,2991.11×
Idaho10,2631.02×
Nebraska9,5460.95×
New Mexico8,6450.86×
New Hampshire6,8110.87×
Maine6,6650.93×
Hawaii6,1520.72×
Rhode Island5,9960.94×
Montana4,8400.87×
Delaware4,6130.84×
Washington, District of Columbia4,2600.71×
South Dakota3,8640.84×
North Dakota3,4580.84×
Vermont3,3710.96×
Alaska3,2550.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wood (magazine) audience
BrandAffinityCategory
Hardware store11.15×Home & Garden
Green roof163.43×Home & Garden
Villeroy & Boch61.32×Home & Garden
Florida Panthers22.52×Sports
AutoZone6.73×Cars & Mobility
Livemusic8.76×Music & Radio
American Airlines6.17×Travel & Leisure
Retail banking14.44×Business & Career
Do it yourself (DIY)5.02×Home & Garden
WD-4030.55×Home & Garden
The UPS Store6×Shopping
Festool40.54×Home & Garden
Mobile banking14.14×Business & Career
Harbor Freight Tools9.83×Home & Garden
Lowe's3.79×Shopping
Calgary Flames27.03×Sports
Rockwell Automation49.49×Business & Career
Renovation4.46×Home & Garden
Local food4.86×Food & Beverages
Lincoln Electric33.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wood (magazine) audience
TraitClusterScore
DIY MentalityTHRILL6.88
PatriotismCONSERVATISM3.04
Family OrientationCONSERVATISM2.76
Quality AwarenessPREMIUM2.49
Convenience OrientationPREMIUM2.46
Luxury OrientationPREMIUM2.36

Worldwide distribution

Worldwide audience distribution share by country for Wood (magazine)
CountryShare
United States20.4%
Spain16.6%
Switzerland8.9%

See Wood (magazine) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Wood (magazine) have in United States?

Wood (magazine) has an estimated audience of 1,997,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Wood (magazine) fans?

11.2% of Wood (magazine) fans are female, 88.8% are male, with an average age of 45.2 years.

Which brands do Wood (magazine) fans like most?

Wood (magazine) fans show strongest brand affinity for Hardware store (11.15×), Green roof (163.43×), and Villeroy & Boch (61.32×) over the country average.

Where do Wood (magazine) fans live in United States?

Wood (magazine) fans in United States are most concentrated in California (reach 224,856), Texas (reach 191,910), and Florida (reach 122,679). These three regions account for the largest share of the active audience.

What other brands do Wood (magazine) fans also like?

Beyond Wood (magazine) itself, the audience over-indexes on Green roof (163.43×), Villeroy & Boch (61.32×), Florida Panthers (22.52×), and AutoZone (6.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.