Rascasse Audience Intelligence

Wood (magazine) Audience in United States

A data profile of the people who buy, follow and care about Wood (magazine) in United States — modelled from more than twelve digital signal sources. Wood (magazine) has an estimated audience of 2,028,941 people in United States.

#431among Website / Newspaper / Magazine in United States#1062in Business & Career

The average Wood (magazine) fan in United States is 45.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hardware store, Villeroy & Boch, Green roof, with strongest over-indexing on Hardware store (15.77× the country average).

Demographically, the Wood (magazine) audience skews more male with an average age of 45.2, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wood (magazine) fan in United States is more male, around 45.2 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wood (magazine) profile in United States.

Audience size
2M
in United States
Gender
11.2%♀
88.8% male
Age
45.2
average years
Country rank
#14074
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Wood (magazine)

11.2% are female, 88.8% are male, average age 45.2.

Fig. 02

Gender split

11.2%
Female
88.8%
Male
Demographic split for Wood (magazine) audience in United States
MetricValue
Female11.2%
Male88.8%
Average age45.2
Estimated audience size2,028,941
Fig. 03

Age distribution

Ø 45.2
average years
Age distribution of the Wood (magazine) audience in United States
Age bracketShare%
16-194%
20-2917%
30-3923%
40-4926%
50+30%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Wood (magazine) audience comes from United States.

Worldwide audience distribution share by country for Wood (magazine)
CountryShare
United States31.7%
Japan9.7%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wood (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Wood (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~60K1.83×
02Nebraska~20K1.64×
03Michigan~80K1.45×
04Washington~50K1.25×
05Illinois~80K1.21×
06Arkansas~20K1.17×
07West Virginia~10K1.12×
08Georgia~70K1.10×
09Kansas~20K1.10×
10Wisconsin~30K1.09×
11Alabama~30K1.06×
12Indiana~40K1.05×
13Kentucky~30K1.05×
14Texas~200K1.04×
15Louisiana~30K1.04×
16Mississippi~20K1.04×
17South Dakota~5K1.04×
18Pennsylvania~70K1.03×
19Idaho~10K1.02×
20Maine~7K1.02×
21Ohio~60K1.01×
22Oklahoma~20K1.01×
23Vermont~4K1.01×
24North Carolina~60K1.00×
25Oregon~20K1.00×
26Utah~20K1.00×
27Iowa~20K0.99×
28California~200K0.98×
29South Carolina~30K0.98×
30Rhode Island~6K0.97×
31Tennessee~40K0.96×
32Minnesota~30K0.96×
33Virginia~50K0.93×
34North Dakota~4K0.93×
35Arizona~40K0.91×
36Montana~5K0.91×
37New Hampshire~7K0.89×
38Connecticut~20K0.88×
39Massachusetts~30K0.87×
40Colorado~30K0.87×
41New Jersey~40K0.86×
42New Mexico~9K0.86×
43New York~90K0.85×
44Delaware~5K0.85×
45Alaska~4K0.85×
46Florida~100K0.84×
47Maryland~30K0.80×
48Nevada~10K0.75×
49Hawaii~6K0.74×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Wood (magazine), United States
0.67×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wood (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wood (magazine) audience
#·InterestCategoryAffinity×
01Green roofHome & Garden176.74×
02Villeroy & BochHome & Garden75.58×
03Hungry Jack'sFood & Beverages71.26×
04Rockwell AutomationBusiness & Career60.26×
05ChannellockBusiness & Career49.91×
06FestoolHome & Garden44.47×
07Lincoln ElectricBusiness & Career42.88×
08ACDelcoCars & Mobility40.69×
09Paul StanleyMusic & Radio37.34×
10WD-40Home & Garden34.28×
11Auntie Anne'sFood & Beverages23.83×
12Klein ToolsHome & Garden22.88×
13Titanic (1997 film)Movies & TV21.27×
14Weber GrillsHome & Garden19.82×
15Hardware storeHome & Garden15.77×
16Retail bankingBusiness & Career10.02×
17Discount TireShopping9.97×
18The UPS StoreShopping6.66×
19AutoZoneCars & Mobility5.78×
20Do it yourself (DIY)Home & Garden3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wood (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wood (magazine) audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL7.31×
PatriotismCONSERVATISM4.74×
Convenience OrientationPREMIUM2.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wood (magazine) audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.76×
CreativityOPEN0.79×
ExtroversionTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wood (magazine) have in United States?

Wood (magazine) has an estimated audience of 2,028,941 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wood (magazine) fans?

11.2% of Wood (magazine) fans are female, 88.8% are male, with an average age of 45.2 years.

03

Which brands do Wood (magazine) fans like most?

Wood (magazine) fans show strongest brand affinity for Hardware store (15.77×), Villeroy & Boch (75.58×), and Green roof (176.74×) over the country average.

04

Where do Wood (magazine) fans live in United States?

Wood (magazine) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wood (magazine) fans also like?

Beyond Wood (magazine) itself, the audience over-indexes on Villeroy & Boch (75.58×), Green roof (176.74×), WD-40 (34.28×), and Discount Tire (9.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Wood (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wood (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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