Rascasse Audience Intelligence

ACDelco Target Market in United States

A data profile of the people who buy, follow and care about ACDelco in United States — modelled from more than twelve digital signal sources. ACDelco has an estimated audience of 603,360 people in United States.

#6among Car parts in United States#3383among Brand in United States#946in Cars & Mobility

The average ACDelco fan in United States is 45.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Wood (magazine), DocuSign, Pilot Flying J, with strongest over-indexing on Wood (magazine) (40.69× the country average).

Demographically, the ACDelco audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ACDelco fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Wood (magazine).

Category: Cars & Mobility · Type: Brand · Subtype: Car parts

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ACDelco profile in United States.

Audience size
603K
in United States
Gender
26.6%♀
73.4% male
Age
45.1
average years
Country rank
#32699
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ACDelco

26.6% are female, 73.4% are male, average age 45.1.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for ACDelco audience in United States
MetricValue
Female26.6%
Male73.4%
Average age45.1
Estimated audience size603,360
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the ACDelco audience in United States
Age bracketShare%
16-196%
20-2917%
30-3921%
40-4924%
50+33%
Fig. 04

Worldwide distribution

40.8%

of the worldwide ACDelco audience comes from United States.

Worldwide audience distribution share by country for ACDelco
CountryShare
United States40.8%
Mexico10.3%
Brazil10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ACDelco audience in United States is strongest.

Fig. 05

Top regions by affinity

ACDelco customers by region in United States
#RegionReachAffinity×
01Indiana~20K1.90×
02North Dakota~2K1.54×
03Texas~80K1.48×
04Michigan~20K1.43×
05Montana~2K1.31×
06Louisiana~9K1.24×
07Mississippi~6K1.23×
08Idaho~4K1.23×
09Tennessee~10K1.20×
10Kansas~6K1.19×
11South Dakota~2K1.19×
12Iowa~6K1.18×
13Missouri~10K1.17×
14Maryland~10K1.16×
15Oklahoma~8K1.15×
16Nebraska~3K1.13×
17Arkansas~5K1.12×
18New Mexico~3K1.09×
19Alabama~9K1.05×
20Kentucky~8K1.05×
21Wyoming<1K1.05×
22Arizona~10K1.02×
23Alaska~1K1.01×
24Florida~40K1.00×
25Wisconsin~9K0.99×
26Nevada~6K0.98×
27Illinois~20K0.96×
28Georgia~20K0.96×
29South Carolina~8K0.95×
30Minnesota~8K0.95×
31Utah~5K0.93×
32California~60K0.89×
33Washington~10K0.89×
34West Virginia~2K0.88×
35Virginia~10K0.85×
36Washington, District of Columbia~2K0.85×
37Delaware~1K0.85×
38Ohio~20K0.84×
39North Carolina~10K0.84×
40New Hampshire~2K0.82×
41Colorado~7K0.79×
42Maine~2K0.78×
43Oregon~5K0.75×
44Connecticut~4K0.74×
45Hawaii~2K0.73×
46Rhode Island~1K0.72×
47Pennsylvania~10K0.70×
48New Jersey~10K0.70×
49New York~20K0.68×
50Massachusetts~7K0.61×
Fig. 06

Affinity by region

Affinity by region — ACDelco, United States
0.61×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ACDelco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ACDelco audience
#·InterestCategoryAffinity×
01Web.comInternet & Social Media58.93×
02Rockwell AutomationBusiness & Career51.57×
03Ditch WitchBusiness & Career49.34×
04Wood (magazine)Business & Career40.69×
05Ingersoll RandBusiness & Career39.24×
06American Home ShieldHome & Garden31.57×
07TeamViewerTechnology & Electronics30.35×
08WD-40Home & Garden28.85×
09AutoCADTechnology & Electronics28.46×
10Paul StanleyMusic & Radio27.14×
11AsurionBusiness & Career26.44×
12DocuSignTechnology & Electronics18.68×
13National Car RentalCars & Mobility18.30×
14TransUnionTechnology & Electronics15.99×
15TuroCars & Mobility14.41×
16Pilot Flying JCars & Mobility13.79×
17AtlasMusic & Radio10.64×
18Office DepotShopping7.09×
19The UPS StoreShopping5.72×
20AutoZoneCars & Mobility5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ACDelco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ACDelco audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Need for SecurityCONSERVATISM1.35×
Risk AppetiteTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ACDelco audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Pet OwnershipJOY0.91×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ACDelco's target market in United States?

ACDelco's target market in United States covers an estimated 603,360 people, concentrated in Texas and California.

02

What is the gender split and age of ACDelco customers?

26.6% of the ACDelco audience are female, 73.4% are male, with an average age of 45.1 years.

03

Which brands do ACDelco fans like most?

ACDelco fans show strongest brand affinity for Wood (magazine) (40.69×), DocuSign (18.68×), and Pilot Flying J (13.79×) over the country average.

04

Where do ACDelco fans live in United States?

ACDelco fans in United States are most concentrated in Texas (reach ~80K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do ACDelco fans also like?

Beyond ACDelco itself, the audience over-indexes on DocuSign (18.68×), Pilot Flying J (13.79×), WD-40 (28.85×), and American Home Shield (31.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car parts audiences in United States

See ACDelco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ACDelco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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