Ditch Witch Audience in United States

Ditch Witch logo

Ditch Witch has an estimated audience of 471,128 people in United States. Top regions: Texas, California, Oklahoma. Top brand affinities: Monogram, Calvary Chapel, Coolhunting, MK, N1 road (South Africa).

Ditch Witch fans in United States are concentrated in Texas, with strong brand affinity for Monogram. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Monogram, Calvary Chapel, Coolhunting, with strongest over-indexing on Monogram (20× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Ditch Witch fans

Demographic split for Ditch Witch audience in United States
MetricValue
Estimated audience size471,128

Audience persona

The typical Ditch Witch fan in United States shows strong DIY Mentality tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Ditch Witch in United States
RegionReachAffinity
Texas48,4711.2×
California25,5290.49×
Oklahoma22,4404.29×
Florida19,9580.63×
North Carolina17,9361.27×
Georgia13,6270.94×
New York11,8560.45×
Tennessee11,7611.24×
Ohio11,6760.8×
Michigan10,9730.89×
Pennsylvania10,7680.68×
Virginia9,5220.83×
Illinois9,3010.59×
Missouri8,4901.12×
South Carolina8,3821.18×
Arizona8,3500.87×
Louisiana7,8651.29×
Kentucky7,4441.26×
Alabama7,4191.13×
Indiana7,3220.85×
Washington7,2640.77×
Minnesota6,6310.98×
Colorado6,1030.82×
Arkansas5,9661.54×
Kansas5,7691.55×
Wisconsin5,6150.79×
Oregon5,5291.02×
New Jersey5,4000.45×
Iowa5,2041.34×
Mississippi5,1011.31×
Massachusetts5,0590.54×
Utah4,6111.09×
Idaho4,0781.73×
Maryland3,5790.44×
West Virginia3,2071.46×
Nebraska2,9821.26×
New Mexico2,8171.19×
Connecticut2,3480.5×
Nevada1,7980.39×
New Hampshire1,6400.88×
Montana1,6151.24×
Maine1,5540.92×
South Dakota1,4191.3×
North Dakota1,0841.12×
Wyoming8621.23×
Alaska7270.72×
Vermont7230.87×
Hawaii6580.33×
Delaware6330.49×
Rhode Island5870.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ditch Witch audience
BrandAffinityCategory
Monogram20×Home & Garden
Calvary Chapel11.41×Politics & Society
Coolhunting31.39×Business & Career
MK3.19×Music & Radio
N1 road (South Africa)2.94×Travel & Leisure
Unique Gifts1.65×Shopping
Jesse Plemons2.3×Movies & TV
Diane Sawyer5.83×Movies & TV
edureka23.53×Business & Career
Staycation2.05×Home & Garden
Lulu 黃路梓茵1.66×Movies & TV
Tech News5.63×Technology & Electronics
Chicago Stock Exchange16.88×Business & Career
Kansas1.51×Travel & Leisure
Nebraska Cornhuskers football2.05×Sports
Wikia1.93×Internet & Social Media
Keith Stanfield3.68×Movies & TV
Business English3.15×Business & Career
Birthday Gifts1.75×Kids & Family
Glossier2.9×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ditch Witch audience
TraitClusterScore
DIY MentalityTHRILL4.15
Quality AwarenessPREMIUM2.29
Luxury OrientationPREMIUM2.15
Need for SecurityCONSERVATISM2.11
PatriotismCONSERVATISM1.81
Convenience OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Ditch Witch
CountryShare
United States77.6%
Canada4.0%
United Kingdom2.4%

See Ditch Witch audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ditch Witch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.