Rascasse Audience Intelligence

Ditch Witch Target Market in United States

A data profile of the people who buy, follow and care about Ditch Witch in United States — modelled from more than twelve digital signal sources. Ditch Witch has an estimated audience of 478,732 people in United States.

#3857among Brand in United States#2323in Business & Career

Ditch Witch fans in United States are concentrated in Texas, with strong brand affinity for Hardware store.

The audience is concentrated in Texas, Oklahoma, California.

Top brand affinities include Hardware store, Paul Stanley, WD-40, with strongest over-indexing on Hardware store (12.18× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ditch Witch fan in United States shows strong DIY Mentality tendencies and a notable affinity for Hardware store.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ditch Witch profile in United States.

Audience size
479K
in United States
Country rank
#37596
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ditch Witch

Fig. 02

Gender split

Demographic split for Ditch Witch audience in United States
MetricValue
Estimated audience size478,732
Fig. 04

Worldwide distribution

77.8%

of the worldwide Ditch Witch audience comes from United States.

Worldwide audience distribution share by country for Ditch Witch
CountryShare
United States77.8%
Canada4.0%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ditch Witch audience in United States is strongest.

Fig. 05

Top regions by affinity

Ditch Witch customers by region in United States
#RegionReachAffinity×
01Oklahoma~30K4.82×
02Idaho~4K1.60×
03Kansas~6K1.50×
04Arkansas~6K1.48×
05West Virginia~3K1.46×
06Mississippi~5K1.33×
07Louisiana~8K1.29×
08South Dakota~1K1.26×
09Iowa~5K1.24×
10New Mexico~3K1.23×
11Kentucky~7K1.22×
12Montana~2K1.22×
13North Carolina~20K1.20×
14Tennessee~10K1.17×
15Nebraska~3K1.17×
16North Dakota~1K1.16×
17Wyoming<1K1.16×
18Alabama~8K1.15×
19South Carolina~8K1.10×
20Texas~40K1.09×
21Missouri~8K1.09×
22Utah~4K1.02×
23Oregon~5K0.97×
24Minnesota~6K0.95×
25New Hampshire~2K0.92×
26Maine~2K0.91×
27Michigan~10K0.89×
28Georgia~10K0.88×
29Arizona~8K0.86×
30Indiana~7K0.86×
31Alaska<1K0.85×
32Virginia~10K0.84×
33Wisconsin~6K0.84×
34Ohio~10K0.82×
35Colorado~6K0.78×
36Washington~7K0.74×
37Delaware<1K0.70×
38Pennsylvania~10K0.66×
39New York~20K0.63×
40Rhode Island<1K0.63×
41Florida~20K0.60×
42Illinois~9K0.59×
43Hawaii~1K0.58×
44Massachusetts~5K0.56×
45Connecticut~3K0.55×
46Washington, District of Columbia<1K0.55×
47Nevada~2K0.50×
48Maryland~4K0.49×
49California~20K0.46×
50New Jersey~6K0.46×
Fig. 06

Affinity by region

Affinity by region — Ditch Witch, United States
0.46×1.00×4.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ditch Witch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ditch Witch audience
#·InterestCategoryAffinity×
01Rockwell AutomationBusiness & Career72.71×
02ACDelcoCars & Mobility49.34×
03Paul StanleyMusic & Radio47.42×
04ChannellockBusiness & Career42.32×
05Lincoln ElectricBusiness & Career38.91×
06AutoCADTechnology & Electronics38.26×
07Villeroy & BochHome & Garden31.87×
08WD-40Home & Garden31.07×
09DremelHome & Garden28.51×
10Klein ToolsHome & Garden23.78×
11StihlHome & Garden21.54×
12True ValueShopping20.69×
13HusqvarnaHome & Garden19.79×
14MakitaHome & Garden14.94×
15Hardware storeHome & Garden12.18×
16Discount TireShopping7.06×
17Lawn mowerHome & Garden7.04×
18NASDAQBusiness & Career4.96×
19Solar energyHome & Garden4.81×
20AutoZoneCars & Mobility4.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ditch Witch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ditch Witch audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL5.11×
PatriotismCONSERVATISM2.92×
Need for SecurityCONSERVATISM2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ditch Witch audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
SustainabilityBALANCE0.69×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ditch Witch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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