Ditch Witch Audience in United States

Ditch Witch has an estimated audience of 471,128 people in United States. Top regions: Texas, California, Oklahoma. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Hardware store, Singer-songwriter.

Ditch Witch fans in United States are concentrated in Texas, with strong brand affinity for Autism Awareness. The audience is concentrated in Texas, California, Oklahoma. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Ditch Witch fans

Demographic split for Ditch Witch audience in United States
MetricValue
Estimated audience size471,128

Audience persona

The typical Ditch Witch fan in United States shows strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Ditch Witch in United States
RegionReachAffinity
Texas48,4711.2×
California25,5290.49×
Oklahoma22,4404.29×
Florida19,9580.63×
North Carolina17,9361.27×
Georgia13,6270.94×
New York11,8560.45×
Tennessee11,7611.24×
Ohio11,6760.8×
Michigan10,9730.89×
Pennsylvania10,7680.68×
Virginia9,5220.83×
Illinois9,3010.59×
Missouri8,4901.12×
South Carolina8,3821.18×
Arizona8,3500.87×
Louisiana7,8651.29×
Kentucky7,4441.26×
Alabama7,4191.13×
Indiana7,3220.85×
Washington7,2640.77×
Minnesota6,6310.98×
Colorado6,1030.82×
Arkansas5,9661.54×
Kansas5,7691.55×
Wisconsin5,6150.79×
Oregon5,5291.02×
New Jersey5,4000.45×
Iowa5,2041.34×
Mississippi5,1011.31×
Massachusetts5,0590.54×
Utah4,6111.09×
Idaho4,0781.73×
Maryland3,5790.44×
West Virginia3,2071.46×
Nebraska2,9821.26×
New Mexico2,8171.19×
Connecticut2,3480.5×
Nevada1,7980.39×
New Hampshire1,6400.88×
Montana1,6151.24×
Maine1,5540.92×
South Dakota1,4191.3×
North Dakota1,0841.12×
Wyoming8621.23×
Alaska7270.72×
Vermont7230.87×
Hawaii6580.33×
Delaware6330.49×
Rhode Island5870.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ditch Witch audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Hardware store7.86×Home & Garden
Singer-songwriter5.51×Music & Radio
AutoZone5.03×Cars & Mobility
WD-4028.26×Home & Garden
Lincoln Electric42.42×Business & Career
AutoCAD31.39×Technology & Electronics
Dremel31.06×Home & Garden
Income tax13.19×Business & Career
Rockwell Automation49.25×Business & Career
American Home Shield22.64×Home & Garden
Klein Tools24.35×Home & Garden
True Value20.8×Shopping
ACDelco38.71×Cars & Mobility
Harbor Freight Tools8.43×Home & Garden
Toll Brothers24.86×Home & Garden
Diesel engine7.14×Cars & Mobility
Paul Stanley19.01×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ditch Witch audience
TraitClusterScore
DIY MentalityTHRILL4.15
Quality AwarenessPREMIUM2.29
Luxury OrientationPREMIUM2.15
Need for SecurityCONSERVATISM2.11
PatriotismCONSERVATISM1.81
Convenience OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Ditch Witch
CountryShare
United States77.6%
Canada4.0%
United Kingdom2.4%

See Ditch Witch audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ditch Witch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.