Rascasse Audience Intelligence

Channellock Target Market in United States

A data profile of the people who buy, follow and care about Channellock in United States — modelled from more than twelve digital signal sources. Channellock has an estimated audience of 408,386 people in United States.

#7among Manufacturing company in United States#4259among Brand in United States#2530in Business & Career

The average Channellock fan in United States is 44.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Pennsylvania.

Top brand affinities include Wood (magazine), Makita Tools, Paul Stanley, with strongest over-indexing on Wood (magazine) (49.91× the country average).

Demographically, the Channellock audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Channellock fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Wood (magazine).

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Channellock profile in United States.

Audience size
408K
in United States
Gender
16.1%♀
83.9% male
Age
44.3
average years
Country rank
#41137
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Channellock

16.1% are female, 83.9% are male, average age 44.3.

Fig. 02

Gender split

16.1%
Female
83.9%
Male
Demographic split for Channellock audience in United States
MetricValue
Female16.1%
Male83.9%
Average age44.3
Estimated audience size408,386
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Channellock audience in United States
Age bracketShare%
16-196%
20-2918%
30-3922%
40-4924%
50+29%
Fig. 04

Worldwide distribution

86.8%

of the worldwide Channellock audience comes from United States.

Worldwide audience distribution share by country for Channellock
CountryShare
United States86.8%
Canada2.8%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Channellock audience in United States is strongest.

Fig. 05

Top regions by affinity

Channellock customers by region in United States
#RegionReachAffinity×
01Pennsylvania~40K2.58×
02Texas~40K1.24×
03Ohio~10K1.16×
04Indiana~9K1.15×
05Iowa~4K1.13×
06Kentucky~6K1.12×
07North Dakota<1K1.12×
08West Virginia~2K1.11×
09Wisconsin~7K1.08×
10North Carolina~10K1.07×
11Oklahoma~5K1.06×
12Kansas~3K1.06×
13New York~20K1.05×
14Alabama~6K1.05×
15Illinois~10K1.04×
16Tennessee~9K1.04×
17Alaska<1K1.04×
18Nebraska~2K1.03×
19Virginia~10K1.02×
20Arizona~8K1.02×
21Montana~1K1.01×
22Arkansas~3K1.00×
23Minnesota~6K0.99×
24Louisiana~5K0.99×
25New Mexico~2K0.99×
26South Dakota<1K0.99×
27Michigan~10K0.98×
28South Carolina~6K0.97×
29Vermont<1K0.97×
30Georgia~10K0.94×
31Nevada~4K0.94×
32Utah~3K0.94×
33New Hampshire~2K0.94×
34Maine~1K0.94×
35Maryland~7K0.93×
36Idaho~2K0.93×
37Colorado~6K0.92×
38Mississippi~3K0.92×
39Washington, District of Columbia~1K0.92×
40Missouri~6K0.91×
41Hawaii~2K0.91×
42New Jersey~9K0.90×
43Rhode Island~1K0.90×
44Delaware~1K0.90×
45Oregon~4K0.89×
46Washington~7K0.88×
47Florida~20K0.87×
48California~40K0.85×
49Connecticut~3K0.85×
50Massachusetts~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Channellock, United States
0.75×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Channellock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Channellock audience
#·InterestCategoryAffinity×
01Makita ToolsHome & Garden69.00×
02Wood (magazine)Business & Career49.91×
03SkilHome & Garden49.52×
04Ditch WitchBusiness & Career42.32×
05HiltiHome & Garden42.22×
06Web.comInternet & Social Media41.83×
07Ingersoll RandBusiness & Career39.92×
08Paul StanleyMusic & Radio38.91×
09DremelHome & Garden34.19×
10American Home ShieldHome & Garden32.59×
11WD-40Home & Garden26.40×
12Toro (company)Home & Garden19.96×
13Stanley Black & DeckerHome & Garden18.45×
14Bobcat CompanyHome & Garden13.43×
15ScrewHome & Garden12.07×
16Pilot Flying JCars & Mobility10.62×
17Harbor Freight ToolsHome & Garden8.70×
18Advance Auto PartsCars & Mobility6.23×
19AutoZoneCars & Mobility5.77×
20O'Reilly Auto PartsCars & Mobility5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Channellock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Channellock audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.48×
DIY MentalityTHRILL1.41×
Early Adopter MentalityPOWER1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Channellock audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
CreativityOPEN0.85×
SpiritualityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Channellock's target market in United States?

Channellock's target market in United States covers an estimated 408,386 people, concentrated in Texas and California.

02

What is the gender split and age of Channellock customers?

16.1% of the Channellock audience are female, 83.9% are male, with an average age of 44.3 years.

03

Which brands do Channellock fans like most?

Channellock fans show strongest brand affinity for Wood (magazine) (49.91×), Makita Tools (69×), and Paul Stanley (38.91×) over the country average.

04

Where do Channellock fans live in United States?

Channellock fans in United States are most concentrated in Texas (reach ~40K), California (reach ~40K), and Pennsylvania (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Channellock fans also like?

Beyond Channellock itself, the audience over-indexes on Makita Tools (69×), Paul Stanley (38.91×), American Home Shield (32.59×), and AutoZone (5.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Channellock audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Channellock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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