Channellock Audience in United States

Channellock logo

Channellock has an estimated audience of 408,939 people in United States. 16.1% are female, 83.9% are male, average age 44.3. Top regions: Texas, California, Pennsylvania. Top brand affinities: Wood (magazine), Makita Tools, Paul Stanley, American Home Shield, AutoZone.

The average Channellock fan in United States is 44.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Pennsylvania. Top brand affinities include Wood (magazine), Makita Tools, Paul Stanley, with strongest over-indexing on Wood (magazine) (49.91× the country average). Demographically, the Channellock audience skews more male with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

Demographics of Channellock fans

Demographic split for Channellock audience in United States
MetricValue
Female16.1%
Male83.9%
Average age44.3
Estimated audience size408,939

Audience persona

The typical Channellock fan in United States is more male, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Wood (magazine).

Top regions in United States

Top regions ranked by reach for Channellock in United States
RegionReachAffinity
Texas47,1391.34×
California39,9770.89×
Pennsylvania33,5052.43×
New York25,2811.11×
Florida24,7290.89×
Illinois15,1911.12×
Ohio14,8201.18×
North Carolina13,5421.1×
Georgia11,5740.92×
Virginia10,7411.08×
Michigan10,6140.99×
Indiana9,0381.21×
Arizona8,9981.08×
New Jersey8,8280.85×
Tennessee8,7481.07×
Washington7,1080.87×
Maryland6,6250.94×
Wisconsin6,5981.07×
Alabama6,2461.09×
Kentucky6,0661.18×
Minnesota5,9421.01×
Missouri5,9090.9×
South Carolina5,9080.96×
Colorado5,8160.9×
Massachusetts5,5080.68×
Oklahoma5,1151.13×
Louisiana5,0330.95×
Oregon4,2320.9×
Iowa3,7701.12×
Nevada3,6890.93×
Utah3,4240.94×
Kansas3,3951.05×
Arkansas3,2850.98×
Connecticut2,8610.7×
Mississippi2,5660.76×
Nebraska2,3121.13×
West Virginia2,2431.18×
New Mexico1,8000.88×
Idaho1,6690.81×
New Hampshire1,3860.86×
Hawaii1,2640.72×
Montana1,2471.1×
Maine1,1390.78×
North Dakota1,0941.3×
Washington, District of Columbia9300.76×
Alaska8701×
South Dakota8560.91×
Wyoming8061.33×
Rhode Island6940.53×
Delaware6660.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Channellock audience
BrandAffinityCategory
Wood (magazine)49.91×Business & Career
Makita Tools69×Home & Garden
Paul Stanley38.91×Music & Radio
American Home Shield32.59×Home & Garden
AutoZone5.77×Cars & Mobility
Dremel34.19×Home & Garden
Skil49.52×Home & Garden
Hilti42.22×Home & Garden
Pilot Flying J10.62×Cars & Mobility
WD-4026.4×Home & Garden
Screw12.07×Home & Garden
Advance Auto Parts6.23×Cars & Mobility
Ingersoll Rand39.92×Business & Career
Harbor Freight Tools8.7×Home & Garden
Ditch Witch42.32×Business & Career
Stanley Black & Decker18.45×Home & Garden
O'Reilly Auto Parts5.66×Cars & Mobility
Web.com41.83×Internet & Social Media
Ryobi16.34×Cars & Mobility
Toro (company)19.96×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Channellock audience
TraitClusterScore
DIY MentalityTHRILL3.14
IndulgenceJOY2.98
PatriotismCONSERVATISM2.68
Pet OwnershipJOY2.39
Convenience OrientationPREMIUM1.74
Need for SecurityCONSERVATISM1.67

Worldwide distribution

Worldwide audience distribution share by country for Channellock
CountryShare
United States86.9%
Canada2.8%
United Kingdom2.1%

See Channellock audiences in other countries

More Manufacturing company audiences in United States

Frequently asked questions

How many fans does Channellock have in United States?

Channellock has an estimated audience of 408,939 people in United States, concentrated in Texas and California.

What is the gender split and age of Channellock fans?

16.1% of Channellock fans are female, 83.9% are male, with an average age of 44.3 years.

Which brands do Channellock fans like most?

Channellock fans show strongest brand affinity for Wood (magazine) (49.91×), Makita Tools (69×), and Paul Stanley (38.91×) over the country average.

Where do Channellock fans live in United States?

Channellock fans in United States are most concentrated in Texas (reach 47,139), California (reach 39,977), and Pennsylvania (reach 33,505). These three regions account for the largest share of the active audience.

What other brands do Channellock fans also like?

Beyond Channellock itself, the audience over-indexes on Makita Tools (69×), Paul Stanley (38.91×), American Home Shield (32.59×), and AutoZone (5.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Channellock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.