Rascasse Audience Intelligence

Generac Power Systems Target Market in United States

A data profile of the people who buy, follow and care about Generac Power Systems in United States — modelled from more than twelve digital signal sources. Generac Power Systems has an estimated audience of 648,638 people in United States.

#3among Manufacturing company in United States#3223among Brand in United States#1968in Business & Career

The average Generac Power Systems fan in United States is 46.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Wisconsin.

Top brand affinities include Solar energy, Lawn mower, Donald Trump, with strongest over-indexing on Solar energy (6.36× the country average).

Demographically, the Generac Power Systems audience skews more male with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Generac Power Systems fan in United States is more male, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Solar energy.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Generac Power Systems profile in United States.

Audience size
649K
in United States
Gender
21.7%♀
78.3% male
Age
46.7
average years
Country rank
#31327
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Generac Power Systems

21.7% are female, 78.3% are male, average age 46.7.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for Generac Power Systems audience in United States
MetricValue
Female21.7%
Male78.3%
Average age46.7
Estimated audience size648,638
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Generac Power Systems audience in United States
Age bracketShare%
16-197%
20-2911%
30-3917%
40-4928%
50+37%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Generac Power Systems audience comes from United States.

Worldwide audience distribution share by country for Generac Power Systems
CountryShare
United States97.7%
Germany1.4%
Italy0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Generac Power Systems audience in United States is strongest.

Fig. 05

Top regions by affinity

Generac Power Systems customers by region in United States
#RegionReachAffinity×
01Wisconsin~40K4.09×
02South Carolina~20K2.21×
03Louisiana~20K2.13×
04Texas~100K1.92×
05Mississippi~10K1.91×
06West Virginia~5K1.68×
07Maine~4K1.55×
08Georgia~30K1.37×
09Florida~60K1.32×
10Tennessee~20K1.22×
11Kentucky~10K1.20×
12North Carolina~20K1.17×
13Michigan~20K1.14×
14Arkansas~6K1.05×
15Montana~2K1.05×
16Vermont~1K1.03×
17Alaska~1K1.01×
18Alabama~10K1.00×
19New Hampshire~3K0.99×
20Oklahoma~7K0.98×
21Nebraska~3K0.97×
22Indiana~10K0.96×
23Ohio~20K0.91×
24Illinois~20K0.89×
25North Dakota~1K0.87×
26Pennsylvania~20K0.82×
27Virginia~10K0.81×
28Iowa~5K0.80×
29Rhode Island~2K0.79×
30Idaho~3K0.78×
31South Dakota~1K0.78×
32Connecticut~5K0.76×
33Kansas~4K0.76×
34Missouri~8K0.75×
35Delaware~1K0.73×
36New Jersey~10K0.70×
37Oregon~5K0.70×
38Washington~9K0.66×
39Colorado~7K0.66×
40Minnesota~6K0.65×
41New Mexico~2K0.65×
42Massachusetts~8K0.63×
43New York~20K0.58×
44Utah~4K0.58×
45Nevada~4K0.57×
46Maryland~6K0.55×
47Washington, District of Columbia~1K0.53×
48Hawaii~2K0.52×
49Arizona~7K0.48×
50California~30K0.44×
Fig. 06

Affinity by region

Affinity by region — Generac Power Systems, United States
0.44×1.00×4.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Generac Power Systems audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Generac Power Systems audience
#·InterestCategoryAffinity×
01Lawn mowerHome & Garden7.58×
02Solar energyHome & Garden6.36×
03Weather forecastingHome & Garden5.74×
04Renewable energyBusiness & Career4.95×
05Hardware storeHome & Garden4.73×
06Discount TireShopping4.46×
07FedExBusiness & Career4.23×
08Used carCars & Mobility3.59×
09Home AppliancesHome & Garden3.00×
10GrillingFood & Beverages2.84×
11SUVsCars & Mobility2.79×
12Donald TrumpPolitics & Society2.73×
13BankingBusiness & Career2.73×
14InsuranceBusiness & Career2.67×
15Breaking newsMovies & TV2.63×
16Home improvementHome & Garden2.60×
17EBayShopping2.60×
18WalmartShopping2.20×
19CookingFood & Beverages2.05×
20XInternet & Social Media2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Generac Power Systems audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Generac Power Systems audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.20×
Convenience OrientationPREMIUM2.06×
Need for SecurityCONSERVATISM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Generac Power Systems audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
SustainabilityBALANCE0.82×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Generac Power Systems's target market in United States?

Generac Power Systems's target market in United States covers an estimated 648,638 people, concentrated in Texas and Florida.

02

What is the gender split and age of Generac Power Systems customers?

21.7% of the Generac Power Systems audience are female, 78.3% are male, with an average age of 46.7 years.

03

Which brands do Generac Power Systems fans like most?

Generac Power Systems fans show strongest brand affinity for Solar energy (6.36×), Lawn mower (7.58×), and Donald Trump (2.73×) over the country average.

04

Where do Generac Power Systems fans live in United States?

Generac Power Systems fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~60K), and Wisconsin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Generac Power Systems fans also like?

Beyond Generac Power Systems itself, the audience over-indexes on Lawn mower (7.58×), Donald Trump (2.73×), Hardware store (4.73×), and Home improvement (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Manufacturing company audiences in United States

See Generac Power Systems audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Generac Power Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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