Generac Power Systems Audience in United States

Generac Power Systems logo

Generac Power Systems has an estimated audience of 681,773 people in United States. 21.7% are female, 78.3% are male, average age 46.7. Top regions: Texas, Florida, Wisconsin. Top brand affinities: Tipsy Elves, Pillow, Elsword, Israel, Hipster.

The average Generac Power Systems fan in United States is 46.7 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Wisconsin. Top brand affinities include Tipsy Elves, Pillow, Elsword, with strongest over-indexing on Tipsy Elves (12.83× the country average). Demographically, the Generac Power Systems audience skews more male with an average age of 46.7, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

Demographics of Generac Power Systems fans

Demographic split for Generac Power Systems audience in United States
MetricValue
Female21.7%
Male78.3%
Average age46.7
Estimated audience size681,773

Audience persona

The typical Generac Power Systems fan in United States is more male, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Tipsy Elves.

Top regions in United States

Top regions ranked by reach for Generac Power Systems in United States
RegionReachAffinity
Texas137,2282.34×
Florida70,7851.53×
Wisconsin37,7653.68×
California36,3070.48×
Georgia32,8941.57×
South Carolina24,7622.41×
North Carolina24,6391.2×
New York22,6260.59×
Louisiana21,1602.41×
Illinois20,6480.91×
Michigan20,5601.15×
Ohio19,5970.93×
Pennsylvania18,7660.82×
Tennessee13,4370.98×
Virginia13,1300.79×
Indiana11,9490.96×
New Jersey11,3130.65×
Kentucky10,6451.25×
Alabama9,6301.01×
Washington9,3860.69×
Missouri8,3740.76×
Mississippi8,1741.46×
Massachusetts7,4700.56×
Oklahoma7,3660.97×
Colorado6,9770.65×
Arizona6,8790.49×
Minnesota6,2620.64×
Maryland5,6780.48×
Oregon5,6610.72×
Arkansas5,6471.01×
West Virginia4,9861.57×
Connecticut4,7240.69×
Iowa4,3290.77×
Kansas4,1670.78×
Maine4,0861.67×
Nevada3,7240.56×
Utah3,4920.57×
Nebraska3,3850.99×
New Hampshire2,7211.01×
Idaho2,5160.74×
New Mexico2,1200.62×
Montana1,8680.99×
Rhode Island1,2140.56×
Vermont1,2091.01×
Hawaii1,1760.4×
Alaska1,0740.74×
North Dakota1,0610.76×
Delaware1,0410.55×
South Dakota9450.6×
Washington, District of Columbia9120.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Generac Power Systems audience
BrandAffinityCategory
Tipsy Elves12.83×Shopping
Pillow1.7×Home & Garden
Elsword12.83×Games
Israel1.6×Travel & Leisure
Hipster5.36×Politics & Society
Electrolyte2.61×Health
Wikia1.77×Internet & Social Media
N1 road (South Africa)2.08×Travel & Leisure
Hog Hunting1.69×Sports
Voter registration2.33×Politics & Society
HydraFacial3.7×Beauty & Wellness
Keith Stanfield2.96×Movies & TV
Home staging2.19×Home & Garden
Hammock camping2.94×Travel & Leisure
Jaws2.12×Movies & TV
Keeper (password manager)2.29×Technology & Electronics
Vocal harmony1.59×Music & Radio
Governor of Michigan2.54×Politics & Society
Jack White1.58×Movies & TV
Diane Sawyer2.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Generac Power Systems audience
TraitClusterScore
Need for SecurityCONSERVATISM1.46
DIY MentalityTHRILL1.35
Convenience OrientationPREMIUM1.33
Risk AppetiteTHRILL1.25
PatriotismCONSERVATISM1.23
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Generac Power Systems
CountryShare
United States97.8%
Germany1.3%
Italy0.8%

See Generac Power Systems audiences in other countries

More Manufacturing company audiences in United States

Frequently asked questions

How many fans does Generac Power Systems have in United States?

Generac Power Systems has an estimated audience of 681,773 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Generac Power Systems fans?

21.7% of Generac Power Systems fans are female, 78.3% are male, with an average age of 46.7 years.

Which brands do Generac Power Systems fans like most?

Generac Power Systems fans show strongest brand affinity for Tipsy Elves (12.83×), Pillow (1.7×), and Elsword (12.83×) over the country average.

Where do Generac Power Systems fans live in United States?

Generac Power Systems fans in United States are most concentrated in Texas (reach 137,228), Florida (reach 70,785), and Wisconsin (reach 37,765). These three regions account for the largest share of the active audience.

What other brands do Generac Power Systems fans also like?

Beyond Generac Power Systems itself, the audience over-indexes on Pillow (1.7×), Elsword (12.83×), Israel (1.6×), and Hipster (5.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Generac Power Systems. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.