Winnebago Industries Audience in United States

Winnebago Industries logo

Winnebago Industries has an estimated audience of 1,531,708 people in United States. 37.3% are female, 62.7% are male, average age 51.5. Top regions: California, Texas, Florida. Top brand affinities: MSN, Truck camper, Staples (Canada), Great Clips, Chuck Norris.

The average Winnebago Industries fan in United States is 51.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MSN, Truck camper, Staples (Canada), with strongest over-indexing on MSN (5.23× the country average). Demographically, the Winnebago Industries audience skews more male with an average age of 51.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

Demographics of Winnebago Industries fans

Demographic split for Winnebago Industries audience in United States
MetricValue
Female37.3%
Male62.7%
Average age51.5
Estimated audience size1,531,708

Audience persona

The typical Winnebago Industries fan in United States is more male, around 51.5 years old, with strong Need for Security tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Winnebago Industries in United States
RegionReachAffinity
California138,0860.82×
Texas108,3870.82×
Florida83,7900.81×
Illinois66,2741.3×
New York55,5940.65×
Pennsylvania41,5880.81×
Minnesota41,1831.88×
Ohio39,6850.84×
North Carolina38,8810.84×
Georgia37,6090.8×
Iowa37,2932.96×
Michigan37,1820.93×
Washington34,3901.12×
Wisconsin32,4971.41×
Arizona32,4741.04×
Virginia29,5440.79×
Indiana29,2111.04×
Tennessee27,8970.91×
Colorado26,8031.11×
New Jersey25,4730.65×
Missouri23,4360.95×
Massachusetts22,0030.73×
Oregon20,6111.17×
South Carolina18,6880.81×
Maryland18,1600.69×
Alabama17,4250.81×
Kentucky15,6910.82×
Louisiana15,6080.79×
Oklahoma15,4710.91×
Utah13,6841×
Nevada12,8140.86×
Arkansas11,9510.95×
Connecticut11,5460.75×
Nebraska11,4991.5×
Kansas10,9840.91×
Mississippi9,4870.75×
Idaho8,8631.15×
New Mexico8,8491.15×
New Hampshire6,4661.07×
Maine6,1001.11×
West Virginia5,9540.83×
Montana5,5991.32×
Alaska4,7251.44×
South Dakota4,5341.28×
Hawaii3,2700.5×
Rhode Island3,2560.67×
North Dakota3,0860.98×
Delaware2,9730.7×
Washington, District of Columbia2,8820.63×
Wyoming2,8041.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Winnebago Industries audience
BrandAffinityCategory
MSN5.23×News
Truck camper16.88×Cars & Mobility
Staples (Canada)5.31×Business & Career
Great Clips4.93×Beauty & Wellness
Chuck Norris4.97×Movies & TV
RV park6.24×Cars & Mobility
Airstream14.18×Cars & Mobility
Boat racing33.82×Sports
Popup camper11.46×Travel & Leisure
Van5.93×Cars & Mobility
Google Flights3.41×Travel & Leisure
Fox News Channel1.74×Movies & TV
Sam Elliott5.44×Movies & TV
Camping2×Travel & Leisure
AutoZone2.11×Cars & Mobility
Tractor Supply Company3.48×Shopping
Nature1.57×Home & Garden
Ford Expedition9.18×Cars & Mobility
Lawn mower3.72×Home & Garden
Cruises2.39×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Winnebago Industries audience
TraitClusterScore
Need for SecurityCONSERVATISM1.69
Quality AwarenessPREMIUM1.63
TravellingTHRILL1.5
Career OrientationPOWER1.28
PatriotismCONSERVATISM1.27
DIY MentalityTHRILL1.25

Worldwide distribution

Worldwide audience distribution share by country for Winnebago Industries
CountryShare
United States74.1%
Canada9.5%
Australia4.1%

See Winnebago Industries audiences in other countries

More Manufacturing company audiences in United States

Frequently asked questions

How many fans does Winnebago Industries have in United States?

Winnebago Industries has an estimated audience of 1,531,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Winnebago Industries fans?

37.3% of Winnebago Industries fans are female, 62.7% are male, with an average age of 51.5 years.

Which brands do Winnebago Industries fans like most?

Winnebago Industries fans show strongest brand affinity for MSN (5.23×), Truck camper (16.88×), and Staples (Canada) (5.31×) over the country average.

Where do Winnebago Industries fans live in United States?

Winnebago Industries fans in United States are most concentrated in California (reach 138,086), Texas (reach 108,387), and Florida (reach 83,790). These three regions account for the largest share of the active audience.

What other brands do Winnebago Industries fans also like?

Beyond Winnebago Industries itself, the audience over-indexes on Truck camper (16.88×), Staples (Canada) (5.31×), Great Clips (4.93×), and Chuck Norris (4.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnebago Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.