Rascasse Audience Intelligence

Winnebago Industries Target Market in United States

A data profile of the people who buy, follow and care about Winnebago Industries in United States — modelled from more than twelve digital signal sources. Winnebago Industries has an estimated audience of 1,536,412 people in United States.

#2among Manufacturing company in United States#1812among Brand in United States#1222in Business & Career

The average Winnebago Industries fan in United States is 51.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Truck camper, Mortgage loans, FedEx, with strongest over-indexing on Truck camper (22.38× the country average).

Demographically, the Winnebago Industries audience skews more male with an average age of 51.5, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Winnebago Industries fan in United States is more male, around 51.5 years old, with strong Quality Awareness tendencies and a notable affinity for Truck camper.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Winnebago Industries profile in United States.

Audience size
1.5M
in United States
Gender
37.3%♀
62.7% male
Age
51.5
average years
Country rank
#17436
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Winnebago Industries

37.3% are female, 62.7% are male, average age 51.5.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Winnebago Industries audience in United States
MetricValue
Female37.3%
Male62.7%
Average age51.5
Estimated audience size1,536,412
Fig. 03

Age distribution

Ø 51.5
average years
Age distribution of the Winnebago Industries audience in United States
Age bracketShare%
16-192%
20-295%
30-3913%
40-4925%
50+54%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Winnebago Industries audience comes from United States.

Worldwide audience distribution share by country for Winnebago Industries
CountryShare
United States74.4%
Canada9.5%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Winnebago Industries audience in United States is strongest.

Fig. 05

Top regions by affinity

Winnebago Industries customers by region in United States
#RegionReachAffinity×
01Iowa~40K2.89×
02Minnesota~40K1.95×
03Nebraska~10K1.87×
04Illinois~70K1.43×
05Wisconsin~30K1.43×
06South Dakota~5K1.43×
07Alaska~5K1.41×
08Montana~6K1.30×
09Wyoming~3K1.25×
10Idaho~9K1.16×
11Oregon~20K1.14×
12New Mexico~9K1.11×
13Maine~6K1.06×
14Colorado~30K1.05×
15New Hampshire~6K1.05×
16North Dakota~3K1.05×
17Washington~30K1.02×
18Indiana~30K1.02×
19Arizona~30K0.96×
20Utah~10K0.96×
21Arkansas~10K0.95×
22Oklahoma~20K0.94×
23Missouri~20K0.92×
24West Virginia~7K0.91×
25Kansas~10K0.90×
26Michigan~40K0.89×
27Tennessee~30K0.87×
28Kentucky~20K0.84×
29Nevada~10K0.84×
30Ohio~40K0.82×
31Mississippi~10K0.81×
32North Carolina~40K0.80×
33Alabama~20K0.80×
34Louisiana~20K0.79×
35South Carolina~20K0.78×
36Texas~100K0.77×
37Florida~80K0.77×
38Pennsylvania~40K0.77×
39Rhode Island~4K0.77×
40California~100K0.76×
41Georgia~40K0.76×
42Virginia~30K0.76×
43Delaware~3K0.76×
44Connecticut~10K0.75×
45Massachusetts~20K0.71×
46Maryland~20K0.67×
47Washington, District of Columbia~3K0.65×
48New Jersey~20K0.63×
49New York~50K0.61×
50Hawaii~4K0.61×
Fig. 06

Affinity by region

Affinity by region — Winnebago Industries, United States
0.61×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Winnebago Industries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Winnebago Industries audience
#·InterestCategoryAffinity×
01Truck camperCars & Mobility22.38×
02Popup camperTravel & Leisure13.29×
03Single-family detached homeHome & Garden10.87×
04BuickCars & Mobility9.44×
05Sustainable energyHome & Garden8.31×
06First class travelTravel & Leisure7.26×
07Renewable energyBusiness & Career7.20×
08FedExBusiness & Career7.08×
09QVCMovies & TV6.67×
10Weather forecastingHome & Garden6.62×
11LotteryGames6.59×
12Solar energyHome & Garden6.27×
13Home automationTechnology & Electronics6.00×
14Online bankingBusiness & Career5.82×
15Mortgage loansBusiness & Career5.60×
16Vehicle insuranceCars & Mobility5.13×
17AirbnbTravel & Leisure3.96×
18PinterestInternet & Social Media2.93×
19CampingTravel & Leisure2.74×
20FurnitureHome & Garden2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Winnebago Industries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Winnebago Industries audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.89×
Convenience OrientationPREMIUM2.64×
SustainabilityBALANCE2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Winnebago Industries audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.73×
MindfulnessBALANCE0.80×
Design AffinityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Winnebago Industries's target market in United States?

Winnebago Industries's target market in United States covers an estimated 1,536,412 people, concentrated in California and Texas.

02

What is the gender split and age of Winnebago Industries customers?

37.3% of the Winnebago Industries audience are female, 62.7% are male, with an average age of 51.5 years.

03

Which brands do Winnebago Industries fans like most?

Winnebago Industries fans show strongest brand affinity for Truck camper (22.38×), Mortgage loans (5.6×), and FedEx (7.08×) over the country average.

04

Where do Winnebago Industries fans live in United States?

Winnebago Industries fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Winnebago Industries fans also like?

Beyond Winnebago Industries itself, the audience over-indexes on Mortgage loans (5.6×), FedEx (7.08×), Sustainable energy (8.31×), and Renewable energy (7.2×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Winnebago Industries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Winnebago Industries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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