Blue Bird Corporation Audience in United States
Blue Bird Corporation has an estimated audience of 400,022 people in United States. 23.3% are female, 76.7% are male, average age 27.8. Top brand affinities: Dog breed, Product design, Israel, Regional styles of Mexican music, Goop.
Top brand affinities include Dog breed, Product design, Israel, with strongest over-indexing on Dog breed (2.31× the country average). Demographically, the Blue Bird Corporation audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Business & Career · Type: Brand · Subtype: Manufacturing company
Demographics of Blue Bird Corporation fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 27.8 |
| Estimated audience size | 400,022 |
Audience persona
The typical Blue Bird Corporation fan in United States is more male, around 27.8 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.31× | Pets & Animals |
| Product design | 1.69× | Business & Career |
| Israel | 1.57× | Travel & Leisure |
| Regional styles of Mexican music | 2.09× | Music & Radio |
| Goop | 3.82× | Internet & Social Media |
| Historic site | 3.01× | Arts & Culture |
| Governor of Michigan | 4.58× | Politics & Society |
| Fairy godmother | 4.58× | Literature |
| Hibachi | 4.56× | Food & Beverages |
| Google Home | 3.64× | Technology & Electronics |
| Wok | 3.66× | Food & Beverages |
| David Yurman | 1.59× | Fashion & Accessoires |
| Vocal harmony | 2.22× | Music & Radio |
| headspace | 4.58× | Health |
| Hipster | 4.58× | Politics & Society |
| Grace Slick | 3.89× | Music & Radio |
| WKRN-TV | 2.86× | Movies & TV |
| Grinch | 1.72× | Movies & TV |
| Mathcore | 3.42× | Music & Radio |
| Jeep Wagoneer | 2.43× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Community Orientation | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 12.3% |
| Portugal | 11.5% |
See Blue Bird Corporation audiences in other countries
More Manufacturing company audiences in United States
- Taurus (manufacturer) (2,117,404)
- Winnebago Industries (1,531,709)
- Generac Power Systems (681,774)
- Ingersoll Rand (596,974)
- Leviton (523,080)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blue Bird Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.