Blue Bird Corporation Audience in United States
Blue Bird Corporation has an estimated audience of 400,022 people in United States. 23.3% are female, 76.7% are male, average age 27.8. Top brand affinities: Google Maps, Capital One, Indeed.com, Singer-songwriter, CarGurus.
Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.58× the country average). Demographically, the Blue Bird Corporation audience skews more male with an average age of 27.8, and over-indexes on personality traits such as Extroversion, Community Orientation.
Category: Business & Career · Type: Brand · Subtype: Manufacturing company
Demographics of Blue Bird Corporation fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 27.8 |
| Estimated audience size | 400,022 |
Audience persona
The typical Blue Bird Corporation fan in United States is more male, around 27.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 4.58× | Internet & Social Media |
| Capital One | 4.58× | Business & Career |
| Indeed.com | 4.12× | Business & Career |
| Singer-songwriter | 3.62× | Music & Radio |
| CarGurus | 4.58× | Cars & Mobility |
| Google News | 4.58× | News |
| Enterprise Rent-A-Car | 4.58× | Cars & Mobility |
| Diane Keaton | 4.58× | Movies & TV |
| AccuWeather | 4.58× | Home & Garden |
| Diabetes mellitus awareness | 4.58× | Health |
| Circle K | 4.58× | Shopping |
| MSN | 2.53× | News |
| DeviantArt | 4.13× | Internet & Social Media |
| Aaron Rodgers | 3.72× | Sports |
| Bruce Willis | 4.18× | Movies & TV |
| Beetlejuice | 2.74× | Movies & TV |
| Hobby Lobby | 2.19× | Home & Garden |
| Khan Academy | 4.58× | Business & Career |
| Billy Bob Thornton | 4.58× | Movies & TV |
| Staples (Canada) | 2.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.32 |
| Community Orientation | OPEN | 1.23 |
| Family Orientation | CONSERVATISM | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
| Urban Lifestyle | OPEN | 1.11 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.5% |
| United Kingdom | 12.3% |
| Portugal | 11.5% |
See Blue Bird Corporation audiences in other countries
More Manufacturing company audiences in United States
- Taurus (manufacturer) (2,117,404)
- Winnebago Industries (1,531,709)
- Generac Power Systems (681,774)
- Ingersoll Rand (596,974)
- Leviton (523,080)
How to read this data
Audience size is the estimated number of people in United States who actively search for Blue Bird Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.