Rascasse Audience Intelligence

Leviton Target Market in United States

A data profile of the people who buy, follow and care about Leviton in United States — modelled from more than twelve digital signal sources. Leviton has an estimated audience of 524,110 people in United States.

#6among Manufacturing company in United States#3657among Brand in United States#2209in Business & Career

The average Leviton fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Key Food, The UPS Store, LibreOffice, with strongest over-indexing on Key Food (82.53× the country average).

Demographically, the Leviton audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leviton fan in United States is more male, around 42.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Key Food.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leviton profile in United States.

Audience size
524K
in United States
Gender
32.2%♀
67.8% male
Age
42.8
average years
Country rank
#35646
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Leviton

32.2% are female, 67.8% are male, average age 42.8.

Fig. 02

Gender split

32.2%
Female
67.8%
Male
Demographic split for Leviton audience in United States
MetricValue
Female32.2%
Male67.8%
Average age42.8
Estimated audience size524,110
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Leviton audience in United States
Age bracketShare%
16-196%
20-2921%
30-3925%
40-4924%
50+24%
Fig. 04

Worldwide distribution

69.6%

of the worldwide Leviton audience comes from United States.

Worldwide audience distribution share by country for Leviton
CountryShare
United States69.6%
Mexico6.4%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leviton audience in United States is strongest.

Fig. 05

Top regions by affinity

Leviton customers by region in United States
#RegionReachAffinity×
01New York~60K2.01×
02Tennessee~20K1.65×
03Washington~20K1.64×
04Oregon~9K1.47×
05North Carolina~20K1.45×
06Illinois~20K1.40×
07Nevada~7K1.31×
08Pennsylvania~20K1.15×
09New Hampshire~2K1.14×
10Idaho~3K1.12×
11Rhode Island~2K1.10×
12Montana~2K1.08×
13Connecticut~6K1.07×
14Maine~2K1.06×
15North Dakota~1K1.06×
16California~60K1.04×
17Alaska~1K1.03×
18Vermont<1K1.02×
19Michigan~10K1.01×
20South Dakota~1K1.00×
21Massachusetts~10K0.99×
22Minnesota~7K0.97×
23Florida~30K0.96×
24Colorado~8K0.96×
25Wisconsin~8K0.96×
26Louisiana~6K0.96×
27Utah~4K0.95×
28New Jersey~10K0.94×
29Kansas~4K0.94×
30Missouri~8K0.93×
31Oklahoma~5K0.93×
32Iowa~4K0.92×
33Ohio~10K0.90×
34Nebraska~2K0.89×
35Virginia~10K0.88×
36Arizona~9K0.88×
37Hawaii~2K0.87×
38Georgia~10K0.85×
39Texas~40K0.84×
40Delaware~1K0.84×
41Maryland~7K0.82×
42New Mexico~2K0.82×
43Washington, District of Columbia~1K0.81×
44Kentucky~5K0.80×
45Arkansas~3K0.79×
46South Carolina~6K0.78×
47West Virginia~2K0.78×
48Indiana~7K0.75×
49Alabama~5K0.75×
50Mississippi~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Leviton, United States
0.72×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leviton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leviton audience
#·InterestCategoryAffinity×
01LibreOfficeTechnology & Electronics139.45×
02Key FoodShopping82.53×
03Abt ElectronicsShopping69.48×
04Paperless PostShopping68.97×
05Trend MicroTechnology & Electronics53.44×
06AsurionBusiness & Career52.19×
07Stanley SteemerHome & Garden52.02×
08TwilioTechnology & Electronics48.75×
09OnStarCars & Mobility42.28×
10Pitney BowesTechnology & Electronics41.45×
11RubbermaidHome & Garden40.83×
12AngelListBusiness & Career38.66×
13Microsoft StoreTechnology & Electronics30.10×
14Paul StanleyMusic & Radio29.90×
15TransUnionTechnology & Electronics25.90×
16FlightAwareTravel & Leisure20.00×
17FedEx OfficeBusiness & Career15.81×
18The UPS StoreShopping15.55×
19NASDAQBusiness & Career13.68×
20AutoZoneCars & Mobility5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leviton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leviton audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.53×
Quality AwarenessPREMIUM2.65×
SustainabilityBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leviton audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.68×
MindfulnessBALANCE0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Leviton's target market in United States?

Leviton's target market in United States covers an estimated 524,110 people, concentrated in California and New York.

02

What is the gender split and age of Leviton customers?

32.2% of the Leviton audience are female, 67.8% are male, with an average age of 42.8 years.

03

Which brands do Leviton fans like most?

Leviton fans show strongest brand affinity for Key Food (82.53×), The UPS Store (15.55×), and LibreOffice (139.45×) over the country average.

04

Where do Leviton fans live in United States?

Leviton fans in United States are most concentrated in California (reach ~60K), New York (reach ~60K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Leviton fans also like?

Beyond Leviton itself, the audience over-indexes on The UPS Store (15.55×), LibreOffice (139.45×), Paperless Post (68.97×), and NASDAQ (13.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Manufacturing company audiences in United States

See Leviton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leviton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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