Leviton Audience in United States

Leviton logo

Leviton has an estimated audience of 523,079 people in United States. 32.2% are female, 67.8% are male, average age 42.8. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Morphine (band), Nebraska Cornhuskers, Governor of Michigan.

The average Leviton fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Morphine (band), with strongest over-indexing on Lulu 黃路梓茵 (112.92× the country average). Demographically, the Leviton audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

Demographics of Leviton fans

Demographic split for Leviton audience in United States
MetricValue
Female32.2%
Male67.8%
Average age42.8
Estimated audience size523,079

Audience persona

The typical Leviton fan in United States is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Leviton in United States
RegionReachAffinity
California64,1131.11×
New York53,1971.82×
Texas39,8430.89×
Florida34,1800.97×
Illinois26,2951.51×
North Carolina21,3251.35×
Pennsylvania19,8401.13×
Washington18,0571.72×
Ohio15,6170.97×
Tennessee15,1921.45×
Michigan14,0761.03×
Georgia13,8380.86×
New Jersey12,7950.96×
Virginia11,6480.91×
Massachusetts11,0061.07×
Arizona9,5850.9×
Oregon9,4361.57×
Colorado8,4221.02×
Missouri8,1560.97×
Wisconsin7,6660.97×
Minnesota7,3850.99×
Nevada7,2391.43×
Maryland7,1940.8×
Indiana7,0110.73×
Louisiana5,9810.89×
South Carolina5,8320.74×
Connecticut5,7921.1×
Oklahoma5,3780.93×
Alabama5,1230.7×
Kentucky4,9720.76×
Utah4,4990.96×
Iowa3,8610.9×
Kansas3,8210.93×
Arkansas2,9520.69×
Idaho2,7991.07×
Mississippi2,3580.55×
New Hampshire2,3331.13×
Nebraska2,1780.83×
Maine1,9881.06×
New Mexico1,9180.73×
Rhode Island1,8311.1×
Hawaii1,7950.8×
Montana1,6171.11×
West Virginia1,3940.57×
Alaska1,2141.09×
Washington, District of Columbia1,1610.74×
South Dakota1,1400.94×
North Dakota1,0731×
Vermont1,0041.09×
Delaware9620.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leviton audience
BrandAffinityCategory
Lulu 黃路梓茵112.92×Movies & TV
Lindy Hop44.54×Music & Radio
Morphine (band)23.24×Music & Radio
Nebraska Cornhuskers16.1×Sports
Governor of Michigan13.72×Politics & Society
Home equity2.48×Home & Garden
Vocal harmony5.16×Music & Radio
Hoonigan8.53×Cars & Mobility
Kona Grill9.62×Food & Beverages
Paisley7×Fashion & Accessoires
Hipster7.58×Politics & Society
Saving2.12×Business & Career
Kansas1.86×Travel & Leisure
Ezekiel Elliott5.48×Sports
Ludo (board game)7.18×Games
Preta Gil12.65×Music & Radio
Hideki Matsuyama6.29×Sports
Kento Yamazaki6.31×Movies & TV
Fairmont Mayakoba, Riviera Maya38.9×Travel & Leisure
Hammersmith19.8×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leviton audience
TraitClusterScore
Quality AwarenessPREMIUM1.88
Convenience OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.28
LGBTQ+ IdentityOPEN1.18
Need for SecurityCONSERVATISM1.12
SustainabilityBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for Leviton
CountryShare
United States69.7%
Canada6.4%
Mexico6.0%

See Leviton audiences in other countries

More Manufacturing company audiences in United States

Frequently asked questions

How many fans does Leviton have in United States?

Leviton has an estimated audience of 523,079 people in United States, concentrated in California and New York.

What is the gender split and age of Leviton fans?

32.2% of Leviton fans are female, 67.8% are male, with an average age of 42.8 years.

Which brands do Leviton fans like most?

Leviton fans show strongest brand affinity for Lulu 黃路梓茵 (112.92×), Lindy Hop (44.54×), and Morphine (band) (23.24×) over the country average.

Where do Leviton fans live in United States?

Leviton fans in United States are most concentrated in California (reach 64,113), New York (reach 53,197), and Texas (reach 39,843). These three regions account for the largest share of the active audience.

What other brands do Leviton fans also like?

Beyond Leviton itself, the audience over-indexes on Lindy Hop (44.54×), Morphine (band) (23.24×), Nebraska Cornhuskers (16.1×), and Governor of Michigan (13.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leviton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.