Taurus (manufacturer) Audience in United States

Taurus (manufacturer) logo

Taurus (manufacturer) has an estimated audience of 2,117,403 people in United States. 9.0% are female, 91.0% are male, average age 43.4. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Maps, Indeed.com, Singer-songwriter.

The average Taurus (manufacturer) fan in United States is 43.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Maps, with strongest over-indexing on Autism Awareness (10.89× the country average). Demographically, the Taurus (manufacturer) audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Luxury Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

Demographics of Taurus (manufacturer) fans

Demographic split for Taurus (manufacturer) audience in United States
MetricValue
Female9.0%
Male91.0%
Average age43.4
Estimated audience size2,117,403

Audience persona

The typical Taurus (manufacturer) fan in United States is more male, around 43.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Taurus (manufacturer) in United States
RegionReachAffinity
Texas217,2051.19×
California213,8260.92×
Florida148,9421.04×
New York104,2780.88×
Georgia87,4501.34×
North Carolina79,1991.24×
Illinois72,7141.03×
Ohio71,3261.09×
Pennsylvania69,5620.98×
Michigan57,1181.03×
Arizona55,8931.29×
Virginia52,3951.02×
Tennessee50,9951.2×
Alabama47,6111.61×
Indiana44,1651.14×
New Jersey41,7200.77×
Washington41,1300.97×
South Carolina38,9591.22×
Louisiana38,7851.42×
Missouri38,1091.12×
Maryland35,4750.97×
Massachusetts31,7840.76×
Kentucky30,3831.14×
Colorado29,7880.89×
Wisconsin27,6490.87×
Oklahoma27,4771.17×
Mississippi24,9631.43×
Minnesota23,9940.79×
Oregon23,1710.95×
Arkansas21,2711.22×
Nevada20,7921.02×
Connecticut17,8600.84×
Utah15,8820.84×
Kansas15,7170.94×
Iowa14,1920.81×
Idaho12,0271.13×
New Mexico10,9311.03×
West Virginia10,6071.08×
Nebraska8,8210.83×
Hawaii7,7030.85×
New Hampshire6,3380.76×
Maine6,1520.81×
Washington, District of Columbia5,3790.85×
Montana5,0980.87×
Alaska4,9641.1×
Delaware4,8630.83×
Rhode Island4,6940.7×
South Dakota3,8850.79×
North Dakota3,3650.77×
Vermont2,6280.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Taurus (manufacturer) audience
BrandAffinityCategory
Autism Awareness10.89×Health
Diabetes mellitus awareness7.44×Health
Google Maps3.93×Internet & Social Media
Indeed.com3.71×Business & Career
Singer-songwriter3.55×Music & Radio
Capital One3.39×Business & Career
Microblogging7.55×Technology & Electronics
CarGurus4.25×Cars & Mobility
Circle K4.99×Shopping
Discount Tire4.36×Shopping
Income tax8×Business & Career
Enterprise Rent-A-Car3.84×Cars & Mobility
AutoZone2.51×Cars & Mobility
Aaron Rodgers3.53×Sports
Kia Sportage11.02×Cars & Mobility
Lowe's1.77×Shopping
Google News2.88×News
Lawn mower3.67×Home & Garden
Hardware store2.65×Home & Garden
Livemusic2.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Taurus (manufacturer) audience
TraitClusterScore
Luxury OrientationPREMIUM1.69
IndividualismJOY1.59
PatriotismCONSERVATISM1.56
DIY MentalityTHRILL1.49
Convenience OrientationPREMIUM1.42
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Taurus (manufacturer)
CountryShare
Germany29.8%
United States29.3%
Brazil9.7%

See Taurus (manufacturer) audiences in other countries

More Manufacturing company audiences in United States

Frequently asked questions

How many fans does Taurus (manufacturer) have in United States?

Taurus (manufacturer) has an estimated audience of 2,117,403 people in United States, concentrated in Texas and California.

What is the gender split and age of Taurus (manufacturer) fans?

9.0% of Taurus (manufacturer) fans are female, 91.0% are male, with an average age of 43.4 years.

Which brands do Taurus (manufacturer) fans like most?

Taurus (manufacturer) fans show strongest brand affinity for Autism Awareness (10.89×), Diabetes mellitus awareness (7.44×), and Google Maps (3.93×) over the country average.

Where do Taurus (manufacturer) fans live in United States?

Taurus (manufacturer) fans in United States are most concentrated in Texas (reach 217,205), California (reach 213,826), and Florida (reach 148,942). These three regions account for the largest share of the active audience.

What other brands do Taurus (manufacturer) fans also like?

Beyond Taurus (manufacturer) itself, the audience over-indexes on Diabetes mellitus awareness (7.44×), Google Maps (3.93×), Indeed.com (3.71×), and Singer-songwriter (3.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Taurus (manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.