Rascasse Audience Intelligence

Taurus (manufacturer) Target Market in United States

A data profile of the people who buy, follow and care about Taurus (manufacturer) in United States — modelled from more than twelve digital signal sources. Taurus (manufacturer) has an estimated audience of 1,951,677 people in United States.

#1among Manufacturing company in United States#1491among Brand in United States#1091in Business & Career

The average Taurus (manufacturer) fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Renewable energy, Discount Tire, Solar energy, with strongest over-indexing on Renewable energy (5.58× the country average).

Demographically, the Taurus (manufacturer) audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Taurus (manufacturer) fan in United States is more male, around 43.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Taurus (manufacturer) profile in United States.

Audience size
2M
in United States
Gender
9.0%♀
91.0% male
Age
43.4
average years
Country rank
#14509
Brand in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Taurus (manufacturer)

9.0% are female, 91.0% are male, average age 43.4.

Fig. 02

Gender split

9.0%
Female
91.0%
Male
Demographic split for Taurus (manufacturer) audience in United States
MetricValue
Female9.0%
Male91.0%
Average age43.4
Estimated audience size1,951,677
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Taurus (manufacturer) audience in United States
Age bracketShare%
16-198%
20-2917%
30-3921%
40-4928%
50+25%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Taurus (manufacturer) audience comes from United States.

Worldwide audience distribution share by country for Taurus (manufacturer)
CountryShare
Germany30.7%
United States27.2%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Taurus (manufacturer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Taurus (manufacturer) customers by region in United States
#RegionReachAffinity×
01Alabama~50K1.63×
02Mississippi~30K1.47×
03Louisiana~40K1.42×
04Georgia~80K1.29×
05Arizona~60K1.29×
06Arkansas~20K1.25×
07North Carolina~80K1.20×
08Alaska~5K1.20×
09Tennessee~50K1.19×
10South Carolina~40K1.19×
11Oklahoma~30K1.18×
12Kentucky~30K1.15×
13Idaho~10K1.15×
14Texas~200K1.13×
15West Virginia~10K1.13×
16Indiana~40K1.11×
17Missouri~40K1.11×
18New Mexico~10K1.08×
19Ohio~70K1.05×
20Florida~100K1.01×
21Nevada~20K1.00×
22Michigan~50K0.99×
23Illinois~70K0.98×
24Virginia~50K0.98×
25Maryland~30K0.96×
26Pennsylvania~70K0.95×
27Kansas~20K0.95×
28Oregon~20K0.94×
29Washington~40K0.93×
30Montana~5K0.92×
31Wyoming~3K0.91×
32California~200K0.87×
33Delaware~5K0.87×
34South Dakota~4K0.87×
35Colorado~30K0.86×
36Wisconsin~30K0.86×
37Hawaii~8K0.86×
38Maine~6K0.85×
39Washington, District of Columbia~5K0.85×
40Nebraska~9K0.84×
41North Dakota~4K0.84×
42New York~100K0.83×
43Connecticut~20K0.83×
44Utah~20K0.83×
45Iowa~10K0.81×
46New Hampshire~7K0.78×
47Minnesota~20K0.77×
48New Jersey~40K0.74×
49Massachusetts~30K0.73×
50Rhode Island~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Taurus (manufacturer), United States
0.73×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Taurus (manufacturer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Taurus (manufacturer) audience
#·InterestCategoryAffinity×
01Weber GrillsHome & Garden11.02×
02National Rifle AssociationPolitics & Society6.74×
03Renewable energyBusiness & Career5.58×
04Discount TireShopping5.42×
05Touring motorcycleCars & Mobility4.98×
06Weather forecastingHome & Garden4.97×
07Solar energyHome & Garden4.67×
08FedExBusiness & Career4.44×
09Sustainable energyHome & Garden4.41×
10Atlanta BravesSports4.32×
11Home automationTechnology & Electronics3.99×
12Lawn mowerHome & Garden3.81×
13Hardware storeHome & Garden3.43×
14NASCARSports3.10×
15Vehicle insuranceCars & Mobility2.84×
16Mortgage loansBusiness & Career2.62×
17Pizza HutFood & Beverages2.35×
18SubwayFood & Beverages2.27×
19AutoZoneCars & Mobility1.99×
20Donald TrumpPolitics & Society1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Taurus (manufacturer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Taurus (manufacturer) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.47×
PatriotismCONSERVATISM2.30×
IndividualismJOY2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Taurus (manufacturer) audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.64×
CreativityOPEN0.65×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Taurus (manufacturer)'s target market in United States?

Taurus (manufacturer)'s target market in United States covers an estimated 1,951,677 people, concentrated in Texas and California.

02

What is the gender split and age of Taurus (manufacturer) customers?

9.0% of the Taurus (manufacturer) audience are female, 91.0% are male, with an average age of 43.4 years.

03

Which brands do Taurus (manufacturer) fans like most?

Taurus (manufacturer) fans show strongest brand affinity for Renewable energy (5.58×), Discount Tire (5.42×), and Solar energy (4.67×) over the country average.

04

Where do Taurus (manufacturer) fans live in United States?

Taurus (manufacturer) fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Taurus (manufacturer) fans also like?

Beyond Taurus (manufacturer) itself, the audience over-indexes on Discount Tire (5.42×), Solar energy (4.67×), FedEx (4.44×), and Weather forecasting (4.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Manufacturing company audiences in United States

See Taurus (manufacturer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Taurus (manufacturer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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