Rascasse Audience Intelligence

Ingersoll Rand Target Market in United States

A data profile of the people who buy, follow and care about Ingersoll Rand in United States — modelled from more than twelve digital signal sources. Ingersoll Rand has an estimated audience of 589,823 people in United States.

#4among Manufacturing company in United States#3433among Brand in United States#2069in Business & Career

The average Ingersoll Rand fan in United States is 47.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Paul Stanley, Rockwell Automation, WD-40, with strongest over-indexing on Paul Stanley (46.62× the country average).

Demographically, the Ingersoll Rand audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ingersoll Rand fan in United States is more male, around 47.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Paul Stanley.

Category: Business & Career · Type: Brand · Subtype: Manufacturing company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ingersoll Rand profile in United States.

Audience size
590K
in United States
Gender
17.1%♀
82.9% male
Age
47.2
average years
Country rank
#33166
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ingersoll Rand

17.1% are female, 82.9% are male, average age 47.2.

Fig. 02

Gender split

17.1%
Female
82.9%
Male
Demographic split for Ingersoll Rand audience in United States
MetricValue
Female17.1%
Male82.9%
Average age47.2
Estimated audience size589,823
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the Ingersoll Rand audience in United States
Age bracketShare%
16-195%
20-2913%
30-3919%
40-4923%
50+40%
Fig. 04

Worldwide distribution

60.7%

of the worldwide Ingersoll Rand audience comes from United States.

Worldwide audience distribution share by country for Ingersoll Rand
CountryShare
United States60.7%
United Kingdom3.6%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ingersoll Rand audience in United States is strongest.

Fig. 05

Top regions by affinity

Ingersoll Rand customers by region in United States
#RegionReachAffinity×
01North Carolina~40K2.31×
02Missouri~10K1.34×
03Illinois~30K1.33×
04Wisconsin~10K1.32×
05Indiana~10K1.29×
06Iowa~6K1.26×
07Kansas~6K1.25×
08Nebraska~4K1.24×
09Kentucky~9K1.23×
10North Dakota~2K1.23×
11Wyoming~1K1.18×
12Alabama~10K1.16×
13Pennsylvania~20K1.15×
14Oklahoma~8K1.15×
15Tennessee~10K1.10×
16Minnesota~9K1.07×
17Louisiana~8K1.07×
18Michigan~20K1.06×
19South Carolina~10K1.06×
20Alaska~1K1.05×
21Texas~50K1.03×
22Idaho~3K1.03×
23Ohio~20K1.02×
24South Dakota~1K1.02×
25Maine~2K1.01×
26Montana~2K1.00×
27Georgia~20K0.99×
28Delaware~2K0.99×
29New Hampshire~2K0.97×
30Colorado~9K0.94×
31Arkansas~5K0.92×
32West Virginia~3K0.92×
33Utah~5K0.90×
34Mississippi~4K0.89×
35Virginia~10K0.88×
36Arizona~10K0.84×
37New Mexico~2K0.83×
38Washington~10K0.82×
39Connecticut~5K0.81×
40New York~30K0.80×
41New Jersey~10K0.76×
42Oregon~5K0.76×
43Massachusetts~9K0.75×
44Rhode Island~1K0.72×
45Washington, District of Columbia~1K0.72×
46Florida~30K0.70×
47Hawaii~2K0.70×
48Nevada~4K0.67×
49California~40K0.66×
50Maryland~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Ingersoll Rand, United States
0.64×1.00×2.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ingersoll Rand audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ingersoll Rand audience
#·InterestCategoryAffinity×
01Rockwell AutomationBusiness & Career65.37×
02JC WhitneyShopping54.58×
03Paul StanleyMusic & Radio46.62×
04Villeroy & BochHome & Garden44.44×
05Lincoln ElectricBusiness & Career40.99×
06ChannellockBusiness & Career39.92×
07ACDelcoCars & Mobility39.24×
08WD-40Home & Garden26.03×
09True ValueShopping23.50×
10Cub CadetHome & Garden20.83×
11Key FoodShopping17.52×
12Goodyear Tire and Rubber CompanyCars & Mobility16.11×
13MakitaHome & Garden15.28×
14Automobile repair shopCars & Mobility8.26×
15Solar energyHome & Garden6.79×
16Renewable energyBusiness & Career6.18×
17Sustainable energyHome & Garden6.12×
18Discount TireShopping6.05×
19Ace HardwareHome & Garden5.27×
20AutoZoneCars & Mobility3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ingersoll Rand audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ingersoll Rand audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.71×
PatriotismCONSERVATISM2.67×
Need for SecurityCONSERVATISM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ingersoll Rand audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.57×
CreativityOPEN0.59×
Design AffinityPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ingersoll Rand's target market in United States?

Ingersoll Rand's target market in United States covers an estimated 589,823 people, concentrated in Texas and California.

02

What is the gender split and age of Ingersoll Rand customers?

17.1% of the Ingersoll Rand audience are female, 82.9% are male, with an average age of 47.2 years.

03

Which brands do Ingersoll Rand fans like most?

Ingersoll Rand fans show strongest brand affinity for Paul Stanley (46.62×), Rockwell Automation (65.37×), and WD-40 (26.03×) over the country average.

04

Where do Ingersoll Rand fans live in United States?

Ingersoll Rand fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and North Carolina (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Ingersoll Rand fans also like?

Beyond Ingersoll Rand itself, the audience over-indexes on Rockwell Automation (65.37×), WD-40 (26.03×), Villeroy & Boch (44.44×), and Solar energy (6.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ingersoll Rand. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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