Cub Cadet Audience in United States

Cub Cadet logo

Cub Cadet has an estimated audience of 1,762,569 people in United States. 15.5% are female, 84.5% are male, average age 46.8. Top regions: Ohio, Texas, Pennsylvania. Top brand affinities: University of Arkansas, Toro (company), Tractor Supply Company, AutoZone, Mower.

The average Cub Cadet fan in United States is 46.8 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Texas, Pennsylvania. Top brand affinities include University of Arkansas, Toro (company), Tractor Supply Company, with strongest over-indexing on University of Arkansas (33.2× the country average). Demographically, the Cub Cadet audience skews more male with an average age of 46.8, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Cub Cadet fans

Demographic split for Cub Cadet audience in United States
MetricValue
Female15.5%
Male84.5%
Average age46.8
Estimated audience size1,762,569

Audience persona

The typical Cub Cadet fan in United States is more male, around 46.8 years old, with strong DIY Mentality tendencies and a notable affinity for University of Arkansas.

Top regions in United States

Top regions ranked by reach for Cub Cadet in United States
RegionReachAffinity
Ohio93,1281.72×
Texas88,3190.58×
Pennsylvania84,6221.43×
New York80,7070.82×
Michigan78,0211.69×
Tennessee64,0891.81×
North Carolina58,0181.09×
Florida49,4380.41×
Illinois49,4010.84×
Wisconsin47,6591.8×
Kentucky43,4551.97×
Georgia42,9150.79×
Indiana42,0671.31×
Virginia39,5360.92×
Missouri39,1971.38×
Minnesota36,5451.45×
Alabama34,6261.41×
Massachusetts24,2340.7×
South Carolina23,2310.88×
Louisiana23,1741.02×
California22,8430.12×
Iowa22,7741.57×
West Virginia21,4272.61×
Connecticut20,2431.15×
Oklahoma19,7901.01×
Mississippi19,2541.33×
Arkansas19,0581.31×
Maryland18,7070.62×
New Jersey18,4250.41×
Washington17,7590.5×
Kansas14,1511.02×
Maine11,9971.9×
New Hampshire10,4331.5×
Oregon9,7030.48×
Colorado9,6930.35×
Nebraska8,4200.95×
North Dakota6,3971.77×
Utah6,3310.4×
Idaho6,0870.69×
Vermont5,6781.84×
South Dakota5,3981.32×
Arizona5,0850.14×
Rhode Island4,0160.72×
Montana3,8910.8×
Delaware3,3020.68×
New Mexico2,5660.29×
Hawaii1,9650.26×
Nevada1,7100.1×
Wyoming1,4670.56×
Alaska1,3440.36×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cub Cadet audience
BrandAffinityCategory
University of Arkansas33.2×Business & Career
Toro (company)30.05×Home & Garden
Tractor Supply Company7.93×Shopping
AutoZone4.17×Cars & Mobility
Mower9.37×Home & Garden
Bad Boy Mowers26.44×Business & Career
Advance Auto Parts4.78×Cars & Mobility
Wood (magazine)15.9×Business & Career
John Deere6.91×Cars & Mobility
Tractor4.53×Cars & Mobility
Rural King6.72×Home & Garden
Menards3.41×Home & Garden
The UPS Store3.04×Shopping
Paul Stanley15.42×Music & Radio
Ace Hardware3.46×Home & Garden
Pilot Flying J5.83×Cars & Mobility
American Home Shield13.62×Home & Garden
Harbor Freight Tools5.68×Home & Garden
Power tool3.42×Home & Garden
Heavy equipment4.23×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cub Cadet audience
TraitClusterScore
DIY MentalityTHRILL2.9
Urban LifestyleOPEN2.8
Family OrientationCONSERVATISM1.63
Need for SecurityCONSERVATISM1.55
Career OrientationPOWER1.51
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Cub Cadet
CountryShare
United States78.7%
Canada6.2%
Australia2.4%

See Cub Cadet audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Cub Cadet have in United States?

Cub Cadet has an estimated audience of 1,762,569 people in United States, concentrated in Ohio and Texas.

What is the gender split and age of Cub Cadet fans?

15.5% of Cub Cadet fans are female, 84.5% are male, with an average age of 46.8 years.

Which brands do Cub Cadet fans like most?

Cub Cadet fans show strongest brand affinity for University of Arkansas (33.2×), Toro (company) (30.05×), and Tractor Supply Company (7.93×) over the country average.

Where do Cub Cadet fans live in United States?

Cub Cadet fans in United States are most concentrated in Ohio (reach 93,128), Texas (reach 88,319), and Pennsylvania (reach 84,622). These three regions account for the largest share of the active audience.

What other brands do Cub Cadet fans also like?

Beyond Cub Cadet itself, the audience over-indexes on Toro (company) (30.05×), Tractor Supply Company (7.93×), AutoZone (4.17×), and Mower (9.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cub Cadet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.