Rascasse Audience Intelligence

Cub Cadet Target Market in United States

A data profile of the people who buy, follow and care about Cub Cadet in United States — modelled from more than twelve digital signal sources. Cub Cadet has an estimated audience of 1,725,560 people in United States.

#1643among Brand in United States#871in Home & Garden

The average Cub Cadet fan in United States is 46.8 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Texas, Pennsylvania.

Top brand affinities include University of Arkansas, Toro (company), Tractor Supply Company, with strongest over-indexing on University of Arkansas (33.2× the country average).

Demographically, the Cub Cadet audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cub Cadet fan in United States is more male, around 46.8 years old, with strong Patriotism tendencies and a notable affinity for University of Arkansas.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cub Cadet profile in United States.

Audience size
1.7M
in United States
Gender
15.5%♀
84.5% male
Age
46.8
average years
Country rank
#15968
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cub Cadet

15.5% are female, 84.5% are male, average age 46.8.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Cub Cadet audience in United States
MetricValue
Female15.5%
Male84.5%
Average age46.8
Estimated audience size1,725,560
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Cub Cadet audience in United States
Age bracketShare%
16-194%
20-2913%
30-3920%
40-4926%
50+37%
Fig. 04

Worldwide distribution

78.3%

of the worldwide Cub Cadet audience comes from United States.

Worldwide audience distribution share by country for Cub Cadet
CountryShare
United States78.3%
Canada6.3%
Australia2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cub Cadet audience in United States is strongest.

Fig. 05

Top regions by affinity

Cub Cadet customers by region in United States
#RegionReachAffinity×
01West Virginia~20K2.94×
02Kentucky~40K1.90×
03Tennessee~60K1.80×
04Wisconsin~50K1.75×
05North Dakota~6K1.73×
06Maine~10K1.71×
07Vermont~5K1.67×
08Ohio~90K1.66×
09Iowa~20K1.66×
10Michigan~70K1.58×
11New Hampshire~10K1.43×
12Minnesota~40K1.39×
13Alabama~30K1.39×
14Pennsylvania~80K1.38×
15Arkansas~20K1.36×
16Mississippi~20K1.34×
17Missouri~40K1.33×
18Indiana~40K1.30×
19South Dakota~5K1.29×
20Oklahoma~20K1.09×
21Connecticut~20K1.06×
22North Carolina~60K1.04×
23Louisiana~20K0.99×
24Kansas~10K0.98×
25Nebraska~9K0.97×
26Virginia~40K0.90×
27South Carolina~20K0.87×
28Montana~4K0.85×
29Illinois~50K0.79×
30Delaware~4K0.79×
31Georgia~40K0.78×
32Rhode Island~4K0.78×
33New York~70K0.73×
34Idaho~6K0.73×
35Massachusetts~20K0.68×
36Maryland~20K0.64×
37Alaska~2K0.63×
38Texas~90K0.56×
39Washington~20K0.50×
40Oregon~10K0.50×
41Hawaii~4K0.48×
42New Mexico~4K0.46×
43Washington, District of Columbia~2K0.45×
44Utah~7K0.44×
45New Jersey~20K0.43×
46Colorado~10K0.42×
47Florida~50K0.41×
48Nevada~6K0.37×
49Arizona~9K0.25×
50California~30K0.14×
Fig. 06

Affinity by region

Affinity by region — Cub Cadet, United States
0.14×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cub Cadet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cub Cadet audience
#·InterestCategoryAffinity×
01University of ArkansasBusiness & Career33.20×
02Toro (company)Home & Garden30.05×
03Bad Boy MowersBusiness & Career26.44×
04Wood (magazine)Business & Career15.90×
05Paul StanleyMusic & Radio15.42×
06American Home ShieldHome & Garden13.62×
07WD-40Home & Garden13.54×
08Bobcat CompanyHome & Garden10.29×
09MowerHome & Garden9.37×
10Tractor Supply CompanyShopping7.93×
11John DeereCars & Mobility6.91×
12Rural KingHome & Garden6.72×
13Pilot Flying JCars & Mobility5.83×
14Advance Auto PartsCars & Mobility4.78×
15TractorCars & Mobility4.53×
16AutoZoneCars & Mobility4.17×
17Ace HardwareHome & Garden3.46×
18Power toolHome & Garden3.42×
19MenardsHome & Garden3.41×
20The UPS StoreShopping3.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cub Cadet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cub Cadet audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.51×
DIY MentalityTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cub Cadet audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.78×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cub Cadet's target market in United States?

Cub Cadet's target market in United States covers an estimated 1,725,560 people, concentrated in Ohio and Texas.

02

What is the gender split and age of Cub Cadet customers?

15.5% of the Cub Cadet audience are female, 84.5% are male, with an average age of 46.8 years.

03

Which brands do Cub Cadet fans like most?

Cub Cadet fans show strongest brand affinity for University of Arkansas (33.2×), Toro (company) (30.05×), and Tractor Supply Company (7.93×) over the country average.

04

Where do Cub Cadet fans live in United States?

Cub Cadet fans in United States are most concentrated in Ohio (reach ~90K), Texas (reach ~90K), and Pennsylvania (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cub Cadet fans also like?

Beyond Cub Cadet itself, the audience over-indexes on Toro (company) (30.05×), Tractor Supply Company (7.93×), AutoZone (4.17×), and Mower (9.37×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Cub Cadet audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cub Cadet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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