Rascasse Audience Intelligence

University of Arkansas Audience in United States

A data profile of the people who buy, follow and care about University of Arkansas in United States — modelled from more than twelve digital signal sources. University of Arkansas has an estimated audience of 2,133,390 people in United States.

#58among University in United States#1047among POI in United States#1034in Business & Career

The average University of Arkansas fan in United States is 39.6 years old, balanced, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Texas, Missouri.

Top brand affinities include Arkansas Razorbacks men's basketball, Melissa Gorga, Arkansas Razorbacks football, with strongest over-indexing on Arkansas Razorbacks men's basketball (38.26× the country average).

Demographically, the University of Arkansas audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Arkansas fan in United States is balanced, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Arkansas Razorbacks men's basketball.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Arkansas profile in United States.

Audience size
2.1M
in United States
Gender
51.7%♀
48.3% male
Age
39.6
average years
Country rank
#13549
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Arkansas fans

51.7% are female, 48.3% are male, average age 39.6.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for University of Arkansas audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.6
Estimated audience size2,133,390
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the University of Arkansas audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3916%
40-4922%
50+23%
Fig. 04

Worldwide distribution

88.5%

of the worldwide University of Arkansas audience comes from United States.

Worldwide audience distribution share by country for University of Arkansas
CountryShare
United States88.5%
Japan1.9%
United Kingdom1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Arkansas audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Arkansas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~500K27.87×
02Oklahoma~60K2.57×
03Missouri~70K2.08×
04Kansas~30K1.65×
05Texas~300K1.41×
06Mississippi~20K1.17×
07Louisiana~30K1.16×
08Tennessee~40K0.90×
09Alaska~2K0.54×
10Vermont~2K0.53×
11Illinois~40K0.52×
12Alabama~20K0.52×
13Nebraska~6K0.52×
14North Dakota~2K0.51×
15South Dakota~2K0.50×
16Iowa~9K0.49×
17Colorado~20K0.48×
18Washington, District of Columbia~3K0.48×
19Kentucky~10K0.47×
20Montana~3K0.46×
21Rhode Island~3K0.43×
22Delaware~3K0.43×
23New Mexico~4K0.40×
24West Virginia~4K0.40×
25New Hampshire~3K0.40×
26Maine~3K0.40×
27Idaho~4K0.39×
28Hawaii~4K0.39×
29Georgia~30K0.38×
30South Carolina~10K0.36×
31Virginia~20K0.33×
32Indiana~10K0.33×
33North Carolina~20K0.32×
34Minnesota~10K0.32×
35Connecticut~7K0.32×
36Wisconsin~10K0.31×
37Utah~6K0.31×
38Arizona~10K0.30×
39Maryland~10K0.29×
40Nevada~6K0.29×
41Massachusetts~10K0.28×
42Oregon~7K0.28×
43Florida~40K0.27×
44Washington~10K0.26×
45Pennsylvania~20K0.25×
46Ohio~20K0.25×
47Michigan~10K0.25×
48New Jersey~10K0.23×
49California~50K0.22×
50New York~30K0.21×
Fig. 06

Affinity by region

Affinity by region — University of Arkansas, United States
0.21×1.00×27.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Arkansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Arkansas audience
#·InterestCategoryAffinity×
01Melissa GorgaMovies & TV93.61×
02Arkansas Razorbacks footballSports46.40×
03Arkansas Razorbacks men's basketballSports38.26×
04Cub CadetHome & Garden33.20×
05Arkansas RazorbacksSports16.14×
06FlightAwareTravel & Leisure13.53×
07University of AlabamaBusiness & Career9.70×
08Yale UniversityBusiness & Career9.44×
09PubMedInternet & Social Media8.84×
10Northwestern UniversityBusiness & Career6.55×
11OzarksMovies & TV6.51×
12University of Texas at AustinBusiness & Career5.71×
13Boho-chicFashion & Accessoires3.65×
14AccuWeatherHome & Garden2.91×
15Diaper bagKids & Family2.68×
16Masters TournamentSports2.65×
17Planet FitnessSports2.06×
18UniversityBusiness & Career2.01×
19FloridaTravel & Leisure1.84×
20CollegeBusiness & Career1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Arkansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Arkansas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Career OrientationPOWER1.38×
Community OrientationOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Arkansas audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Healthy LifestyleBALANCE0.93×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Arkansas have in United States?

University of Arkansas has an estimated audience of 2,133,390 people in United States, concentrated in Arkansas and Texas.

02

What is the gender split and age of University of Arkansas fans?

51.7% of University of Arkansas fans are female, 48.3% are male, with an average age of 39.6 years.

03

Which brands do University of Arkansas fans like most?

University of Arkansas fans show strongest brand affinity for Arkansas Razorbacks men's basketball (38.26×), Melissa Gorga (93.61×), and Arkansas Razorbacks football (46.4×) over the country average.

04

Where do University of Arkansas fans live in United States?

University of Arkansas fans in United States are most concentrated in Arkansas (reach ~500K), Texas (reach ~300K), and Missouri (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do University of Arkansas fans also like?

Beyond University of Arkansas itself, the audience over-indexes on Melissa Gorga (93.61×), Arkansas Razorbacks football (46.4×), Cub Cadet (33.2×), and FlightAware (13.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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