University of Arkansas Audience in United States

University of Arkansas has an estimated audience of 2,133,390 people in United States. 51.7% are female, 48.3% are male, average age 39.6. Top regions: Arkansas, Texas, Missouri. Top brand affinities: PSV Eindhoven, Arkansas Razorbacks men's basketball, FlightAware, Melissa Gorga, Planet Fitness.

The average University of Arkansas fan in United States is 39.6 years old, balanced, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, Missouri. Top brand affinities include PSV Eindhoven, Arkansas Razorbacks men's basketball, FlightAware, with strongest over-indexing on PSV Eindhoven (59.05× the country average). Demographically, the University of Arkansas audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Arkansas fans

Demographic split for University of Arkansas audience in United States
MetricValue
Female51.7%
Male48.3%
Average age39.6
Estimated audience size2,133,390

Audience persona

The typical University of Arkansas fan in United States is balanced, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for University of Arkansas in United States
RegionReachAffinity
Arkansas465,62226.49×
Texas285,9221.56×
Missouri70,4662.05×
Oklahoma60,2612.54×
California58,3980.25×
Tennessee42,2010.99×
Florida41,1010.28×
Illinois40,7640.57×
Louisiana34,1541.24×
Kansas28,3191.68×
Georgia27,7910.42×
New York26,9900.23×
North Carolina21,6910.34×
Mississippi21,3001.21×
Virginia17,7960.34×
Pennsylvania17,2870.24×
Ohio16,8970.26×
Colorado16,7700.5×
Alabama15,4890.52×
Kentucky14,6480.55×
Michigan13,4920.24×
Indiana12,5800.32×
Arizona12,4090.28×
Massachusetts11,9010.28×
New Jersey11,5890.21×
Washington11,0350.26×
South Carolina10,6170.33×
Maryland10,3340.28×
Wisconsin9,2310.29×
Minnesota9,0900.3×
Iowa9,0010.51×
Connecticut5,6780.27×
Oregon5,4370.22×
Nebraska5,3350.5×
Utah5,0500.26×
Nevada4,5330.22×
New Mexico3,3170.31×
Idaho2,9420.28×
Washington, District of Columbia2,9070.45×
West Virginia2,2390.23×
Hawaii2,0680.23×
New Hampshire1,8580.22×
South Dakota1,6780.34×
Rhode Island1,6500.24×
Montana1,6210.27×
Maine1,5890.21×
North Dakota1,2690.29×
Delaware1,1990.2×
Alaska9900.22×
Wyoming8390.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Arkansas audience
BrandAffinityCategory
PSV Eindhoven59.05×Sports
Arkansas Razorbacks men's basketball23.36×Sports
FlightAware13.53×Travel & Leisure
Melissa Gorga48.1×Movies & TV
Planet Fitness3.63×Sports
Diaper bag5.49×Kids & Family
Arkansas Razorbacks football17.63×Sports
Boho-chic3.87×Fashion & Accessoires
Golf Channel3.4×Sports
Fly fishing3.77×Sports
Bass guitar2.53×Music & Radio
University2.17×Business & Career
Tennessee Volunteers football4.9×Sports
Universal Studios5.1×Movies & TV
Deutsche Eishockey Liga17.52×Sports
Ponytail4.98×Fashion & Accessoires
NBA Finals2.24×Sports
MySQL5.67×Technology & Electronics
Weather2×Home & Garden
Florida1.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Arkansas audience
TraitClusterScore
SustainabilityBALANCE1.23
ExtroversionTHRILL1.01
Community OrientationOPEN0.96
Sports ActivityPOWER0.96
Pet OwnershipJOY0.94
Healthy LifestyleBALANCE0.93

Worldwide distribution

Worldwide audience distribution share by country for University of Arkansas
CountryShare
United States88.5%
Japan1.9%
United Kingdom1.2%

See University of Arkansas audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Arkansas have in United States?

University of Arkansas has an estimated audience of 2,133,390 people in United States, concentrated in Arkansas and Texas.

What is the gender split and age of University of Arkansas fans?

51.7% of University of Arkansas fans are female, 48.3% are male, with an average age of 39.6 years.

Which brands do University of Arkansas fans like most?

University of Arkansas fans show strongest brand affinity for PSV Eindhoven (59.05×), Arkansas Razorbacks men's basketball (23.36×), and FlightAware (13.53×) over the country average.

Where do University of Arkansas fans live in United States?

University of Arkansas fans in United States are most concentrated in Arkansas (reach 465,622), Texas (reach 285,922), and Missouri (reach 70,466). These three regions account for the largest share of the active audience.

What other brands do University of Arkansas fans also like?

Beyond University of Arkansas itself, the audience over-indexes on Arkansas Razorbacks men's basketball (23.36×), FlightAware (13.53×), Melissa Gorga (48.1×), and Planet Fitness (3.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.