Arkansas Razorbacks Audience in United States

Arkansas Razorbacks logo

Arkansas Razorbacks has an estimated audience of 1,547,856 people in United States. 42.3% are female, 57.7% are male, average age 40.9. Top regions: Arkansas, Texas, Oklahoma. Top brand affinities: Texas Rangers (baseball), Arkansas Razorbacks men's basketball, Arkansas Razorbacks football, University of Arkansas, Fox Sports Radio.

The average Arkansas Razorbacks fan in United States is 40.9 years old, more male, and lives primarily in Arkansas. The audience is concentrated in Arkansas, Texas, Oklahoma. Top brand affinities include Texas Rangers (baseball), Arkansas Razorbacks men's basketball, Arkansas Razorbacks football, with strongest over-indexing on Texas Rangers (baseball) (10.88× the country average). Demographically, the Arkansas Razorbacks audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Arkansas Razorbacks fans

Demographic split for Arkansas Razorbacks audience in United States
MetricValue
Female42.3%
Male57.7%
Average age40.9
Estimated audience size1,547,856

Audience persona

The typical Arkansas Razorbacks fan in United States is more male, around 40.9 years old, with strong Risk Appetite tendencies and a notable affinity for Texas Rangers (baseball).

Top regions in United States

Top regions ranked by reach for Arkansas Razorbacks in United States
RegionReachAffinity
Arkansas439,62234.47×
Texas92,6410.7×
Oklahoma36,3282.11×
Missouri30,2941.21×
Tennessee25,9290.84×
Florida25,4350.24×
California21,5040.13×
Louisiana17,8290.89×
Georgia16,5840.35×
Illinois16,4180.32×
Kansas13,0831.07×
Mississippi12,6240.99×
New York10,8060.12×
North Carolina10,1410.22×
Kentucky9,4230.49×
Alabama8,4710.39×
Pennsylvania7,6940.15×
Colorado7,5900.31×
Ohio7,3040.15×
Virginia6,4680.17×
South Carolina6,1700.26×
Indiana5,7320.2×
Michigan5,6890.14×
Arizona5,4380.17×
Washington4,0110.13×
Wisconsin4,0000.17×
Massachusetts3,9150.13×
New Jersey3,8900.1×
Minnesota3,5740.16×
Iowa3,4840.27×
Nevada3,1090.21×
Maryland3,0720.12×
Nebraska2,4970.32×
Utah2,3280.17×
Oregon2,2740.13×
Connecticut2,0760.13×
Hawaii1,9170.29×
New Mexico1,6520.21×
Washington, District of Columbia1,5260.33×
Montana1,4780.34×
Idaho1,3030.17×
South Dakota9760.27×
West Virginia8350.12×
Alaska6900.21×
North Dakota6260.2×
Maine6070.11×
Rhode Island5610.11×
Delaware5130.12×
New Hampshire5100.08×
Wyoming4660.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas Razorbacks audience
BrandAffinityCategory
Texas Rangers (baseball)10.88×Sports
Arkansas Razorbacks men's basketball18.55×Sports
Arkansas Razorbacks football23.81×Sports
University of Arkansas16.14×Business & Career
Fox Sports Radio24.21×Sports
Sports radio5.25×Music & Radio
Dallas Cowboys3.88×Sports
Arkansas3×Travel & Leisure
lsu7.02×Sports
Tennessee Volunteers football4.66×Sports
Sibling2.22×Kids & Family
Hard trance45.8×Music & Radio
Ole Miss Rebels football4.44×Sports
YouTube Music2.2×Internet & Social Media
Texas A&M Aggies football4.38×Sports
Auburn Tigers football4.09×Sports
Oklahoma1.77×Travel & Leisure
Mississippi State Bulldogs football5.26×Sports
Tennessee1.61×Travel & Leisure
Kentucky Wildcats football5.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas Razorbacks audience
TraitClusterScore
Risk AppetiteTHRILL2.13
Luxury OrientationPREMIUM1.37
PatriotismCONSERVATISM1.19
TraditionCONSERVATISM1.12
DIY MentalityTHRILL1.02
Need for SecurityCONSERVATISM1

Worldwide distribution

Worldwide audience distribution share by country for Arkansas Razorbacks
CountryShare
United States88.0%
Mexico1.3%
Japan1.2%

See Arkansas Razorbacks audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Arkansas Razorbacks have in United States?

Arkansas Razorbacks has an estimated audience of 1,547,856 people in United States, concentrated in Arkansas and Texas.

What is the gender split and age of Arkansas Razorbacks fans?

42.3% of Arkansas Razorbacks fans are female, 57.7% are male, with an average age of 40.9 years.

Which brands do Arkansas Razorbacks fans like most?

Arkansas Razorbacks fans show strongest brand affinity for Texas Rangers (baseball) (10.88×), Arkansas Razorbacks men's basketball (18.55×), and Arkansas Razorbacks football (23.81×) over the country average.

Where do Arkansas Razorbacks fans live in United States?

Arkansas Razorbacks fans in United States are most concentrated in Arkansas (reach 439,622), Texas (reach 92,641), and Oklahoma (reach 36,328). These three regions account for the largest share of the active audience.

What other brands do Arkansas Razorbacks fans also like?

Beyond Arkansas Razorbacks itself, the audience over-indexes on Arkansas Razorbacks men's basketball (18.55×), Arkansas Razorbacks football (23.81×), University of Arkansas (16.14×), and Fox Sports Radio (24.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas Razorbacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.