Rascasse Audience Intelligence

Arkansas Razorbacks Audience in United States

A data profile of the people who buy, follow and care about Arkansas Razorbacks in United States — modelled from more than twelve digital signal sources. Arkansas Razorbacks has an estimated audience of 1,539,864 people in United States.

#278among Team in United States#1570in Sports

The average Arkansas Razorbacks fan in United States is 40.9 years old, more male, and lives primarily in Arkansas.

The audience is concentrated in Arkansas, Texas, Oklahoma.

Top brand affinities include Texas Rangers (baseball), Arkansas Razorbacks men's basketball, Arkansas Razorbacks football, with strongest over-indexing on Texas Rangers (baseball) (10.88× the country average).

Demographically, the Arkansas Razorbacks audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arkansas Razorbacks fan in United States is more male, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Texas Rangers (baseball).

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arkansas Razorbacks profile in United States.

Audience size
1.5M
in United States
Gender
42.3%♀
57.7% male
Age
40.9
average years
Country rank
#17407
Team in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arkansas Razorbacks fans

42.3% are female, 57.7% are male, average age 40.9.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Arkansas Razorbacks audience in United States
MetricValue
Female42.3%
Male57.7%
Average age40.9
Estimated audience size1,539,864
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Arkansas Razorbacks audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3916%
40-4921%
50+27%
Fig. 04

Worldwide distribution

87.9%

of the worldwide Arkansas Razorbacks audience comes from United States.

Worldwide audience distribution share by country for Arkansas Razorbacks
CountryShare
United States87.9%
Mexico1.3%
Japan1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arkansas Razorbacks audience in United States is strongest.

Fig. 05

Top regions by affinity

Arkansas Razorbacks fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~400K34.60×
02Oklahoma~30K2.03×
03Missouri~30K1.21×
04Mississippi~10K1.06×
05Kansas~10K1.03×
06Louisiana~20K0.88×
07Vermont~2K0.86×
08Tennessee~30K0.85×
09Rhode Island~4K0.79×
10Alaska~3K0.77×
11North Dakota~2K0.75×
12New Hampshire~4K0.73×
13Maine~4K0.73×
14South Dakota~3K0.72×
15Delaware~3K0.71×
16West Virginia~5K0.69×
17Montana~3K0.68×
18Texas~90K0.67×
19Idaho~5K0.63×
20Hawaii~4K0.61×
21Washington, District of Columbia~3K0.59×
22New Mexico~5K0.58×
23Nebraska~4K0.56×
24Alabama~10K0.51×
25Kentucky~10K0.49×
26Iowa~6K0.49×
27Connecticut~7K0.48×
28Utah~7K0.47×
29Nevada~7K0.45×
30Oregon~8K0.44×
31Georgia~20K0.41×
32South Carolina~9K0.41×
33Colorado~10K0.40×
34Wisconsin~9K0.39×
35Maryland~10K0.38×
36Minnesota~8K0.38×
37Indiana~10K0.37×
38Illinois~20K0.36×
39Arizona~10K0.34×
40Massachusetts~10K0.34×
41New Jersey~10K0.33×
42Washington~10K0.33×
43Michigan~10K0.31×
44Virginia~10K0.31×
45North Carolina~10K0.30×
46Ohio~10K0.29×
47Florida~30K0.28×
48Pennsylvania~10K0.27×
49New York~20K0.21×
50California~30K0.17×
Fig. 06

Affinity by region

Affinity by region — Arkansas Razorbacks, United States
0.17×1.00×34.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arkansas Razorbacks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arkansas Razorbacks audience
#·InterestCategoryAffinity×
01Hard tranceMusic & Radio45.80×
02Fox Sports RadioSports24.21×
03Arkansas Razorbacks footballSports23.81×
04Arkansas Razorbacks men's basketballSports18.55×
05University of ArkansasBusiness & Career16.14×
06Texas Rangers (baseball)Sports10.88×
07lsuSports7.02×
08Kentucky Wildcats footballSports5.79×
09Mississippi State Bulldogs footballSports5.26×
10Sports radioMusic & Radio5.25×
11Tennessee Volunteers footballSports4.66×
12Ole Miss Rebels footballSports4.44×
13Texas A&M Aggies footballSports4.38×
14Auburn Tigers footballSports4.09×
15Dallas CowboysSports3.88×
16ArkansasTravel & Leisure3.00×
17SiblingKids & Family2.22×
18YouTube MusicInternet & Social Media2.20×
19OklahomaTravel & Leisure1.77×
20TennesseeTravel & Leisure1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arkansas Razorbacks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arkansas Razorbacks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Community OrientationOPEN1.15×
ExtroversionTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arkansas Razorbacks audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Quality AwarenessPREMIUM0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arkansas Razorbacks have in United States?

Arkansas Razorbacks has an estimated audience of 1,539,864 people in United States, concentrated in Arkansas and Texas.

02

What is the gender split and age of Arkansas Razorbacks fans?

42.3% of Arkansas Razorbacks fans are female, 57.7% are male, with an average age of 40.9 years.

03

Which brands do Arkansas Razorbacks fans like most?

Arkansas Razorbacks fans show strongest brand affinity for Texas Rangers (baseball) (10.88×), Arkansas Razorbacks men's basketball (18.55×), and Arkansas Razorbacks football (23.81×) over the country average.

04

Where do Arkansas Razorbacks fans live in United States?

Arkansas Razorbacks fans in United States are most concentrated in Arkansas (reach ~400K), Texas (reach ~90K), and Oklahoma (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Arkansas Razorbacks fans also like?

Beyond Arkansas Razorbacks itself, the audience over-indexes on Arkansas Razorbacks men's basketball (18.55×), Arkansas Razorbacks football (23.81×), University of Arkansas (16.14×), and Fox Sports Radio (24.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Arkansas Razorbacks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas Razorbacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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