Rascasse Audience Intelligence

Sports radio Audience in United States

A data profile of the people who buy, follow and care about Sports radio in United States — modelled from more than twelve digital signal sources. Sports radio has an estimated audience of 12,719,072 people in United States.

#1868among Topic in United States#190in Music & Radio

The average Sports radio fan in United States is 43.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CBS Sports, MSN, Aaron Rodgers, with strongest over-indexing on CBS Sports (3.84× the country average).

Demographically, the Sports radio audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports radio fan in United States is more male, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for CBS Sports.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports radio profile in United States.

Audience size
12.7M
in United States
Gender
24.9%♀
75.1% male
Age
43.1
average years
Country rank
#2807
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports radio fans

24.9% are female, 75.1% are male, average age 43.1.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for Sports radio audience in United States
MetricValue
Female24.9%
Male75.1%
Average age43.1
Estimated audience size12,719,072
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Sports radio audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3921%
40-4923%
50+28%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Sports radio audience comes from United States.

Worldwide audience distribution share by country for Sports radio
CountryShare
United States51.5%
Brazil7.1%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports radio audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports radio fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~600K1.46×
02New Mexico~80K1.22×
03Washington~300K1.20×
04Massachusetts~300K1.19×
05New Jersey~400K1.16×
06Vermont~20K1.12×
07Rhode Island~40K1.10×
08Kentucky~200K1.09×
09Arizona~300K1.08×
10North Dakota~30K1.08×
11Kansas~100K1.07×
12South Dakota~30K1.07×
13Alaska~30K1.07×
14South Carolina~200K1.06×
15Delaware~40K1.05×
16Nebraska~70K1.03×
17Montana~40K1.03×
18Michigan~300K1.01×
19Iowa~100K1.01×
20New Hampshire~50K1.01×
21Connecticut~100K1.00×
22Maine~50K1.00×
23New York~700K0.99×
24Wisconsin~200K0.99×
25Oregon~100K0.99×
26Oklahoma~100K0.97×
27Mississippi~100K0.97×
28Idaho~60K0.96×
29West Virginia~60K0.96×
30Alabama~200K0.95×
31Hawaii~50K0.95×
32Illinois~400K0.94×
33Washington, District of Columbia~40K0.94×
34Florida~800K0.93×
35Colorado~200K0.93×
36Ohio~400K0.92×
37Missouri~200K0.92×
38Maryland~200K0.91×
39Arkansas~100K0.91×
40Nevada~100K0.89×
41Louisiana~100K0.88×
42Minnesota~200K0.87×
43Utah~100K0.86×
44Texas~900K0.85×
45Virginia~300K0.85×
46Tennessee~200K0.85×
47Indiana~200K0.85×
48Georgia~300K0.81×
49North Carolina~300K0.80×
50California~1M0.72×
Fig. 06

Affinity by region

Affinity by region — Sports radio, United States
0.72×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports radio audience
#·InterestCategoryAffinity×
01Boston BruinsSports5.06×
02Luka DončićSports4.52×
03World SeriesSports4.51×
04Russell WilsonSports3.85×
05CBS SportsMovies & TV3.84×
06Sports IllustratedSports3.80×
07Aaron RodgersSports3.42×
08Ryder CupSports3.37×
09Seattle MarinersSports2.85×
10Masters TournamentSports2.66×
11FandomLiterature2.43×
12Mixed martial artsSports2.29×
13Real propertyHome & Garden2.23×
14PGA TourSports2.15×
15Online newspaperNews2.12×
16MSNNews1.93×
17Google DriveTechnology & Electronics1.77×
18Fox News ChannelMovies & TV1.73×
19WeatherHome & Garden1.68×
20GamblingGames1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports radio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Career OrientationPOWER1.37×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports radio audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.62×
Design AffinityPREMIUM0.66×
CreativityOPEN0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports radio have in United States?

Sports radio has an estimated audience of 12,719,072 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports radio fans?

24.9% of Sports radio fans are female, 75.1% are male, with an average age of 43.1 years.

03

Which brands do Sports radio fans like most?

Sports radio fans show strongest brand affinity for CBS Sports (3.84×), MSN (1.93×), and Aaron Rodgers (3.42×) over the country average.

04

Where do Sports radio fans live in United States?

Sports radio fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sports radio fans also like?

Beyond Sports radio itself, the audience over-indexes on MSN (1.93×), Aaron Rodgers (3.42×), Mixed martial arts (2.29×), and Google Drive (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Sports radio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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