Sports radio Audience in United States

Sports radio logo

Sports radio has an estimated audience of 12,719,072 people in United States. 24.9% are female, 75.1% are male, average age 43.1. Top regions: California, Texas, New York. Top brand affinities: Alaska, Israel, Minnesota, Nebraska, Jeep Grand Cherokee (WJ).

The average Sports radio fan in United States is 43.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alaska, Israel, Minnesota, with strongest over-indexing on Alaska (6.29× the country average). Demographically, the Sports radio audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Sports radio fans

Demographic split for Sports radio audience in United States
MetricValue
Female24.9%
Male75.1%
Average age43.1
Estimated audience size12,719,072

Audience persona

The typical Sports radio fan in United States is more male, around 43.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Sports radio in United States
RegionReachAffinity
California991,5870.71×
Texas878,8480.8×
New York798,3651.12×
Pennsylvania692,4361.62×
Florida675,7800.78×
New Jersey440,7691.36×
Illinois398,9560.94×
Michigan370,8071.11×
Ohio367,2770.94×
Arizona320,4211.23×
Massachusetts291,9441.17×
Georgia285,3620.73×
Virginia270,7150.87×
North Carolina258,9260.68×
Washington256,0431×
South Carolina233,8341.22×
Kentucky211,2591.32×
Maryland203,1980.93×
Tennessee197,7200.77×
Missouri190,6830.93×
Colorado186,5000.93×
Wisconsin180,5470.94×
Indiana171,5770.74×
Minnesota152,0940.83×
Alabama149,5520.84×
Oregon146,6741.01×
Connecticut139,7971.1×
Louisiana124,5960.76×
Oklahoma121,7480.86×
Iowa120,1291.15×
Kansas112,4791.12×
New Mexico107,5141.69×
Nevada99,8590.81×
Mississippi99,5680.95×
Nebraska73,6901.16×
Arkansas72,0740.69×
Utah69,3140.61×
Idaho53,4150.84×
New Hampshire42,6440.85×
West Virginia42,6210.72×
Delaware41,2141.17×
Rhode Island41,1771.02×
Maine41,1530.9×
Hawaii37,5980.69×
Alaska36,4571.34×
Montana34,4290.98×
Wyoming32,0151.7×
South Dakota31,3691.07×
Vermont30,9711.39×
North Dakota30,5431.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports radio audience
BrandAffinityCategory
Alaska6.29×Travel & Leisure
Israel3.26×Travel & Leisure
Minnesota2.05×Travel & Leisure
Nebraska2.78×Travel & Leisure
Jeep Grand Cherokee (WJ)4.74×Cars & Mobility
Captain America (1990 film)3.32×Movies & TV
Google Analytics3.32×Internet & Social Media
Kerala4.3×Travel & Leisure
Graham Greene3.89×Literature
Unique Gifts1.5×Shopping
Staycation1.88×Home & Garden
Sinaloa2.09×Travel & Leisure
Noodle (Gorillaz)1.86×Music & Radio
Monogram1.88×Home & Garden
Jeep Wagoneer2.76×Cars & Mobility
Consequence (rapper)3.09×Music & Radio
Jezebel (film)3.24×Movies & TV
Birthday Gifts1.51×Kids & Family
Graham Greene (actor)2.86×
Chili con carne3.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports radio audience
TraitClusterScore
Early Adopter MentalityPOWER1.12
Career OrientationPOWER1.05
Convenience OrientationPREMIUM1.05
ExtroversionTHRILL1.04
IndividualismJOY1.02
Need for SecurityCONSERVATISM1.02

Worldwide distribution

Worldwide audience distribution share by country for Sports radio
CountryShare
United States51.5%
Brazil7.1%
United Kingdom6.8%

See Sports radio audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Sports radio have in United States?

Sports radio has an estimated audience of 12,719,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports radio fans?

24.9% of Sports radio fans are female, 75.1% are male, with an average age of 43.1 years.

Which brands do Sports radio fans like most?

Sports radio fans show strongest brand affinity for Alaska (6.29×), Israel (3.26×), and Minnesota (2.05×) over the country average.

Where do Sports radio fans live in United States?

Sports radio fans in United States are most concentrated in California (reach 991,587), Texas (reach 878,848), and New York (reach 798,365). These three regions account for the largest share of the active audience.

What other brands do Sports radio fans also like?

Beyond Sports radio itself, the audience over-indexes on Israel (3.26×), Minnesota (2.05×), Nebraska (2.78×), and Jeep Grand Cherokee (WJ) (4.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.