Kentucky Wildcats football Audience in United States
Kentucky Wildcats football has an estimated audience of 2,963,963 people in United States. 40.4% are female, 59.6% are male, average age 41.8. Top regions: Kentucky, Tennessee, Georgia. Top brand affinities: Tennessee Volunteers football, Indianapolis Motor Speedway, Auburn Tigers football, Nebraska Cornhuskers football, PSV Eindhoven.
The average Kentucky Wildcats football fan in United States is 41.8 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Tennessee, Georgia. Top brand affinities include Tennessee Volunteers football, Indianapolis Motor Speedway, Auburn Tigers football, with strongest over-indexing on Tennessee Volunteers football (18.76× the country average). Demographically, the Kentucky Wildcats football audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Kentucky Wildcats football fans
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 41.8 |
| Estimated audience size | 2,963,963 |
Audience persona
The typical Kentucky Wildcats football fan in United States is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Tennessee Volunteers football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Kentucky | 832,152 | 22.39× |
| Tennessee | 233,086 | 3.92× |
| Georgia | 154,968 | 1.7× |
| Florida | 141,254 | 0.7× |
| Ohio | 104,799 | 1.15× |
| Alabama | 104,243 | 2.52× |
| Texas | 100,072 | 0.39× |
| Indiana | 95,745 | 1.77× |
| North Carolina | 70,018 | 0.79× |
| South Carolina | 66,518 | 1.49× |
| Mississippi | 43,092 | 1.76× |
| California | 42,011 | 0.13× |
| Illinois | 41,620 | 0.42× |
| Virginia | 37,965 | 0.53× |
| Pennsylvania | 31,893 | 0.32× |
| Michigan | 30,155 | 0.39× |
| New York | 30,081 | 0.18× |
| Louisiana | 28,340 | 0.74× |
| Missouri | 22,385 | 0.47× |
| Arkansas | 18,132 | 0.74× |
| New Jersey | 16,311 | 0.22× |
| Oklahoma | 15,782 | 0.48× |
| Arizona | 15,203 | 0.25× |
| Colorado | 15,196 | 0.33× |
| West Virginia | 13,719 | 0.99× |
| Maryland | 13,553 | 0.27× |
| Massachusetts | 10,658 | 0.18× |
| Wisconsin | 10,123 | 0.23× |
| Iowa | 9,835 | 0.4× |
| Nevada | 9,161 | 0.32× |
| Washington | 8,499 | 0.14× |
| Nebraska | 8,038 | 0.54× |
| Kansas | 7,899 | 0.34× |
| Minnesota | 6,393 | 0.15× |
| Oregon | 6,084 | 0.18× |
| Utah | 5,299 | 0.2× |
| Connecticut | 5,248 | 0.18× |
| Washington, District of Columbia | 3,403 | 0.38× |
| New Mexico | 3,245 | 0.22× |
| Delaware | 3,173 | 0.39× |
| Hawaii | 2,948 | 0.23× |
| Idaho | 2,588 | 0.17× |
| New Hampshire | 1,952 | 0.17× |
| Montana | 1,897 | 0.23× |
| Rhode Island | 1,790 | 0.19× |
| Maine | 1,719 | 0.16× |
| South Dakota | 1,528 | 0.22× |
| Wyoming | 1,167 | 0.27× |
| North Dakota | 1,071 | 0.18× |
| Alaska | 957 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tennessee Volunteers football | 18.76× | Sports |
| Indianapolis Motor Speedway | 23.34× | Sports |
| Auburn Tigers football | 16.96× | Sports |
| Nebraska Cornhuskers football | 18.42× | Sports |
| PSV Eindhoven | 45.66× | Sports |
| Florida State Seminoles football | 12.58× | Sports |
| Day trading | 11.45× | Business & Career |
| Oregon Ducks football | 14.31× | Sports |
| Blended whiskey | 11.89× | Food & Beverages |
| Planet Fitness | 3.75× | Sports |
| Arkansas Razorbacks football | 22.11× | Sports |
| ModCloth | 19.18× | Fashion & Accessoires |
| Horoscope | 7.7× | Health |
| Texas Longhorns football | 10.8× | Sports |
| Hobby Lobby | 3.17× | Home & Garden |
| Diaper bag | 5.06× | Kids & Family |
| Critical illness insurance | 13.76× | Business & Career |
| Alabama Crimson Tide football | 9.09× | Sports |
| University of Kentucky | 13.33× | Business & Career |
| Wisconsin Badgers football | 12.33× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.14 |
| Social Media Usage | JOY | 1.05 |
| Career Orientation | POWER | 1.03 |
| Price Sensitivity | PREMIUM | 1.03 |
| Luxury Orientation | PREMIUM | 1.02 |
| Community Orientation | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.7% |
| United Kingdom | 0.8% |
| China | 0.6% |
See Kentucky Wildcats football audiences in other countries
- Kentucky Wildcats football — Germany
- Kentucky Wildcats football — United Kingdom
- Kentucky Wildcats football — France
- Kentucky Wildcats football — Italy
- Kentucky Wildcats football — Spain
- Kentucky Wildcats football — Brazil
- Kentucky Wildcats football — Japan
- Kentucky Wildcats football — South Korea
- Kentucky Wildcats football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Kentucky Wildcats football have in United States?
Kentucky Wildcats football has an estimated audience of 2,963,963 people in United States, concentrated in Kentucky and Tennessee.
What is the gender split and age of Kentucky Wildcats football fans?
40.4% of Kentucky Wildcats football fans are female, 59.6% are male, with an average age of 41.8 years.
Which brands do Kentucky Wildcats football fans like most?
Kentucky Wildcats football fans show strongest brand affinity for Tennessee Volunteers football (18.76×), Indianapolis Motor Speedway (23.34×), and Auburn Tigers football (16.96×) over the country average.
Where do Kentucky Wildcats football fans live in United States?
Kentucky Wildcats football fans in United States are most concentrated in Kentucky (reach 832,152), Tennessee (reach 233,086), and Georgia (reach 154,968). These three regions account for the largest share of the active audience.
What other brands do Kentucky Wildcats football fans also like?
Beyond Kentucky Wildcats football itself, the audience over-indexes on Indianapolis Motor Speedway (23.34×), Auburn Tigers football (16.96×), Nebraska Cornhuskers football (18.42×), and PSV Eindhoven (45.66×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Kentucky Wildcats football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.