Rascasse Audience Intelligence

Kentucky Wildcats football Audience in United States

A data profile of the people who buy, follow and care about Kentucky Wildcats football in United States — modelled from more than twelve digital signal sources. Kentucky Wildcats football has an estimated audience of 2,989,471 people in United States.

#154among American football in United States#192among Team in United States#919in Sports

The average Kentucky Wildcats football fan in United States is 41.8 years old, more male, and lives primarily in Kentucky.

The audience is concentrated in Kentucky, Tennessee, Florida.

Top brand affinities include Tennessee Volunteers football, Auburn Tigers football, Nebraska Cornhuskers football, with strongest over-indexing on Tennessee Volunteers football (20.39× the country average).

Demographically, the Kentucky Wildcats football audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kentucky Wildcats football fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Tennessee Volunteers football.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kentucky Wildcats football profile in United States.

Audience size
3M
in United States
Gender
40.4%♀
59.6% male
Age
41.8
average years
Country rank
#10344
Team in United States
Fig. 01

Search interest · 12-month trend

+54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kentucky Wildcats football fans

40.4% are female, 59.6% are male, average age 41.8.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Kentucky Wildcats football audience in United States
MetricValue
Female40.4%
Male59.6%
Average age41.8
Estimated audience size2,989,471
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Kentucky Wildcats football audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3916%
40-4923%
50+28%
Fig. 04

Worldwide distribution

94.7%

of the worldwide Kentucky Wildcats football audience comes from United States.

Worldwide audience distribution share by country for Kentucky Wildcats football
CountryShare
United States94.7%
United Kingdom0.8%
China0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kentucky Wildcats football audience in United States is strongest.

Fig. 05

Top regions by affinity

Kentucky Wildcats football fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~800K22.33×
02Tennessee~300K5.28×
03Indiana~200K2.78×
04Alabama~100K2.54×
05Mississippi~60K2.29×
06South Carolina~80K1.90×
07Georgia~200K1.87×
08West Virginia~20K1.40×
09Ohio~100K1.12×
10Arkansas~20K0.96×
11Louisiana~40K0.94×
12Florida~200K0.93×
13North Carolina~70K0.76×
14Nebraska~10K0.73×
15Virginia~50K0.70×
16Oklahoma~20K0.68×
17Delaware~5K0.57×
18Texas~100K0.54×
19Washington, District of Columbia~5K0.53×
20Iowa~10K0.50×
21Missouri~20K0.47×
22Nevada~10K0.46×
23Kansas~10K0.46×
24Montana~4K0.45×
25Wyoming~2K0.45×
26Pennsylvania~40K0.41×
27Illinois~40K0.41×
28Michigan~30K0.39×
29South Dakota~3K0.39×
30Alaska~2K0.39×
31North Dakota~2K0.38×
32Maryland~20K0.37×
33Arizona~20K0.33×
34Colorado~20K0.33×
35Hawaii~4K0.33×
36Rhode Island~3K0.33×
37New Mexico~5K0.31×
38New Hampshire~4K0.31×
39Maine~3K0.31×
40Idaho~4K0.30×
41Wisconsin~10K0.29×
42New Jersey~20K0.28×
43Utah~7K0.28×
44Connecticut~8K0.27×
45Massachusetts~20K0.26×
46New York~40K0.25×
47Oregon~9K0.25×
48Minnesota~9K0.22×
49Washington~10K0.20×
50California~50K0.16×
Fig. 06

Affinity by region

Affinity by region — Kentucky Wildcats football, United States
0.16×1.00×22.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kentucky Wildcats football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kentucky Wildcats football audience
#·InterestCategoryAffinity×
01Arkansas Razorbacks footballSports33.88×
02University of KentuckyBusiness & Career25.27×
03Auburn Tigers footballSports21.39×
04Tennessee Volunteers footballSports20.39×
05Florida Gators footballSports19.63×
06Nebraska Cornhuskers footballSports19.06×
07Oregon Ducks footballSports17.44×
08Iowa Hawkeyes footballSports17.31×
09Florida State Seminoles footballSports15.98×
10Washington Huskies footballSports15.64×
11Wisconsin Badgers footballSports13.37×
12Miami Hurricanes footballSports11.46×
13Clemson Tigers footballSports11.45×
14Oklahoma Sooners footballSports11.37×
15Alabama Crimson Tide footballSports10.96×
16LSU Tigers footballSports9.83×
17Texas Longhorns footballSports8.86×
18Ohio State Buckeyes footballSports8.40×
19Cincinnati RedsSports7.91×
20Duke Blue Devils men's basketballSports7.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kentucky Wildcats football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kentucky Wildcats football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.57×
Career OrientationPOWER1.55×
Convenience OrientationPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kentucky Wildcats football audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
MindfulnessBALANCE0.64×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kentucky Wildcats football have in United States?

Kentucky Wildcats football has an estimated audience of 2,989,471 people in United States, concentrated in Kentucky and Tennessee.

02

What is the gender split and age of Kentucky Wildcats football fans?

40.4% of Kentucky Wildcats football fans are female, 59.6% are male, with an average age of 41.8 years.

03

Which brands do Kentucky Wildcats football fans like most?

Kentucky Wildcats football fans show strongest brand affinity for Tennessee Volunteers football (20.39×), Auburn Tigers football (21.39×), and Nebraska Cornhuskers football (19.06×) over the country average.

04

Where do Kentucky Wildcats football fans live in United States?

Kentucky Wildcats football fans in United States are most concentrated in Kentucky (reach ~800K), Tennessee (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kentucky Wildcats football fans also like?

Beyond Kentucky Wildcats football itself, the audience over-indexes on Auburn Tigers football (21.39×), Nebraska Cornhuskers football (19.06×), Florida State Seminoles football (15.98×), and Florida Gators football (19.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Kentucky Wildcats football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kentucky Wildcats football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →