Kentucky Wildcats football Audience in United States

Kentucky Wildcats football logo

Kentucky Wildcats football has an estimated audience of 2,963,963 people in United States. 40.4% are female, 59.6% are male, average age 41.8. Top regions: Kentucky, Tennessee, Georgia. Top brand affinities: Unique Gifts, Historic site, Pillow, Graham Greene, Jesse Plemons.

The average Kentucky Wildcats football fan in United States is 41.8 years old, more male, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Tennessee, Georgia. Top brand affinities include Unique Gifts, Historic site, Pillow, with strongest over-indexing on Unique Gifts (2.54× the country average). Demographically, the Kentucky Wildcats football audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Kentucky Wildcats football fans

Demographic split for Kentucky Wildcats football audience in United States
MetricValue
Female40.4%
Male59.6%
Average age41.8
Estimated audience size2,963,963

Audience persona

The typical Kentucky Wildcats football fan in United States is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Unique Gifts.

Top regions in United States

Top regions ranked by reach for Kentucky Wildcats football in United States
RegionReachAffinity
Kentucky832,15222.39×
Tennessee233,0863.92×
Georgia154,9681.7×
Florida141,2540.7×
Ohio104,7991.15×
Alabama104,2432.52×
Texas100,0720.39×
Indiana95,7451.77×
North Carolina70,0180.79×
South Carolina66,5181.49×
Mississippi43,0921.76×
California42,0110.13×
Illinois41,6200.42×
Virginia37,9650.53×
Pennsylvania31,8930.32×
Michigan30,1550.39×
New York30,0810.18×
Louisiana28,3400.74×
Missouri22,3850.47×
Arkansas18,1320.74×
New Jersey16,3110.22×
Oklahoma15,7820.48×
Arizona15,2030.25×
Colorado15,1960.33×
West Virginia13,7190.99×
Maryland13,5530.27×
Massachusetts10,6580.18×
Wisconsin10,1230.23×
Iowa9,8350.4×
Nevada9,1610.32×
Washington8,4990.14×
Nebraska8,0380.54×
Kansas7,8990.34×
Minnesota6,3930.15×
Oregon6,0840.18×
Utah5,2990.2×
Connecticut5,2480.18×
Washington, District of Columbia3,4030.38×
New Mexico3,2450.22×
Delaware3,1730.39×
Hawaii2,9480.23×
Idaho2,5880.17×
New Hampshire1,9520.17×
Montana1,8970.23×
Rhode Island1,7900.19×
Maine1,7190.16×
South Dakota1,5280.22×
Wyoming1,1670.27×
North Dakota1,0710.18×
Alaska9570.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kentucky Wildcats football audience
BrandAffinityCategory
Unique Gifts2.54×Shopping
Historic site3.78×Arts & Culture
Pillow1.81×Home & Garden
Graham Greene5.04×Literature
Jesse Plemons2.59×Movies & TV
Keiki13.29×Home & Garden
Nebraska Cornhuskers football2.43×Sports
Kerang4.42×Travel & Leisure
Birthday Gifts2.01×Kids & Family
Jaws3.32×Movies & TV
Sinaloa2.11×Travel & Leisure
Chandrakasem Rajabhat University13.4×Business & Career
Urban horticulture1.98×Home & Garden
Glossier2.85×Beauty & Wellness
South Asian cuisine4.61×Food & Beverages
Noodle (Gorillaz)1.84×Music & Radio
Charlamagne Tha God4.63×Movies & TV
Staycation1.56×Home & Garden
Monogram1.72×Home & Garden
Captain America (1990 film)1.99×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kentucky Wildcats football audience
TraitClusterScore
Risk AppetiteTHRILL2.14
Social Media UsageJOY1.05
Career OrientationPOWER1.03
Price SensitivityPREMIUM1.03
Luxury OrientationPREMIUM1.02
Community OrientationOPEN1

Worldwide distribution

Worldwide audience distribution share by country for Kentucky Wildcats football
CountryShare
United States94.7%
United Kingdom0.8%
China0.6%

See Kentucky Wildcats football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Kentucky Wildcats football have in United States?

Kentucky Wildcats football has an estimated audience of 2,963,963 people in United States, concentrated in Kentucky and Tennessee.

What is the gender split and age of Kentucky Wildcats football fans?

40.4% of Kentucky Wildcats football fans are female, 59.6% are male, with an average age of 41.8 years.

Which brands do Kentucky Wildcats football fans like most?

Kentucky Wildcats football fans show strongest brand affinity for Unique Gifts (2.54×), Historic site (3.78×), and Pillow (1.81×) over the country average.

Where do Kentucky Wildcats football fans live in United States?

Kentucky Wildcats football fans in United States are most concentrated in Kentucky (reach 832,152), Tennessee (reach 233,086), and Georgia (reach 154,968). These three regions account for the largest share of the active audience.

What other brands do Kentucky Wildcats football fans also like?

Beyond Kentucky Wildcats football itself, the audience over-indexes on Historic site (3.78×), Pillow (1.81×), Graham Greene (5.04×), and Jesse Plemons (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kentucky Wildcats football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.