Toro (company) Audience in United States

Toro (company) logo

Toro (company) has an estimated audience of 1,897,665 people in United States. 7.9% are female, 92.1% are male, average age 46.1. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Grinch, Vocal harmony, El Paso County, Colorado, Israel.

The average Toro (company) fan in United States is 46.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Grinch, Vocal harmony, with strongest over-indexing on Governor of Michigan (14.77× the country average). Demographically, the Toro (company) audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Toro (company) fans

Demographic split for Toro (company) audience in United States
MetricValue
Female7.9%
Male92.1%
Average age46.1
Estimated audience size1,897,665

Audience persona

The typical Toro (company) fan in United States is more male, around 46.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Toro (company) in United States
RegionReachAffinity
California197,0690.94×
Texas195,1861.2×
Florida127,5710.99×
New York121,5681.15×
Massachusetts119,7323.2×
Illinois68,2051.08×
Ohio63,9601.09×
North Carolina62,1111.09×
Pennsylvania58,9310.92×
Georgia55,3470.95×
Michigan52,2911.05×
Minnesota49,3431.81×
Colorado48,4761.62×
New Jersey44,3120.92×
Arizona41,6231.07×
Virginia39,8470.86×
Wisconsin38,2121.34×
Tennessee35,8750.94×
Kentucky33,2171.4×
Indiana32,3400.93×
Connecticut28,7221.51×
Maryland26,9840.83×
Missouri26,2670.86×
Washington26,0200.68×
South Carolina25,2450.88×
Alabama22,0860.83×
Louisiana20,0500.82×
Oklahoma19,1210.91×
Nevada17,9990.98×
Iowa17,8111.14×
Utah15,4740.91×
Oregon14,8200.68×
Kansas14,7780.99×
Hawaii11,6301.43×
Mississippi11,5310.74×
Arkansas11,3270.72×
Nebraska11,0131.16×
Idaho7,3160.77×
New Hampshire6,1090.82×
Maine5,8940.87×
West Virginia5,6940.64×
New Mexico5,1050.54×
Rhode Island4,7360.78×
Delaware4,7280.9×
North Dakota4,5041.16×
Washington, District of Columbia4,4520.78×
Montana4,1020.78×
South Dakota3,4280.78×
Vermont2,6800.8×
Alaska2,1950.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toro (company) audience
BrandAffinityCategory
Governor of Michigan14.77×Politics & Society
Grinch6.1×Movies & TV
Vocal harmony5.94×Music & Radio
El Paso County, Colorado16.49×Travel & Leisure
Israel2.39×Travel & Leisure
Minnesota1.96×Travel & Leisure
Hipster10.62×Politics & Society
Wok7.11×Food & Beverages
Alaska1.76×Travel & Leisure
Goop4.34×Internet & Social Media
Keith Stanfield5.3×Movies & TV
La Jolla7.19×Travel & Leisure
Cherish (group)8.44×Music & Radio
Hibachi5.83×Food & Beverages
Unique Gifts1.61×Shopping
Calvary Chapel6.59×Politics & Society
Wikia2.25×Internet & Social Media
N1 road (South Africa)2.72×Travel & Leisure
Keeper (password manager)4.2×Technology & Electronics
Grace Slick5.47×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toro (company) audience
TraitClusterScore
Urban LifestyleOPEN2.91
DIY MentalityTHRILL1.92
Convenience OrientationPREMIUM1.71
Need for SecurityCONSERVATISM1.67
Career OrientationPOWER1.43
Price SensitivityPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Toro (company)
CountryShare
United States35.4%
Brazil13.1%
Spain11.7%

See Toro (company) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Toro (company) have in United States?

Toro (company) has an estimated audience of 1,897,665 people in United States, concentrated in California and Texas.

What is the gender split and age of Toro (company) fans?

7.9% of Toro (company) fans are female, 92.1% are male, with an average age of 46.1 years.

Which brands do Toro (company) fans like most?

Toro (company) fans show strongest brand affinity for Governor of Michigan (14.77×), Grinch (6.1×), and Vocal harmony (5.94×) over the country average.

Where do Toro (company) fans live in United States?

Toro (company) fans in United States are most concentrated in California (reach 197,069), Texas (reach 195,186), and Florida (reach 127,571). These three regions account for the largest share of the active audience.

What other brands do Toro (company) fans also like?

Beyond Toro (company) itself, the audience over-indexes on Grinch (6.1×), Vocal harmony (5.94×), El Paso County, Colorado (16.49×), and Israel (2.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toro (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.