Rascasse Audience Intelligence

Toro (company) Target Market in United States

A data profile of the people who buy, follow and care about Toro (company) in United States — modelled from more than twelve digital signal sources. Toro (company) has an estimated audience of 1,883,726 people in United States.

#1531among Brand in United States#825in Home & Garden

The average Toro (company) fan in United States is 46.1 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Texas.

Top brand affinities include Lawn mower, Stihl, Goodyear Tire and Rubber Company, with strongest over-indexing on Lawn mower (15.15× the country average).

Demographically, the Toro (company) audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toro (company) fan in United States is more male, around 46.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Lawn mower.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toro (company) profile in United States.

Audience size
1.9M
in United States
Gender
7.9%♀
92.1% male
Age
46.1
average years
Country rank
#14936
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Toro (company)

7.9% are female, 92.1% are male, average age 46.1.

Fig. 02

Gender split

7.9%
Female
92.1%
Male
Demographic split for Toro (company) audience in United States
MetricValue
Female7.9%
Male92.1%
Average age46.1
Estimated audience size1,883,726
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Toro (company) audience in United States
Age bracketShare%
16-193%
20-2916%
30-3922%
40-4927%
50+33%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Toro (company) audience comes from United States.

Worldwide audience distribution share by country for Toro (company)
CountryShare
United States35.2%
Spain11.9%
Brazil11.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toro (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Toro (company) customers by region in United States
#RegionReachAffinity×
01Massachusetts~200K5.04×
02Colorado~50K1.80×
03Minnesota~50K1.78×
04Kentucky~40K1.54×
05Connecticut~30K1.48×
06Hawaii~10K1.39×
07Wisconsin~40K1.31×
08North Dakota~5K1.21×
09Nebraska~10K1.16×
10Iowa~20K1.14×
11Texas~200K1.10×
12New York~100K1.07×
13Ohio~60K1.05×
14Illinois~60K1.02×
15North Carolina~60K1.02×
16Michigan~50K1.01×
17Kansas~10K0.97×
18Florida~100K0.94×
19Nevada~20K0.94×
20Delaware~5K0.93×
21Tennessee~40K0.92×
22Arizona~40K0.91×
23Indiana~30K0.91×
24Georgia~50K0.90×
25California~200K0.89×
26Pennsylvania~60K0.89×
27Oklahoma~20K0.89×
28Utah~10K0.88×
29New Jersey~40K0.87×
30Maine~6K0.87×
31New Hampshire~6K0.86×
32South Carolina~20K0.85×
33South Dakota~4K0.85×
34Vermont~3K0.84×
35Virginia~40K0.83×
36Missouri~30K0.83×
37Alabama~20K0.83×
38Rhode Island~5K0.83×
39Maryland~30K0.82×
40Louisiana~20K0.82×
41Montana~4K0.80×
42Idaho~7K0.77×
43Washington, District of Columbia~4K0.77×
44Mississippi~10K0.75×
45Arkansas~10K0.72×
46West Virginia~6K0.70×
47Oregon~10K0.66×
48Washington~20K0.65×
49Alaska~3K0.62×
50New Mexico~5K0.57×
Fig. 06

Affinity by region

Affinity by region — Toro (company), United States
0.57×1.00×5.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toro (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toro (company) audience
#·InterestCategoryAffinity×
01Bad Boy MowersBusiness & Career45.72×
02Cub CadetHome & Garden30.05×
03Goodyear Tire and Rubber CompanyCars & Mobility29.40×
04StihlHome & Garden26.21×
05Paul StanleyMusic & Radio20.38×
06WD-40Home & Garden17.77×
07Lawn mowerHome & Garden15.15×
08BuickCars & Mobility12.42×
09Convenience foodFood & Beverages9.82×
10Tractor Supply CompanyShopping8.83×
11Home automationTechnology & Electronics8.72×
12Solar energyHome & Garden7.35×
13Renewable energyBusiness & Career6.96×
14Sustainable energyHome & Garden6.70×
15FedExBusiness & Career6.08×
16MenardsHome & Garden5.52×
17Discount TireShopping5.50×
18Ace HardwareHome & Garden5.07×
19Mortgage loansBusiness & Career4.74×
20Vehicle insuranceCars & Mobility4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toro (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toro (company) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM4.57×
Urban LifestyleOPEN3.55×
DIY MentalityTHRILL2.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toro (company) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.56×
MindfulnessBALANCE0.59×
Healthy LifestyleBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Toro (company)'s target market in United States?

Toro (company)'s target market in United States covers an estimated 1,883,726 people, concentrated in Massachusetts and California.

02

What is the gender split and age of Toro (company) customers?

7.9% of the Toro (company) audience are female, 92.1% are male, with an average age of 46.1 years.

03

Which brands do Toro (company) fans like most?

Toro (company) fans show strongest brand affinity for Lawn mower (15.15×), Stihl (26.21×), and Goodyear Tire and Rubber Company (29.4×) over the country average.

04

Where do Toro (company) fans live in United States?

Toro (company) fans in United States are most concentrated in Massachusetts (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Toro (company) fans also like?

Beyond Toro (company) itself, the audience over-indexes on Stihl (26.21×), Goodyear Tire and Rubber Company (29.4×), Tractor Supply Company (8.83×), and Solar energy (7.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Toro (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toro (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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