Bad Boy Mowers Audience in United States

Bad Boy Mowers logo

Bad Boy Mowers has an estimated audience of 811,393 people in United States. 9.9% are female, 90.1% are male, average age 44.3. Top regions: Texas, Florida, Tennessee. Top brand affinities: Toro (company), Tractor Supply Company, Husqvarna, Mower, Dixie Chopper.

The average Bad Boy Mowers fan in United States is 44.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Tennessee. Top brand affinities include Toro (company), Tractor Supply Company, Husqvarna, with strongest over-indexing on Toro (company) (45.72× the country average). Demographically, the Bad Boy Mowers audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Bad Boy Mowers fans

Demographic split for Bad Boy Mowers audience in United States
MetricValue
Female9.9%
Male90.1%
Average age44.3
Estimated audience size811,393

Audience persona

The typical Bad Boy Mowers fan in United States is more male, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Toro (company).

Top regions in United States

Top regions ranked by reach for Bad Boy Mowers in United States
RegionReachAffinity
Texas70,7231.01×
Florida37,0490.67×
Tennessee30,6991.89×
Georgia25,8501.03×
Ohio25,6751.03×
Louisiana24,6992.36×
Missouri23,9101.83×
Arkansas23,8063.56×
North Carolina23,2300.95×
California23,0920.26×
Michigan22,0701.04×
Pennsylvania21,2710.78×
Illinois20,9770.78×
Alabama20,3671.8×
New York20,3590.45×
Oklahoma20,3142.25×
Indiana19,1841.29×
Kentucky18,8911.86×
Mississippi18,7852.81×
South Carolina14,4451.18×
Virginia14,2960.72×
Kansas13,6062.13×
Wisconsin10,3450.85×
Iowa9,8391.47×
Washington8,3060.51×
Nebraska8,2402.02×
Minnesota8,2240.71×
New Jersey7,5170.36×
Maryland7,1740.51×
Colorado5,7350.45×
Massachusetts5,6940.36×
Arizona5,4770.33×
Connecticut5,2100.64×
West Virginia4,7581.26×
Oregon3,8840.42×
Idaho2,8720.71×
Utah2,3860.33×
Maine2,2160.76×
Nevada2,0900.27×
North Dakota1,9821.19×
Montana1,9770.88×
South Dakota1,9751.05×
New Hampshire1,9090.6×
New Mexico1,5820.39×
Delaware1,2640.56×
Vermont1,0840.76×
Hawaii1,0340.3×
Rhode Island9370.36×
Wyoming7970.66×
Washington, District of Columbia7350.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bad Boy Mowers audience
BrandAffinityCategory
Toro (company)45.72×Home & Garden
Tractor Supply Company11.82×Shopping
Husqvarna38.57×Home & Garden
Mower13.58×Home & Garden
Dixie Chopper83.78×Home & Garden
Tractor5.55×Cars & Mobility
John Deere7.17×Cars & Mobility
AutoZone2.96×Cars & Mobility
Gina Tricot56.64×Fashion & Accessoires
Tractor unit14.76×Cars & Mobility
Advance Auto Parts4.36×Cars & Mobility
Rural King6.35×Home & Garden
CarGurus3.63×Cars & Mobility
O'Reilly Auto Parts3.85×Cars & Mobility
Heavy equipment4.18×Home & Garden
Athlete4.91×Music & Radio
Discount Tire3.49×Shopping
Diesel engine4.81×Cars & Mobility
Welding3.61×Home & Garden
Power tool2.98×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bad Boy Mowers audience
TraitClusterScore
Urban LifestyleOPEN13.46
Quality AwarenessPREMIUM3.28
DIY MentalityTHRILL2.1
Career OrientationPOWER1.73
Need for SecurityCONSERVATISM1.66
Convenience OrientationPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Bad Boy Mowers
CountryShare
United States95.7%
Australia0.9%
Germany0.6%

See Bad Boy Mowers audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Bad Boy Mowers have in United States?

Bad Boy Mowers has an estimated audience of 811,393 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Bad Boy Mowers fans?

9.9% of Bad Boy Mowers fans are female, 90.1% are male, with an average age of 44.3 years.

Which brands do Bad Boy Mowers fans like most?

Bad Boy Mowers fans show strongest brand affinity for Toro (company) (45.72×), Tractor Supply Company (11.82×), and Husqvarna (38.57×) over the country average.

Where do Bad Boy Mowers fans live in United States?

Bad Boy Mowers fans in United States are most concentrated in Texas (reach 70,723), Florida (reach 37,049), and Tennessee (reach 30,699). These three regions account for the largest share of the active audience.

What other brands do Bad Boy Mowers fans also like?

Beyond Bad Boy Mowers itself, the audience over-indexes on Tractor Supply Company (11.82×), Husqvarna (38.57×), Mower (13.58×), and Dixie Chopper (83.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Boy Mowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.