Rascasse Audience Intelligence

Bad Boy Mowers Target Market in United States

A data profile of the people who buy, follow and care about Bad Boy Mowers in United States — modelled from more than twelve digital signal sources. Bad Boy Mowers has an estimated audience of 768,183 people in United States.

#2904among Brand in United States#1778in Business & Career

The average Bad Boy Mowers fan in United States is 44.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Tennessee.

Top brand affinities include Toro (company), Bad Boy Records, Tractor Supply Company, with strongest over-indexing on Toro (company) (45.72× the country average).

Demographically, the Bad Boy Mowers audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bad Boy Mowers fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Toro (company).

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Boy Mowers profile in United States.

Audience size
768K
in United States
Gender
9.9%♀
90.1% male
Age
44.3
average years
Country rank
#28190
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bad Boy Mowers

9.9% are female, 90.1% are male, average age 44.3.

Fig. 02

Gender split

9.9%
Female
90.1%
Male
Demographic split for Bad Boy Mowers audience in United States
MetricValue
Female9.9%
Male90.1%
Average age44.3
Estimated audience size768,183
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Bad Boy Mowers audience in United States
Age bracketShare%
16-199%
20-2916%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

95.4%

of the worldwide Bad Boy Mowers audience comes from United States.

Worldwide audience distribution share by country for Bad Boy Mowers
CountryShare
United States95.4%
Australia0.9%
Germany0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Boy Mowers audience in United States is strongest.

Fig. 05

Top regions by affinity

Bad Boy Mowers customers by region in United States
#RegionReachAffinity×
01Arkansas~30K4.02×
02Mississippi~20K2.91×
03Louisiana~20K2.36×
04Oklahoma~20K2.35×
05Kansas~10K2.10×
06Alabama~20K1.98×
07Tennessee~30K1.91×
08Missouri~20K1.87×
09Kentucky~20K1.82×
10Nebraska~7K1.75×
11Iowa~10K1.50×
12West Virginia~5K1.41×
13North Dakota~2K1.37×
14Indiana~20K1.27×
15South Carolina~20K1.24×
16South Dakota~2K1.09×
17Ohio~30K1.05×
18Georgia~20K0.98×
19Michigan~20K0.98×
20Montana~2K0.95×
21Texas~60K0.92×
22North Carolina~20K0.92×
23Pennsylvania~20K0.86×
24Wisconsin~10K0.86×
25Vermont~1K0.81×
26Maine~2K0.80×
27Illinois~20K0.74×
28Idaho~3K0.74×
29Virginia~10K0.73×
30Minnesota~8K0.71×
31Delaware~1K0.67×
32New Hampshire~2K0.66×
33Connecticut~5K0.61×
34Florida~30K0.60×
35Alaska~1K0.59×
36Maryland~7K0.50×
37Rhode Island~1K0.49×
38Washington~8K0.47×
39New Mexico~2K0.45×
40Hawaii~2K0.45×
41Oregon~4K0.43×
42Washington, District of Columbia~1K0.42×
43Colorado~5K0.41×
44New York~20K0.39×
45Utah~3K0.38×
46New Jersey~7K0.36×
47Massachusetts~5K0.34×
48Nevada~3K0.33×
49Arizona~5K0.32×
50California~20K0.22×
Fig. 06

Affinity by region

Affinity by region — Bad Boy Mowers, United States
0.22×1.00×4.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Boy Mowers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Boy Mowers audience
#·InterestCategoryAffinity×
01Dixie ChopperHome & Garden83.78×
02Gina TricotFashion & Accessoires56.64×
03Bad Boy RecordsMusic & Radio54.08×
04Toro (company)Home & Garden45.72×
05HusqvarnaHome & Garden38.57×
06Tractor unitCars & Mobility14.76×
07MowerHome & Garden13.58×
08Tractor Supply CompanyShopping11.82×
09Bobcat CompanyHome & Garden7.31×
10John DeereCars & Mobility7.17×
11Rural KingHome & Garden6.35×
12TractorCars & Mobility5.55×
13AthleteMusic & Radio4.91×
14Diesel engineCars & Mobility4.81×
15Advance Auto PartsCars & Mobility4.36×
16Heavy equipmentHome & Garden4.18×
17O'Reilly Auto PartsCars & Mobility3.85×
18CarGurusCars & Mobility3.63×
19Discount TireShopping3.49×
20AutoZoneCars & Mobility2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Boy Mowers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Boy Mowers audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.50×
DIY MentalityTHRILL1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Boy Mowers audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
CreativityOPEN0.79×
IndulgenceJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bad Boy Mowers's target market in United States?

Bad Boy Mowers's target market in United States covers an estimated 768,183 people, concentrated in Texas and Florida.

02

What is the gender split and age of Bad Boy Mowers customers?

9.9% of the Bad Boy Mowers audience are female, 90.1% are male, with an average age of 44.3 years.

03

Which brands do Bad Boy Mowers fans like most?

Bad Boy Mowers fans show strongest brand affinity for Toro (company) (45.72×), Bad Boy Records (54.08×), and Tractor Supply Company (11.82×) over the country average.

04

Where do Bad Boy Mowers fans live in United States?

Bad Boy Mowers fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~30K), and Tennessee (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Boy Mowers fans also like?

Beyond Bad Boy Mowers itself, the audience over-indexes on Bad Boy Records (54.08×), Tractor Supply Company (11.82×), Husqvarna (38.57×), and Mower (13.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Bad Boy Mowers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bad Boy Mowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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