Rascasse Audience Intelligence

Rockwell Automation Target Market in United States

A data profile of the people who buy, follow and care about Rockwell Automation in United States — modelled from more than twelve digital signal sources. Rockwell Automation has an estimated audience of 434,192 people in United States.

#4110among Brand in United States#2452in Business & Career

The average Rockwell Automation fan in United States is 44.4 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Ohio, Texas.

Top brand affinities include Rayman, San Antonio River Walk, Wood (magazine), with strongest over-indexing on Rayman (260.41× the country average).

Demographically, the Rockwell Automation audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rockwell Automation fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Rayman.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rockwell Automation profile in United States.

Audience size
434K
in United States
Gender
21.0%♀
79.0% male
Age
44.4
average years
Country rank
#39736
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rockwell Automation

21.0% are female, 79.0% are male, average age 44.4.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Rockwell Automation audience in United States
MetricValue
Female21.0%
Male79.0%
Average age44.4
Estimated audience size434,192
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Rockwell Automation audience in United States
Age bracketShare%
16-196%
20-2919%
30-3922%
40-4923%
50+31%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Rockwell Automation audience comes from United States.

Worldwide audience distribution share by country for Rockwell Automation
CountryShare
United States37.3%
India13.2%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rockwell Automation audience in United States is strongest.

Fig. 05

Top regions by affinity

Rockwell Automation customers by region in United States
#RegionReachAffinity×
01Wisconsin~60K9.79×
02Ohio~50K3.81×
03Illinois~20K1.59×
04Michigan~20K1.42×
05Indiana~10K1.36×
06Iowa~5K1.34×
07Minnesota~8K1.27×
08Massachusetts~10K1.24×
09West Virginia~2K1.12×
10New Hampshire~2K1.05×
11North Dakota<1K0.97×
12Arkansas~3K0.94×
13Kentucky~5K0.92×
14Missouri~6K0.90×
15Kansas~3K0.88×
16Idaho~2K0.88×
17Texas~30K0.86×
18Pennsylvania~10K0.86×
19Georgia~10K0.85×
20Nebraska~2K0.84×
21Washington, District of Columbia~1K0.84×
22Tennessee~7K0.83×
23Montana<1K0.83×
24South Dakota<1K0.82×
25South Carolina~5K0.81×
26Alaska<1K0.80×
27Vermont<1K0.80×
28Virginia~8K0.78×
29Colorado~5K0.78×
30North Carolina~10K0.77×
31Alabama~5K0.77×
32Maine~1K0.76×
33Washington~6K0.71×
34Oregon~3K0.71×
35Rhode Island<1K0.71×
36Delaware<1K0.71×
37New York~20K0.70×
38Oklahoma~3K0.68×
39Utah~3K0.68×
40Connecticut~3K0.67×
41Hawaii~1K0.67×
42Mississippi~2K0.66×
43Louisiana~4K0.65×
44New Mexico~1K0.63×
45California~30K0.62×
46Arizona~5K0.62×
47New Jersey~6K0.59×
48Maryland~4K0.57×
49Nevada~2K0.54×
50Florida~10K0.47×
Fig. 06

Affinity by region

Affinity by region — Rockwell Automation, United States
0.47×1.00×9.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rockwell Automation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rockwell Automation audience
#·InterestCategoryAffinity×
01RaymanGames260.41×
02San Antonio River WalkTravel & Leisure126.93×
03Web.comInternet & Social Media77.59×
04Ditch WitchBusiness & Career72.71×
05Ingersoll RandBusiness & Career65.37×
06Wood (magazine)Business & Career60.26×
07ACDelcoCars & Mobility58.13×
08National Farm Machinery ShowBusiness & Career57.03×
09Paul StanleyMusic & Radio49.33×
10American Home ShieldHome & Garden46.58×
11Lincoln ElectricBusiness & Career42.76×
12AutoCADTechnology & Electronics42.40×
13WD-40Home & Garden32.86×
14Toro (company)Home & Garden30.93×
15Key FoodShopping30.38×
16Planes, Trains and AutomobilesMovies & TV29.90×
17Pilot Flying JCars & Mobility18.26×
18National Car RentalCars & Mobility17.92×
19Bobcat CompanyHome & Garden16.59×
20AutoZoneCars & Mobility5.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rockwell Automation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rockwell Automation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
Need for SecurityCONSERVATISM1.50×
Risk AppetiteTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rockwell Automation audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.93×
Luxury OrientationPREMIUM0.93×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rockwell Automation's target market in United States?

Rockwell Automation's target market in United States covers an estimated 434,192 people, concentrated in Wisconsin and Ohio.

02

What is the gender split and age of Rockwell Automation customers?

21.0% of the Rockwell Automation audience are female, 79.0% are male, with an average age of 44.4 years.

03

Which brands do Rockwell Automation fans like most?

Rockwell Automation fans show strongest brand affinity for Rayman (260.41×), San Antonio River Walk (126.93×), and Wood (magazine) (60.26×) over the country average.

04

Where do Rockwell Automation fans live in United States?

Rockwell Automation fans in United States are most concentrated in Wisconsin (reach ~60K), Ohio (reach ~50K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rockwell Automation fans also like?

Beyond Rockwell Automation itself, the audience over-indexes on San Antonio River Walk (126.93×), Wood (magazine) (60.26×), American Home Shield (46.58×), and Pilot Flying J (18.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rockwell Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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