Rockwell Automation Audience in United States

Rockwell Automation logo

Rockwell Automation has an estimated audience of 428,463 people in United States. 21.0% are female, 79.0% are male, average age 44.4. Top regions: Wisconsin, Ohio, Texas. Top brand affinities: Rayman, San Antonio River Walk, Wood (magazine), American Home Shield, Paul Stanley.

The average Rockwell Automation fan in United States is 44.4 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Ohio, Texas. Top brand affinities include Rayman, San Antonio River Walk, Wood (magazine), with strongest over-indexing on Rayman (260.41× the country average). Demographically, the Rockwell Automation audience skews more male with an average age of 44.4, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Rockwell Automation fans

Demographic split for Rockwell Automation audience in United States
MetricValue
Female21.0%
Male79.0%
Average age44.4
Estimated audience size428,463

Audience persona

The typical Rockwell Automation fan in United States is more male, around 44.4 years old, with strong DIY Mentality tendencies and a notable affinity for Rayman.

Top regions in United States

Top regions ranked by reach for Rockwell Automation in United States
RegionReachAffinity
Wisconsin56,5608.77×
Ohio42,7233.24×
Texas34,4200.93×
California32,9440.7×
Illinois24,3901.71×
Michigan17,3391.55×
New York16,9610.71×
Florida13,7020.47×
Pennsylvania12,9350.9×
Georgia12,3100.93×
Indiana11,4011.46×
North Carolina10,6010.82×
Massachusetts9,4801.12×
Virginia8,5260.82×
Minnesota7,8911.29×
Tennessee7,6040.88×
Missouri6,6840.97×
Washington6,5730.76×
New Jersey6,4930.6×
Arizona5,4130.62×
Colorado5,3180.79×
South Carolina5,2800.82×
Iowa5,1941.47×
Kentucky5,0300.94×
Alabama4,7590.8×
Arkansas3,7541.06×
Maryland3,6420.49×
Oregon3,3390.68×
Louisiana3,2860.59×
Oklahoma3,0520.64×
Kansas3,0450.9×
Connecticut2,6890.63×
West Virginia2,6541.33×
Utah2,4270.63×
Mississippi1,8560.53×
Nebraska1,8210.85×
Idaho1,7690.82×
Nevada1,7510.42×
New Hampshire1,7361.03×
Washington, District of Columbia1,0350.8×
Maine9570.62×
New Mexico8670.4×
North Dakota7550.86×
South Dakota6460.65×
Rhode Island5880.43×
Delaware5170.44×
Hawaii4470.24×
Montana4280.36×
Alaska4230.46×
Wyoming3650.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rockwell Automation audience
BrandAffinityCategory
Rayman260.41×Games
San Antonio River Walk126.93×Travel & Leisure
Wood (magazine)60.26×Business & Career
American Home Shield46.58×Home & Garden
Paul Stanley49.33×Music & Radio
Pilot Flying J18.26×Cars & Mobility
Web.com77.59×Internet & Social Media
Ingersoll Rand65.37×Business & Career
Ditch Witch72.71×Business & Career
National Farm Machinery Show57.03×Business & Career
Key Food30.38×Shopping
AutoCAD42.4×Technology & Electronics
ACDelco58.13×Cars & Mobility
AutoZone5.71×Cars & Mobility
WD-4032.86×Home & Garden
Toro (company)30.93×Home & Garden
National Car Rental17.92×Cars & Mobility
Planes, Trains and Automobiles29.9×Movies & TV
Lincoln Electric42.76×Business & Career
Skil49.09×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rockwell Automation audience
TraitClusterScore
DIY MentalityTHRILL4.38
Luxury OrientationPREMIUM3
Quality AwarenessPREMIUM2.8
Convenience OrientationPREMIUM2.12
PatriotismCONSERVATISM1.87
Family OrientationCONSERVATISM1.77

Worldwide distribution

Worldwide audience distribution share by country for Rockwell Automation
CountryShare
United States37.7%
India12.7%
China5.6%

See Rockwell Automation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Rockwell Automation have in United States?

Rockwell Automation has an estimated audience of 428,463 people in United States, concentrated in Wisconsin and Ohio.

What is the gender split and age of Rockwell Automation fans?

21.0% of Rockwell Automation fans are female, 79.0% are male, with an average age of 44.4 years.

Which brands do Rockwell Automation fans like most?

Rockwell Automation fans show strongest brand affinity for Rayman (260.41×), San Antonio River Walk (126.93×), and Wood (magazine) (60.26×) over the country average.

Where do Rockwell Automation fans live in United States?

Rockwell Automation fans in United States are most concentrated in Wisconsin (reach 56,560), Ohio (reach 42,723), and Texas (reach 34,420). These three regions account for the largest share of the active audience.

What other brands do Rockwell Automation fans also like?

Beyond Rockwell Automation itself, the audience over-indexes on San Antonio River Walk (126.93×), Wood (magazine) (60.26×), American Home Shield (46.58×), and Paul Stanley (49.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rockwell Automation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.