San Antonio River Walk Audience in United States

San Antonio River Walk logo

San Antonio River Walk has an estimated audience of 835,327 people in United States. 66.5% are female, 33.5% are male, average age 42.1. Top regions: Texas, California, Florida. Top brand affinities: Nationality, Nebraska, Israel, Kendra Scott, edureka.

The average San Antonio River Walk fan in United States is 42.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Nationality, Nebraska, Israel, with strongest over-indexing on Nationality (3.06× the country average). Demographically, the San Antonio River Walk audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of San Antonio River Walk fans

Demographic split for San Antonio River Walk audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.1
Estimated audience size835,327

Audience persona

The typical San Antonio River Walk fan in United States is more female, around 42.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for San Antonio River Walk in United States
RegionReachAffinity
Texas626,49610.64×
California60,3940.66×
Florida37,9780.67×
New York22,2980.48×
Illinois21,5960.78×
Louisiana20,8291.93×
Arizona17,1991.01×
Ohio17,1600.67×
Georgia16,9160.66×
Pennsylvania16,3750.58×
North Carolina15,7360.63×
Colorado14,7011.12×
Michigan13,8580.63×
Missouri13,7341.02×
Virginia13,6490.67×
Oklahoma12,8151.38×
Washington12,7220.76×
Tennessee12,5490.75×
New Jersey11,5510.54×
Minnesota10,4260.87×
Wisconsin10,1520.81×
Indiana10,0210.66×
Arkansas9,3161.35×
New Mexico9,1172.18×
Alabama8,7610.75×
Massachusetts8,6710.53×
Maryland8,0930.56×
Kansas8,0911.23×
Kentucky8,0440.77×
South Carolina7,7240.61×
Mississippi7,5111.09×
Utah6,8450.92×
Iowa6,8190.99×
Oregon6,2310.65×
Nevada6,1640.76×
Nebraska4,5901.1×
Connecticut4,5260.54×
Idaho3,4300.82×
Hawaii2,2300.62×
Montana1,8340.79×
West Virginia1,8210.47×
South Dakota1,7480.91×
New Hampshire1,7200.52×
North Dakota1,6000.93×
Washington, District of Columbia1,5850.63×
Maine1,3910.46×
Delaware1,1960.52×
Alaska1,1640.65×
Rhode Island1,1400.43×
Wyoming1,1090.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Antonio River Walk audience
BrandAffinityCategory
Nationality3.06×Politics & Society
Nebraska3.32×Travel & Leisure
Israel1.73×Travel & Leisure
Kendra Scott1.79×Fashion & Accessoires
edureka20.76×Business & Career
Nurse education1.68×Kids & Family
Jeep Wagoneer2.7×Cars & Mobility
Nebraska Cornhuskers football1.59×Sports
Urban horticulture1.51×Home & Garden
Macha4.58×Food & Beverages
Charlamagne Tha God3.66×Movies & TV
Isla Holbox9.46×Travel & Leisure
WKRN-TV2.46×Movies & TV
Girolando cattle9.89×Pets & Animals
Certified diabetes educator4.88×Business & Career
jordy nelson5.39×Sports
REC TEC Grills6.07×Sports
Software widget4.22×Technology & Electronics
Personality1.56×Business & Career
Roger Federer1.7×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Antonio River Walk audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
Risk AppetiteTHRILL2.19
TravellingTHRILL1.47
IndulgenceJOY1.4
ExtroversionTHRILL1.38
Community OrientationOPEN1.36

Worldwide distribution

Worldwide audience distribution share by country for San Antonio River Walk
CountryShare
United States84.1%
Mexico2.7%
Canada2.2%

See San Antonio River Walk audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does San Antonio River Walk have in United States?

San Antonio River Walk has an estimated audience of 835,327 people in United States, concentrated in Texas and California.

What is the gender split and age of San Antonio River Walk fans?

66.5% of San Antonio River Walk fans are female, 33.5% are male, with an average age of 42.1 years.

Which brands do San Antonio River Walk fans like most?

San Antonio River Walk fans show strongest brand affinity for Nationality (3.06×), Nebraska (3.32×), and Israel (1.73×) over the country average.

Where do San Antonio River Walk fans live in United States?

San Antonio River Walk fans in United States are most concentrated in Texas (reach 626,496), California (reach 60,394), and Florida (reach 37,978). These three regions account for the largest share of the active audience.

What other brands do San Antonio River Walk fans also like?

Beyond San Antonio River Walk itself, the audience over-indexes on Nebraska (3.32×), Israel (1.73×), Kendra Scott (1.79×), and edureka (20.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio River Walk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.