Rascasse Audience Intelligence

San Antonio River Walk Audience in United States

A data profile of the people who buy, follow and care about San Antonio River Walk in United States — modelled from more than twelve digital signal sources. San Antonio River Walk has an estimated audience of 835,327 people in United States.

#2492among POI in United States#2023in Travel & Leisure

The average San Antonio River Walk fan in United States is 42.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Rockwell Automation, Whataburger, San Antonio Spurs, with strongest over-indexing on Rockwell Automation (126.93× the country average).

Demographically, the San Antonio River Walk audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Antonio River Walk fan in United States is more female, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Rockwell Automation.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Antonio River Walk profile in United States.

Audience size
835K
in United States
Gender
66.5%♀
33.5% male
Age
42.1
average years
Country rank
#26673
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Antonio River Walk fans

66.5% are female, 33.5% are male, average age 42.1.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for San Antonio River Walk audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.1
Estimated audience size835,327
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the San Antonio River Walk audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

84.0%

of the worldwide San Antonio River Walk audience comes from United States.

Worldwide audience distribution share by country for San Antonio River Walk
CountryShare
United States84.0%
Mexico2.7%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Antonio River Walk audience in United States is strongest.

Fig. 05

Top regions by affinity

San Antonio River Walk fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K13.36×
02New Mexico~8K1.97×
03Louisiana~20K1.77×
04Oklahoma~10K1.27×
05Arkansas~9K1.25×
06Kansas~8K1.16×
07Nebraska~5K1.08×
08Mississippi~7K1.05×
09Colorado~10K0.99×
10Missouri~10K0.96×
11North Dakota~2K0.96×
12South Dakota~2K0.94×
13Arizona~20K0.93×
14Iowa~6K0.93×
15Wyoming~1K0.91×
16Utah~6K0.85×
17Minnesota~10K0.83×
18Idaho~3K0.79×
19Montana~2K0.79×
20Wisconsin~10K0.78×
21Alaska~1K0.77×
22Alabama~9K0.74×
23Kentucky~8K0.72×
24Nevada~6K0.72×
25Illinois~20K0.71×
26Tennessee~10K0.71×
27Washington~10K0.71×
28Hawaii~2K0.67×
29Washington, District of Columbia~2K0.67×
30Ohio~20K0.63×
31Virginia~10K0.63×
32Florida~40K0.62×
33Indiana~9K0.62×
34Oregon~6K0.62×
35New Hampshire~2K0.62×
36Delaware~1K0.62×
37Georgia~20K0.61×
38West Virginia~2K0.61×
39California~60K0.60×
40Michigan~10K0.60×
41North Carolina~10K0.59×
42South Carolina~7K0.59×
43Maine~2K0.58×
44Rhode Island~2K0.57×
45Maryland~8K0.56×
46Pennsylvania~20K0.55×
47Connecticut~5K0.55×
48New Jersey~10K0.54×
49Massachusetts~8K0.50×
50New York~20K0.49×
Fig. 06

Affinity by region

Affinity by region — San Antonio River Walk, United States
0.49×1.00×13.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Antonio River Walk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Antonio River Walk audience
#·InterestCategoryAffinity×
01Rockwell AutomationBusiness & Career126.93×
02Peter Piper PizzaFood & Beverages11.45×
03University of Texas at AustinBusiness & Career5.81×
04Texas A&M UniversityBusiness & Career4.82×
05San Antonio SpursSports4.76×
06WhataburgerFood & Beverages4.60×
07Non-alcoholic beverageFood & Beverages3.21×
08Matthew McConaugheyMovies & TV3.09×
09Houston TexansSports3.06×
10Street foodFood & Beverages2.42×
11PastryFood & Beverages2.21×
12Real propertyHome & Garden2.18×
13United AirlinesTravel & Leisure2.07×
14southwest airlinesTravel & Leisure2.01×
15Britney SpearsMusic & Radio2.01×
16Texas RoadhouseFood & Beverages1.80×
17Hobby LobbyHome & Garden1.64×
18Planet FitnessSports1.63×
19Chick-fil-AFood & Beverages1.60×
20MSNNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Antonio River Walk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Antonio River Walk audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Community OrientationOPEN1.56×
IndulgenceJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Antonio River Walk audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.28×
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Antonio River Walk have in United States?

San Antonio River Walk has an estimated audience of 835,327 people in United States, concentrated in Texas and California.

02

What is the gender split and age of San Antonio River Walk fans?

66.5% of San Antonio River Walk fans are female, 33.5% are male, with an average age of 42.1 years.

03

Which brands do San Antonio River Walk fans like most?

San Antonio River Walk fans show strongest brand affinity for Rockwell Automation (126.93×), Whataburger (4.6×), and San Antonio Spurs (4.76×) over the country average.

04

Where do San Antonio River Walk fans live in United States?

San Antonio River Walk fans in United States are most concentrated in Texas (reach ~600K), California (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do San Antonio River Walk fans also like?

Beyond San Antonio River Walk itself, the audience over-indexes on Whataburger (4.6×), San Antonio Spurs (4.76×), University of Texas at Austin (5.81×), and Peter Piper Pizza (11.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See San Antonio River Walk audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for San Antonio River Walk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →