A data profile of the people who buy, follow and care about Rayman in United States — modelled from more than twelve digital signal sources. Rayman has an estimated audience of 303,236 people in United States.
The average Rayman fan in United States is 33.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Raving Rabbids, Donkey Kong Country: Tropical Freeze, Braid (video game), with strongest over-indexing on Raving Rabbids (834.23× the country average).
Demographically, the Rayman audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rayman fan in United States is more male, around 33.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Raving Rabbids.
The key figures that characterise the Rayman profile in United States.
32.0% are female, 68.0% are male, average age 33.9.
| Metric | Value |
|---|---|
| Female | 32.0% |
| Male | 68.0% |
| Average age | 33.9 |
| Estimated audience size | 303,236 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 10% |
Where the Rayman audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~2K | 1.78× | |
| 02 | Arizona | ~7K | 1.23× | |
| 03 | Kentucky | ~5K | 1.22× | |
| 04 | Alabama | ~5K | 1.19× | |
| 05 | Oklahoma | ~4K | 1.17× | |
| 06 | Texas | ~30K | 1.15× | |
| 07 | South Carolina | ~5K | 1.12× | |
| 08 | Louisiana | ~4K | 1.12× | |
| 09 | Utah | ~3K | 1.12× | |
| 10 | Nevada | ~3K | 1.11× | |
| 11 | Florida | ~20K | 1.09× | |
| 12 | New Jersey | ~8K | 1.09× | |
| 13 | Washington | ~7K | 1.09× | |
| 14 | Oregon | ~4K | 1.09× | |
| 15 | Alaska | <1K | 1.09× | |
| 16 | Arkansas | ~3K | 1.08× | |
| 17 | California | ~30K | 1.06× | |
| 18 | Kansas | ~2K | 1.06× | |
| 19 | Georgia | ~10K | 1.05× | |
| 20 | Delaware | <1K | 1.05× | |
| 21 | West Virginia | ~1K | 1.04× | |
| 22 | Maine | ~1K | 1.04× | |
| 23 | Idaho | ~2K | 1.03× | |
| 24 | Rhode Island | <1K | 1.03× | |
| 25 | Illinois | ~10K | 1.02× | |
| 26 | Indiana | ~5K | 1.01× | |
| 27 | Mississippi | ~2K | 1.01× | |
| 28 | Pennsylvania | ~10K | 0.99× | |
| 29 | Maryland | ~5K | 0.99× | |
| 30 | Ohio | ~9K | 0.98× | |
| 31 | Tennessee | ~6K | 0.97× | |
| 32 | New Mexico | ~1K | 0.97× | |
| 33 | North Carolina | ~9K | 0.96× | |
| 34 | Michigan | ~7K | 0.96× | |
| 35 | Missouri | ~5K | 0.96× | |
| 36 | Virginia | ~7K | 0.95× | |
| 37 | Connecticut | ~3K | 0.93× | |
| 38 | New York | ~20K | 0.92× | |
| 39 | Massachusetts | ~5K | 0.89× | |
| 40 | Wisconsin | ~4K | 0.89× | |
| 41 | New Hampshire | ~1K | 0.88× | |
| 42 | Nebraska | ~1K | 0.87× | |
| 43 | Colorado | ~4K | 0.85× | |
| 44 | Iowa | ~2K | 0.85× | |
| 45 | South Dakota | <1K | 0.85× | |
| 46 | North Dakota | <1K | 0.83× | |
| 47 | Minnesota | ~4K | 0.82× | |
| 48 | Montana | <1K | 0.81× | |
| 49 | Vermont | <1K | 0.80× | |
| 50 | Washington, District of Columbia | <1K | 0.70× |
The strongest cross-interests of the Rayman audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Raving Rabbids | Games | 834.23× | ||
| 02 | Rayman Origins | Games | 657.44× | ||
| 03 | Donkey Kong Country: Tropical Freeze | Games | 509.99× | ||
| 04 | Spyro (series) | Games | 403.41× | ||
| 05 | Rayman Legends | Games | 371.42× | ||
| 06 | Skylanders | Games | 295.96× | ||
| 07 | Contra (video game series) | Games | 289.24× | ||
| 08 | Braid (video game) | Games | 245.13× | ||
| 09 | Child of Light | Games | 237.11× | ||
| 10 | Prince of Persia | Games | 236.23× | ||
| 11 | Epic Mickey | Games | 233.12× | ||
| 12 | Mega Man X3 | Games | 219.78× | ||
| 13 | Ratchet & Clank | Games | 203.68× | ||
| 14 | Banjo-Kazooie (series) | Games | 201.11× | ||
| 15 | Mega Man (video game) | Games | 160.46× | ||
| 16 | Super Mario 3D Land | Games | 153.69× | ||
| 17 | Limbo (video game) | Games | 153.20× | ||
| 18 | Metroid | Games | 112.50× | ||
| 19 | Felicity Jones | Movies & TV | 58.93× | ||
| 20 | Sonic the Hedgehog (series) | Games | 39.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.23× | |
| Patriotism | CONSERVATISM | 2.01× | |
| Social Media Usage | JOY | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.82× | |
| Travelling | THRILL | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.98× |
Rayman has an estimated audience of 303,236 people in United States, concentrated in California and Texas.
32.0% of Rayman fans are female, 68.0% are male, with an average age of 33.9 years.
Rayman fans show strongest brand affinity for Raving Rabbids (834.23×), Donkey Kong Country: Tropical Freeze (509.99×), and Braid (video game) (245.13×) over the country average.
Rayman fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Rayman itself, the audience over-indexes on Donkey Kong Country: Tropical Freeze (509.99×), Braid (video game) (245.13×), Spyro (series) (403.41×), and Rayman Origins (657.44×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rayman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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