A data profile of the people who buy, follow and care about Braid (video game) in United States — modelled from more than twelve digital signal sources. Braid (video game) has an estimated audience of 799,211 people in United States.
The average Braid (video game) fan in United States is 29.8 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Rayman, Gold as an investment, Al Nassr FC, with strongest over-indexing on Rayman (245.13× the country average).
Demographically, the Braid (video game) audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Braid (video game) fan in United States is balanced, around 29.8 years old, with strong Community Orientation tendencies and a notable affinity for Rayman.
The key figures that characterise the Braid (video game) profile in United States.
54.3% are female, 45.7% are male, average age 29.8.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 29.8 |
| Estimated audience size | 799,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 22% | |
| 30-39 | 15% | |
| 40-49 | 11% | |
| 50+ | 6% |
Where the Braid (video game) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Virginia | ~60K | 2.86× | |
| 02 | Mississippi | ~20K | 2.27× | |
| 03 | Alabama | ~20K | 1.88× | |
| 04 | Louisiana | ~20K | 1.87× | |
| 05 | Georgia | ~50K | 1.85× | |
| 06 | Maryland | ~20K | 1.48× | |
| 07 | South Carolina | ~20K | 1.28× | |
| 08 | Arkansas | ~8K | 1.26× | |
| 09 | Texas | ~90K | 1.25× | |
| 10 | North Carolina | ~30K | 1.23× | |
| 11 | Florida | ~60K | 1.18× | |
| 12 | Tennessee | ~20K | 1.14× | |
| 13 | Delaware | ~3K | 1.14× | |
| 14 | Indiana | ~20K | 1.13× | |
| 15 | New York | ~50K | 1.12× | |
| 16 | Michigan | ~20K | 1.06× | |
| 17 | New Jersey | ~20K | 1.05× | |
| 18 | Connecticut | ~8K | 1.05× | |
| 19 | Ohio | ~30K | 1.04× | |
| 20 | Rhode Island | ~3K | 1.04× | |
| 21 | Pennsylvania | ~30K | 1.03× | |
| 22 | Missouri | ~10K | 1.02× | |
| 23 | Kentucky | ~10K | 1.01× | |
| 24 | Washington, District of Columbia | ~2K | 1.01× | |
| 25 | Illinois | ~30K | 1.00× | |
| 26 | Massachusetts | ~20K | 1.00× | |
| 27 | Oklahoma | ~9K | 0.98× | |
| 28 | Arizona | ~10K | 0.88× | |
| 29 | Nevada | ~7K | 0.86× | |
| 30 | Kansas | ~5K | 0.86× | |
| 31 | Alaska | ~1K | 0.81× | |
| 32 | Nebraska | ~3K | 0.80× | |
| 33 | Minnesota | ~9K | 0.78× | |
| 34 | Wisconsin | ~9K | 0.77× | |
| 35 | Iowa | ~5K | 0.77× | |
| 36 | West Virginia | ~3K | 0.77× | |
| 37 | California | ~70K | 0.74× | |
| 38 | Washington | ~10K | 0.70× | |
| 39 | Hawaii | ~2K | 0.70× | |
| 40 | North Dakota | ~1K | 0.69× | |
| 41 | South Dakota | ~1K | 0.67× | |
| 42 | New Mexico | ~3K | 0.66× | |
| 43 | Colorado | ~8K | 0.61× | |
| 44 | Maine | ~2K | 0.58× | |
| 45 | Oregon | ~5K | 0.57× | |
| 46 | Utah | ~4K | 0.56× | |
| 47 | Idaho | ~2K | 0.55× | |
| 48 | New Hampshire | ~2K | 0.53× | |
| 49 | Montana | ~1K | 0.52× | |
| 50 | Vermont | <1K | 0.50× |
The strongest cross-interests of the Braid (video game) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayman | Games | 245.13× | ||
| 02 | Les Échos | News | 224.85× | ||
| 03 | LittleBigPlanet | Games | 80.88× | ||
| 04 | Gold as an investment | Business & Career | 68.64× | ||
| 05 | Undertale | Games | 55.31× | ||
| 06 | Prince of Persia | Games | 39.19× | ||
| 07 | University of Phoenix | Business & Career | 32.88× | ||
| 08 | Minecraft: Story Mode | Games | 30.63× | ||
| 09 | Al Nassr FC | Sports | 29.06× | ||
| 10 | International education | Business & Career | 25.22× | ||
| 11 | Impulse purchase | Shopping | 22.48× | ||
| 12 | Smart Communications | Technology & Electronics | 20.00× | ||
| 13 | Felicity Jones | Movies & TV | 20.00× | ||
| 14 | Pitbull (rapper) | Music & Radio | 18.90× | ||
| 15 | Forex Online Trading | Business & Career | 16.42× | ||
| 16 | Dermalogica | Beauty & Wellness | 15.45× | ||
| 17 | Ollie's Bargain Outlet | Shopping | 13.51× | ||
| 18 | Artificial nails | Beauty & Wellness | 7.91× | ||
| 19 | Permanent makeup | Beauty & Wellness | 6.04× | ||
| 20 | Radio | Technology & Electronics | 3.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.57× | |
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.81× | |
| Sustainability | BALANCE | 0.84× | |
| DIY Mentality | THRILL | 0.86× |
Braid (video game) has an estimated audience of 799,211 people in United States, concentrated in Texas and California.
54.3% of Braid (video game) fans are female, 45.7% are male, with an average age of 29.8 years.
Braid (video game) fans show strongest brand affinity for Rayman (245.13×), Gold as an investment (68.64×), and Al Nassr FC (29.06×) over the country average.
Braid (video game) fans in United States are most concentrated in Texas (reach ~90K), California (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Braid (video game) itself, the audience over-indexes on Gold as an investment (68.64×), Al Nassr FC (29.06×), University of Phoenix (32.88×), and Les Échos (224.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Braid (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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