University of Phoenix Audience in United States

University of Phoenix logo

University of Phoenix has an estimated audience of 2,236,035 people in United States. 57.1% are female, 42.9% are male, average age 39.5. Top regions: Texas, California, Arizona. Top brand affinities: Michael Palin, Harper Lee, Strayer University, Google Maps, Doris Lessing.

The average University of Phoenix fan in United States is 39.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Michael Palin, Harper Lee, Strayer University, with strongest over-indexing on Michael Palin (121.55× the country average). Demographically, the University of Phoenix audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Phoenix fans

Demographic split for University of Phoenix audience in United States
MetricValue
Female57.1%
Male42.9%
Average age39.5
Estimated audience size2,236,035

Audience persona

The typical University of Phoenix fan in United States is more female, around 39.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Michael Palin.

Top regions in United States

Top regions ranked by reach for University of Phoenix in United States
RegionReachAffinity
Texas256,7081.34×
California233,0860.95×
Arizona148,1163.24×
Georgia146,9632.13×
Florida119,5140.79×
Louisiana81,8692.84×
North Carolina77,1591.15×
Ohio77,0911.12×
Illinois70,8300.95×
New York69,8550.56×
Michigan63,6481.09×
Pennsylvania61,7480.82×
Tennessee55,9101.25×
Virginia55,4571.02×
South Carolina54,3331.62×
Alabama52,0331.67×
Mississippi48,0632.61×
Missouri39,0921.08×
Oklahoma37,5371.51×
Nevada36,2131.67×
New Jersey35,6000.63×
Maryland33,2410.86×
Indiana32,5130.8×
Washington31,0090.69×
Arkansas29,9051.62×
Kentucky27,8920.99×
Colorado23,7140.67×
Wisconsin20,2670.6×
Oregon15,3870.6×
Minnesota14,1320.44×
Massachusetts13,8800.32×
New Mexico13,4901.2×
Kansas12,5690.71×
West Virginia12,4141.19×
Utah11,8080.59×
Connecticut10,8480.48×
Iowa10,0070.54×
Idaho8,2890.74×
Hawaii8,1710.85×
Nebraska6,1950.55×
Montana5,1510.83×
Washington, District of Columbia4,5690.68×
Maine3,9710.5×
Delaware3,6670.59×
Rhode Island3,5750.5×
North Dakota3,5370.77×
South Dakota3,2140.62×
Alaska3,0640.64×
New Hampshire2,9190.33×
Wyoming2,3370.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Phoenix audience
BrandAffinityCategory
Michael Palin121.55×Movies & TV
Harper Lee59.16×Literature
Strayer University47.75×Business & Career
Google Maps4.53×Internet & Social Media
Doris Lessing105.48×Literature
Braid (video game)32.88×Games
Ollie's Bargain Outlet10.66×Shopping
Western Governors University22.94×Business & Career
Northcentral University33.59×Business & Career
Ashford University30.39×Business & Career
Kaplan University44.91×Business & Career
Indeed.com3.03×Business & Career
Durban35.01×Travel & Leisure
Don Jazzy55.86×Music & Radio
Southern New Hampshire University25.99×Business & Career
Durban University of Technology28.75×Business & Career
Paperless Post15.56×Shopping
Ponytail7.51×Fashion & Accessoires
Ethiopia national football team29.05×Sports
Capella University23.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Phoenix audience
TraitClusterScore
Early Adopter MentalityPOWER1.65
ExtroversionTHRILL1.37
Family OrientationCONSERVATISM1.29
Community OrientationOPEN1.24
Social Media UsageJOY1.23
Urban LifestyleOPEN1.22

Worldwide distribution

Worldwide audience distribution share by country for University of Phoenix
CountryShare
United States88.6%
China1.4%
France1.0%

See University of Phoenix audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Phoenix have in United States?

University of Phoenix has an estimated audience of 2,236,035 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Phoenix fans?

57.1% of University of Phoenix fans are female, 42.9% are male, with an average age of 39.5 years.

Which brands do University of Phoenix fans like most?

University of Phoenix fans show strongest brand affinity for Michael Palin (121.55×), Harper Lee (59.16×), and Strayer University (47.75×) over the country average.

Where do University of Phoenix fans live in United States?

University of Phoenix fans in United States are most concentrated in Texas (reach 256,708), California (reach 233,086), and Arizona (reach 148,116). These three regions account for the largest share of the active audience.

What other brands do University of Phoenix fans also like?

Beyond University of Phoenix itself, the audience over-indexes on Harper Lee (59.16×), Strayer University (47.75×), Google Maps (4.53×), and Doris Lessing (105.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.