Rascasse Audience Intelligence

University of Phoenix Audience in United States

Name: University of Phoenix — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Phoenix in United States — modelled from more than twelve digital signal sources. University of Phoenix has an estimated audience of 2,236,035 people in United States.

#54among University in United States #1010among POI in United States #1007in Business & Career

The average University of Phoenix fan in United States is 39.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Michael Palin, Strayer University, Harper Lee, with strongest over-indexing on Michael Palin (121.55× the country average).

Demographically, the University of Phoenix audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Phoenix fan in United States is more female, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Michael Palin.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Phoenix profile in United States.

Audience size

2.2M

in United States

Gender

57.1%♀

42.9% male

Age

39.5

average years

Country rank

#13025

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Phoenix fans

57.1% are female, 42.9% are male, average age 39.5.

Fig. 02

Gender split

57.1%

Female

42.9%

Male

Demographic split for University of Phoenix audience in United States
Metric	Value
Female	57.1%
Male	42.9%
Average age	39.5
Estimated audience size	2,236,035

Fig. 03

Age distribution

Age distribution of the University of Phoenix audience in United States
Age bracket	Share	%
16-19		10%
20-29		23%
30-39		32%
40-49		23%
50+		13%

Fig. 04

Worldwide distribution

88.6%

of the worldwide University of Phoenix audience comes from United States.

Worldwide audience distribution share by country for University of Phoenix
Country	Share
United States	88.6%
China	1.4%
France	1.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Phoenix audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Phoenix fans by region: top regions in United States
#	Region	Reach	×
01	Mississippi	~60K	3.00×
02	Louisiana	~90K	2.98×
03	Arizona	~100K	2.86×
04	Georgia	~100K	2.15×
05	Alabama	~60K	1.80×
06	Arkansas	~30K	1.79×
07	Oklahoma	~40K	1.72×
08	Nevada	~40K	1.68×
09	South Carolina	~60K	1.65×
10	Tennessee	~60K	1.37×
11	West Virginia	~10K	1.29×
12	Texas	~200K	1.27×
13	New Mexico	~10K	1.18×
14	North Carolina	~70K	1.11×
15	Ohio	~80K	1.10×
16	Michigan	~60K	1.07×
17	Missouri	~40K	1.04×
18	Kentucky	~30K	1.01×
19	Virginia	~50K	0.97×
20	Montana	~6K	0.97×
21	Maryland	~30K	0.90×
22	Illinois	~70K	0.89×
23	California	~200K	0.84×
24	North Dakota	~4K	0.81×
25	Indiana	~30K	0.80×
26	Hawaii	~8K	0.80×
27	Pennsylvania	~60K	0.79×
28	Florida	~100K	0.76×
29	Delaware	~5K	0.73×
30	Wyoming	~2K	0.71×
31	Kansas	~10K	0.70×
32	Idaho	~8K	0.69×
33	Alaska	~3K	0.68×
34	Washington, District of Columbia	~4K	0.66×
35	South Dakota	~3K	0.66×
36	Washington	~30K	0.62×
37	Wisconsin	~20K	0.61×
38	Colorado	~20K	0.60×
39	New Jersey	~30K	0.59×
40	Iowa	~10K	0.58×
41	Oregon	~10K	0.56×
42	Nebraska	~6K	0.56×
43	Maine	~4K	0.56×
44	Utah	~10K	0.54×
45	Rhode Island	~4K	0.51×
46	New York	~60K	0.48×
47	Connecticut	~10K	0.48×
48	Minnesota	~10K	0.43×
49	New Hampshire	~3K	0.36×
50	Massachusetts	~10K	0.28×

Affinity by region — University of Phoenix, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Phoenix audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Phoenix audience
#	Interest	Category	×
01	Michael Palin	Movies & TV	121.55×
02	Doris Lessing	Literature	105.48×
03	Harper Lee	Literature	59.16×
04	Don Jazzy	Music & Radio	55.86×
05	Strayer University	Business & Career	47.75×
06	Kaplan University	Business & Career	44.91×
07	Durban	Travel & Leisure	35.01×
08	Northcentral University	Business & Career	33.59×
09	Braid (video game)	Games	32.88×
10	Ashford University	Business & Career	30.39×
11	Ethiopia national football team	Sports	29.05×
12	Durban University of Technology	Business & Career	28.75×
13	Southern New Hampshire University	Business & Career	25.99×
14	Capella University	Business & Career	23.62×
15	Western Governors University	Business & Career	22.94×
16	Paperless Post	Shopping	15.56×
17	Ollie's Bargain Outlet	Shopping	10.66×
18	Ponytail	Fashion & Accessoires	7.51×
19	Google Maps	Internet & Social Media	4.53×
20	Indeed.com	Business & Career	3.03×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Phoenix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Phoenix audience · What stands out
Trait	Cluster	Score
Career Orientation	POWER	1.35×
Mindfulness	BALANCE	1.24×
Healthy Lifestyle	BALANCE	1.22×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Phoenix audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.91×
Sports Activity	POWER	0.95×
Pet Ownership	JOY	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Phoenix have in United States?

University of Phoenix has an estimated audience of 2,236,035 people in United States, concentrated in Texas and California.

What is the gender split and age of University of Phoenix fans?

57.1% of University of Phoenix fans are female, 42.9% are male, with an average age of 39.5 years.

Which brands do University of Phoenix fans like most?

University of Phoenix fans show strongest brand affinity for Michael Palin (121.55×), Strayer University (47.75×), and Harper Lee (59.16×) over the country average.

Where do University of Phoenix fans live in United States?

University of Phoenix fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Georgia (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do University of Phoenix fans also like?

Beyond University of Phoenix itself, the audience over-indexes on Strayer University (47.75×), Harper Lee (59.16×), Google Maps (4.53×), and Doris Lessing (105.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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University of California, Los Angeles (6,780,551)

See University of Phoenix audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Phoenix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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