Rascasse Audience Intelligence

Kaplan University Audience in United States

A data profile of the people who buy, follow and care about Kaplan University in United States — modelled from more than twelve digital signal sources. Kaplan University has an estimated audience of 266,829 people in United States.

#507among University in United States#6248among POI in United States#3138in Business & Career

The average Kaplan University fan in United States is 34.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Paperless Post, Western Governors University, University of Phoenix, with strongest over-indexing on Paperless Post (72.96× the country average).

Demographically, the Kaplan University audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kaplan University fan in United States is more female, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Paperless Post.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kaplan University profile in United States.

Audience size
267K
in United States
Gender
55.8%♀
44.2% male
Age
34.6
average years
Country rank
#51257
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kaplan University fans

55.8% are female, 44.2% are male, average age 34.6.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Kaplan University audience in United States
MetricValue
Female55.8%
Male44.2%
Average age34.6
Estimated audience size266,829
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Kaplan University audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Kaplan University audience comes from United States.

Worldwide audience distribution share by country for Kaplan University
CountryShare
United States46.6%
Singapore30.3%
Myanmar4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kaplan University audience in United States is strongest.

Fig. 05

Top regions by affinity

Kaplan University fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~6K2.81×
02Nebraska~2K1.79×
03Maine~1K1.47×
04Georgia~10K1.37×
05Minnesota~5K1.31×
06South Carolina~5K1.29×
07Florida~20K1.26×
08Maryland~5K1.16×
09Mississippi~3K1.14×
10North Carolina~9K1.11×
11Alabama~4K1.11×
12Washington, District of Columbia<1K1.11×
13Tennessee~6K1.05×
14Wisconsin~4K1.02×
15Arkansas~2K1.02×
16Ohio~8K1.01×
17Indiana~5K1.01×
18Virginia~6K1.00×
19New Mexico~1K1.00×
20West Virginia~1K1.00×
21Arizona~5K0.99×
22Pennsylvania~9K0.98×
23Alaska<1K0.97×
24North Dakota<1K0.96×
25Vermont<1K0.96×
26Illinois~8K0.95×
27South Dakota<1K0.95×
28Michigan~7K0.94×
29Rhode Island<1K0.94×
30Louisiana~3K0.92×
31Hawaii~1K0.92×
32New Hampshire<1K0.92×
33Montana<1K0.92×
34Delaware<1K0.92×
35Utah~2K0.91×
36Colorado~4K0.89×
37Kentucky~3K0.89×
38Oklahoma~3K0.89×
39Missouri~4K0.88×
40Texas~20K0.87×
41Nevada~2K0.87×
42Idaho~1K0.86×
43Kansas~2K0.85×
44Connecticut~2K0.80×
45Washington~4K0.79×
46New York~10K0.78×
47New Jersey~5K0.76×
48Oregon~2K0.76×
49Massachusetts~4K0.68×
50California~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Kaplan University, United States
0.65×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kaplan University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kaplan University audience
#·InterestCategoryAffinity×
01Western Governors UniversityBusiness & Career73.39×
02Paperless PostShopping72.96×
03ZipcarCars & Mobility58.88×
04TwilioTechnology & Electronics52.80×
05Concordia UniversityBusiness & Career47.32×
06University of PhoenixBusiness & Career44.91×
07CustomInkShopping40.27×
08Yale UniversityBusiness & Career39.55×
09RingCentralTechnology & Electronics35.29×
10Johns Hopkins UniversityBusiness & Career30.83×
11Purdue UniversityBusiness & Career25.66×
12AsurionBusiness & Career24.77×
13Paul StanleyMusic & Radio21.53×
14Walden UniversityBusiness & Career20.70×
15Arizona State UniversityBusiness & Career19.75×
16CourseraBusiness & Career15.39×
17FlightAwareTravel & Leisure13.62×
18Distance educationBusiness & Career8.46×
19Indeed.comBusiness & Career5.84×
20Google MapsInternet & Social Media3.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kaplan University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kaplan University audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.01×
IndulgenceJOY1.78×
Need for SecurityCONSERVATISM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kaplan University audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kaplan University have in United States?

Kaplan University has an estimated audience of 266,829 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Kaplan University fans?

55.8% of Kaplan University fans are female, 44.2% are male, with an average age of 34.6 years.

03

Which brands do Kaplan University fans like most?

Kaplan University fans show strongest brand affinity for Paperless Post (72.96×), Western Governors University (73.39×), and University of Phoenix (44.91×) over the country average.

04

Where do Kaplan University fans live in United States?

Kaplan University fans in United States are most concentrated in Florida (reach ~20K), Texas (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Kaplan University fans also like?

Beyond Kaplan University itself, the audience over-indexes on Western Governors University (73.39×), University of Phoenix (44.91×), Zipcar (58.88×), and Twilio (52.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More University audiences in United States

See Kaplan University audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaplan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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