Kaplan University Audience in United States

Kaplan University has an estimated audience of 266,829 people in United States. 55.8% are female, 44.2% are male, average age 34.6. Top regions: Florida, Texas, California. Top brand affinities: Indeed.com, Google Maps, Paperless Post, CustomInk, Khan Academy.

The average Kaplan University fan in United States is 34.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Indeed.com, Google Maps, Paperless Post, with strongest over-indexing on Indeed.com (31.94× the country average). Demographically, the Kaplan University audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Kaplan University fans

Demographic split for Kaplan University audience in United States
MetricValue
Female55.8%
Male44.2%
Average age34.6
Estimated audience size266,829

Audience persona

The typical Kaplan University fan in United States is more female, around 34.6 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Kaplan University in United States
RegionReachAffinity
Florida24,3221.35×
Texas21,2060.92×
California19,8300.68×
Georgia12,6201.54×
New York12,5540.84×
North Carolina9,5681.19×
Illinois9,0361.02×
Pennsylvania8,9010.99×
Ohio8,4221.02×
Iowa7,0213.19×
Michigan6,8970.99×
Virginia6,4340.99×
Tennessee5,9511.11×
Maryland5,7711.26×
South Carolina5,6801.41×
Arizona5,4030.99×
Minnesota5,4001.41×
Indiana5,1171.05×
New Jersey5,0110.74×
Alabama4,3761.17×
Wisconsin4,2591.06×
Washington3,6980.69×
Missouri3,6090.84×
Colorado3,5340.84×
Louisiana3,0480.89×
Massachusetts3,0220.57×
Nebraska2,9632.21×
Kentucky2,8680.86×
Mississippi2,6621.21×
Oklahoma2,4390.82×
Arkansas2,3001.05×
Nevada2,0470.79×
Utah1,9380.81×
Oregon1,8070.59×
Maine1,7711.85×
Connecticut1,6980.63×
Kansas1,3900.66×
New Mexico1,3531.01×
West Virginia1,0840.87×
Washington, District of Columbia1,0071.26×
New Hampshire8430.8×
Idaho7510.56×
Hawaii6640.58×
Rhode Island6230.73×
Delaware5360.73×
Montana4710.64×
South Dakota4140.67×
Alaska3910.68×
North Dakota3520.64×
Wyoming3410.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kaplan University audience
BrandAffinityCategory
Indeed.com31.94×Business & Career
Google Maps20.78×Internet & Social Media
Paperless Post57.03×Shopping
CustomInk52.79×Shopping
Khan Academy20.38×Business & Career
Zipcar52.71×Cars & Mobility
Capital One6.8×Business & Career
DeviantArt11.18×Internet & Social Media
Twilio45.12×Technology & Electronics
VMware50.56×Technology & Electronics
Yale University28.79×Business & Career
Distance education9.15×Business & Career
FlightAware12.87×Travel & Leisure
DuckDuckGo10.69×Internet & Social Media
Asurion27.88×Business & Career
Coursera16.44×Business & Career
Circle K7.58×Shopping
Concordia University50.41×Business & Career
McAfee24.39×Technology & Electronics
Enterprise Rent-A-Car5.76×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kaplan University audience
TraitClusterScore
Career OrientationPOWER1.66
Convenience OrientationPREMIUM1.44
Social Media UsageJOY1.39
Family OrientationCONSERVATISM1.38
Quality AwarenessPREMIUM1.37
IndulgenceJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Kaplan University
CountryShare
United States46.7%
Singapore30.3%
Myanmar4.3%

See Kaplan University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Kaplan University have in United States?

Kaplan University has an estimated audience of 266,829 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Kaplan University fans?

55.8% of Kaplan University fans are female, 44.2% are male, with an average age of 34.6 years.

Which brands do Kaplan University fans like most?

Kaplan University fans show strongest brand affinity for Indeed.com (31.94×), Google Maps (20.78×), and Paperless Post (57.03×) over the country average.

Where do Kaplan University fans live in United States?

Kaplan University fans in United States are most concentrated in Florida (reach 24,322), Texas (reach 21,206), and California (reach 19,830). These three regions account for the largest share of the active audience.

What other brands do Kaplan University fans also like?

Beyond Kaplan University itself, the audience over-indexes on Google Maps (20.78×), Paperless Post (57.03×), CustomInk (52.79×), and Khan Academy (20.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kaplan University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.