Concordia University Audience in United States

Concordia University logo

Concordia University has an estimated audience of 404,910 people in United States. 52.8% are female, 47.2% are male, average age 38.4. Top regions: California, Texas, Illinois. Top brand affinities: Hop (film), Quadratec, EM Strasbourg Business School, Leith, Northcentral University.

The average Concordia University fan in United States is 38.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Hop (film), Quadratec, EM Strasbourg Business School, with strongest over-indexing on Hop (film) (328.65× the country average). Demographically, the Concordia University audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Concordia University fans

Demographic split for Concordia University audience in United States
MetricValue
Female52.8%
Male47.2%
Average age38.4
Estimated audience size404,910

Audience persona

The typical Concordia University fan in United States is balanced, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Hop (film).

Top regions in United States

Top regions ranked by reach for Concordia University in United States
RegionReachAffinity
California54,2941.22×
Texas38,4201.1×
Illinois21,1821.57×
New York20,7300.92×
Michigan19,5821.85×
Minnesota18,0503.11×
Wisconsin17,5752.89×
Florida16,2350.59×
Washington9,3371.15×
Massachusetts9,3091.17×
Ohio8,7100.7×
Arizona8,3581.01×
Pennsylvania8,2690.61×
Colorado8,1651.28×
New Jersey7,4010.72×
Virginia7,2570.74×
Georgia7,1070.57×
Oregon6,7731.46×
North Carolina6,7610.55×
Nebraska6,3073.11×
Indiana5,4240.73×
Missouri5,0330.77×
Maryland4,9790.72×
Tennessee4,3200.53×
Iowa3,4511.03×
Nevada3,3620.86×
Connecticut3,2910.81×
Kansas3,2401.02×
Alabama2,5940.46×
South Carolina2,5860.42×
Kentucky2,5800.51×
Oklahoma2,5430.57×
Utah2,2410.62×
Louisiana2,2000.42×
Idaho1,8470.91×
Vermont1,8332.58×
New Hampshire1,7271.08×
Maine1,6411.13×
Arkansas1,5300.46×
Hawaii1,5090.87×
Washington, District of Columbia1,5071.24×
Mississippi1,3470.4×
New Mexico1,1410.56×
Rhode Island9270.72×
West Virginia9200.49×
North Dakota8761.05×
South Dakota8720.93×
Montana8370.75×
Wyoming5970.99×
Delaware5870.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Concordia University audience
BrandAffinityCategory
Hop (film)328.65×Movies & TV
Quadratec246.82×Cars & Mobility
EM Strasbourg Business School184.68×Business & Career
Leith168.06×Travel & Leisure
Northcentral University81.09×Business & Career
University of Tulsa127.9×Business & Career
SEMrush69.77×Internet & Social Media
Quebec20.87×Travel & Leisure
Aalto University190.06×Business & Career
La Roux119.27×Music & Radio
Andre the Giant25.68×Sports
University of Helsinki126.88×Business & Career
Paperless Post32.07×Shopping
New England College114.03×Business & Career
Argosy University141.3×Business & Career
Google Images14.95×Internet & Social Media
Ashford University50.27×Business & Career
Shrimp farming48.14×Food & Beverages
Foursquare81.22×Technology & Electronics
Toronto8.9×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Concordia University audience
TraitClusterScore
PatriotismCONSERVATISM1.4
Career OrientationPOWER1.38
Family OrientationCONSERVATISM1.3
Design AffinityPREMIUM1.28
Social Media UsageJOY1.24
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Concordia University
CountryShare
United States27.1%
Canada16.2%
Japan8.4%

See Concordia University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Concordia University have in United States?

Concordia University has an estimated audience of 404,910 people in United States, concentrated in California and Texas.

What is the gender split and age of Concordia University fans?

52.8% of Concordia University fans are female, 47.2% are male, with an average age of 38.4 years.

Which brands do Concordia University fans like most?

Concordia University fans show strongest brand affinity for Hop (film) (328.65×), Quadratec (246.82×), and EM Strasbourg Business School (184.68×) over the country average.

Where do Concordia University fans live in United States?

Concordia University fans in United States are most concentrated in California (reach 54,294), Texas (reach 38,420), and Illinois (reach 21,182). These three regions account for the largest share of the active audience.

What other brands do Concordia University fans also like?

Beyond Concordia University itself, the audience over-indexes on Quadratec (246.82×), EM Strasbourg Business School (184.68×), Leith (168.06×), and Northcentral University (81.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Concordia University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.