Rascasse Audience Intelligence

Toronto Audience in United States

A data profile of the people who buy, follow and care about Toronto in United States — modelled from more than twelve digital signal sources. Toronto has an estimated audience of 15,270,897 people in United States.

#35among City in United States#125among POI in United States#198in Travel & Leisure

The average Toronto fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include D&R, Canada, Google Drive, with strongest over-indexing on D&R (21.11× the country average).

Demographically, the Toronto audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Toronto fan in United States is balanced, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for D&R.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toronto profile in United States.

Audience size
15.3M
in United States
Gender
54.7%♀
45.3% male
Age
39.1
average years
Country rank
#2286
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toronto fans

54.7% are female, 45.3% are male, average age 39.1.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Toronto audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.1
Estimated audience size15,270,897
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Toronto audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

24.3%

of the worldwide Toronto audience comes from United States.

Worldwide audience distribution share by country for Toronto
CountryShare
United States24.3%
Canada22.0%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toronto audience in United States is strongest.

Fig. 05

Top regions by affinity

Toronto fans by region: top regions in United States
#RegionReachAffinity×
01New York~1.5M1.76×
02Washington, District of Columbia~70K1.62×
03Michigan~600K1.60×
04Massachusetts~500K1.52×
05Vermont~40K1.47×
06Minnesota~300K1.35×
07Washington~400K1.32×
08Illinois~700K1.31×
09New Jersey~500K1.25×
10Maine~70K1.24×
11Ohio~600K1.21×
12Connecticut~200K1.21×
13Pennsylvania~600K1.19×
14Virginia~400K1.19×
15South Dakota~40K1.19×
16New Hampshire~70K1.17×
17Wisconsin~300K1.13×
18California~2M1.11×
19Maryland~300K1.10×
20Rhode Island~50K1.03×
21Kentucky~200K1.01×
22North Dakota~30K0.99×
23Colorado~200K0.98×
24Florida~1M0.97×
25Indiana~300K0.97×
26Texas~1.5M0.95×
27Oregon~200K0.95×
28Georgia~400K0.91×
29North Carolina~400K0.88×
30Alaska~30K0.87×
31Nevada~100K0.85×
32Montana~40K0.85×
33Delaware~40K0.85×
34Missouri~200K0.84×
35West Virginia~60K0.84×
36Utah~100K0.83×
37Iowa~100K0.82×
38Hawaii~50K0.82×
39Arizona~300K0.81×
40Kansas~100K0.81×
41Tennessee~200K0.78×
42Idaho~60K0.76×
43South Carolina~200K0.75×
44Nebraska~60K0.73×
45New Mexico~50K0.71×
46Louisiana~100K0.66×
47Oklahoma~100K0.65×
48Arkansas~80K0.65×
49Alabama~100K0.59×
50Mississippi~70K0.58×
Fig. 06

Affinity by region

Affinity by region — Toronto, United States
0.58×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toronto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toronto audience
#·InterestCategoryAffinity×
01McGill UniversityBusiness & Career21.38×
02D&RTechnology & Electronics21.11×
03AdeleMusic & Radio6.48×
04Tim HortonSports3.83×
05HerbalismHealth3.22×
06CitibankBusiness & Career3.08×
07CanadaTravel & Leisure3.05×
08Google DriveTechnology & Electronics2.48×
09FedExBusiness & Career2.30×
10InnovationBusiness & Career2.10×
11RedditInternet & Social Media1.92×
12Burger KingFood & Beverages1.81×
13Mortgage loansBusiness & Career1.80×
14PinterestInternet & Social Media1.78×
15Country musicMusic & Radio1.62×
16BarbecueFood & Beverages1.62×
17Home AppliancesHome & Garden1.57×
18FurnitureHome & Garden1.54×
19ReligionBusiness & Career1.54×
20VeganismFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toronto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toronto audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.43×
Convenience OrientationPREMIUM1.34×
Family OrientationCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toronto audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.94×
DIY MentalityTHRILL0.96×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toronto have in United States?

Toronto has an estimated audience of 15,270,897 people in United States, concentrated in California and New York.

02

What is the gender split and age of Toronto fans?

54.7% of Toronto fans are female, 45.3% are male, with an average age of 39.1 years.

03

Which brands do Toronto fans like most?

Toronto fans show strongest brand affinity for D&R (21.11×), Canada (3.05×), and Google Drive (2.48×) over the country average.

04

Where do Toronto fans live in United States?

Toronto fans in United States are most concentrated in California (reach ~2M), New York (reach ~1.5M), and Texas (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Toronto fans also like?

Beyond Toronto itself, the audience over-indexes on Canada (3.05×), Google Drive (2.48×), McGill University (21.38×), and Pinterest (1.78×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Toronto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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