Toronto Audience in United States

Toronto has an estimated audience of 15,270,897 people in United States. 54.7% are female, 45.3% are male, average age 39.1. Top regions: California, New York, Texas. Top brand affinities: D&R, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Toronto fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include D&R, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on D&R (57.45× the country average). Demographically, the Toronto audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Toronto fans

Demographic split for Toronto audience in United States
MetricValue
Female54.7%
Male45.3%
Average age39.1
Estimated audience size15,270,897

Audience persona

The typical Toronto fan in United States is balanced, around 39.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for D&R.

Top regions in United States

Top regions ranked by reach for Toronto in United States
RegionReachAffinity
California1,909,3101.14×
New York1,666,5431.95×
Texas1,269,6940.97×
Florida1,095,9201.06×
Illinois706,9301.39×
Michigan679,4861.7×
Pennsylvania626,7331.22×
Ohio578,1821.23×
New Jersey523,1901.35×
Massachusetts490,2001.63×
Virginia475,8071.28×
Georgia454,8160.97×
North Carolina421,2790.92×
Washington402,8901.32×
Maryland301,8031.15×
Minnesota284,6151.3×
Indiana282,6691.01×
Tennessee252,1540.82×
Wisconsin250,3221.09×
Colorado248,4971.03×
Arizona241,0670.77×
Missouri209,3670.85×
Connecticut198,1021.29×
Kentucky192,9881.01×
South Carolina172,1720.75×
Oregon167,4940.96×
Louisiana130,8800.66×
Nevada125,8150.85×
Alabama125,6510.59×
Utah110,3720.81×
Oklahoma107,8280.64×
Iowa94,4410.75×
Kansas90,6760.75×
Washington, District of Columbia82,1311.79×
Arkansas78,4630.62×
New Hampshire69,5011.16×
Mississippi68,3480.54×
Maine68,2081.25×
Nebraska53,0610.69×
West Virginia52,5640.74×
Rhode Island50,7321.04×
Idaho50,2560.66×
Hawaii49,1860.75×
New Mexico47,9650.63×
Vermont38,4861.44×
Delaware33,0040.78×
Montana31,6730.75×
South Dakota28,3160.8×
North Dakota27,1720.87×
Alaska24,4920.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toronto audience
BrandAffinityCategory
D&R57.45×Technology & Electronics
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Kia Sportage25.38×Cars & Mobility
Income tax13.19×Business & Career
McGill University33.31×Business & Career
MSN2.96×News
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.55×Business & Career
Honda HR-V16.92×Cars & Mobility
Canada3.06×Travel & Leisure
Houston Astros5.32×Sports
Google Drive2.58×Technology & Electronics
Scooby-Doo3.28×Movies & TV
Hobby Lobby2×Home & Garden
Pre-school playgroup17.19×Kids & Family
Tim Horton4.65×Sports
Great Clips3×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toronto audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.52
ExtroversionTHRILL1.48
Design AffinityPREMIUM1.4
TravellingTHRILL1.36
Family OrientationCONSERVATISM1.34
SustainabilityBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Toronto
CountryShare
United States24.4%
Canada22.1%
United Kingdom4.7%

See Toronto audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Toronto have in United States?

Toronto has an estimated audience of 15,270,897 people in United States, concentrated in California and New York.

What is the gender split and age of Toronto fans?

54.7% of Toronto fans are female, 45.3% are male, with an average age of 39.1 years.

Which brands do Toronto fans like most?

Toronto fans show strongest brand affinity for D&R (57.45×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Toronto fans live in United States?

Toronto fans in United States are most concentrated in California (reach 1,909,310), New York (reach 1,666,543), and Texas (reach 1,269,694). These three regions account for the largest share of the active audience.

What other brands do Toronto fans also like?

Beyond Toronto itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.