McGill University Audience in United States

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McGill University has an estimated audience of 767,471 people in United States. 53.2% are female, 46.8% are male, average age 39.1. Top regions: California, New York, Massachusetts. Top brand affinities: Hop (film), SEMrush, La Roux, Quebec, Toronto.

The average McGill University fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Massachusetts. Top brand affinities include Hop (film), SEMrush, La Roux, with strongest over-indexing on Hop (film) (859× the country average). Demographically, the McGill University audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of McGill University fans

Demographic split for McGill University audience in United States
MetricValue
Female53.2%
Male46.8%
Average age39.1
Estimated audience size767,471

Audience persona

The typical McGill University fan in United States is balanced, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Hop (film).

Top regions in United States

Top regions ranked by reach for McGill University in United States
RegionReachAffinity
California89,4761.06×
New York86,2502.01×
Massachusetts47,6203.15×
Texas45,8050.69×
Florida35,7010.69×
New Jersey32,1571.65×
Pennsylvania29,3201.13×
Illinois28,3091.11×
Virginia22,4611.2×
Maryland19,5681.48×
Washington18,7301.22×
North Carolina18,6960.81×
Georgia17,0520.72×
Connecticut16,8912.19×
Michigan15,5980.78×
Ohio15,1230.64×
Minnesota11,9131.08×
Colorado11,5160.95×
Tennessee9,1510.59×
Wisconsin9,0610.78×
Indiana8,9870.64×
Oregon8,9821.02×
Arizona8,5210.54×
Missouri7,3850.6×
Maine7,3542.68×
New Hampshire6,9542.3×
South Carolina6,1910.54×
Washington, District of Columbia5,8512.54×
Vermont5,3894×
Louisiana4,6730.47×
Alabama4,4170.41×
Rhode Island4,2021.72×
Kentucky4,1920.44×
Utah3,7400.54×
Iowa3,5840.57×
Oklahoma3,3800.4×
Nevada3,3440.45×
Kansas3,1260.52×
Hawaii2,5870.78×
Arkansas2,5850.41×
Mississippi2,0570.33×
New Mexico1,9600.51×
Delaware1,8340.87×
Idaho1,8260.47×
Nebraska1,7990.47×
West Virginia1,4600.41×
Montana1,3850.65×
Alaska1,0330.63×
North Dakota6770.43×
South Dakota6150.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for McGill University audience
BrandAffinityCategory
Hop (film)859×Movies & TV
SEMrush180.12×Internet & Social Media
La Roux311.63×Music & Radio
Quebec45.86×Travel & Leisure
Toronto21.38×Travel & Leisure
Payoneer139.31×Business & Career
Kizomba71.91×Music & Radio
Antilles105.79×Travel & Leisure
Montreal31.13×Travel & Leisure
TMB Bank351.93×Business & Career
Kasikornbank248.4×Business & Career
Martinique80.87×Travel & Leisure
Google Voice20×Technology & Electronics
Free University of Berlin169.87×Business & Career
Ennio Morricone103.26×Music & Radio
Staples Inc.7.94×Business & Career
Luck18.7×Health
PagSeguro201.21×Technology & Electronics
Shu Uemura39.93×Beauty & Wellness
National Board for Professional Teaching Standards157.14×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by McGill University audience
TraitClusterScore
PatriotismCONSERVATISM1.73
SpiritualityBALANCE1.36
IndulgenceJOY1.19
MindfulnessBALANCE1.11
TravellingTHRILL1.06
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for McGill University
CountryShare
China29.2%
United States17.9%
Canada10.8%

See McGill University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does McGill University have in United States?

McGill University has an estimated audience of 767,471 people in United States, concentrated in California and New York.

What is the gender split and age of McGill University fans?

53.2% of McGill University fans are female, 46.8% are male, with an average age of 39.1 years.

Which brands do McGill University fans like most?

McGill University fans show strongest brand affinity for Hop (film) (859×), SEMrush (180.12×), and La Roux (311.63×) over the country average.

Where do McGill University fans live in United States?

McGill University fans in United States are most concentrated in California (reach 89,476), New York (reach 86,250), and Massachusetts (reach 47,620). These three regions account for the largest share of the active audience.

What other brands do McGill University fans also like?

Beyond McGill University itself, the audience over-indexes on SEMrush (180.12×), La Roux (311.63×), Quebec (45.86×), and Toronto (21.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for McGill University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.