Martinique Audience in United States

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Martinique has an estimated audience of 549,944 people in United States. 55.6% are female, 44.4% are male, average age 40.0. Top regions: Florida, New York, California. Top brand affinities: Hop (film), Antilles, Guadeloupe, Kizomba, Curaçao.

The average Martinique fan in United States is 40.0 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Hop (film), Antilles, Guadeloupe, with strongest over-indexing on Hop (film) (155.61× the country average). Demographically, the Martinique audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Martinique fans

Demographic split for Martinique audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.0
Estimated audience size549,944

Audience persona

The typical Martinique fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Hop (film).

Top regions in United States

Top regions ranked by reach for Martinique in United States
RegionReachAffinity
Florida66,5831.79×
New York58,0951.89×
California57,6560.95×
Texas39,9430.84×
Georgia21,8781.29×
Illinois18,6761.02×
Massachusetts18,5091.71×
Pennsylvania18,4951×
New Jersey17,7781.27×
North Carolina17,6461.07×
Virginia17,5331.31×
Maryland13,9861.48×
Ohio12,9320.76×
Michigan11,7840.82×
Washington11,2661.02×
Tennessee8,7260.79×
Colorado8,4790.98×
Arizona8,1580.73×
Minnesota7,7590.98×
Connecticut7,7121.4×
South Carolina7,6620.93×
Indiana7,6360.76×
Missouri6,8570.77×
Wisconsin6,7880.82×
Louisiana6,6050.93×
Alabama6,1680.8×
Oregon6,1290.97×
Kentucky4,9570.72×
Washington, District of Columbia4,6252.8×
Oklahoma4,0890.67×
Nevada3,8140.72×
Utah3,7730.77×
Iowa3,2030.71×
Kansas3,0160.7×
Arkansas2,7730.61×
New Hampshire2,6501.22×
Maine2,6271.33×
Mississippi2,5230.56×
Hawaii2,4611.04×
Rhode Island2,2431.28×
Nebraska2,1420.78×
Idaho1,9770.72×
Delaware1,9261.27×
Vermont1,7891.85×
New Mexico1,5940.58×
West Virginia1,3660.53×
Montana1,1800.77×
Alaska8700.74×
South Dakota6070.48×
North Dakota5910.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Martinique audience
BrandAffinityCategory
Hop (film)155.61×Movies & TV
Antilles212.89×Travel & Leisure
Guadeloupe88.04×Travel & Leisure
Kizomba55.74×Music & Radio
Curaçao51.6×Travel & Leisure
La Roux132.99×Music & Radio
Hunter Boots51.22×Fashion & Accessoires
Kodak Black34.63×Music & Radio
Shu Uemura37.29×Beauty & Wellness
Haiti15.62×Travel & Leisure
Barbados18.89×Travel & Leisure
Caribbean6.47×Travel & Leisure
Edinburgh Airport181.44×Travel & Leisure
Reggae genres12.84×Music & Radio
Radio-controlled model37.72×Kids & Family
Anna Lewandowska75.7×Sports
French hip hop7.32×Music & Radio
Charlie Puth18.76×Music & Radio
Antigua34.2×Travel & Leisure
Réunion47.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Martinique audience
TraitClusterScore
IndulgenceJOY1.6
LGBTQ+ IdentityOPEN1.48
Luxury OrientationPREMIUM1.36
TravellingTHRILL1.33
Quality AwarenessPREMIUM1.26
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Martinique
CountryShare
France36.7%
Martinique12.4%
United States7.3%

See Martinique audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Martinique have in United States?

Martinique has an estimated audience of 549,944 people in United States, concentrated in Florida and New York.

What is the gender split and age of Martinique fans?

55.6% of Martinique fans are female, 44.4% are male, with an average age of 40.0 years.

Which brands do Martinique fans like most?

Martinique fans show strongest brand affinity for Hop (film) (155.61×), Antilles (212.89×), and Guadeloupe (88.04×) over the country average.

Where do Martinique fans live in United States?

Martinique fans in United States are most concentrated in Florida (reach 66,583), New York (reach 58,095), and California (reach 57,656). These three regions account for the largest share of the active audience.

What other brands do Martinique fans also like?

Beyond Martinique itself, the audience over-indexes on Antilles (212.89×), Guadeloupe (88.04×), Kizomba (55.74×), and Curaçao (51.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Martinique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.