Rascasse Audience Intelligence

Martinique Audience in United States

A data profile of the people who buy, follow and care about Martinique in United States — modelled from more than twelve digital signal sources. Martinique has an estimated audience of 549,944 people in United States.

#184among Country in United States#3564among POI in United States#2752in Travel & Leisure

The average Martinique fan in United States is 40.0 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, California.

Top brand affinities include Hop (film), Antilles, Guadeloupe, with strongest over-indexing on Hop (film) (155.61× the country average).

Demographically, the Martinique audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Luxury Orientation, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Martinique fan in United States is more female, around 40.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Hop (film).

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martinique profile in United States.

Audience size
550K
in United States
Gender
55.6%♀
44.4% male
Age
40.0
average years
Country rank
#34644
POI in United States
Fig. 01

Search interest · 12-month trend

+70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martinique fans

55.6% are female, 44.4% are male, average age 40.0.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Martinique audience in United States
MetricValue
Female55.6%
Male44.4%
Average age40.0
Estimated audience size549,944
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Martinique audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Martinique audience comes from United States.

Worldwide audience distribution share by country for Martinique
CountryShare
France36.5%
Martinique12.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martinique audience in United States is strongest.

Fig. 05

Top regions by affinity

Martinique fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.46×
02New York~60K1.80×
03Vermont~2K1.74×
04Massachusetts~20K1.68×
05Florida~60K1.67×
06Maryland~10K1.48×
07Connecticut~8K1.42×
08Maine~3K1.38×
09Virginia~20K1.32×
10New Jersey~20K1.30×
11Georgia~20K1.28×
12Delaware~2K1.28×
13Rhode Island~2K1.26×
14New Hampshire~3K1.17×
15North Carolina~20K1.07×
16Pennsylvania~20K1.05×
17Hawaii~2K1.04×
18Washington~10K1.00×
19Illinois~20K0.99×
20Louisiana~7K0.95×
21South Carolina~8K0.94×
22Oregon~6K0.94×
23Minnesota~7K0.93×
24Colorado~8K0.92×
25Alaska~1K0.90×
26California~50K0.89×
27Nebraska~2K0.87×
28Texas~40K0.85×
29Montana~1K0.84×
30Wisconsin~7K0.83×
31Alabama~6K0.83×
32Michigan~10K0.80×
33Indiana~8K0.80×
34Tennessee~9K0.78×
35Missouri~7K0.78×
36Ohio~10K0.77×
37Utah~4K0.77×
38Kansas~3K0.77×
39Kentucky~5K0.76×
40North Dakota<1K0.76×
41Iowa~3K0.75×
42Idaho~2K0.75×
43Arizona~8K0.73×
44Nevada~4K0.73×
45Oklahoma~4K0.72×
46South Dakota<1K0.71×
47Mississippi~3K0.69×
48Arkansas~3K0.68×
49New Mexico~2K0.68×
50West Virginia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Martinique, United States
0.68×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martinique audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martinique audience
#·InterestCategoryAffinity×
01AntillesTravel & Leisure212.89×
02Edinburgh AirportTravel & Leisure181.44×
03Hop (film)Movies & TV155.61×
04La RouxMusic & Radio132.99×
05GuadeloupeTravel & Leisure88.04×
06Anna LewandowskaSports75.70×
07KizombaMusic & Radio55.74×
08CuraçaoTravel & Leisure51.60×
09Hunter BootsFashion & Accessoires51.22×
10RéunionTravel & Leisure47.19×
11Radio-controlled modelKids & Family37.72×
12Shu UemuraBeauty & Wellness37.29×
13Kodak BlackMusic & Radio34.63×
14AntiguaTravel & Leisure34.20×
15BarbadosTravel & Leisure18.89×
16Charlie PuthMusic & Radio18.76×
17HaitiTravel & Leisure15.62×
18Reggae genresMusic & Radio12.84×
19French hip hopMusic & Radio7.32×
20CaribbeanTravel & Leisure6.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martinique audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martinique audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.84×
TravellingTHRILL1.57×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martinique audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.99×
TraditionCONSERVATISM1.02×
Community OrientationOPEN1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martinique have in United States?

Martinique has an estimated audience of 549,944 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Martinique fans?

55.6% of Martinique fans are female, 44.4% are male, with an average age of 40.0 years.

03

Which brands do Martinique fans like most?

Martinique fans show strongest brand affinity for Hop (film) (155.61×), Antilles (212.89×), and Guadeloupe (88.04×) over the country average.

04

Where do Martinique fans live in United States?

Martinique fans in United States are most concentrated in Florida (reach ~60K), New York (reach ~60K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Martinique fans also like?

Beyond Martinique itself, the audience over-indexes on Antilles (212.89×), Guadeloupe (88.04×), Kizomba (55.74×), and La Roux (132.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Martinique. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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