Rascasse Audience Intelligence

Quebec Audience in United States

A data profile of the people who buy, follow and care about Quebec in United States — modelled from more than twelve digital signal sources. Quebec has an estimated audience of 6,916,437 people in United States.

#79among City in United States#330among POI in United States#432in Travel & Leisure

The average Quebec fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include McGill University, Staples (Canada), Star Alliance, with strongest over-indexing on McGill University (45.86× the country average).

Demographically, the Quebec audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Quebec fan in United States is balanced, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for McGill University.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quebec profile in United States.

Audience size
6.9M
in United States
Gender
46.7%♀
53.3% male
Age
41.6
average years
Country rank
#5075
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quebec fans

46.7% are female, 53.3% are male, average age 41.6.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Quebec audience in United States
MetricValue
Female46.7%
Male53.3%
Average age41.6
Estimated audience size6,916,437
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Quebec audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

16.2%

of the worldwide Quebec audience comes from United States.

Worldwide audience distribution share by country for Quebec
CountryShare
Canada21.3%
United States16.2%
France12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quebec audience in United States is strongest.

Fig. 05

Top regions by affinity

Quebec fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K2.32×
02Vermont~30K2.22×
03New Hampshire~50K1.67×
04Massachusetts~200K1.57×
05Connecticut~100K1.47×
06New York~500K1.40×
07New Jersey~200K1.37×
08Washington, District of Columbia~30K1.30×
09Virginia~200K1.18×
10Rhode Island~30K1.18×
11Washington~200K1.15×
12Florida~500K1.10×
13Pennsylvania~300K1.09×
14Maryland~100K1.09×
15Georgia~200K1.07×
16Michigan~200K1.07×
17Minnesota~100K1.07×
18Alaska~20K1.06×
19Illinois~200K1.02×
20Oregon~80K0.95×
21North Carolina~200K0.94×
22Wisconsin~100K0.94×
23Montana~20K0.93×
24Delaware~20K0.92×
25Ohio~200K0.90×
26Arizona~100K0.89×
27Texas~500K0.88×
28Colorado~100K0.88×
29Utah~50K0.88×
30Hawaii~30K0.87×
31North Dakota~10K0.87×
32Idaho~30K0.84×
33Indiana~100K0.81×
34California~600K0.80×
35South Carolina~80K0.80×
36Kansas~40K0.80×
37Tennessee~100K0.79×
38Missouri~90K0.78×
39Louisiana~70K0.77×
40Nebraska~30K0.76×
41Kentucky~70K0.75×
42Nevada~50K0.75×
43Iowa~40K0.75×
44South Dakota~10K0.75×
45West Virginia~20K0.74×
46Oklahoma~60K0.73×
47New Mexico~20K0.70×
48Alabama~70K0.69×
49Arkansas~40K0.69×
50Mississippi~30K0.60×
Fig. 06

Affinity by region

Affinity by region — Quebec, United States
0.60×1.00×2.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quebec audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quebec audience
#·InterestCategoryAffinity×
01Vancouver International AirportTravel & Leisure53.21×
02McGill UniversityBusiness & Career45.86×
03Air TransatTravel & Leisure37.47×
04Star AllianceTravel & Leisure28.65×
05New BrunswickTravel & Leisure17.37×
06Gut floraHealth9.06×
07Turkish AirlinesTravel & Leisure8.67×
08Staples (Canada)Business & Career5.46×
09Web serverTechnology & Electronics4.39×
10HerbalismHealth4.31×
11CitibankBusiness & Career3.94×
12FedExBusiness & Career2.75×
13CanadaTravel & Leisure2.56×
14Las VegasTravel & Leisure2.43×
15Mortgage loansBusiness & Career2.25×
16PinterestInternet & Social Media1.91×
17ReligionBusiness & Career1.83×
18BarbecueFood & Beverages1.83×
19FurnitureHome & Garden1.78×
20Country musicMusic & Radio1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quebec audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quebec audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.65×
PatriotismCONSERVATISM1.62×
SpiritualityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quebec audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Pet OwnershipJOY0.74×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quebec have in United States?

Quebec has an estimated audience of 6,916,437 people in United States, concentrated in California and New York.

02

What is the gender split and age of Quebec fans?

46.7% of Quebec fans are female, 53.3% are male, with an average age of 41.6 years.

03

Which brands do Quebec fans like most?

Quebec fans show strongest brand affinity for McGill University (45.86×), Staples (Canada) (5.46×), and Star Alliance (28.65×) over the country average.

04

Where do Quebec fans live in United States?

Quebec fans in United States are most concentrated in California (reach ~600K), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Quebec fans also like?

Beyond Quebec itself, the audience over-indexes on Staples (Canada) (5.46×), Star Alliance (28.65×), New Brunswick (17.37×), and Vancouver International Airport (53.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Quebec audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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