Quebec Audience in United States

Quebec has an estimated audience of 6,916,437 people in United States. 46.7% are female, 53.3% are male, average age 41.6. Top regions: New York, Florida, Texas. Top brand affinities: McGill University, Staples (Canada), Kia Sportage, Vancouver International Airport, Star Alliance.

The average Quebec fan in United States is 41.6 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, Florida, Texas. Top brand affinities include McGill University, Staples (Canada), Kia Sportage, with strongest over-indexing on McGill University (76.15× the country average). Demographically, the Quebec audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Quebec fans

Demographic split for Quebec audience in United States
MetricValue
Female46.7%
Male53.3%
Average age41.6
Estimated audience size6,916,437

Audience persona

The typical Quebec fan in United States is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for McGill University.

Top regions in United States

Top regions ranked by reach for Quebec in United States
RegionReachAffinity
New York593,0271.53×
Florida552,2731.18×
Texas541,2930.91×
California459,3550.6×
New Jersey261,6771.49×
Pennsylvania257,2991.1×
Illinois241,3311.05×
Massachusetts228,4661.68×
Georgia209,0930.98×
Virginia203,3631.21×
North Carolina201,6810.97×
Michigan199,9571.11×
Ohio196,8250.92×
Washington166,5111.2×
Arizona133,7890.95×
Maryland132,5291.11×
Tennessee112,1080.81×
Minnesota109,1661.1×
Connecticut106,6801.54×
Indiana103,5440.82×
Wisconsin96,6980.93×
Colorado96,5740.89×
Missouri87,8760.79×
South Carolina83,0600.8×
Oregon77,5680.98×
Alabama68,1230.71×
Kentucky62,8630.72×
Louisiana60,6050.68×
Maine59,8002.41×
Utah52,7920.85×
Oklahoma51,2740.67×
Nevada49,5490.74×
New Hampshire46,0741.69×
Kansas42,0600.77×
Iowa41,5850.73×
Arkansas38,3390.67×
Mississippi30,9380.54×
Washington, District of Columbia28,1001.35×
Idaho27,2620.79×
Vermont27,0722.23×
Rhode Island25,4601.16×
Hawaii24,6380.83×
Nebraska24,6050.71×
New Mexico23,2690.67×
West Virginia22,4140.7×
Delaware17,3780.91×
Montana15,7020.82×
Alaska14,2450.96×
North Dakota11,4160.8×
South Dakota10,3320.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Quebec audience
BrandAffinityCategory
McGill University76.15×Business & Career
Staples (Canada)11.09×Business & Career
Kia Sportage20.2×Cars & Mobility
Vancouver International Airport58.27×Travel & Leisure
Star Alliance27.97×Travel & Leisure
New Brunswick15.56×Travel & Leisure
Las Vegas3.07×Travel & Leisure
Air Transat37.52×Travel & Leisure
Canada2.73×Travel & Leisure
Turkish Airlines9.06×Travel & Leisure
MSN2.17×News
Oneworld18.23×Travel & Leisure
Concordia University26.09×Business & Career
Honda HR-V13.47×Cars & Mobility
AutoZone1.97×Cars & Mobility
Madrid6.89×Travel & Leisure
FC Bayern Munich3.29×Sports
Hobby Lobby1.84×Home & Garden
Pre-school playgroup14.37×Kids & Family
Dentistry2.29×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Quebec audience
TraitClusterScore
ExtroversionTHRILL1.28
Need for SecurityCONSERVATISM1.24
SpiritualityBALANCE1.23
Risk AppetiteTHRILL1.23
PatriotismCONSERVATISM1.16
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Quebec
CountryShare
Canada21.3%
United States16.2%
France12.9%

See Quebec audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Quebec have in United States?

Quebec has an estimated audience of 6,916,437 people in United States, concentrated in New York and Florida.

What is the gender split and age of Quebec fans?

46.7% of Quebec fans are female, 53.3% are male, with an average age of 41.6 years.

Which brands do Quebec fans like most?

Quebec fans show strongest brand affinity for McGill University (76.15×), Staples (Canada) (11.09×), and Kia Sportage (20.2×) over the country average.

Where do Quebec fans live in United States?

Quebec fans in United States are most concentrated in New York (reach 593,027), Florida (reach 552,273), and Texas (reach 541,293). These three regions account for the largest share of the active audience.

What other brands do Quebec fans also like?

Beyond Quebec itself, the audience over-indexes on Staples (Canada) (11.09×), Kia Sportage (20.2×), Vancouver International Airport (58.27×), and Star Alliance (27.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.