A data profile of the people who buy, follow and care about Quebec in Spain — modelled from more than twelve digital signal sources. Quebec has an estimated audience of 2,137,878 people in Spain.
Quebec has an estimated audience of 2,137,878 people in Spain. 59.8% are female, 40.2% are male, average age 44.4. Top brand affinities: Iberia (airline), WhatsApp, Canada, British Museum, Satire.
Top brand affinities include Iberia (airline), WhatsApp, Canada, with strongest over-indexing on Iberia (airline) (2.68× the country average).
Demographically, the Quebec audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Individualism.
The typical Quebec fan in Spain is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Quebec profile in Spain.
59.8% are female, 40.2% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 44.4 |
| Estimated audience size | 2,137,878 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Quebec audience comes from Spain.
| Country | Share |
|---|---|
| Canada | 21.3% |
| United States | 16.2% |
| France | 12.9% |
The strongest cross-interests of the Quebec audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | British Museum | Arts & Culture | 9.05× | ||
| 02 | New Testament | Politics & Society | 6.52× | ||
| 03 | Belgium | Travel & Leisure | 6.18× | ||
| 04 | Satire | Literature | 5.98× | ||
| 05 | Rayo Vallecano | Travel & Leisure | 4.47× | ||
| 06 | Betfair | Games | 4.08× | ||
| 07 | Japanese hip hop | Music & Radio | 3.71× | ||
| 08 | Refrigerator | Home & Garden | 3.33× | ||
| 09 | Political science | Business & Career | 2.98× | ||
| 10 | Internet & Social Media | 2.86× | |||
| 11 | Canada | Travel & Leisure | 2.78× | ||
| 12 | Iberia (airline) | Travel & Leisure | 2.68× | ||
| 13 | Badoo | Internet & Social Media | 2.65× | ||
| 14 | Volunteering | Politics & Society | 2.48× | ||
| 15 | Genetics | Kids & Family | 2.40× | ||
| 16 | Distilled beverage | Food & Beverages | 2.38× | ||
| 17 | Mango | Shopping | 2.10× | ||
| 18 | Innovation | Business & Career | 2.06× | ||
| 19 | Aldi | Shopping | 2.00× | ||
| 20 | Gambling | Games | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.16× | |
| Individualism | JOY | 1.77× | |
| Spirituality | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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