Quebec Audience in Germany
Quebec has an estimated audience of 491,544 people in Germany. 45.0% are female, 55.0% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nuts (film), Medieval fantasy, Öhringen, Haberler, Coton de Tulear.
The average Quebec fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nuts (film), Medieval fantasy, Öhringen, with strongest over-indexing on Nuts (film) (11.89× the country average). Demographically, the Quebec audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Quebec fans
| Metric | Value |
|---|---|
| Female | 45.0% |
| Male | 55.0% |
| Average age | 40.6 |
| Estimated audience size | 491,544 |
Audience persona
The typical Quebec fan in Germany is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Nuts (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,845 | 1.17× |
| Bayern | 96,384 | 1.22× |
| Baden-Württemberg | 73,382 | 1.09× |
| Niedersachsen | 45,158 | 0.95× |
| Hessen | 44,618 | 1.19× |
| Berlin | 26,039 | 1.18× |
| Rheinland-Pfalz | 24,732 | 1× |
| Sachsen | 22,425 | 0.93× |
| Schleswig-Holstein | 16,562 | 0.94× |
| Brandenburg | 12,970 | 0.85× |
| Hamburg | 11,959 | 1.08× |
| Thüringen | 10,724 | 0.86× |
| Sachsen-Anhalt | 8,748 | 0.69× |
| Saarland | 7,002 | 1.16× |
| Mecklenburg-Vorpommern | 6,664 | 0.71× |
| Bremen | 4,123 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 11.89× | Movies & TV |
| Medieval fantasy | 23.85× | Literature |
| Öhringen | 20× | Travel & Leisure |
| Haberler | 1.63× | News |
| Coton de Tulear | 25.71× | Pets & Animals |
| Unique Gifts | 1.6× | Shopping |
| KLIX (AM) | 2.86× | Music & Radio |
| Laneige | 6.79× | Beauty & Wellness |
| Urban horticulture | 1.91× | Home & Garden |
| Este, Veneto | 2.67× | Travel & Leisure |
| Hattiesburg, Mississippi | 43.72× | Travel & Leisure |
| Weimar Republic | 5.3× | Politics & Society |
| Buying a House | 6.02× | Home & Garden |
| Captain Fantastic (film) | 8.55× | Movies & TV |
| Esra Erol | 5.2× | Movies & TV |
| Birthday Gifts | 1.55× | Kids & Family |
| Celtic mythology | 4.66× | Arts & Culture |
| Israel | 1.71× | Travel & Leisure |
| The Journey (1959 film) | 12.14× | Movies & TV |
| 3D printing | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.79 |
| Convenience Orientation | PREMIUM | 1.79 |
| Mindfulness | BALANCE | 1.5 |
| Risk Appetite | THRILL | 1.46 |
| Need for Security | CONSERVATISM | 1.41 |
| Early Adopter Mentality | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 21.3% |
| United States | 16.2% |
| France | 12.9% |
See Quebec audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Quebec have in Germany?
Quebec has an estimated audience of 491,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Quebec fans?
45.0% of Quebec fans are female, 55.0% are male, with an average age of 40.6 years.
Which brands do Quebec fans like most?
Quebec fans show strongest brand affinity for Nuts (film) (11.89×), Medieval fantasy (23.85×), and Öhringen (20×) over the country average.
Where do Quebec fans live in Germany?
Quebec fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,845), Bayern (reach 96,384), and Baden-Württemberg (reach 73,382). These three regions account for the largest share of the active audience.
What other brands do Quebec fans also like?
Beyond Quebec itself, the audience over-indexes on Medieval fantasy (23.85×), Öhringen (20×), Haberler (1.63×), and Coton de Tulear (25.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.