Rascasse Audience Intelligence

Quebec Audience in Germany

A data profile of the people who buy, follow and care about Quebec in Germany — modelled from more than twelve digital signal sources. Quebec has an estimated audience of 491,544 people in Germany.

#214among City in Germany#1006among POI in Germany#927in Travel & Leisure

The average Quebec fan in Germany is 40.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hurley, Google News, Las Vegas, with strongest over-indexing on Hurley (89.83× the country average).

Demographically, the Quebec audience skews balanced with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Quebec fan in Germany is balanced, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Hurley.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Quebec profile in Germany.

Audience size
492K
in Germany
Gender
45.0%♀
55.0% male
Age
40.6
average years
Country rank
#11907
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Quebec fans

45.0% are female, 55.0% are male, average age 40.6.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Quebec audience in Germany
MetricValue
Female45.0%
Male55.0%
Average age40.6
Estimated audience size491,544
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Quebec audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4925%
50+19%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Quebec audience comes from Germany.

Worldwide audience distribution share by country for Quebec
CountryShare
Canada21.3%
United States16.2%
France12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Quebec audience in Germany is strongest.

Fig. 05

Top regions by affinity

Quebec fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~90K1.19×
02Saarland~7K1.18×
03Hessen~40K1.16×
04Nordrhein-Westfalen~100K1.14×
05Berlin~20K1.13×
06Baden-Württemberg~70K1.07×
07Hamburg~10K1.07×
08Bremen~4K1.01×
09Rheinland-Pfalz~20K1.00×
10Schleswig-Holstein~20K0.95×
11Niedersachsen~50K0.94×
12Sachsen~20K0.93×
13Thüringen~10K0.89×
14Brandenburg~10K0.87×
15Mecklenburg-Vorpommern~7K0.77×
16Sachsen-Anhalt~9K0.73×
Fig. 06

Affinity by region

Affinity by region — Quebec, Germany
0.73×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Quebec audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Quebec audience
#·InterestCategoryAffinity×
01HurleyFashion & Accessoires89.83×
02IHOPFood & Beverages56.50×
03Sebastian StanMovies & TV20.00×
04Puerto RicoTravel & Leisure18.32×
05Las VegasTravel & Leisure14.35×
06Bleacher ReportSports13.92×
07Leipzig Book FairLiterature13.72×
08Google NewsNews11.58×
09BelgiumTravel & Leisure11.32×
10DiscogsMusic & Radio10.36×
11Jimmy KimmelMovies & TV10.19×
12TonieboxKids & Family7.48×
13HertzCars & Mobility6.78×
14CanadaTravel & Leisure4.98×
15Country rapMusic & Radio4.74×
16Non-alcoholic beverageFood & Beverages4.38×
17Crime fictionLiterature3.40×
18ActivismPolitics & Society3.30×
19TagesschauMovies & TV1.67×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Quebec audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Quebec audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.27×
Convenience OrientationPREMIUM2.13×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Quebec audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.65×
Family OrientationCONSERVATISM0.79×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Quebec have in Germany?

Quebec has an estimated audience of 491,544 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Quebec fans?

45.0% of Quebec fans are female, 55.0% are male, with an average age of 40.6 years.

03

Which brands do Quebec fans like most?

Quebec fans show strongest brand affinity for Hurley (89.83×), Google News (11.58×), and Las Vegas (14.35×) over the country average.

04

Where do Quebec fans live in Germany?

Quebec fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Quebec fans also like?

Beyond Quebec itself, the audience over-indexes on Google News (11.58×), Las Vegas (14.35×), Canada (4.98×), and Belgium (11.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in Germany

See Quebec audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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