A data profile of the people who buy, follow and care about Quebec in France — modelled from more than twelve digital signal sources. Quebec has an estimated audience of 5,495,559 people in France.
The average Quebec fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Canada, Real property, WhatsApp, with strongest over-indexing on Canada (2.83× the country average).
Demographically, the Quebec audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Quebec fan in France is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Canada.
The key figures that characterise the Quebec profile in France.
52.5% are female, 47.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.5 |
| Estimated audience size | 5,495,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Quebec audience comes from France.
| Country | Share |
|---|---|
| Canada | 21.3% |
| United States | 16.2% |
| France | 12.9% |
Where the Quebec audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~700K | 1.15× | |
| 02 | Île-de-France | ~1M | 1.11× | |
| 03 | Nouvelle-Aquitaine | ~500K | 1.09× | |
| 04 | Provence-Alpes-Côte d'Azur | ~400K | 1.09× | |
| 05 | Occitanie | ~500K | 1.08× | |
| 06 | Brittany | ~300K | 1.07× | |
| 07 | Pays de la Loire | ~300K | 1.06× | |
| 08 | Grand Est | ~400K | 1.00× | |
| 09 | Bourgogne-Franche-Comté | ~200K | 0.94× | |
| 10 | Normandy | ~200K | 0.90× | |
| 11 | Centre-Val de Loire | ~200K | 0.89× | |
| 12 | Hauts-de-France | ~400K | 0.86× | |
| 13 | Corsica | ~20K | 0.79× |
The strongest cross-interests of the Quebec audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Permanent residency | Business & Career | 3.00× | ||
| 02 | Tinder | Internet & Social Media | 3.00× | ||
| 03 | Kitchen garden | Home & Garden | 3.00× | ||
| 04 | Canada | Travel & Leisure | 2.83× | ||
| 05 | Genetics | Kids & Family | 2.53× | ||
| 06 | Western Union | Business & Career | 2.50× | ||
| 07 | Breaking news | Movies & TV | 2.34× | ||
| 08 | Real property | Home & Garden | 2.33× | ||
| 09 | Political science | Business & Career | 2.31× | ||
| 10 | Midi Libre | News | 2.26× | ||
| 11 | Internet & Social Media | 2.02× | |||
| 12 | EBay | Shopping | 1.97× | ||
| 13 | Indeed.com | Business & Career | 1.90× | ||
| 14 | Belgium | Travel & Leisure | 1.88× | ||
| 15 | Emmanuel Macron | Politics & Society | 1.80× | ||
| 16 | CAC 40 | Business & Career | 1.69× | ||
| 17 | Documentary movies | Movies & TV | 1.60× | ||
| 18 | Innovation | Business & Career | 1.56× | ||
| 19 | Energy | Home & Garden | 1.54× | ||
| 20 | MSN | News | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Community Orientation | OPEN | 1.75× | |
| Indulgence | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.80× | |
| Luxury Orientation | PREMIUM | 0.81× | |
| Design Affinity | PREMIUM | 0.83× |
Quebec has an estimated audience of 5,495,559 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.5% of Quebec fans are female, 47.5% are male, with an average age of 43.5 years.
Quebec fans show strongest brand affinity for Canada (2.83×), Real property (2.33×), and WhatsApp (2.02×) over the country average.
Quebec fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~700K), and Nouvelle-Aquitaine (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Quebec itself, the audience over-indexes on Real property (2.33×), WhatsApp (2.02×), EBay (1.97×), and Midi Libre (2.26×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Quebec. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.