Toronto Audience in Germany
Toronto has an estimated audience of 831,783 people in Germany. 52.0% are female, 48.0% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Canada, Kaya Scodelario, Jeffree Star, Tagesschau, Rosamund Pike.
The average Toronto fan in Germany is 36.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Canada, Kaya Scodelario, Jeffree Star, with strongest over-indexing on Canada (6.03× the country average). Demographically, the Toronto audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Toronto fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 36.7 |
| Estimated audience size | 831,783 |
Audience persona
The typical Toronto fan in Germany is balanced, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Canada.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,911 | 1.13× |
| Bayern | 166,452 | 1.24× |
| Baden-Württemberg | 137,946 | 1.22× |
| Hessen | 89,106 | 1.41× |
| Niedersachsen | 80,033 | 0.99× |
| Berlin | 47,390 | 1.27× |
| Rheinland-Pfalz | 40,780 | 0.98× |
| Sachsen | 34,521 | 0.85× |
| Schleswig-Holstein | 28,364 | 0.95× |
| Hamburg | 22,263 | 1.18× |
| Brandenburg | 21,527 | 0.83× |
| Thüringen | 16,145 | 0.76× |
| Sachsen-Anhalt | 14,558 | 0.68× |
| Mecklenburg-Vorpommern | 10,433 | 0.66× |
| Saarland | 8,799 | 0.86× |
| Bremen | 7,032 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Canada | 6.03× | Travel & Leisure |
| Kaya Scodelario | 20× | Movies & TV |
| Jeffree Star | 15.02× | Beauty & Wellness |
| Tagesschau | 1.83× | Movies & TV |
| Rosamund Pike | 10.71× | Movies & TV |
| Self-awareness | 2.8× | Health |
| Property finder | 3.3× | Home & Garden |
| Pets | 1.52× | Pets & Animals |
| Batman | 2.15× | Movies & TV |
| Spiegel Online | 1.75× | News |
| Ralph Lauren | 3.76× | Fashion & Accessoires |
| Brittany Snow | 8× | Movies & TV |
| Do it yourself (DIY) | 1.71× | Home & Garden |
| Livemusic | 2.32× | Music & Radio |
| Lancôme | 5.64× | Beauty & Wellness |
| SkyTeam | 20× | Travel & Leisure |
| Indeed.com | 2.17× | Business & Career |
| Doutzen Kroes | 20× | Fashion & Accessoires |
| Musical instrument | 2.32× | Music & Radio |
| Flowering plant | 3.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.68 |
| Spirituality | BALANCE | 1.51 |
| Travelling | THRILL | 1.5 |
| Early Adopter Mentality | POWER | 1.49 |
| Community Orientation | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Canada | 22.1% |
| United Kingdom | 4.7% |
See Toronto audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Toronto have in Germany?
Toronto has an estimated audience of 831,783 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toronto fans?
52.0% of Toronto fans are female, 48.0% are male, with an average age of 36.7 years.
Which brands do Toronto fans like most?
Toronto fans show strongest brand affinity for Canada (6.03×), Kaya Scodelario (20×), and Jeffree Star (15.02×) over the country average.
Where do Toronto fans live in Germany?
Toronto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,911), Bayern (reach 166,452), and Baden-Württemberg (reach 137,946). These three regions account for the largest share of the active audience.
What other brands do Toronto fans also like?
Beyond Toronto itself, the audience over-indexes on Kaya Scodelario (20×), Jeffree Star (15.02×), Tagesschau (1.83×), and Rosamund Pike (10.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toronto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.