Western Governors University Audience in United States

Western Governors University logo

Western Governors University has an estimated audience of 1,321,206 people in United States. 61.5% are female, 38.5% are male, average age 37.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Fuqua School of Business, Capella University, Ashford University, Paperless Post.

The average Western Governors University fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Fuqua School of Business, Capella University, with strongest over-indexing on Google Maps (6.72× the country average). Demographically, the Western Governors University audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Western Governors University fans

Demographic split for Western Governors University audience in United States
MetricValue
Female61.5%
Male38.5%
Average age37.6
Estimated audience size1,321,206

Audience persona

The typical Western Governors University fan in United States is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Western Governors University in United States
RegionReachAffinity
California116,8260.8×
Texas113,6681×
Florida72,8960.81×
Utah64,9265.49×
Georgia57,3441.41×
New York45,5090.62×
Illinois39,6500.9×
Washington38,7161.46×
Ohio37,6180.92×
North Carolina37,1280.93×
Virginia34,8781.08×
Pennsylvania29,6400.67×
Michigan29,6140.86×
Tennessee28,3511.07×
Arizona22,2060.82×
Colorado22,0301.06×
South Carolina21,4831.08×
Indiana21,2770.88×
New Jersey19,6830.59×
Maryland18,5700.82×
Oregon18,4841.22×
Missouri17,5960.83×
Alabama16,9410.92×
Idaho15,2602.3×
Oklahoma13,4560.92×
Minnesota12,6780.67×
Kentucky12,5460.76×
Nevada12,2030.95×
Massachusetts11,8760.46×
Louisiana11,8380.69×
Wisconsin10,6420.54×
Mississippi9,4200.87×
Arkansas8,9800.82×
Connecticut8,8550.67×
Iowa8,1040.74×
Kansas7,5420.72×
West Virginia5,2410.85×
New Mexico5,1430.78×
Montana5,0411.38×
Wyoming4,7542.43×
Hawaii4,6960.83×
Alaska4,4251.57×
Nebraska4,3070.65×
Delaware3,0050.82×
Washington, District of Columbia2,7810.7×
New Hampshire2,6860.52×
South Dakota2,3310.76×
North Dakota2,2940.85×
Rhode Island2,2550.54×
Maine2,1400.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western Governors University audience
BrandAffinityCategory
Google Maps6.72×Internet & Social Media
Fuqua School of Business71.28×Business & Career
Capella University52.18×Business & Career
Ashford University54.74×Business & Career
Paperless Post31.59×Shopping
DeVry University53.05×Business & Career
Northcentral University52.07×Business & Career
Kaplan University73.39×Business & Career
University of Phoenix24.56×Business & Career
RingCentral33.11×Technology & Electronics
Indeed.com4.82×Business & Career
AutoZone4.48×Cars & Mobility
Southern New Hampshire University39.04×Business & Career
Berkeley Breathed100.86×Literature
Flipp19.33×Shopping
Coursera14.63×Business & Career
Northeastern University29.4×Business & Career
New York University23.06×Business & Career
EdX15.57×Kids & Family
GitHub8.04×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western Governors University audience
TraitClusterScore
Quality AwarenessPREMIUM1.51
Career OrientationPOWER1.47
ExtroversionTHRILL1.27
Social Media UsageJOY1.25
Urban LifestyleOPEN1.2
Community OrientationOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Western Governors University
CountryShare
United States87.7%
China1.8%
India1.6%

See Western Governors University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Western Governors University have in United States?

Western Governors University has an estimated audience of 1,321,206 people in United States, concentrated in California and Texas.

What is the gender split and age of Western Governors University fans?

61.5% of Western Governors University fans are female, 38.5% are male, with an average age of 37.6 years.

Which brands do Western Governors University fans like most?

Western Governors University fans show strongest brand affinity for Google Maps (6.72×), Fuqua School of Business (71.28×), and Capella University (52.18×) over the country average.

Where do Western Governors University fans live in United States?

Western Governors University fans in United States are most concentrated in California (reach 116,826), Texas (reach 113,668), and Florida (reach 72,896). These three regions account for the largest share of the active audience.

What other brands do Western Governors University fans also like?

Beyond Western Governors University itself, the audience over-indexes on Fuqua School of Business (71.28×), Capella University (52.18×), Ashford University (54.74×), and Paperless Post (31.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western Governors University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.