Rascasse Audience Intelligence

DeVry University Audience in United States

A data profile of the people who buy, follow and care about DeVry University in United States — modelled from more than twelve digital signal sources. DeVry University has an estimated audience of 626,361 people in United States.

#214among University in United States#3183among POI in United States#2000in Business & Career

The average DeVry University fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Cyndi Lauper, Charli XCX, Irina Shayk, with strongest over-indexing on Cyndi Lauper (47.78× the country average).

Demographically, the DeVry University audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeVry University fan in United States is balanced, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Cyndi Lauper.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeVry University profile in United States.

Audience size
626K
in United States
Gender
52.7%♀
47.3% male
Age
34.9
average years
Country rank
#31982
POI in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DeVry University fans

52.7% are female, 47.3% are male, average age 34.9.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for DeVry University audience in United States
MetricValue
Female52.7%
Male47.3%
Average age34.9
Estimated audience size626,361
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the DeVry University audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3928%
40-4916%
50+8%
Fig. 04

Worldwide distribution

81.7%

of the worldwide DeVry University audience comes from United States.

Worldwide audience distribution share by country for DeVry University
CountryShare
United States81.7%
India4.4%
Italy1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeVry University audience in United States is strongest.

Fig. 05

Top regions by affinity

DeVry University fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~70K3.36×
02Georgia~50K2.47×
03New Jersey~30K1.68×
04Pennsylvania~30K1.48×
05South Carolina~10K1.45×
06Ohio~30K1.42×
07Alabama~10K1.35×
08Mississippi~7K1.34×
09California~90K1.32×
10Arkansas~7K1.26×
11Texas~70K1.24×
12Arizona~20K1.20×
13North Carolina~20K1.19×
14Missouri~10K1.19×
15Tennessee~10K1.15×
16Nevada~7K1.15×
17New York~40K1.11×
18Virginia~20K1.07×
19Washington, District of Columbia~2K1.07×
20Kentucky~8K1.06×
21Maryland~10K1.04×
22Michigan~20K1.03×
23Indiana~10K1.03×
24Louisiana~8K1.03×
25Delaware~2K0.99×
26Iowa~5K0.98×
27Kansas~5K0.96×
28Florida~40K0.92×
29Oklahoma~6K0.92×
30Alaska~1K0.85×
31West Virginia~2K0.84×
32Colorado~8K0.82×
33Wisconsin~8K0.81×
34Washington~10K0.80×
35Connecticut~5K0.80×
36Vermont<1K0.80×
37South Dakota~1K0.79×
38North Dakota~1K0.79×
39Montana~1K0.76×
40Rhode Island~1K0.74×
41Hawaii~2K0.73×
42New Hampshire~2K0.73×
43Idaho~2K0.70×
44New Mexico~2K0.69×
45Maine~2K0.69×
46Nebraska~2K0.68×
47Massachusetts~8K0.67×
48Minnesota~6K0.66×
49Oregon~5K0.66×
50Utah~4K0.64×
Fig. 06

Affinity by region

Affinity by region — DeVry University, United States
0.64×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeVry University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeVry University audience
#·InterestCategoryAffinity×
01Irina ShaykFashion & Accessoires69.44×
02Western Governors UniversityBusiness & Career53.05×
03Cyndi LauperMusic & Radio47.78×
04Charli XCXMusic & Radio41.48×
05Paperless PostShopping39.69×
06RingCentralTechnology & Electronics31.83×
07Yale UniversityBusiness & Career25.11×
08University of PhoenixBusiness & Career21.80×
09New York UniversityBusiness & Career20.98×
10Johns Hopkins UniversityBusiness & Career18.35×
11CustomInkShopping18.32×
12University of CaliforniaBusiness & Career17.20×
13FlightAwareTravel & Leisure13.08×
14Channing TatumMovies & TV12.94×
15Walden UniversityBusiness & Career12.59×
16Business schoolBusiness & Career9.22×
17Indeed.comBusiness & Career7.48×
18Sustainable energyHome & Garden6.14×
19FedExBusiness & Career5.17×
20Mortgage loansBusiness & Career3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeVry University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeVry University audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.41×
Convenience OrientationPREMIUM2.02×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeVry University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
TraditionCONSERVATISM0.81×
CreativityOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DeVry University have in United States?

DeVry University has an estimated audience of 626,361 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of DeVry University fans?

52.7% of DeVry University fans are female, 47.3% are male, with an average age of 34.9 years.

03

Which brands do DeVry University fans like most?

DeVry University fans show strongest brand affinity for Cyndi Lauper (47.78×), Charli XCX (41.48×), and Irina Shayk (69.44×) over the country average.

04

Where do DeVry University fans live in United States?

DeVry University fans in United States are most concentrated in California (reach ~90K), Illinois (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do DeVry University fans also like?

Beyond DeVry University itself, the audience over-indexes on Charli XCX (41.48×), Irina Shayk (69.44×), Western Governors University (53.05×), and Indeed.com (7.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DeVry University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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