DeVry University Audience in United States

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DeVry University has an estimated audience of 626,361 people in United States. 52.7% are female, 47.3% are male, average age 34.9. Top regions: California, Texas, Illinois. Top brand affinities: Ayrton Senna, Tierra Cali, Jesse Plemons, Mangaka, Gary Clark, Jr..

The average DeVry University fan in United States is 34.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Ayrton Senna, Tierra Cali, Jesse Plemons, with strongest over-indexing on Ayrton Senna (11.04× the country average). Demographically, the DeVry University audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of DeVry University fans

Demographic split for DeVry University audience in United States
MetricValue
Female52.7%
Male47.3%
Average age34.9
Estimated audience size626,361

Audience persona

The typical DeVry University fan in United States is balanced, around 34.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Ayrton Senna.

Top regions in United States

Top regions ranked by reach for DeVry University in United States
RegionReachAffinity
California86,9591.26×
Texas70,2031.3×
Illinois65,5543.14×
Georgia48,0852.49×
New York41,0021.17×
Florida40,0170.94×
Pennsylvania32,0711.52×
Ohio28,2041.46×
New Jersey26,3861.66×
North Carolina23,8071.26×
Michigan17,2901.06×
Virginia16,2991.07×
Arizona15,4381.21×
Tennessee15,0481.2×
South Carolina14,1631.5×
Missouri12,4811.24×
Indiana12,4751.09×
Maryland11,8521.1×
Alabama11,8181.35×
Washington10,5960.84×
Massachusetts8,4270.68×
Colorado8,2990.84×
Kentucky8,2561.05×
Louisiana8,0230.99×
Wisconsin7,5890.81×
Nevada7,4351.23×
Mississippi6,9931.36×
Oklahoma6,3700.92×
Arkansas6,1931.2×
Minnesota5,2020.58×
Connecticut4,9810.79×
Oregon4,7220.66×
Kansas4,5930.93×
Iowa4,0830.79×
Utah3,1870.57×
Washington, District of Columbia2,1651.15×
West Virginia1,9550.67×
Idaho1,7200.55×
Delaware1,7120.99×
New Mexico1,6440.52×
Nebraska1,5930.51×
Hawaii1,5770.59×
New Hampshire1,4420.58×
Rhode Island1,1260.56×
Maine9770.44×
Alaska9110.68×
Montana8910.51×
South Dakota7040.49×
Wyoming5570.6×
North Dakota5450.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeVry University audience
BrandAffinityCategory
Ayrton Senna11.04×Sports
Tierra Cali6.59×Travel & Leisure
Jesse Plemons2.96×Movies & TV
Mangaka3.37×Literature
Gary Clark, Jr.10.36×Music & Radio
Jingoism1.64×Politics & Society
Sub Zero (Official)6.35×Literature
Kansas1.67×Travel & Leisure
New York Harbor7.87×Travel & Leisure
Mothercare1.84×Kids & Family
Nebraska Cornhuskers football1.88×Sports
Viator2.79×Travel & Leisure
Voltron: Legendary Defender7.34×Movies & TV
WCCO-TV3.47×Movies & TV
The Ice Queen13.8×Literature
Sailor1.99×Travel & Leisure
Public speaking1.6×Politics & Society
CAC 402.11×Business & Career
Grammarly1.8×Business & Career
TeachHUB1.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeVry University audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
SustainabilityBALANCE1.56
Social Media UsageJOY1.49
Need for SecurityCONSERVATISM1.45
Urban LifestyleOPEN1.43
Career OrientationPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for DeVry University
CountryShare
United States81.7%
India4.4%
Italy1.7%

See DeVry University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does DeVry University have in United States?

DeVry University has an estimated audience of 626,361 people in United States, concentrated in California and Texas.

What is the gender split and age of DeVry University fans?

52.7% of DeVry University fans are female, 47.3% are male, with an average age of 34.9 years.

Which brands do DeVry University fans like most?

DeVry University fans show strongest brand affinity for Ayrton Senna (11.04×), Tierra Cali (6.59×), and Jesse Plemons (2.96×) over the country average.

Where do DeVry University fans live in United States?

DeVry University fans in United States are most concentrated in California (reach 86,959), Texas (reach 70,203), and Illinois (reach 65,554). These three regions account for the largest share of the active audience.

What other brands do DeVry University fans also like?

Beyond DeVry University itself, the audience over-indexes on Tierra Cali (6.59×), Jesse Plemons (2.96×), Mangaka (3.37×), and Gary Clark, Jr. (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeVry University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.