Southern New Hampshire University Audience in United States

Southern New Hampshire University logo

Southern New Hampshire University has an estimated audience of 744,465 people in United States. 60.3% are female, 39.7% are male, average age 36.4. Top regions: Texas, California, New York. Top brand affinities: Lulu 黃路梓茵, Alaska, Goop, Governor of Michigan, Vocal harmony.

The average Southern New Hampshire University fan in United States is 36.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Lulu 黃路梓茵, Alaska, Goop, with strongest over-indexing on Lulu 黃路梓茵 (12.12× the country average). Demographically, the Southern New Hampshire University audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Southern New Hampshire University fans

Demographic split for Southern New Hampshire University audience in United States
MetricValue
Female60.3%
Male39.7%
Average age36.4
Estimated audience size744,465

Audience persona

The typical Southern New Hampshire University fan in United States is more female, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Southern New Hampshire University in United States
RegionReachAffinity
Texas50,4760.79×
California45,2030.55×
New York34,7150.83×
Florida34,3300.68×
Massachusetts32,2802.2×
Georgia25,6871.12×
New Hampshire23,8038.11×
Pennsylvania22,0910.88×
North Carolina20,0800.9×
Ohio18,9230.83×
New Jersey16,3200.86×
Virginia16,3150.9×
Illinois15,9360.64×
Michigan14,0940.72×
Connecticut13,4181.8×
South Carolina12,6871.13×
Tennessee12,6220.85×
Louisiana11,4691.19×
Maryland10,1300.79×
Washington9,5850.64×
Alabama9,0330.87×
Arizona8,8220.58×
Missouri8,6490.72×
Indiana7,8710.58×
Colorado6,8100.58×
Kentucky6,5500.7×
Mississippi6,4361.05×
Oklahoma5,9080.71×
Wisconsin5,7740.52×
Minnesota5,4810.51×
Arkansas5,4120.88×
Maine5,3412×
Nevada4,8840.68×
Rhode Island4,6321.95×
Oregon4,1230.48×
Kansas4,0710.69×
Iowa3,5770.58×
Utah3,3270.5×
West Virginia3,1780.92×
Vermont2,7312.09×
Hawaii2,0330.64×
Idaho2,0270.54×
New Mexico2,0070.54×
Nebraska1,8200.49×
Delaware1,6460.8×
Washington, District of Columbia1,4470.65×
Alaska1,2640.79×
Montana1,2640.61×
South Dakota1,1720.68×
North Dakota8990.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southern New Hampshire University audience
BrandAffinityCategory
Lulu 黃路梓茵12.12×Movies & TV
Alaska4.51×Travel & Leisure
Goop8.45×Internet & Social Media
Governor of Michigan10.5×Politics & Society
Vocal harmony6.19×Music & Radio
Grinch4.98×Movies & TV
Cherish (group)12.89×Music & Radio
Historic site4.92×Arts & Culture
Fairy godmother7.57×Literature
El Paso County, Colorado12.08×Travel & Leisure
Mathcore7.02×Music & Radio
Jesse Plemons2.97×Movies & TV
Harlow9.98×Travel & Leisure
Mangaka3.53×Literature
Grace Slick6.89×Music & Radio
Wok5.12×Food & Beverages
Hipster7.5×Politics & Society
No Escape (1994 film)8.7×Movies & TV
TV Fanatic7.75×Movies & TV
Mount Kilimanjaro12.12×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southern New Hampshire University audience
TraitClusterScore
Career OrientationPOWER1.72
Quality AwarenessPREMIUM1.54
Need for SecurityCONSERVATISM1.4
Price SensitivityPREMIUM1.32
Community OrientationOPEN1.25
Social Media UsageJOY1.25

Worldwide distribution

Worldwide audience distribution share by country for Southern New Hampshire University
CountryShare
United States79.3%
India3.7%
Japan2.3%

See Southern New Hampshire University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Southern New Hampshire University have in United States?

Southern New Hampshire University has an estimated audience of 744,465 people in United States, concentrated in Texas and California.

What is the gender split and age of Southern New Hampshire University fans?

60.3% of Southern New Hampshire University fans are female, 39.7% are male, with an average age of 36.4 years.

Which brands do Southern New Hampshire University fans like most?

Southern New Hampshire University fans show strongest brand affinity for Lulu 黃路梓茵 (12.12×), Alaska (4.51×), and Goop (8.45×) over the country average.

Where do Southern New Hampshire University fans live in United States?

Southern New Hampshire University fans in United States are most concentrated in Texas (reach 50,476), California (reach 45,203), and New York (reach 34,715). These three regions account for the largest share of the active audience.

What other brands do Southern New Hampshire University fans also like?

Beyond Southern New Hampshire University itself, the audience over-indexes on Alaska (4.51×), Goop (8.45×), Governor of Michigan (10.5×), and Vocal harmony (6.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southern New Hampshire University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.