Southern New Hampshire University Audience in United States
Southern New Hampshire University has an estimated audience of 744,465 people in United States. 60.3% are female, 39.7% are male, average age 36.4. Top regions: Texas, California, New York. Top brand affinities: Indeed.com, Grammarly, Google Maps, Khan Academy, Paperless Post.
The average Southern New Hampshire University fan in United States is 36.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Indeed.com, Grammarly, Google Maps, with strongest over-indexing on Indeed.com (31.94× the country average). Demographically, the Southern New Hampshire University audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Southern New Hampshire University fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 36.4 |
| Estimated audience size | 744,465 |
Audience persona
The typical Southern New Hampshire University fan in United States is more female, around 36.4 years old, with strong Career Orientation tendencies and a notable affinity for Indeed.com.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 50,476 | 0.79× |
| California | 45,203 | 0.55× |
| New York | 34,715 | 0.83× |
| Florida | 34,330 | 0.68× |
| Massachusetts | 32,280 | 2.2× |
| Georgia | 25,687 | 1.12× |
| New Hampshire | 23,803 | 8.11× |
| Pennsylvania | 22,091 | 0.88× |
| North Carolina | 20,080 | 0.9× |
| Ohio | 18,923 | 0.83× |
| New Jersey | 16,320 | 0.86× |
| Virginia | 16,315 | 0.9× |
| Illinois | 15,936 | 0.64× |
| Michigan | 14,094 | 0.72× |
| Connecticut | 13,418 | 1.8× |
| South Carolina | 12,687 | 1.13× |
| Tennessee | 12,622 | 0.85× |
| Louisiana | 11,469 | 1.19× |
| Maryland | 10,130 | 0.79× |
| Washington | 9,585 | 0.64× |
| Alabama | 9,033 | 0.87× |
| Arizona | 8,822 | 0.58× |
| Missouri | 8,649 | 0.72× |
| Indiana | 7,871 | 0.58× |
| Colorado | 6,810 | 0.58× |
| Kentucky | 6,550 | 0.7× |
| Mississippi | 6,436 | 1.05× |
| Oklahoma | 5,908 | 0.71× |
| Wisconsin | 5,774 | 0.52× |
| Minnesota | 5,481 | 0.51× |
| Arkansas | 5,412 | 0.88× |
| Maine | 5,341 | 2× |
| Nevada | 4,884 | 0.68× |
| Rhode Island | 4,632 | 1.95× |
| Oregon | 4,123 | 0.48× |
| Kansas | 4,071 | 0.69× |
| Iowa | 3,577 | 0.58× |
| Utah | 3,327 | 0.5× |
| West Virginia | 3,178 | 0.92× |
| Vermont | 2,731 | 2.09× |
| Hawaii | 2,033 | 0.64× |
| Idaho | 2,027 | 0.54× |
| New Mexico | 2,007 | 0.54× |
| Nebraska | 1,820 | 0.49× |
| Delaware | 1,646 | 0.8× |
| Washington, District of Columbia | 1,447 | 0.65× |
| Alaska | 1,264 | 0.79× |
| Montana | 1,264 | 0.61× |
| South Dakota | 1,172 | 0.68× |
| North Dakota | 899 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 31.94× | Business & Career |
| Grammarly | 93.83× | Business & Career |
| Google Maps | 20.12× | Internet & Social Media |
| Khan Academy | 19.79× | Business & Career |
| Paperless Post | 54.53× | Shopping |
| Capital One | 8.21× | Business & Career |
| DeviantArt | 12.67× | Internet & Social Media |
| PSV Eindhoven | 60.71× | Sports |
| Jeff Bezos | 17.76× | Business & Career |
| Enterprise Rent-A-Car | 9.27× | Cars & Mobility |
| DuckDuckGo | 12.22× | Internet & Social Media |
| CarGurus | 7.06× | Cars & Mobility |
| Circle K | 8.34× | Shopping |
| VMware | 37.74× | Technology & Electronics |
| Google News | 6.46× | News |
| Beetlejuice | 5.16× | Movies & TV |
| Apple Store | 8.38× | Shopping |
| FlightAware | 10.59× | Travel & Leisure |
| Eddie Bauer | 12.89× | Fashion & Accessoires |
| ICloud | 8.7× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.72 |
| Quality Awareness | PREMIUM | 1.54 |
| Need for Security | CONSERVATISM | 1.4 |
| Price Sensitivity | PREMIUM | 1.32 |
| Community Orientation | OPEN | 1.25 |
| Social Media Usage | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.3% |
| India | 3.7% |
| Japan | 2.3% |
See Southern New Hampshire University audiences in other countries
- Southern New Hampshire University — Germany
- Southern New Hampshire University — United Kingdom
- Southern New Hampshire University — France
- Southern New Hampshire University — Italy
- Southern New Hampshire University — Spain
- Southern New Hampshire University — Brazil
- Southern New Hampshire University — Japan
- Southern New Hampshire University — South Korea
- Southern New Hampshire University — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Southern New Hampshire University have in United States?
Southern New Hampshire University has an estimated audience of 744,465 people in United States, concentrated in Texas and California.
What is the gender split and age of Southern New Hampshire University fans?
60.3% of Southern New Hampshire University fans are female, 39.7% are male, with an average age of 36.4 years.
Which brands do Southern New Hampshire University fans like most?
Southern New Hampshire University fans show strongest brand affinity for Indeed.com (31.94×), Grammarly (93.83×), and Google Maps (20.12×) over the country average.
Where do Southern New Hampshire University fans live in United States?
Southern New Hampshire University fans in United States are most concentrated in Texas (reach 50,476), California (reach 45,203), and New York (reach 34,715). These three regions account for the largest share of the active audience.
What other brands do Southern New Hampshire University fans also like?
Beyond Southern New Hampshire University itself, the audience over-indexes on Grammarly (93.83×), Google Maps (20.12×), Khan Academy (19.79×), and Paperless Post (54.53×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Southern New Hampshire University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.