Rascasse Audience Intelligence

Capella University Audience in United States

A data profile of the people who buy, follow and care about Capella University in United States — modelled from more than twelve digital signal sources. Capella University has an estimated audience of 731,845 people in United States.

#183among University in United States#2784among POI in United States#1832in Business & Career

The average Capella University fan in United States is 40.2 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Western Governors University, Paperless Post, FlightAware, with strongest over-indexing on Western Governors University (52.18× the country average).

Demographically, the Capella University audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Capella University fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Western Governors University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Capella University profile in United States.

Audience size
732K
in United States
Gender
64.9%♀
35.1% male
Age
40.2
average years
Country rank
#29097
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Capella University fans

64.9% are female, 35.1% are male, average age 40.2.

Fig. 02

Gender split

64.9%
Female
35.1%
Male
Demographic split for Capella University audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.2
Estimated audience size731,845
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Capella University audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3925%
40-4930%
50+13%
Fig. 04

Worldwide distribution

93.1%

of the worldwide Capella University audience comes from United States.

Worldwide audience distribution share by country for Capella University
CountryShare
United States93.1%
Canada1.0%
Spain1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Capella University audience in United States is strongest.

Fig. 05

Top regions by affinity

Capella University fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.96×
02Georgia~40K1.92×
03South Carolina~20K1.70×
04Louisiana~20K1.69×
05Mississippi~10K1.63×
06Florida~80K1.53×
07Delaware~3K1.41×
08Connecticut~10K1.38×
09New York~60K1.36×
10North Carolina~30K1.36×
11Alabama~10K1.35×
12Arkansas~8K1.30×
13West Virginia~4K1.27×
14Rhode Island~3K1.26×
15New Jersey~20K1.24×
16Maryland~20K1.21×
17Pennsylvania~30K1.20×
18Virginia~20K1.17×
19Tennessee~20K1.16×
20Kentucky~10K1.10×
21Illinois~30K1.03×
22Ohio~20K1.03×
23Michigan~20K1.02×
24Texas~60K1.00×
25Oklahoma~7K0.89×
26Iowa~5K0.89×
27North Dakota~1K0.89×
28Nevada~6K0.84×
29Alaska~1K0.83×
30Washington, District of Columbia~2K0.81×
31Missouri~9K0.80×
32South Dakota~1K0.77×
33Wisconsin~8K0.76×
34Indiana~10K0.75×
35Vermont<1K0.73×
36New Hampshire~2K0.72×
37Montana~1K0.72×
38Nebraska~3K0.71×
39Utah~4K0.67×
40Idaho~2K0.67×
41Hawaii~2K0.67×
42Kansas~4K0.66×
43New Mexico~2K0.66×
44California~50K0.63×
45Oregon~5K0.63×
46Maine~2K0.63×
47Arizona~9K0.61×
48Massachusetts~9K0.61×
49Colorado~7K0.60×
50Washington~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Capella University, United States
0.59×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Capella University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Capella University audience
#·InterestCategoryAffinity×
01Western Governors UniversityBusiness & Career52.18×
02Paperless PostShopping36.01×
03Hickory FarmsShopping29.21×
04RingCentralTechnology & Electronics28.97×
05University of PhoenixBusiness & Career23.62×
06LavazzaFood & Beverages21.60×
07New York UniversityBusiness & Career18.26×
08Yale UniversityBusiness & Career18.23×
09CustomInkShopping16.24×
10University of CaliforniaBusiness & Career14.21×
11FlightAwareTravel & Leisure13.96×
12Walden UniversityBusiness & Career12.66×
13Business schoolBusiness & Career9.73×
14Online bankingBusiness & Career5.84×
15QVCMovies & TV5.11×
16Mortgage loansBusiness & Career4.42×
17Indeed.comBusiness & Career4.16×
18FedExBusiness & Career4.03×
19Google MapsInternet & Social Media2.86×
20PinterestInternet & Social Media2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Capella University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Capella University audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
Convenience OrientationPREMIUM2.14×
Career OrientationPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Capella University audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Capella University have in United States?

Capella University has an estimated audience of 731,845 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Capella University fans?

64.9% of Capella University fans are female, 35.1% are male, with an average age of 40.2 years.

03

Which brands do Capella University fans like most?

Capella University fans show strongest brand affinity for Western Governors University (52.18×), Paperless Post (36.01×), and FlightAware (13.96×) over the country average.

04

Where do Capella University fans live in United States?

Capella University fans in United States are most concentrated in Florida (reach ~80K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Capella University fans also like?

Beyond Capella University itself, the audience over-indexes on Paperless Post (36.01×), FlightAware (13.96×), University of Phoenix (23.62×), and Mortgage loans (4.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Capella University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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