Capella University Audience in United States

Capella University has an estimated audience of 731,845 people in United States. 64.9% are female, 35.1% are male, average age 40.2. Top regions: Florida, Texas, New York. Top brand affinities: Indeed.com, Google Maps, Khan Academy, Capital One, DeviantArt.

The average Capella University fan in United States is 40.2 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Indeed.com, Google Maps, Khan Academy, with strongest over-indexing on Indeed.com (31.94× the country average). Demographically, the Capella University audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Capella University fans

Demographic split for Capella University audience in United States
MetricValue
Female64.9%
Male35.1%
Average age40.2
Estimated audience size731,845

Audience persona

The typical Capella University fan in United States is more female, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Capella University in United States
RegionReachAffinity
Florida70,3221.42×
Texas63,5841.01×
New York60,4101.48×
California54,6680.68×
Georgia40,9941.82×
Pennsylvania30,2911.23×
North Carolina29,4201.34×
Illinois27,8311.14×
New Jersey23,9051.28×
Ohio23,5341.04×
Minnesota21,8902.09×
Virginia21,4551.2×
Michigan19,7241.03×
South Carolina17,8861.62×
Tennessee17,6521.2×
Louisiana14,8121.57×
Maryland14,7661.17×
Alabama13,3521.31×
Kentucky10,6411.16×
Indiana10,3960.78×
Connecticut10,1601.38×
Missouri9,6300.82×
Mississippi9,4821.57×
Arizona9,4470.63×
Wisconsin8,9800.82×
Massachusetts8,9190.62×
Washington8,9050.61×
Arkansas8,0721.34×
Oklahoma7,1390.88×
Colorado6,8980.6×
Nevada5,8710.83×
Iowa5,7290.95×
Oregon5,3840.64×
Utah4,0800.62×
West Virginia3,8701.14×
Kansas3,7610.65×
Rhode Island3,1441.35×
Delaware2,5791.28×
Nebraska2,4740.67×
Idaho2,4140.66×
New Mexico2,2560.61×
New Hampshire1,9930.69×
Hawaii1,9900.63×
Washington, District of Columbia1,7140.78×
Montana1,4040.69×
Maine1,2970.49×
North Dakota1,2500.83×
South Dakota1,2280.73×
Alaska1,0310.66×
Vermont7780.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Capella University audience
BrandAffinityCategory
Indeed.com31.94×Business & Career
Google Maps21.78×Internet & Social Media
Khan Academy21.07×Business & Career
Capital One9.59×Business & Career
DeviantArt13.51×Internet & Social Media
Paperless Post42.58×Shopping
Circle K9.46×Shopping
Enterprise Rent-A-Car8.17×Cars & Mobility
VMware43.88×Technology & Electronics
Hotel Indigo46.57×Travel & Leisure
CarGurus7.4×Cars & Mobility
FlightAware13.09×Travel & Leisure
DuckDuckGo10.64×Internet & Social Media
Lavazza27.51×Food & Beverages
CustomInk21.06×Shopping
Vistaprint12.57×Business & Career
ICloud8.92×Technology & Electronics
Honda Accord13.56×Cars & Mobility
Dakota Johnson8.95×Movies & TV
Beetlejuice4.46×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Capella University audience
TraitClusterScore
Quality AwarenessPREMIUM1.64
Career OrientationPOWER1.62
Community OrientationOPEN1.33
Need for SecurityCONSERVATISM1.33
Social Media UsageJOY1.3
Urban LifestyleOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Capella University
CountryShare
United States93.1%
Canada1.0%
Spain1.0%

See Capella University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Capella University have in United States?

Capella University has an estimated audience of 731,845 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Capella University fans?

64.9% of Capella University fans are female, 35.1% are male, with an average age of 40.2 years.

Which brands do Capella University fans like most?

Capella University fans show strongest brand affinity for Indeed.com (31.94×), Google Maps (21.78×), and Khan Academy (21.07×) over the country average.

Where do Capella University fans live in United States?

Capella University fans in United States are most concentrated in Florida (reach 70,322), Texas (reach 63,584), and New York (reach 60,410). These three regions account for the largest share of the active audience.

What other brands do Capella University fans also like?

Beyond Capella University itself, the audience over-indexes on Google Maps (21.78×), Khan Academy (21.07×), Capital One (9.59×), and DeviantArt (13.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Capella University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.