Harper Lee Audience in United States
Harper Lee has an estimated audience of 634,551 people in United States. 72.0% are female, 28.0% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Nationality, Mohamed Hassan (volleyball), Historic site, Guayas Province, Hawaiian quilt.
The average Harper Lee fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Nationality, Mohamed Hassan (volleyball), Historic site, with strongest over-indexing on Nationality (4.92× the country average). Demographically, the Harper Lee audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person
Demographics of Harper Lee fans
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.9 |
| Estimated audience size | 634,551 |
Audience persona
The typical Harper Lee fan in United States is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Nationality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,932 | 0.93× |
| Texas | 42,658 | 0.78× |
| New York | 35,973 | 1.01× |
| Florida | 34,983 | 0.81× |
| Pennsylvania | 21,860 | 1.02× |
| Illinois | 20,843 | 0.99× |
| Georgia | 20,372 | 1.04× |
| Alabama | 20,301 | 2.29× |
| North Carolina | 18,546 | 0.97× |
| Ohio | 17,657 | 0.9× |
| Virginia | 15,958 | 1.03× |
| Michigan | 15,779 | 0.95× |
| New Jersey | 14,987 | 0.93× |
| Massachusetts | 14,525 | 1.16× |
| Washington | 14,309 | 1.12× |
| Tennessee | 13,533 | 1.06× |
| Indiana | 11,676 | 1.01× |
| Arizona | 10,638 | 0.82× |
| Missouri | 10,417 | 1.02× |
| Maryland | 10,270 | 0.94× |
| Colorado | 10,008 | 1× |
| South Carolina | 9,516 | 1× |
| Wisconsin | 9,309 | 0.98× |
| Minnesota | 9,003 | 0.99× |
| Oregon | 7,950 | 1.09× |
| Kentucky | 7,838 | 0.99× |
| Louisiana | 7,126 | 0.87× |
| Oklahoma | 6,822 | 0.97× |
| Connecticut | 6,815 | 1.07× |
| Iowa | 5,802 | 1.11× |
| Utah | 5,766 | 1.01× |
| Mississippi | 5,709 | 1.09× |
| Kansas | 5,177 | 1.04× |
| Arkansas | 5,152 | 0.99× |
| Nevada | 4,556 | 0.74× |
| Nebraska | 3,311 | 1.04× |
| Idaho | 3,158 | 0.99× |
| New Hampshire | 3,014 | 1.21× |
| West Virginia | 2,676 | 0.91× |
| Maine | 2,506 | 1.1× |
| New Mexico | 2,482 | 0.78× |
| Hawaii | 2,453 | 0.9× |
| Washington, District of Columbia | 2,195 | 1.15× |
| Rhode Island | 2,106 | 1.04× |
| Montana | 1,901 | 1.08× |
| Delaware | 1,292 | 0.74× |
| South Dakota | 1,289 | 0.88× |
| Alaska | 1,202 | 0.89× |
| Vermont | 1,129 | 1.01× |
| North Dakota | 1,119 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nationality | 4.92× | Politics & Society |
| Mohamed Hassan (volleyball) | 177.46× | Sports |
| Historic site | 7.07× | Arts & Culture |
| Guayas Province | 51.26× | Travel & Leisure |
| Hawaiian quilt | 55.93× | Fashion & Accessoires |
| Home Bargains | 15.19× | Shopping |
| Minnesota | 2.02× | Travel & Leisure |
| 13 Assassins | 25.5× | Movies & TV |
| Combat sport | 1.67× | Sports |
| charvel guitars | 31.99× | Music & Radio |
| Campobasso | 38.64× | Travel & Leisure |
| Kanan Gill | 64.86× | Movies & TV |
| Alaska | 1.56× | Travel & Leisure |
| Elsword | 14.23× | Games |
| Vocal harmony | 3.48× | Music & Radio |
| Grace Slick | 6.56× | Music & Radio |
| KiwiCo | 5.16× | Kids & Family |
| Goop | 3.82× | Internet & Social Media |
| Jason Garrett | 9.21× | Sports |
| Jingoism | 1.52× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.67 |
| Community Orientation | OPEN | 1.63 |
| Quality Awareness | PREMIUM | 1.52 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.4 |
| Mindfulness | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.0% |
| United Kingdom | 10.9% |
| Brazil | 5.3% |
See Harper Lee audiences in other countries
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Frequently asked questions
How many fans does Harper Lee have in United States?
Harper Lee has an estimated audience of 634,551 people in United States, concentrated in California and Texas.
What is the gender split and age of Harper Lee fans?
72.0% of Harper Lee fans are female, 28.0% are male, with an average age of 43.9 years.
Which brands do Harper Lee fans like most?
Harper Lee fans show strongest brand affinity for Nationality (4.92×), Mohamed Hassan (volleyball) (177.46×), and Historic site (7.07×) over the country average.
Where do Harper Lee fans live in United States?
Harper Lee fans in United States are most concentrated in California (reach 64,932), Texas (reach 42,658), and New York (reach 35,973). These three regions account for the largest share of the active audience.
What other brands do Harper Lee fans also like?
Beyond Harper Lee itself, the audience over-indexes on Mohamed Hassan (volleyball) (177.46×), Historic site (7.07×), Guayas Province (51.26×), and Hawaiian quilt (55.93×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Harper Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.