Rascasse Audience Intelligence

Harper Lee Audience in United States

A data profile of the people who buy, follow and care about Harper Lee in United States — modelled from more than twelve digital signal sources. Harper Lee has an estimated audience of 624,392 people in United States.

#7606among Person in United States#731in Literature

The average Harper Lee fan in United States is 43.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Albert Camus, University of Phoenix, Ollie's Bargain Outlet, with strongest over-indexing on Albert Camus (177.04× the country average).

Demographically, the Harper Lee audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harper Lee fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Albert Camus.

Category: Literature · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harper Lee profile in United States.

Audience size
624K
in United States
Gender
72.0%♀
28.0% male
Age
43.9
average years
Country rank
#32034
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harper Lee fans

72.0% are female, 28.0% are male, average age 43.9.

Fig. 02

Gender split

72.0%
Female
28.0%
Male
Demographic split for Harper Lee audience in United States
MetricValue
Female72.0%
Male28.0%
Average age43.9
Estimated audience size624,392
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Harper Lee audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3914%
40-4919%
50+37%
Fig. 04

Worldwide distribution

46.1%

of the worldwide Harper Lee audience comes from United States.

Worldwide audience distribution share by country for Harper Lee
CountryShare
United States46.1%
United Kingdom11.1%
Brazil5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harper Lee audience in United States is strongest.

Fig. 05

Top regions by affinity

Harper Lee fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~20K2.37×
02Kansas~6K1.17×
03New Hampshire~3K1.14×
04Montana~2K1.13×
05Maine~2K1.10×
06Massachusetts~10K1.09×
07Iowa~6K1.09×
08South Dakota~2K1.09×
09Mississippi~6K1.07×
10Pennsylvania~20K1.06×
11Washington~10K1.06×
12Nebraska~3K1.06×
13Kentucky~8K1.04×
14Washington, District of Columbia~2K1.04×
15Vermont~1K1.04×
16Idaho~3K1.03×
17Indiana~10K1.02×
18Missouri~10K1.02×
19Oregon~7K1.01×
20North Dakota~1K1.01×
21Tennessee~10K1.00×
22Oklahoma~7K1.00×
23Utah~6K1.00×
24Arkansas~5K1.00×
25Georgia~20K0.99×
26Virginia~20K0.99×
27Connecticut~6K0.99×
28Rhode Island~2K0.99×
29New Jersey~20K0.98×
30Wisconsin~9K0.98×
31South Carolina~9K0.97×
32Michigan~20K0.96×
33Minnesota~9K0.96×
34Illinois~20K0.95×
35North Carolina~20K0.95×
36West Virginia~3K0.95×
37Alaska~1K0.94×
38New York~30K0.93×
39Colorado~9K0.93×
40California~60K0.92×
41Ohio~20K0.91×
42Maryland~10K0.91×
43Hawaii~2K0.87×
44Louisiana~7K0.86×
45New Mexico~3K0.85×
46Delaware~1K0.83×
47Arizona~10K0.80×
48Texas~40K0.79×
49Nevada~5K0.73×
50Florida~30K0.72×
Fig. 06

Affinity by region

Affinity by region — Harper Lee, United States
0.72×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harper Lee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harper Lee audience
#·InterestCategoryAffinity×
01Albert CamusLiterature177.04×
02University of PhoenixBusiness & Career59.16×
03Isabel AllendeLiterature57.20×
04Gabriel García MárquezLiterature56.52×
05Franz KafkaLiterature45.79×
06Michael BoltonMusic & Radio41.73×
07Good Will HuntingMovies & TV34.57×
08Ollie's Bargain OutletShopping27.72×
09Hellboy (film)Movies & TV25.81×
10Maya AngelouLiterature20.44×
11Brokeback MountainMovies & TV17.81×
12La La Land (film)Movies & TV13.47×
13Donnie DarkoMovies & TV12.64×
14Sustainable energyHome & Garden8.77×
15Crime fictionLiterature6.49×
16FedExBusiness & Career5.97×
17Renewable energyBusiness & Career5.86×
18QVCMovies & TV5.26×
19Mortgage loansBusiness & Career3.21×
20PinterestInternet & Social Media2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harper Lee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harper Lee audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.66×
SustainabilityBALANCE2.62×
SpiritualityBALANCE2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harper Lee audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.74×
ExtroversionTHRILL0.81×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harper Lee have in United States?

Harper Lee has an estimated audience of 624,392 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harper Lee fans?

72.0% of Harper Lee fans are female, 28.0% are male, with an average age of 43.9 years.

03

Which brands do Harper Lee fans like most?

Harper Lee fans show strongest brand affinity for Albert Camus (177.04×), University of Phoenix (59.16×), and Ollie's Bargain Outlet (27.72×) over the country average.

04

Where do Harper Lee fans live in United States?

Harper Lee fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Harper Lee fans also like?

Beyond Harper Lee itself, the audience over-indexes on University of Phoenix (59.16×), Ollie's Bargain Outlet (27.72×), Good Will Hunting (34.57×), and Franz Kafka (45.79×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Harper Lee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Harper Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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