Harper Lee Audience in United States

Harper Lee has an estimated audience of 634,551 people in United States. 72.0% are female, 28.0% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Good Will Hunting, Albert Camus, Brokeback Mountain, La La Land (film), Donnie Darko.

The average Harper Lee fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Good Will Hunting, Albert Camus, Brokeback Mountain, with strongest over-indexing on Good Will Hunting (81.58× the country average). Demographically, the Harper Lee audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Person

Demographics of Harper Lee fans

Demographic split for Harper Lee audience in United States
MetricValue
Female72.0%
Male28.0%
Average age43.9
Estimated audience size634,551

Audience persona

The typical Harper Lee fan in United States is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Good Will Hunting.

Top regions in United States

Top regions ranked by reach for Harper Lee in United States
RegionReachAffinity
California64,9320.93×
Texas42,6580.78×
New York35,9731.01×
Florida34,9830.81×
Pennsylvania21,8601.02×
Illinois20,8430.99×
Georgia20,3721.04×
Alabama20,3012.29×
North Carolina18,5460.97×
Ohio17,6570.9×
Virginia15,9581.03×
Michigan15,7790.95×
New Jersey14,9870.93×
Massachusetts14,5251.16×
Washington14,3091.12×
Tennessee13,5331.06×
Indiana11,6761.01×
Arizona10,6380.82×
Missouri10,4171.02×
Maryland10,2700.94×
Colorado10,0081×
South Carolina9,5161×
Wisconsin9,3090.98×
Minnesota9,0030.99×
Oregon7,9501.09×
Kentucky7,8380.99×
Louisiana7,1260.87×
Oklahoma6,8220.97×
Connecticut6,8151.07×
Iowa5,8021.11×
Utah5,7661.01×
Mississippi5,7091.09×
Kansas5,1771.04×
Arkansas5,1520.99×
Nevada4,5560.74×
Nebraska3,3111.04×
Idaho3,1580.99×
New Hampshire3,0141.21×
West Virginia2,6760.91×
Maine2,5061.1×
New Mexico2,4820.78×
Hawaii2,4530.9×
Washington, District of Columbia2,1951.15×
Rhode Island2,1061.04×
Montana1,9011.08×
Delaware1,2920.74×
South Dakota1,2890.88×
Alaska1,2020.89×
Vermont1,1291.01×
North Dakota1,1190.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harper Lee audience
BrandAffinityCategory
Good Will Hunting81.58×Movies & TV
Albert Camus177.46×Literature
Brokeback Mountain51.26×Movies & TV
La La Land (film)41.7×Movies & TV
Donnie Darko38.25×Movies & TV
Franz Kafka64.86×Literature
Michael Bolton38.64×Music & Radio
Maya Angelou25.5×Literature
Diane Keaton8.34×Movies & TV
Isabel Allende55.93×Literature
Sheryl Crow31.99×Music & Radio
Indeed.com4.7×Business & Career
Google News6.35×News
Google Earth10.1×Internet & Social Media
Google Maps3.94×Internet & Social Media
Gabriel García Márquez58.44×Literature
Capital One3.59×Business & Career
Margaret Atwood26.71×Literature
Hellboy (film)21.96×Movies & TV
Gillian Anderson13.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harper Lee audience
TraitClusterScore
SpiritualityBALANCE1.67
Community OrientationOPEN1.63
Quality AwarenessPREMIUM1.52
Design AffinityPREMIUM1.52
SustainabilityBALANCE1.4
MindfulnessBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Harper Lee
CountryShare
United States47.0%
United Kingdom10.9%
Brazil5.3%

See Harper Lee audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Harper Lee have in United States?

Harper Lee has an estimated audience of 634,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Harper Lee fans?

72.0% of Harper Lee fans are female, 28.0% are male, with an average age of 43.9 years.

Which brands do Harper Lee fans like most?

Harper Lee fans show strongest brand affinity for Good Will Hunting (81.58×), Albert Camus (177.46×), and Brokeback Mountain (51.26×) over the country average.

Where do Harper Lee fans live in United States?

Harper Lee fans in United States are most concentrated in California (reach 64,932), Texas (reach 42,658), and New York (reach 35,973). These three regions account for the largest share of the active audience.

What other brands do Harper Lee fans also like?

Beyond Harper Lee itself, the audience over-indexes on Albert Camus (177.46×), Brokeback Mountain (51.26×), La La Land (film) (41.7×), and Donnie Darko (38.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harper Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.