Durban Audience in United States
Durban has an estimated audience of 423,478 people in United States. 45.2% are female, 54.8% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Home staging, Kaytranada, Elsword, Kasik, Whataburger.
The average Durban fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Home staging, Kaytranada, Elsword, with strongest over-indexing on Home staging (13.19× the country average). Demographically, the Durban audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Spirituality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Durban fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 37.1 |
| Estimated audience size | 423,478 |
Audience persona
The typical Durban fan in United States is balanced, around 37.1 years old, with strong Spirituality tendencies and a notable affinity for Home staging.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 55,894 | 1.2× |
| Texas | 38,978 | 1.07× |
| Florida | 37,316 | 1.3× |
| New York | 32,821 | 1.39× |
| Illinois | 18,241 | 1.29× |
| Georgia | 18,148 | 1.39× |
| North Carolina | 14,564 | 1.14× |
| Virginia | 14,549 | 1.41× |
| Pennsylvania | 13,962 | 0.98× |
| New Jersey | 13,765 | 1.28× |
| Washington | 11,811 | 1.39× |
| Ohio | 11,394 | 0.87× |
| Massachusetts | 10,649 | 1.28× |
| Michigan | 10,116 | 0.91× |
| Maryland | 10,042 | 1.38× |
| Arizona | 8,072 | 0.93× |
| Colorado | 7,800 | 1.17× |
| Tennessee | 7,442 | 0.88× |
| Minnesota | 6,220 | 1.03× |
| South Carolina | 6,202 | 0.97× |
| Missouri | 6,042 | 0.89× |
| Indiana | 5,890 | 0.76× |
| Oregon | 5,632 | 1.16× |
| Wisconsin | 5,121 | 0.8× |
| Connecticut | 4,945 | 1.16× |
| Louisiana | 4,908 | 0.9× |
| Alabama | 4,403 | 0.74× |
| Utah | 4,263 | 1.12× |
| Nevada | 3,967 | 0.97× |
| Kentucky | 3,864 | 0.73× |
| Oklahoma | 3,404 | 0.72× |
| Washington, District of Columbia | 3,073 | 2.41× |
| Arkansas | 2,922 | 0.84× |
| Mississippi | 2,603 | 0.75× |
| Iowa | 2,567 | 0.74× |
| Kansas | 2,443 | 0.73× |
| Hawaii | 2,187 | 1.2× |
| Idaho | 1,919 | 0.9× |
| Nebraska | 1,600 | 0.75× |
| New Mexico | 1,459 | 0.69× |
| Rhode Island | 1,428 | 1.06× |
| Maine | 1,427 | 0.94× |
| New Hampshire | 1,303 | 0.78× |
| West Virginia | 1,062 | 0.54× |
| Delaware | 1,043 | 0.89× |
| Alaska | 895 | 0.99× |
| Montana | 842 | 0.72× |
| North Dakota | 671 | 0.77× |
| Vermont | 628 | 0.84× |
| South Dakota | 608 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home staging | 13.19× | Home & Garden |
| Kaytranada | 20× | Music & Radio |
| Elsword | 19.14× | Games |
| Kasik | 11.75× | Travel & Leisure |
| Whataburger | 1.69× | Food & Beverages |
| College of the Holy Cross | 13.78× | Business & Career |
| Campobasso | 34.36× | Travel & Leisure |
| Home equity | 1.7× | Home & Garden |
| Jesse Plemons | 2.85× | Movies & TV |
| Nebraska Cornhuskers football | 2.84× | Sports |
| Bank account | 1.77× | Business & Career |
| Kearny, New Jersey | 19.2× | Travel & Leisure |
| Musée du quai Branly - Jacques Chirac | 32.29× | Arts & Culture |
| Keala Settle | 9.19× | Movies & TV |
| Jme | 20× | Music & Radio |
| Reid Hoffman | 5.59× | Business & Career |
| JDSU | 1.77× | Business & Career |
| Mothercare | 1.75× | Kids & Family |
| Cam Ward | 2.01× | Sports |
| Nipsey Hussle | 2.81× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.45 |
| Quality Awareness | PREMIUM | 1.44 |
| Travelling | THRILL | 1.37 |
| Mindfulness | BALANCE | 1.26 |
| Urban Lifestyle | OPEN | 1.26 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| South Africa | 37.4% |
| Zambia | 9.9% |
| United States | 7.1% |
See Durban audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Durban have in United States?
Durban has an estimated audience of 423,478 people in United States, concentrated in California and Texas.
What is the gender split and age of Durban fans?
45.2% of Durban fans are female, 54.8% are male, with an average age of 37.1 years.
Which brands do Durban fans like most?
Durban fans show strongest brand affinity for Home staging (13.19×), Kaytranada (20×), and Elsword (19.14×) over the country average.
Where do Durban fans live in United States?
Durban fans in United States are most concentrated in California (reach 55,894), Texas (reach 38,978), and Florida (reach 37,316). These three regions account for the largest share of the active audience.
What other brands do Durban fans also like?
Beyond Durban itself, the audience over-indexes on Kaytranada (20×), Elsword (19.14×), Kasik (11.75×), and Whataburger (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Durban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.