Rascasse Audience Intelligence

Durban Audience in United States

A data profile of the people who buy, follow and care about Durban in United States — modelled from more than twelve digital signal sources. Durban has an estimated audience of 423,478 people in United States.

#513among City in United States#4408among POI in United States#3302in Travel & Leisure

The average Durban fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Michael Bolton, Helen Mirren, University of Phoenix, with strongest over-indexing on Michael Bolton (62.23× the country average).

Demographically, the Durban audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Durban fan in United States is balanced, around 37.1 years old, with strong Family Orientation tendencies and a notable affinity for Michael Bolton.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Durban profile in United States.

Audience size
423K
in United States
Gender
45.2%♀
54.8% male
Age
37.1
average years
Country rank
#40304
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Durban fans

45.2% are female, 54.8% are male, average age 37.1.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Durban audience in United States
MetricValue
Female45.2%
Male54.8%
Average age37.1
Estimated audience size423,478
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Durban audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Durban audience comes from United States.

Worldwide audience distribution share by country for Durban
CountryShare
South Africa37.4%
Zambia9.8%
United States7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Durban audience in United States is strongest.

Fig. 05

Top regions by affinity

Durban fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.20×
02Florida~40K1.35×
03Washington~10K1.33×
04Illinois~20K1.32×
05Virginia~10K1.32×
06Maryland~10K1.32×
07New York~30K1.29×
08Georgia~20K1.29×
09Massachusetts~10K1.26×
10New Jersey~10K1.21×
11California~50K1.17×
12Hawaii~2K1.12×
13Connecticut~5K1.10×
14Colorado~7K1.09×
15Oregon~5K1.08×
16North Carolina~10K1.07×
17Utah~4K1.06×
18Alaska<1K1.04×
19Texas~40K1.00×
20Minnesota~6K1.00×
21Pennsylvania~10K0.99×
22Maine~1K0.99×
23Rhode Island~1K0.99×
24Vermont<1K0.99×
25Louisiana~5K0.97×
26South Carolina~6K0.96×
27Nevada~4K0.96×
28Idaho~2K0.95×
29Delaware~1K0.95×
30North Dakota<1K0.94×
31New Hampshire~2K0.93×
32Arizona~8K0.92×
33Montana~1K0.91×
34Michigan~10K0.89×
35Missouri~6K0.89×
36South Dakota<1K0.89×
37Arkansas~3K0.88×
38Tennessee~7K0.87×
39Kansas~3K0.87×
40Ohio~10K0.86×
41Wisconsin~5K0.86×
42Nebraska~2K0.85×
43New Mexico~2K0.85×
44Mississippi~3K0.84×
45Iowa~3K0.83×
46West Virginia~2K0.81×
47Alabama~5K0.80×
48Oklahoma~4K0.80×
49Indiana~6K0.78×
50Kentucky~4K0.78×
Fig. 06

Affinity by region

Affinity by region — Durban, United States
0.78×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Durban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Durban audience
#·InterestCategoryAffinity×
01Michael BoltonMusic & Radio62.23×
02University of PhoenixBusiness & Career35.01×
03Helen MirrenMovies & TV27.35×
04Matthew Gray GublerFashion & Accessoires27.25×
05Alan TudykMovies & TV20.82×
06ZootopiaMovies & TV20.00×
07Alison BrieMovies & TV20.00×
08Nathan FillionMovies & TV20.00×
09Gwendoline ChristieMovies & TV20.00×
10Ron PerlmanMovies & TV20.00×
11Seth GreenMovies & TV20.00×
12Hugh LaurieMovies & TV20.00×
13JohannesburgTravel & Leisure17.27×
14Al Nassr FCSports16.21×
15Carmelo AnthonySports15.40×
16Ollie's Bargain OutletShopping14.04×
17Mariska HargitayMovies & TV12.40×
18Kat DenningsMovies & TV11.30×
19Great ClipsBeauty & Wellness8.48×
20YouTube MusicInternet & Social Media4.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Durban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Durban audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.07×
Convenience OrientationPREMIUM1.83×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Durban audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Durban have in United States?

Durban has an estimated audience of 423,478 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Durban fans?

45.2% of Durban fans are female, 54.8% are male, with an average age of 37.1 years.

03

Which brands do Durban fans like most?

Durban fans show strongest brand affinity for Michael Bolton (62.23×), Helen Mirren (27.35×), and University of Phoenix (35.01×) over the country average.

04

Where do Durban fans live in United States?

Durban fans in United States are most concentrated in California (reach ~50K), Florida (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Durban fans also like?

Beyond Durban itself, the audience over-indexes on Helen Mirren (27.35×), University of Phoenix (35.01×), Zootopia (20×), and Alison Brie (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Durban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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