Rascasse Audience Intelligence

Web.com Audience in United States

A data profile of the people who buy, follow and care about Web.com in United States — modelled from more than twelve digital signal sources. Web.com has an estimated audience of 442,053 people in United States.

#1269among Website / Newspaper / Magazine in United States#391in Internet & Social Media

The average Web.com fan in United States is 42.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Villeroy & Boch, AutoCAD, Hardware store, with strongest over-indexing on Villeroy & Boch (150.98× the country average).

Demographically, the Web.com audience skews more male with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Web.com fan in United States is more male, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Villeroy & Boch.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Web.com profile in United States.

Audience size
442K
in United States
Gender
29.3%♀
70.7% male
Age
42.6
average years
Country rank
#39313
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Web.com

29.3% are female, 70.7% are male, average age 42.6.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Web.com audience in United States
MetricValue
Female29.3%
Male70.7%
Average age42.6
Estimated audience size442,053
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Web.com audience in United States
Age bracketShare%
16-1910%
20-2920%
30-3921%
40-4923%
50+26%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Web.com audience comes from United States.

Worldwide audience distribution share by country for Web.com
CountryShare
United States53.2%
Germany9.4%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Web.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Web.com fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~20K1.39×
02Texas~50K1.34×
03Florida~40K1.33×
04New York~30K1.11×
05South Carolina~7K1.10×
06Alaska~1K1.10×
07Indiana~9K1.07×
08Maryland~8K1.07×
09Alabama~7K1.07×
10North Dakota<1K1.06×
11Vermont<1K1.06×
12North Carolina~10K1.05×
13Tennessee~9K1.05×
14Arizona~9K1.04×
15South Dakota~1K1.04×
16Mississippi~4K1.03×
17Washington~9K1.02×
18Massachusetts~9K1.02×
19Nevada~4K1.02×
20Montana~1K1.02×
21Connecticut~5K1.01×
22Missouri~7K1.00×
23New Mexico~2K1.00×
24Idaho~2K1.00×
25New Hampshire~2K1.00×
26California~50K0.98×
27New Jersey~10K0.98×
28West Virginia~2K0.98×
29Rhode Island~1K0.98×
30Delaware~1K0.98×
31Maine~2K0.97×
32Michigan~10K0.96×
33Virginia~10K0.96×
34Arkansas~4K0.96×
35Nebraska~2K0.96×
36Hawaii~2K0.96×
37Washington, District of Columbia~1K0.96×
38Pennsylvania~10K0.95×
39Ohio~10K0.95×
40Colorado~7K0.95×
41Oregon~5K0.95×
42Louisiana~5K0.94×
43Kentucky~5K0.94×
44Oklahoma~5K0.91×
45Iowa~3K0.91×
46Kansas~3K0.91×
47Utah~4K0.90×
48Minnesota~6K0.88×
49Illinois~10K0.87×
50Wisconsin~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Web.com, United States
0.86×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Web.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Web.com audience
#·InterestCategoryAffinity×
01Villeroy & BochHome & Garden150.98×
02Hungry Jack'sFood & Beverages137.25×
03AutoCADTechnology & Electronics93.00×
04Rockwell AutomationBusiness & Career77.59×
05EsriTechnology & Electronics77.43×
06ACDelcoCars & Mobility58.93×
07Paul StanleyMusic & Radio44.14×
08AsurionBusiness & Career38.34×
09WD-40Home & Garden36.78×
10Lincoln ElectricBusiness & Career35.77×
11HusqvarnaHome & Garden34.88×
12Paperless PostShopping31.40×
13D. R. HortonHome & Garden30.52×
14BluehostTechnology & Electronics29.62×
15DremelHome & Garden26.21×
16Klein ToolsHome & Garden24.07×
17Hardware storeHome & Garden13.51×
18DocuSignTechnology & Electronics10.48×
19The UPS StoreShopping5.61×
20Discount TireShopping5.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Web.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Web.com audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL5.52×
Quality AwarenessPREMIUM2.58×
PatriotismCONSERVATISM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Web.com audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
SustainabilityBALANCE0.83×
TraditionCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Web.com have in United States?

Web.com has an estimated audience of 442,053 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Web.com fans?

29.3% of Web.com fans are female, 70.7% are male, with an average age of 42.6 years.

03

Which brands do Web.com fans like most?

Web.com fans show strongest brand affinity for Villeroy & Boch (150.98×), AutoCAD (93×), and Hardware store (13.51×) over the country average.

04

Where do Web.com fans live in United States?

Web.com fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Web.com fans also like?

Beyond Web.com itself, the audience over-indexes on AutoCAD (93×), Hardware store (13.51×), Hungry Jack's (137.25×), and WD-40 (36.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Web.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Web.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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