Web.com Audience in United States

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Web.com has an estimated audience of 445,345 people in United States. 29.3% are female, 70.7% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Lulu 黃路梓茵, Coolhunting, Jesse Plemons, Ko Wen-je.

The average Web.com fan in United States is 42.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Lulu 黃路梓茵, Coolhunting, with strongest over-indexing on Governor of Michigan (28.32× the country average). Demographically, the Web.com audience skews more male with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

Demographics of Web.com fans

Demographic split for Web.com audience in United States
MetricValue
Female29.3%
Male70.7%
Average age42.6
Estimated audience size445,345

Audience persona

The typical Web.com fan in United States is more male, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Web.com in United States
RegionReachAffinity
California49,0301×
Texas47,9041.25×
Florida43,6201.45×
New York31,3121.26×
Georgia22,9431.67×
North Carolina15,7291.17×
Pennsylvania14,5360.97×
Illinois13,6970.92×
Ohio13,6090.99×
Michigan11,9251.02×
New Jersey11,8021.04×
Tennessee10,5231.18×
Virginia10,4690.97×
Washington10,2391.15×
Massachusetts9,8061.12×
Arizona9,8011.08×
Indiana9,4151.16×
Maryland9,1941.2×
South Carolina8,7201.3×
Missouri7,7831.08×
Alabama7,6411.23×
Colorado7,2501.03×
Louisiana5,1750.9×
Kentucky5,1480.92×
Wisconsin5,1240.76×
Minnesota5,0170.79×
Connecticut5,0061.12×
Oregon4,8420.95×
Nevada4,8381.12×
Oklahoma4,0110.81×
Mississippi3,5120.96×
Arkansas3,4770.95×
Iowa2,9060.79×
Utah2,8620.72×
Kansas2,4490.7×
New Mexico2,3941.07×
Idaho2,1420.96×
Nebraska1,7380.78×
New Hampshire1,7070.97×
West Virginia1,6570.8×
Hawaii1,4620.76×
Maine1,1860.74×
Washington, District of Columbia1,1510.86×
Montana1,0810.87×
Alaska9921.04×
Rhode Island9890.7×
South Dakota8540.83×
Vermont8431.08×
North Dakota8310.91×
Delaware8260.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Web.com audience
BrandAffinityCategory
Governor of Michigan28.32×Politics & Society
Lulu 黃路梓茵10.06×Movies & TV
Coolhunting76.7×Business & Career
Jesse Plemons4.79×Movies & TV
Ko Wen-je120.12×Politics & Society
Preta Gil26.05×Music & Radio
Voltron: Legendary Defender18.77×Movies & TV
Calvary Chapel11.06×Politics & Society
Fairmont Mayakoba, Riviera Maya73.75×Travel & Leisure
Minnesota1.81×Travel & Leisure
Chicago Stock Exchange29.91×Business & Career
Quezon20.75×Travel & Leisure
South Asian cuisine7.45×Food & Beverages
Nebraska Cornhuskers football2.94×Sports
Grinch3.05×Movies & TV
Vocal harmony3.34×Music & Radio
Staycation2.28×Home & Garden
MK2.86×Music & Radio
Kansas1.7×Travel & Leisure
El Paso County, Colorado8.35×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Web.com audience
TraitClusterScore
DIY MentalityTHRILL4.45
Quality AwarenessPREMIUM2.57
Luxury OrientationPREMIUM2.44
Convenience OrientationPREMIUM2.04
Early Adopter MentalityPOWER1.74
PatriotismCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for Web.com
CountryShare
United States53.4%
India9.3%
Germany9.3%

See Web.com audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Web.com have in United States?

Web.com has an estimated audience of 445,345 people in United States, concentrated in California and Texas.

What is the gender split and age of Web.com fans?

29.3% of Web.com fans are female, 70.7% are male, with an average age of 42.6 years.

Which brands do Web.com fans like most?

Web.com fans show strongest brand affinity for Governor of Michigan (28.32×), Lulu 黃路梓茵 (10.06×), and Coolhunting (76.7×) over the country average.

Where do Web.com fans live in United States?

Web.com fans in United States are most concentrated in California (reach 49,030), Texas (reach 47,904), and Florida (reach 43,620). These three regions account for the largest share of the active audience.

What other brands do Web.com fans also like?

Beyond Web.com itself, the audience over-indexes on Lulu 黃路梓茵 (10.06×), Coolhunting (76.7×), Jesse Plemons (4.79×), and Ko Wen-je (120.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Web.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.