Rascasse Audience Intelligence

Bluehost Target Market in United States

A data profile of the people who buy, follow and care about Bluehost in United States — modelled from more than twelve digital signal sources. Bluehost has an estimated audience of 826,397 people in United States.

#8among Hosting in United States#2757among Brand in United States#804in Technology & Electronics

The average Bluehost fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Namecheap, DocuSign, SiteGround, with strongest over-indexing on Namecheap (234.76× the country average).

Demographically, the Bluehost audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bluehost fan in United States is balanced, around 41.1 years old, with strong Travelling tendencies and a notable affinity for Namecheap.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bluehost profile in United States.

Audience size
826K
in United States
Gender
45.4%♀
54.6% male
Age
41.1
average years
Country rank
#26883
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bluehost

45.4% are female, 54.6% are male, average age 41.1.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Bluehost audience in United States
MetricValue
Female45.4%
Male54.6%
Average age41.1
Estimated audience size826,397
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Bluehost audience in United States
Age bracketShare%
16-199%
20-2920%
30-3926%
40-4930%
50+15%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Bluehost audience comes from United States.

Worldwide audience distribution share by country for Bluehost
CountryShare
United States33.6%
China9.3%
India4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bluehost audience in United States is strongest.

Fig. 05

Top regions by affinity

Bluehost customers by region in United States
#RegionReachAffinity×
01Utah~10K1.70×
02Idaho~6K1.40×
03New Hampshire~5K1.37×
04Colorado~20K1.33×
05Florida~70K1.29×
06Oregon~10K1.27×
07Washington~20K1.25×
08Vermont~2K1.24×
09Wisconsin~20K1.22×
10Montana~3K1.22×
11Maine~4K1.21×
12California~100K1.19×
13Georgia~30K1.16×
14Maryland~20K1.11×
15Hawaii~4K1.11×
16Arizona~20K1.10×
17Massachusetts~20K1.08×
18Virginia~20K1.07×
19Washington, District of Columbia~3K1.07×
20Minnesota~10K1.03×
21New York~50K1.02×
22Connecticut~9K1.02×
23Nevada~8K1.02×
24Texas~70K1.01×
25Alaska~2K1.01×
26Rhode Island~3K0.98×
27North Carolina~20K0.97×
28Tennessee~20K0.96×
29New Jersey~20K0.94×
30Missouri~10K0.91×
31Oklahoma~9K0.91×
32Kansas~6K0.91×
33South Carolina~10K0.90×
34New Mexico~4K0.90×
35Illinois~30K0.88×
36Michigan~20K0.88×
37Pennsylvania~20K0.86×
38Nebraska~4K0.86×
39Delaware~2K0.83×
40Alabama~10K0.82×
41Ohio~20K0.80×
42Arkansas~6K0.79×
43South Dakota~2K0.78×
44Indiana~10K0.77×
45West Virginia~3K0.74×
46Kentucky~8K0.73×
47North Dakota~1K0.73×
48Louisiana~8K0.72×
49Iowa~5K0.72×
50Mississippi~5K0.67×
Fig. 06

Affinity by region

Affinity by region — Bluehost, United States
0.67×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bluehost audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bluehost audience
#·InterestCategoryAffinity×
01NamecheapTechnology & Electronics234.76×
02SiteGroundTechnology & Electronics183.81×
03PicMonkeyInternet & Social Media100.22×
04domainInternet & Social Media85.77×
05EsriTechnology & Electronics79.64×
06HostGatorTechnology & Electronics79.41×
07TeamViewerTechnology & Electronics77.42×
08WistiaTechnology & Electronics64.89×
09XeroxTechnology & Electronics63.73×
10BlackbaudTechnology & Electronics45.92×
11DocuSignTechnology & Electronics44.12×
12TwilioTechnology & Electronics43.72×
13IntercomNews43.23×
14AsurionBusiness & Career41.26×
15Paperless PostShopping33.30×
16AsanaTechnology & Electronics20.00×
17ConstellationTravel & Leisure20.00×
18EquinoxPolitics & Society10.91×
19StubHubTravel & Leisure9.25×
20Google DriveTechnology & Electronics5.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bluehost audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bluehost audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.73×
Career OrientationPOWER1.57×
Early Adopter MentalityPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bluehost audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.96×
CreativityOPEN1.00×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bluehost's target market in United States?

Bluehost's target market in United States covers an estimated 826,397 people, concentrated in California and Florida.

02

What is the gender split and age of Bluehost customers?

45.4% of the Bluehost audience are female, 54.6% are male, with an average age of 41.1 years.

03

Which brands do Bluehost fans like most?

Bluehost fans show strongest brand affinity for Namecheap (234.76×), DocuSign (44.12×), and SiteGround (183.81×) over the country average.

04

Where do Bluehost fans live in United States?

Bluehost fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bluehost fans also like?

Beyond Bluehost itself, the audience over-indexes on DocuSign (44.12×), SiteGround (183.81×), TeamViewer (77.42×), and Blackbaud (45.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in United States

See Bluehost audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bluehost. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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