Rascasse Audience Intelligence

SiteGround Target Market in United States

A data profile of the people who buy, follow and care about SiteGround in United States — modelled from more than twelve digital signal sources. SiteGround has an estimated audience of 298,638 people in United States.

#11among Hosting in United States#5017among Brand in United States#1229in Technology & Electronics

The average SiteGround fan in United States is 27.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Liquid Web, Namecheap, Gmail, with strongest over-indexing on Liquid Web (772.86× the country average).

Demographically, the SiteGround audience skews balanced with an average age of 27.1, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SiteGround fan in United States is balanced, around 27.1 years old, with strong Career Orientation tendencies and a notable affinity for Liquid Web.

Category: Technology & Electronics · Type: Brand · Subtype: Hosting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SiteGround profile in United States.

Audience size
299K
in United States
Gender
45.9%♀
54.1% male
Age
27.1
average years
Country rank
#48499
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SiteGround

45.9% are female, 54.1% are male, average age 27.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for SiteGround audience in United States
MetricValue
Female45.9%
Male54.1%
Average age27.1
Estimated audience size298,638
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the SiteGround audience in United States
Age bracketShare%
16-1962%
20-2915%
30-399%
40-498%
50+6%
Fig. 04

Worldwide distribution

13.1%

of the worldwide SiteGround audience comes from United States.

Worldwide audience distribution share by country for SiteGround
CountryShare
China21.1%
Italy14.3%
United States13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SiteGround audience in United States is strongest.

Fig. 05

Top regions by affinity

SiteGround customers by region in United States
#RegionReachAffinity×
01Florida~30K1.55×
02Utah~4K1.54×
03Oregon~5K1.51×
04Colorado~7K1.49×
05Idaho~2K1.46×
06California~50K1.45×
07Washington, District of Columbia~1K1.43×
08Washington~8K1.31×
09Nevada~4K1.31×
10Vermont<1K1.27×
11Rhode Island~1K1.23×
12Arizona~7K1.19×
13New Hampshire~1K1.17×
14Connecticut~3K1.15×
15Massachusetts~6K1.09×
16New York~20K1.07×
17Georgia~9K1.07×
18North Carolina~9K1.07×
19Montana<1K1.05×
20Virginia~7K1.04×
21Maryland~5K1.04×
22Maine~1K1.04×
23Alaska<1K1.04×
24Hawaii~1K1.03×
25Minnesota~4K1.01×
26New Jersey~7K0.99×
27Tennessee~6K0.99×
28Texas~20K0.98×
29Wisconsin~4K0.97×
30Missouri~4K0.96×
31South Carolina~4K0.93×
32Illinois~8K0.88×
33New Mexico~1K0.86×
34Pennsylvania~8K0.85×
35Oklahoma~3K0.85×
36Kansas~2K0.85×
37Indiana~4K0.78×
38Delaware<1K0.78×
39Michigan~6K0.77×
40North Dakota<1K0.77×
41South Dakota<1K0.76×
42Kentucky~3K0.74×
43Nebraska~1K0.74×
44Iowa~2K0.73×
45Ohio~6K0.69×
46Alabama~3K0.69×
47Arkansas~2K0.69×
48Mississippi~2K0.69×
49West Virginia<1K0.69×
50Louisiana~3K0.68×
Fig. 06

Affinity by region

Affinity by region — SiteGround, United States
0.68×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SiteGround audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SiteGround audience
#·InterestCategoryAffinity×
01Liquid WebTechnology & Electronics772.86×
02Hashemite UniversityBusiness & Career147.66×
03Liga ACBSports116.44×
04NamecheapTechnology & Electronics114.88×
05Content delivery networkInternet & Social Media110.68×
06Virtual private serverTechnology & Electronics67.57×
07BluehostTechnology & Electronics59.78×
08Website builderInternet & Social Media55.94×
09HostGatorTechnology & Electronics55.31×
10Jewelry TelevisionMovies & TV34.88×
11The HartfordBusiness & Career27.28×
12Boston (magazine)News20.00×
13Cook Out (restaurant)Food & Beverages20.00×
14Solid-state driveTechnology & Electronics20.00×
15Square (company)Shopping19.74×
16Origin (digital distribution software)Games19.44×
17DocuSignTechnology & Electronics16.59×
18Application programming interfaceTechnology & Electronics15.66×
19GmailInternet & Social Media12.47×
20Google DriveTechnology & Electronics10.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SiteGround audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SiteGround audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.29×
Healthy LifestyleBALANCE2.00×
Urban LifestyleOPEN1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SiteGround audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
Quality AwarenessPREMIUM1.00×
Social Media UsageJOY1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SiteGround's target market in United States?

SiteGround's target market in United States covers an estimated 298,638 people, concentrated in California and Florida.

02

What is the gender split and age of SiteGround customers?

45.9% of the SiteGround audience are female, 54.1% are male, with an average age of 27.1 years.

03

Which brands do SiteGround fans like most?

SiteGround fans show strongest brand affinity for Liquid Web (772.86×), Namecheap (114.88×), and Gmail (12.47×) over the country average.

04

Where do SiteGround fans live in United States?

SiteGround fans in United States are most concentrated in California (reach ~50K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do SiteGround fans also like?

Beyond SiteGround itself, the audience over-indexes on Namecheap (114.88×), Gmail (12.47×), Google Drive (10.93×), and Square (company) (19.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hosting audiences in United States

See SiteGround audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SiteGround. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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