Rascasse Audience Intelligence

Website builder Audience in United States

A data profile of the people who buy, follow and care about Website builder in United States — modelled from more than twelve digital signal sources. Website builder has an estimated audience of 1,104,862 people in United States.

#8332among Topic in United States#257in Internet & Social Media

The average Website builder fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include DeviantArt, WordPress, Web server, with strongest over-indexing on DeviantArt (42.59× the country average).

Demographically, the Website builder audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Website builder fan in United States is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for DeviantArt.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Website builder profile in United States.

Audience size
1.1M
in United States
Gender
50.4%♀
49.6% male
Age
39.0
average years
Country rank
#22109
Topic in United States
Fig. 01

Search interest · 12-month trend

+306%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Website builder fans

50.4% are female, 49.6% are male, average age 39.0.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Website builder audience in United States
MetricValue
Female50.4%
Male49.6%
Average age39.0
Estimated audience size1,104,862
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Website builder audience in United States
Age bracketShare%
16-1914%
20-2924%
30-3924%
40-4923%
50+14%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Website builder audience comes from United States.

Worldwide audience distribution share by country for Website builder
CountryShare
United States28.9%
United Kingdom7.9%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Website builder audience in United States is strongest.

Fig. 05

Top regions by affinity

Website builder fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~30K1.59×
02Idaho~7K1.23×
03Georgia~40K1.22×
04Wyoming~2K1.22×
05Montana~3K1.13×
06Utah~10K1.12×
07Florida~80K1.10×
08North Carolina~40K1.09×
09South Carolina~20K1.08×
10Oklahoma~10K1.07×
11Missouri~20K1.06×
12Kansas~9K1.06×
13Texas~100K1.04×
14Oregon~10K1.04×
15Tennessee~20K1.03×
16Washington~20K1.03×
17Alabama~20K1.03×
18North Dakota~2K1.02×
19Arizona~20K1.01×
20Mississippi~9K1.01×
21California~100K1.00×
22Arkansas~9K1.00×
23New York~60K0.99×
24Louisiana~10K0.99×
25Michigan~30K0.97×
26Kentucky~10K0.97×
27New Hampshire~4K0.97×
28Alaska~2K0.97×
29Connecticut~10K0.96×
30Washington, District of Columbia~3K0.96×
31Indiana~20K0.95×
32Maine~4K0.95×
33South Dakota~2K0.95×
34Rhode Island~3K0.94×
35Nebraska~5K0.93×
36New Mexico~5K0.93×
37Ohio~30K0.92×
38Virginia~20K0.92×
39Massachusetts~20K0.92×
40Nevada~10K0.92×
41Iowa~8K0.92×
42Hawaii~4K0.92×
43Maryland~20K0.91×
44Pennsylvania~30K0.89×
45Illinois~30K0.88×
46Minnesota~10K0.88×
47West Virginia~5K0.88×
48New Jersey~20K0.86×
49Wisconsin~10K0.86×
50Delaware~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Website builder, United States
0.86×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Website builder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Website builder audience
#·InterestCategoryAffinity×
01SiteGroundTechnology & Electronics55.94×
02DeviantArtInternet & Social Media42.59×
03WordPressTechnology & Electronics27.41×
04WeeblyInternet & Social Media21.09×
05Wix.comTechnology & Electronics15.22×
06Software as a serviceTechnology & Electronics14.25×
07Web serverTechnology & Electronics13.17×
08Business softwareBusiness & Career12.25×
09Band of BrothersMovies & TV11.25×
10LinkedInInternet & Social Media5.33×
11Master of Business AdministrationBusiness & Career4.49×
12InnovationBusiness & Career4.39×
13Sustainable energyHome & Garden3.93×
14Google DriveTechnology & Electronics3.58×
15PhilanthropyArts & Culture3.30×
16FedExBusiness & Career3.13×
17Mortgage loansBusiness & Career2.75×
18Indeed.comBusiness & Career2.33×
19Planet FitnessSports2.24×
20AirbnbTravel & Leisure2.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Website builder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Website builder audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
Convenience OrientationPREMIUM1.94×
Career OrientationPOWER1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Website builder audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
CreativityOPEN0.85×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Website builder have in United States?

Website builder has an estimated audience of 1,104,862 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Website builder fans?

50.4% of Website builder fans are female, 49.6% are male, with an average age of 39.0 years.

03

Which brands do Website builder fans like most?

Website builder fans show strongest brand affinity for DeviantArt (42.59×), WordPress (27.41×), and Web server (13.17×) over the country average.

04

Where do Website builder fans live in United States?

Website builder fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Website builder fans also like?

Beyond Website builder itself, the audience over-indexes on WordPress (27.41×), Web server (13.17×), SiteGround (55.94×), and Google Drive (3.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Website builder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Website builder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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