Website builder Audience in United States

Website builder has an estimated audience of 1,104,862 people in United States. 50.4% are female, 49.6% are male, average age 39.0. Top regions: California, Texas, Florida. Top brand affinities: DeviantArt, Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Website builder fan in United States is 39.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include DeviantArt, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on DeviantArt (26.94× the country average). Demographically, the Website builder audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic

Demographics of Website builder fans

Demographic split for Website builder audience in United States
MetricValue
Female50.4%
Male49.6%
Average age39.0
Estimated audience size1,104,862

Audience persona

The typical Website builder fan in United States is balanced, around 39.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for Website builder in United States
RegionReachAffinity
California130,6251.08×
Texas101,9301.07×
Florida85,2481.14×
New York70,9001.15×
Georgia46,9021.38×
North Carolina35,9081.08×
Illinois34,3680.93×
Pennsylvania33,0560.89×
Ohio31,0410.91×
Michigan28,1990.98×
Virginia25,8240.96×
New Jersey25,3120.9×
Washington25,1201.13×
Tennessee23,7151.07×
Arizona23,2981.03×
Colorado21,2271.22×
Massachusetts20,0490.92×
Indiana18,7350.93×
Maryland18,3070.96×
South Carolina18,0521.09×
Missouri17,0340.96×
Alabama15,6001.01×
Louisiana14,6791.03×
Wisconsin13,8840.84×
Minnesota13,8460.87×
Oregon13,7931.09×
Kentucky13,4870.97×
Oklahoma13,0511.06×
Utah12,1081.22×
Nevada10,4180.97×
Connecticut10,2910.93×
Arkansas9,2041.01×
Mississippi9,0570.99×
Kansas8,6520.99×
Iowa7,3300.81×
Idaho6,9551.26×
Nebraska5,2980.96×
New Mexico5,0930.92×
Hawaii4,9771.05×
New Hampshire4,1830.96×
West Virginia3,9870.77×
Montana3,7321.22×
Maine3,7290.94×
Washington, District of Columbia3,2150.97×
Rhode Island3,1610.9×
Delaware2,5950.85×
South Dakota2,2270.87×
North Dakota2,0760.91×
Alaska1,9550.83×
Vermont1,9541.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Website builder audience
BrandAffinityCategory
DeviantArt26.94×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
WordPress21.24×Technology & Electronics
Income tax13.19×Business & Career
SiteGround55.12×Technology & Electronics
Google Drive3.84×Technology & Electronics
Band of Brothers10.97×Movies & TV
Web server6.93×Technology & Electronics
Planet Fitness3.11×Sports
Software as a service12.26×Technology & Electronics
Charles, Prince of Wales18.87×Politics & Society
LinkedIn2.61×Internet & Social Media
Business software10.85×Business & Career
Diaper bag4.22×Kids & Family
Livemusic3.38×Music & Radio
Bancolombia31.38×Business & Career
Peter Thiel7.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Website builder audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.86
Need for SecurityCONSERVATISM1.98
Luxury OrientationPREMIUM1.74
Early Adopter MentalityPOWER1.71
Career OrientationPOWER1.69
Design AffinityPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Website builder
CountryShare
United States28.9%
United Kingdom7.9%
Italy6.2%

See Website builder audiences in other countries

More Internet & Social Media audiences in United States

Frequently asked questions

How many fans does Website builder have in United States?

Website builder has an estimated audience of 1,104,862 people in United States, concentrated in California and Texas.

What is the gender split and age of Website builder fans?

50.4% of Website builder fans are female, 49.6% are male, with an average age of 39.0 years.

Which brands do Website builder fans like most?

Website builder fans show strongest brand affinity for DeviantArt (26.94×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Website builder fans live in United States?

Website builder fans in United States are most concentrated in California (reach 130,625), Texas (reach 101,930), and Florida (reach 85,248). These three regions account for the largest share of the active audience.

What other brands do Website builder fans also like?

Beyond Website builder itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Website builder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.