Rascasse Audience Intelligence

Square (company) Target Market in United States

A data profile of the people who buy, follow and care about Square (company) in United States — modelled from more than twelve digital signal sources. Square (company) has an estimated audience of 10,153,541 people in United States.

#357among Brand in United States#104in Shopping

The average Square (company) fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Square (company) profile in United States.

Audience size
10.2M
in United States
Gender
52.9%♀
47.1% male
Age
41.2
average years
Country rank
#3520
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Square (company)

52.9% are female, 47.1% are male, average age 41.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Square (company) audience in United States
MetricValue
Female52.9%
Male47.1%
Average age41.2
Estimated audience size10,153,541
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Square (company) audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Square (company) audience comes from United States.

Worldwide audience distribution share by country for Square (company)
CountryShare
United States31.5%
United Kingdom12.0%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Square (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Square (company) customers by region in United States
#RegionReachAffinity×
01Maine~40K1.28×
02Alaska~20K1.27×
03Vermont~20K1.23×
04Montana~30K1.18×
05Idaho~50K1.17×
06New Hampshire~40K1.16×
07Hawaii~40K1.14×
08Florida~700K1.12×
09Oregon~100K1.12×
10Georgia~300K1.09×
11Missouri~200K1.08×
12Massachusetts~200K1.06×
13Arkansas~80K1.06×
14Washington~200K1.05×
15New Mexico~50K1.05×
16Minnesota~100K1.04×
17Iowa~70K1.04×
18North Carolina~300K1.03×
19Tennessee~200K1.03×
20South Carolina~100K1.03×
21Utah~80K1.01×
22Texas~800K1.00×
23Rhode Island~30K1.00×
24Colorado~100K0.99×
25Louisiana~100K0.99×
26Arizona~200K0.98×
27Alabama~100K0.98×
28Oklahoma~90K0.98×
29Maryland~100K0.97×
30Kansas~70K0.97×
31South Dakota~20K0.97×
32Wisconsin~100K0.96×
33New York~500K0.95×
34Virginia~200K0.95×
35Kentucky~100K0.95×
36Connecticut~80K0.95×
37Mississippi~70K0.95×
38Pennsylvania~300K0.94×
39California~900K0.93×
40West Virginia~40K0.93×
41Nebraska~40K0.91×
42North Dakota~20K0.91×
43Ohio~200K0.90×
44Michigan~200K0.90×
45New Jersey~200K0.90×
46Indiana~100K0.89×
47Illinois~300K0.87×
48Nevada~70K0.84×
49Delaware~20K0.83×
50Washington, District of Columbia~20K0.74×
Fig. 06

Affinity by region

Affinity by region — Square (company), United States
0.74×1.00×1.28×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Square (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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