Namecheap Audience in United States

Namecheap logo

Namecheap has an estimated audience of 1,084,444 people in United States. 51.6% are female, 48.4% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Boston (magazine), The King of Fighters: Maximum Impact, Merchandise, WCVB Channel 5 Boston, Parquet Courts.

The average Namecheap fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Boston (magazine), The King of Fighters: Maximum Impact, Merchandise, with strongest over-indexing on Boston (magazine) (251.02× the country average). Demographically, the Namecheap audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Namecheap fans

Demographic split for Namecheap audience in United States
MetricValue
Female51.6%
Male48.4%
Average age35.8
Estimated audience size1,084,444

Audience persona

The typical Namecheap fan in United States is balanced, around 35.8 years old, with strong Family Orientation tendencies and a notable affinity for Boston (magazine).

Top regions in United States

Top regions ranked by reach for Namecheap in United States
RegionReachAffinity
California193,6881.62×
Texas114,2531.23×
Florida100,8431.37×
New York92,8211.53×
Georgia40,1541.2×
Washington39,5581.82×
Illinois38,5571.07×
Virginia33,3911.26×
New Jersey32,5011.18×
North Carolina32,5001×
Pennsylvania31,2690.86×
Ohio29,2450.88×
Michigan26,5690.94×
Massachusetts26,1051.22×
Arizona24,5031.11×
Colorado23,6571.38×
Tennessee22,0271.01×
Maryland19,8311.06×
Oregon18,5431.49×
Indiana16,0200.81×
Missouri15,3660.88×
Utah15,2411.57×
Minnesota14,5060.93×
Nevada13,7391.31×
Wisconsin13,4950.83×
South Carolina13,4520.82×
Alabama10,4800.69×
Connecticut10,4260.96×
Oklahoma10,1100.84×
Kentucky10,0530.74×
Louisiana8,9710.64×
Kansas7,3560.86×
Arkansas6,7310.75×
Iowa6,3510.71×
Idaho6,2671.15×
Mississippi5,5370.62×
Washington, District of Columbia5,3521.64×
New Hampshire5,1271.2×
Hawaii4,6330.99×
Nebraska3,8220.7×
New Mexico3,6220.67×
Maine3,4700.89×
Rhode Island3,1160.9×
West Virginia2,8950.57×
Montana2,7860.93×
Delaware2,1400.72×
Vermont1,9091×
South Dakota1,5240.61×
Alaska1,5230.66×
North Dakota1,3180.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Namecheap audience
BrandAffinityCategory
Boston (magazine)251.02×News
The King of Fighters: Maximum Impact1297.07×Games
Merchandise135.56×Music & Radio
WCVB Channel 5 Boston53.28×Movies & TV
Parquet Courts253.71×Music & Radio
Big Time Rush36.41×Movies & TV
Visit Myrtle Beach, South Carolina41.88×Travel & Leisure
Kaiser Chiefs128.18×Music & Radio
Cook Out (restaurant)18.8×Food & Beverages
Torrid11.78×Fashion & Accessoires
Stanley Cup12.7×Sports
USA Hockey13.69×Sports
The Vamps75.07×Music & Radio
Cheekface95.59×Music & Radio
Ice Hockey World Championships11.25×Sports
Backgammon36.84×Games
Pool (cue sports)9.63×Sports
Radio Capital204.94×Music & Radio
The Men52.01×Music & Radio
Ravelry11.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Namecheap audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
Quality AwarenessPREMIUM1.47
Risk AppetiteTHRILL1.45
Need for SecurityCONSERVATISM1.42
Luxury OrientationPREMIUM1.36
LGBTQ+ IdentityOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Namecheap
CountryShare
United States13.5%
China11.8%
Pakistan7.4%

See Namecheap audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Namecheap have in United States?

Namecheap has an estimated audience of 1,084,444 people in United States, concentrated in California and Texas.

What is the gender split and age of Namecheap fans?

51.6% of Namecheap fans are female, 48.4% are male, with an average age of 35.8 years.

Which brands do Namecheap fans like most?

Namecheap fans show strongest brand affinity for Boston (magazine) (251.02×), The King of Fighters: Maximum Impact (1297.07×), and Merchandise (135.56×) over the country average.

Where do Namecheap fans live in United States?

Namecheap fans in United States are most concentrated in California (reach 193,688), Texas (reach 114,253), and Florida (reach 100,843). These three regions account for the largest share of the active audience.

What other brands do Namecheap fans also like?

Beyond Namecheap itself, the audience over-indexes on The King of Fighters: Maximum Impact (1297.07×), Merchandise (135.56×), WCVB Channel 5 Boston (53.28×), and Parquet Courts (253.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Namecheap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.