Rascasse Audience Intelligence

Namecheap Target Market in United States

A data profile of the people who buy, follow and care about Namecheap in United States — modelled from more than twelve digital signal sources. Namecheap has an estimated audience of 1,172,584 people in United States.

#2177among Brand in United States#696in Technology & Electronics

The average Namecheap fan in United States is 35.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Boston (magazine), The King of Fighters: Maximum Impact, Merchandise, with strongest over-indexing on Boston (magazine) (251.02× the country average).

Demographically, the Namecheap audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Namecheap fan in United States is balanced, around 35.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Boston (magazine).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Namecheap profile in United States.

Audience size
1.2M
in United States
Gender
51.6%♀
48.4% male
Age
35.8
average years
Country rank
#21219
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Namecheap

51.6% are female, 48.4% are male, average age 35.8.

Fig. 02

Gender split

51.6%
Female
48.4%
Male
Demographic split for Namecheap audience in United States
MetricValue
Female51.6%
Male48.4%
Average age35.8
Estimated audience size1,172,584
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Namecheap audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4919%
50+13%
Fig. 04

Worldwide distribution

14.2%

of the worldwide Namecheap audience comes from United States.

Worldwide audience distribution share by country for Namecheap
CountryShare
United States14.2%
China11.4%
Pakistan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Namecheap audience in United States is strongest.

Fig. 05

Top regions by affinity

Namecheap customers by region in United States
#RegionReachAffinity×
01Washington~40K1.73×
02Utah~20K1.61×
03California~200K1.56×
04Washington, District of Columbia~5K1.47×
05Florida~100K1.44×
06New York~80K1.40×
07Oregon~20K1.39×
08Colorado~20K1.33×
09Nevada~10K1.29×
10Georgia~40K1.24×
11Idaho~7K1.22×
12Virginia~30K1.21×
13Massachusetts~30K1.20×
14New Jersey~30K1.19×
15Texas~100K1.16×
16New Hampshire~5K1.16×
17Arizona~30K1.13×
18Maryland~20K1.07×
19Hawaii~5K1.03×
20Vermont~2K1.03×
21Illinois~40K1.02×
22North Carolina~30K1.00×
23Tennessee~20K0.99×
24Connecticut~10K0.96×
25Montana~3K0.95×
26Rhode Island~3K0.93×
27Kansas~8K0.92×
28Minnesota~10K0.91×
29Maine~4K0.91×
30Michigan~30K0.90×
31Missouri~20K0.89×
32South Carolina~10K0.85×
33Oklahoma~10K0.85×
34Pennsylvania~30K0.84×
35Ohio~30K0.83×
36Delaware~2K0.82×
37Indiana~20K0.78×
38Wisconsin~10K0.78×
39Arkansas~7K0.78×
40Alaska~2K0.76×
41Nebraska~4K0.75×
42Alabama~10K0.73×
43New Mexico~4K0.73×
44South Dakota~2K0.73×
45Kentucky~10K0.72×
46Iowa~6K0.72×
47North Dakota~2K0.72×
48Louisiana~9K0.68×
49Mississippi~6K0.66×
50West Virginia~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Namecheap, United States
0.65×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Namecheap audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Namecheap audience
#·InterestCategoryAffinity×
01The King of Fighters: Maximum ImpactGames1297.07×
02Parquet CourtsMusic & Radio253.71×
03Boston (magazine)News251.02×
04Radio CapitalMusic & Radio204.94×
05MerchandiseMusic & Radio135.56×
06Kaiser ChiefsMusic & Radio128.18×
07CheekfaceMusic & Radio95.59×
08The VampsMusic & Radio75.07×
09WCVB Channel 5 BostonMovies & TV53.28×
10The MenMusic & Radio52.01×
11Visit Myrtle Beach, South CarolinaTravel & Leisure41.88×
12BackgammonGames36.84×
13Big Time RushMovies & TV36.41×
14Cook Out (restaurant)Food & Beverages18.80×
15USA HockeySports13.69×
16Stanley CupSports12.70×
17TorridFashion & Accessoires11.78×
18RavelryInternet & Social Media11.59×
19Ice Hockey World ChampionshipsSports11.25×
20Pool (cue sports)Sports9.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Namecheap audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Namecheap audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.66×
Early Adopter MentalityPOWER1.22×
Luxury OrientationPREMIUM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Namecheap audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
SpiritualityBALANCE0.68×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Namecheap's target market in United States?

Namecheap's target market in United States covers an estimated 1,172,584 people, concentrated in California and Texas.

02

What is the gender split and age of Namecheap customers?

51.6% of the Namecheap audience are female, 48.4% are male, with an average age of 35.8 years.

03

Which brands do Namecheap fans like most?

Namecheap fans show strongest brand affinity for Boston (magazine) (251.02×), The King of Fighters: Maximum Impact (1297.07×), and Merchandise (135.56×) over the country average.

04

Where do Namecheap fans live in United States?

Namecheap fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Namecheap fans also like?

Beyond Namecheap itself, the audience over-indexes on The King of Fighters: Maximum Impact (1297.07×), Merchandise (135.56×), WCVB Channel 5 Boston (53.28×), and Parquet Courts (253.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Namecheap audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Namecheap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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